Are you using lead intelligence to close more sales? If not, think about this finding from the Aberdeen Group in their "State of Marketing Automation 2014" report:
Best-in-Class companies saw a 36% conversion rate from marketing response (raw lead) to marketing-qualified lead (MQL) vs. 18% for All Others
Or maybe you are using lead intelligence but not seeing significant benefits or increased sales? Learn in this slideshare how to mine your data to understand and nurture your leads with the right content and too
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
DO YOU KNOW THE IMPACT OF USING AUTOMATION WITH YOUR EMAIL CAMPAIGNS?
Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about:
"85% of marketers cite email as the most effective lead-generation tactic. In turn, businesses that use marketing automation to nurture prospects experience up to 451% increase in qualified leads."
Watch our Webcast to learn the best ways to execute automated email campaigns from the marketing automation experts at Vbout.com. The right tools and tactics will help you amplify your lead generation and grow your business.
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this slideshare we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.
http://www.vbout.com
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
Video Marketing to Drive Business Growth Vbout.com
Most marketers are aware of the importance of video and the intense rate at which it is becoming the most important content. The rise of smartphones and faster data speeds have all led to an increase in accessibility and the data shows that people prefer videos more than other content.
Today your online branding is as essential to customer experience as any brick and mortar store or office. Some of the elements will overlap between online and offline, however, there are a lot of things different techniques to use to express your brand. In this slideshare we go over the 3 pillars of online branding, and some differences between B2B and B2C.
DO YOU KNOW THE IMPACT OF USING AUTOMATION WITH YOUR EMAIL CAMPAIGNS?
Digital marketers know that email is still one of the best ways to nurture leads and develop relationships with customers. Here are some figures to think about:
"85% of marketers cite email as the most effective lead-generation tactic. In turn, businesses that use marketing automation to nurture prospects experience up to 451% increase in qualified leads."
Watch our Webcast to learn the best ways to execute automated email campaigns from the marketing automation experts at Vbout.com. The right tools and tactics will help you amplify your lead generation and grow your business.
"More content is being created in 48 hours than what was produced from the beginning of time until 2003." -Eric Schmidt. It's no surprise that many companies struggle to engage in this saturated environment. In this slideshare we'll teach you why content marketing is still relevant and best practices to make sure you're getting a solid ROI on your efforts.
http://www.vbout.com
SiriusDecisions published research that indicates 85% of B2B marketers using marketing automation platforms felt they were not using them to their full potential.
Don’t be part of the 85% and learn how to get a full return on your investment in this presentation.
At Vbout we work hard to ensure all our clients know how to use our entire platform to its greatest capabilities. Marketing automation is our passion and we want you to fully leverage the power of this amazing technology, whether with Vbout or another platform.
If you’re new to using marketing automation, or have been using the tools for some time, our quick guide is a great overview for using the Top 6 Marketing Automation Tools.
Landing pages are an important part of your digital marketing strategy for increasing leads and conversion rates. High performing landing pages are optimized and designed using scientifically proven best practices. We've put together some of the most important tips on building the best landing pages in this quick guide.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
Intergen Twilight - Empowering Marketing and Sales using CRM and ClickDimensionsIntergen
Marketing automation solutions help organisations better understand and target prospective customers, providing email marketing, web tracking, form capture, surveys and more.
ClickDimensions is an email marketing and web analytics add-on for Microsoft Dynamics CRM that joins together marketing automation with your CRM system. Steven Foster, Intergen's CRM Product Manager showed attendees how this single marketing solution can help their organisation's identify who is interested in their products or services, their level of interest and help you take action.
He also showed how you can use ClickDimensions with Microsoft Dynamics CRM to identify customers, generate compelling newsletters, deliver rich email content, manage web content with smart forms, create landing pages and surveys and generate qualified leads through intelligent web analytics.
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
The B2B Content Marketing Report is based on over 600 survey responses from marketing professionals to better understand the current state of content marketing and to identify new trends, and key challenges as well as best practices.
Here are some of the key findings:
- Lead generation is by far the number one goal of content marketing, followed by thought leadership and market education.
- Companies with a documented content strategy are much more likely to be effective than those without a documented strategy.
- The most mentioned content marketing challenge is finding enough time and resources to create content.
- Content marketing ROI remains difficult to measure. Only a minority of respondents consider themselves at least somewhat successful at tracking ROI.
- LinkedIn tops the list of the most effective social media platforms for distributing content and engaging with prospects.
Download the full report PDF for more details: http://www.marketingbuddy.com/download-the-content-marketing-report/
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
This talk took place at Bristol University on 30th April 2019.
In this talk, we will present different components of a digital marketing campaign and their impact on business. We will introduce elements of Brand Awareness, Social Media, Pay-Per-Click (PPC) campaigns and, especially, advantages of SEO (Search Engine Optimisation). We will also look at the examples of user behaviour and perception in terms of a company's digital marketing activities.
Social@Ogilvy and OgilvyOne thought-leadership on unlocking engagement opportunities across the customer journey.
This research aims to answer a simple question. Do visible Social programmes undertake the fundamental Customer Engagement activities that drive sales, loyalty and advocacy?
Digital Marketing Plan For Real Estate.
Running a business is hard with lots of moving parts, Technologies and demands on your time. One important task is marketing, especially digital marketing For Branding & Lead generation. Mostly business's & clients require only two things from the digital marketing-Brand awareness & Business Leads.
what is the content marketing?
inbound & outbound marketing
content marketing stats
inbound methodology
The power of storytelling
generation good ideas
planning long term strategy
building framework
becoming an effective writer
extending the value of content through repurposing
promote the content
analyzing and measuring content
developing a growth marketing mentality
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
Lead Generation is one of a very important step of Sales Process. It involves cold calling, social media marketing, email campaign, webinars, events, conferences and so on. There are many things to be considered before beginning any of the lead generation strategies. Many factors needed to be into consideration for an effective lead generation.
Education Post (online education property under South China Morning Post Group)'s presentation on selected digital marketing trends in Hong Kong, including:
Mobile advertising;
WeChat marketing; and
Native Advertising.
Presented by Razlan Manjaji & Jin Wong.
This presentation was given to a class at Art Institute of Phoenix. It covers very high-level digital marketing concepts. Students also took a quiz during the class, which is covered in slides 6-16.
Intergen Twilight - Empowering Marketing and Sales using CRM and ClickDimensionsIntergen
Marketing automation solutions help organisations better understand and target prospective customers, providing email marketing, web tracking, form capture, surveys and more.
ClickDimensions is an email marketing and web analytics add-on for Microsoft Dynamics CRM that joins together marketing automation with your CRM system. Steven Foster, Intergen's CRM Product Manager showed attendees how this single marketing solution can help their organisation's identify who is interested in their products or services, their level of interest and help you take action.
He also showed how you can use ClickDimensions with Microsoft Dynamics CRM to identify customers, generate compelling newsletters, deliver rich email content, manage web content with smart forms, create landing pages and surveys and generate qualified leads through intelligent web analytics.
How do certain companies offer outstanding customer support in the current digital environment? In these slides we explore what the best companies do to foster a "Culture of Outstanding Support." Although we're experiencing an overall decline in customer service, companies today can focus on service as part of their branding to stand apart from the competition and increase loyalty. We go over everything from strategy and management to specific tactics to outshine your competition in any industry.
CRM for Sales: 5 things yours should be doingRedspire Ltd
Sales run the risk of reduced productivity and efficiency if they don’t embrace the far-reaching potential of CRM.
On paper, the adoption of CRM by Sales should be a ‘no-brainer’. Its toolset is designed to aid sales efficiency, enabling teams to close more deals, increase sales and improve forecast accuracy.
But there is a very real problem.
Social is important today, but will be even more important tomorrow. Is your business actively using social media to increase sales and grow? Have you been able to prove the ROI from social activities? In this presentation, we will help you understand how to use social media to support your business and sales growth today and in the future.
Sales Time Mastery - Tips on how to be more productiveMichael Galante
24 actionable tips for Salespeople, Account Managers, or anyone who has to secure new business or generate revenue for their company. Plus a few bonus tips thrown in. Published by Michael J Galante
Top 10 marketing agency benefits from marketing automationVbout.com
Are you a marketing agency looking for marketing automation? In this slideshare, you will find out 10 major benefits that agencies get from using marketing automation.
For more slideshare updates or other blog formats, you can visit our blog page: https://www.vbout.com/blog/
The Recipe for Successful Sales and Marketing IntegrationMichael Reynolds
Are your sales people complaining that they need more inbound leads? Is your marketing team disappointed that your sales people are not closing more business? Or worse, are you pretending that sales and marketing are the same thing?
Marketing and Sales, while closely related, are distinct roles in your company and it's a mistake to simply lump them together.
You need a strong inbound marketing system to generate leads, and you need a strong sales team to close those leads.
So why do so many companies keep these two sides of the company in silos?
Learn how marketing and sales can work together to create a powerful system that consistently gets qualified leads through your sales process.
Learning objectives include:
* How to define Marketing's role in generating leads
* How to integrate your marketing database with your sales CRM
* How to create a continuous feedback system that improves performance
* How to follow up on inbound leads
* How to properly qualify (and disqualify) inbound leads
* How to truly set your sales people up for success
If you suspect that your marketing and sales strategies could be better aligned, this is for you.
The importance of having a strategy for analytics and SEO has reached an all time high and continues to increase. Between new search engines that are becoming popular, and changes in this space, saavy digital marketers know that SEO is an on-going practice, not a "set it and forget it" task.
Did you know there are over 200+ algorithms that go into Google search engine results?
This number increases and changes are made over time, so it's always a good time to brush up on your SEO and analytics knowledge. View our slideshare to learn the current best practices for SEO and analytics!
Sales pipeline management 2017 - sales prospecting systemFraser Hay
Sales pipeline management 2017 - sales prospecting system is an overview of the sales pipeline management coaching program and lead generation system from Grow Your Business. For more information visit www.fraserhay.co.uk
sales pipeline management 2017
sales prospecting system
sales prospecting
sales pipeline management
sales management,
lead generation system
lead generation
sales prospecting
sales training checklist
sales plan
sales
selling
sales management
sales strategy
how to sell
how to sell online
B2B prospecting
B2B lead generation
b2b marketing
pipeline management
pipeline selling
sales coaching
authority selling
https://www.slideshare.net/hayfj/sales-pipeline-management-2017-lead-generation-system
Is your digital marketing strategy well defined? There's no denying we are firmly in the digital era and nearly every company needs a solid online presence to grow. This webinar is designed for experienced and new marketers starting out in digital marketing. In this slideshare, you will learn how to plan your digital marketing strategies with an overview on: budgeting, planning, channels, lists and segmentation (CRM), tools and tactics.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Measuring And Monitoring Activities on Social MediaPepovski Darko
Key points in this presentation:
- Metrics
- On site
- Off site
- Software
- How best to ensure accountability in SM
- SOCIAL MEDIA RISK MANAGEMENT PRACTICES
- Goal Setting
- Takeaway Tips
Digital Marketing Course Week 2: Introduction to Digital MarketingAyca Turhan
Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
Topics covered within the presentation include:
Digital Marketing vs. Traditional Marketing
Digital Marketing Strategies
For more please visit: www.aycaturhan.com/man423
This presentation is from Affiliate Summit West 2018 (January 7 - January 9, 2018 in Las Vegas).
Session description: From choosing a merchant to link strategies to reporting to commissions, we’ll answer a baker’s dozen of the most frequent affiliate questions, with time to ask your #1 question too.
Ultimate Guide to Digital Marketing & How to Magnify Your Digital PresenceSurefire Local
With over 7,040 marketing tools available today, there’s no shortage of advice when it comes to changing your digital marketing efforts. The catch is knowing which tools work together so that you get a complete picture of how your marketing is performing. To help, we’ve put together this ultimate guide to marketing technology; a free 30 minute webinar in which you’ll learn:
The best tools and methods that apply specifically to local marketing
How you can boost your business’s local visibility on Google and other major search engines
How to measure your success and stop wasting money on underperforming campaigns
By the end of the webinar, you’ll walk away with the confidence that your business is visible in all the places potential customers use to find you.
Marketing for Where You WANT TO BE: 3 Proven Ways to Get Leads & GrowClearEdge Marketing
Presented by ClearEdge Marketing CEO & Founder, Leslie Vickrey, at the New York Staffing Association (NYSA) Webinar on September 22, 2014.
Topics covered:
- Connecting with new buyers with a target account program
- Ensuring your website is effective, regardless of the device
- Launching referral campaigns that drive connections
Similar to Using Lead Intelligence to Close More Sales (20)
How to Use AI Chatbots to Drive Customer's EngagementVbout.com
Explore innovative approaches to integrating AI chatbots into your marketing campaigns, unravel the exciting possibilities that lie ahead in the dynamic intersection of AI, chatbots, and marketing, and tackle the crucial aspects of privacy and ethical data practices in the era of AI-driven customer engagement.
Catch a comprehensive overview of the transformative intersection between AI and User Experience (UX). Dive into practical applications, understand the nuances, and engage with the ethical challenges. Ideal for professionals, enthusiasts, and anyone curious about the future of digital experiences.
Storytelling in Marketing - Building Emotional Connections with Your AudienceVbout.com
Uncover in this presentation:
1. Introduction to Storytelling in Marketing
2. Unraveling the Reasons Behind Using Storytelling
3. The Unmatched Power of Storytelling in Marketing
4. Key Elements of Compelling Marketing Stories
5. Crafting Your Authentic Brand Narrative
6. Delivering Your Brand Story Seamlessly with Marketing Automation
Successful Lead Scoring Models in Marketing AutomationVbout.com
Explore this comprehensive presentation from our recent webinar on 'Successful Lead Scoring Models in Marketing Automation'. The slides delve into the fundamental aspects of lead scoring, its benefits, different models, best B2B practices, and practical steps to build a lead scoring system using VBOUT. A must-have resource for marketing professionals seeking to improve their lead qualification and conversion processes.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
2. Table of Contents
2
1.What is lead intelligence?...................................Page 5
2.How is lead intelligence gathered?........................ Page 9
3. What goals can I achieve?.................................Page 23
4. Qualifying leads............................................ Page 25
5. Lead scoring................................................ Page 33
6. Setting up funnels..........................................Page 38
7. Nurturing leads.............................................Page 44
8. Analytics & optimizing.................................... Page 48
9. Tools to use................................................. Page 51
10. Conclusion .................................................Page 53
4. What is lead intelligence?
4
• Old technology that has evolved
dramatically over the years.
• Result of the demise of cold calling
and a need for more effective ways to
qualify leads.
• Sales development teams needed to
become more efficient in prospecting.
5. What is lead intelligence?
5
• First Lets talk cookies:
• Small piece of data saved on a
user’s browser that communicates
data back and forth with the server.
This is where it all started.
6. What is lead intelligence?
6
3. How can this data be collected
across different touch points?
Lets talk user lifecycle:
1. Users are never on one channel and
often involve multi- touch points.
2. This poses a challenge for marketers.
7. What is lead intelligence?
7
• Lead intelligence is a form of data mining.
• It uses an automated lead qualification tool
based on cookies and multi-channel tracking.
Purpose is to capture as much information
about your customer as possible to create a
profile for them.
8. What is lead intelligence?
8
• Can target better.
• Enables your sales team to
approach qualified leads.
• Decreases the sales cycle.
• Save time on unqualified,
unvested leads.
• Automates the lead screening
process.
Benefits:
9. How is lead intelligence gathered?
9
Think of all the touch
points where a user comes
into contact with your
brand.
Each one provides an
opportunity to gather data.
10. How is lead intelligence gathered?
10
These typically are:
• Email
• Web
• Social media
• SMS
• Apps
• Physical location
www
Lead Intelligence
11. Lead data from email
11
• Emails can be sent as a single mass email, or as part of a drip
campaign.
• Relevant data collected from email activity can be: emails opened,
clicks, engagement, unsubscribes, shares, bounces and
complaints.
• This information helps build the email journey for a profile.
12. Lead data from your website
12
• To collect this you must first access the user’s cookies for their
browsing history.
• This allows you to measure:
• Pages visited
• Links clicked
• Time spent pages
• Conversion
• Videos watched
• Mouse movements
13. Lead data from your website 13
• Funnel drop offs
• Bounce rates
• Forms filled out
• And more…
All of the user’s activities on your
site should be used for building
their user profile.
14. Lead data from social media 14
• Creating a direct connection between your active leads and their social
media engagement is a huge asset to marketers .
• Social ROI is still hard to measure but with lead intelligence you can
connect the dots between a user’s social media activity and their long
term conversion.
15. Lead data from social media
15
• Sales processes include social
media more and more as a source
of leads.
• This is why social lead intelligence
has been a new target for
marketers.
16. Lead Data from SMS 16
• SMS enables marketers to
engage with a user without a
lot of competition.
• With SMS you have 8x better
customer engagement and 98%
open rate in 3 minutes.
• 80% of consumers don’t get
SMS from brands.
17. Lead Data from SMS
17
• Mass SMS is different from
action triggered SMS where a
user gets a message after
completing a specific action.
• SMS engagement is harder to
measure than email, but you can
still track things like delivery
success, link clicks and do-not-
text requests.
18. Lead data from apps 18
• The same data collected from a
website can now be tracked
from app usage.
• Tracking software can collect
how many app screens the user
interacted with, buttons they
clicked, even mouse
movement.
19. Lead data from apps
19
• Marketers can personalize the in-
app experience, content, push
notification and suggestions
according to a user’s behavior.
• Data collected from apps can bridge
the gap between cookie tracking and
multi-device browsing.
20. Lead data from physical location
20
• Tracking the physical location of a
user is not new, but is getting more
sophisticated.
• Micro-location tracking with beacon
technology and geo-fencing, allows
marketers to collect data on the
exact location of a user.
21. Lead data form physical location
21
• This data can be used for highly
targeted ads based on a lead’s
location.
• For example: while passing next to
a restaurant, you get a push
notification on a deal there.
• Google has been doing this using
your smartphone’s geo-location.
22. What goals can I achieve?
22
Powerful insights about your
customer’s habits and interests to
tailor offerings and content to
meet their needs.
Extremely powerful for developing
long lasting relationships and
getting referrals.
Source: Inc
23. What goals can I achieve?
23
Provide sales reps with insights on leads
coming from inbound activity.
Predict future behavior, by understanding
past behavior. This is the reason for the
advance of predictive marketing and
market-to-one.
Invaluable to understanding the best ways
to get new customers.
24. What goals can I achieve? 24
Make faster, better decisions to attract and
retain customers.
Gain advantages over your competition.
Even if they are using lead intelligence, you
can use it to position your products and
offerings better.
25. Lead journey and qualification
25
• Every potential lead starts out as an
anonymous user: AKA an IP address.
• IP addresses are tracked until they
fill out an opt-in form on your site,
landing pages or pop-up forms.
• The anonymous IP data will then be
merged as a potential lead ‘top of
the funnel’.
26. Lead journey and qualification
26
• The anonymous visitor now has an email
contact where you can communicate with
them directly.
• Email will be the starting point to build out
the profile of this person through further
nurture sequences.
27. How to qualify a lead?
Traditional vs Lead Intelligence
27
Not qualifying correctly can be costly
and a waste of time.
You have to qualify and filter leads
effectively to scale your sales team
productivity.
28. How to qualify a lead?
Traditional
28
Lead Generation
Sources
Until sales is made
or not
Call or Email
Sales person
frustrated
If no answer, call
back or email again
If answer, go over
sales protocol
29. How to qualify a lead?
Lead intelligence
29
Lead Generation
Sources
Lead intelligence
engine qualifies
prospects
Sell more efficiently with a sales force or nurture
If lead meets criteria,
send to sales rep
If lead is poor, send
to nurture sequence
until he qualifies
30. 6 Signals to qualify good potential
30
• Here are the 6 main signals sales
reps should look for:
1. List-o-meter: How many lists a
prospect opted-in to.
2. Site visits and time spent: if they
visited key pages on the site.
6 Signals
Good potential
31. 6 Signals to qualify good potential
31
3. Mini-goals reached: such as
visiting x pages on your site or
downloading a demo.
4. Nurture processes completed:
prospect completed your
sequences so they are well
aware of your product or
service.
32. 6 Signals to qualify good potential
32
5. Stage in their online research process:
can be a combination of funnels
completed, prime blog posts read or
questions asked.
6. Email click-through rates: meaning the
prospect has a relationship with you.
These are not the only signals, but
certainly enough to qualify certain
prospects.
33. What is lead scoring?
33
• Lead Scoring: a methodology used to rank
prospects against a numeric scale that
represents the perceived value each lead
represents to the company.
• These values are pre-determined by your sales
team and based on your goals.
34. What is lead scoring?
34
• Lead scoring can be done with most
marketing automation platforms by
assigning numeric values to different
behaviors.
• The scores are based on how much
value the action / event is towards
a company goal.
35. What is lead scoring?
35
• Evaluate all the user’s actions
to determine which campaign,
subject matter or product
resonates best.
• Then determine the value
towards your overall goals.
36. What is lead scoring? 36
Record a user’s actions,
examples:
• How many pages visited.
• How many clicked links.
• How many times they
visited your site.
• How long they stayed.
• How many emails they
opened.
37. What is lead scoring?
37
• A score is assigned to every
action you want to track.
• You determine the level of
engagement needed for each.
• Scoring is based on the
importance you assign to each
action.
Graphics and Image Here
38. Working with funnels
38
• What is a funnel? The stage
through which a customer
passes from the moment of
awareness to the post customer
experience.
• There are 3 types of people in
the funnel at different stages of
the sales process: leads,
prospects and customers.
39. Big Picture Funnel 39
Identifying
need
Education/
Research
Considering
Options
Making
Decision
Post
Purchase/
Maintenance
There is a
problem that
needs to be
solved, or a
need to be
created.
Keyword
search,
recommend-
ations,
education.
Evaluating
options
through case
studies,
testimonials,
constant
outreach.
Making sure
your
checkout/
sign-up is
100%
buttoned up.
Onboarding
and ongoing
support.
40. 6 Tips for funnel success
40
1. Funnels can be broken down to
sub-funnels to track smaller user
milestones.
2. Use technology to create and
track each funnel.
3. Set-up at least one bounce funnel
which is where uninterested
leads complete their journey.
41. 6 Tips for funnel success 41
4. Set-up actions for the mid-funnel. For example, if someone exited on
checkout, follow-up with an email or on screen pop-up message.
5. Analyze the progress periodically to refine the processes.
6. Don’t let funnels overwhelm you. You are in control of the user
experience.
42. How to set up a funnel 42
• Focus on the ultimate goals and
the ideal way to get there from
a user’s perspective.
• List the steps to get there and
set them up as a funnel.
• Consult a Vbout rep or your
marketing consultant to help
you.
43. Sales funnel goal
43
• The goal of the sales funnel:
1. Find more leads.
2. Increase the percentage of
those leads who move
through the entire funnel
to the end, usually
resulting in a sale or
conversion.
44. How to nurture a lead? 44
• Lead nurturing is tactics
used to guide your leads
through the sales funnel.
45. 4 Effective lead nurturing tactics
45
1. Targeted content. Companies
that use targeted content saw
a 20% sales increase.
2. Multi-channel lead nurturing.
A mixture of marketing
automation, email, social
media, retargeting, dynamic
website content and sales
outreach.
20% increase
in sales
46. 4 Effective lead nurturing tactics
46
3. Timely follow ups. The odds of
a lead becoming qualified are
21x greater when contacted
within 5 minutes vs. 30
minutes.
According to HBR, the average
B2B response to a lead is 42
hours!
47. 4 Effective lead nurturing tactics
47
4. Lead scoring. According to research, 68% of successful
marketers cite lead scoring based on content and
engagement as the most effective tactic for improving
revenue contribution from lead nurturing.
48. Analytics and optimizing
48
To analyze your funnel, organize it into buckets like these:
• Unqualified prospects
• Awareness
• Interest
• Consideration
• Intent
• Purchase
• Loyalty
49. Analytics and optimizing
49
• Next determine how many leads fall into each bucket.
• Then calculate how many leads progressed to other levels.
• This gives you the conversion rate at each stage.
50. Analytics and optimizing
50
• As you calculate the percentage
throughout the sales funnel,
you will have an overall view on
the effectiveness of tactics you
are using at each stage.
51. Tools to use 51
There are many tools to help you with lead Intelligence.
You can use marketing automation platforms like Vbout,
Hubspot, Google Analytics (not actionable), Pardot, Vertical
Response, and Marketo to name a few.
52. Benefits of tools 52
• Each platform has features to help capture critical information.
53. Conclusion 53
Using the tips from this presentation and the tools we
suggest, you can nurture qualified leads through their
purchase journey.
You will also be able to efficiently identify opportunities
to engage with leads better.
All of these activities and this data help you target the
right audience with the right actions and content, to
convert more of your leads to customers.
55. Would you like more educational content from Vbout.com?
These slides are part of a FREE Online Digital Marketing
Course taught by Vbout's Founder and CEO, Richard Fallah.
Richard has over 10 years experience as an entrepreneur
and has created some of the most cutting-edge technology
for digital marketing today.
With our course you will:
Increase your skills by learning the best practices for social
media, content marketing, PPC, SEO, analytics and more.
Grow your business by learning how to market your business online and
generate more leads with your digital assets.
Advance your marketing career by learning digital strategies using
cutting-edge technology that increases marketing ROI.
Sign-up here: academy.vbout.com
Editor's Notes
I am thinking there should be some logical transition between the points.
Need to fix this page to reflect more people working on the slides like Justine.
EDITED BY RICHARD
Source: http://www.business2community.com/sales-management/lead-intelligence-can-help-close-sales-0747207#VOjK7XF7hCgar5yc.97
Source: http://www.businessnewsdaily.com/4697-market-intelligence.html
EDITED BY RICHARD
Source: http://www.business2community.com/sales-management/lead-intelligence-can-help-close-sales-0747207#VOjK7XF7hCgar5yc.97
Source: http://www.businessnewsdaily.com/4697-market-intelligence.html