Learn about the changing ways Chinese students interact and international study options. Learn how to evaluate traditional and emerging social media channels in China and avoid common pitfalls that hamper successful recruitment in this country.
Conferencia a cargo de Ben Sowter, jefe de la Unidad de Investigación de QS.
La conferencia se presentó en el 1er Seminario Internacional sobre Rankings en Educación Superior y E-learning organizado por la UOC.
The document summarizes key points from a conference on using data to develop an effective recruitment plan. It discusses external factors like election rhetoric and currency fluctuations that influence international student mobility. Data from a 40,000-respondent survey found students from Latin America and Asia were less likely to study in the US if a particular presidential candidate was elected. US undergraduate enrollment growth is slowing overall but increasing from China, India, and Vietnam. Political influences and economic conditions must be considered for recruitment planning.
https://youtu.be/EjpavUZeYk8
Compare the world’s top universities with the latest edition of the QS World University Rankings®, and explore leading institutions by region and subject. Register for free site membership to access direct university comparisons and additional information, and visit the QS Intelligence Unit for in-depth analysis.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
Learn about the changing ways Chinese students interact and international study options. Learn how to evaluate traditional and emerging social media channels in China and avoid common pitfalls that hamper successful recruitment in this country.
Conferencia a cargo de Ben Sowter, jefe de la Unidad de Investigación de QS.
La conferencia se presentó en el 1er Seminario Internacional sobre Rankings en Educación Superior y E-learning organizado por la UOC.
The document summarizes key points from a conference on using data to develop an effective recruitment plan. It discusses external factors like election rhetoric and currency fluctuations that influence international student mobility. Data from a 40,000-respondent survey found students from Latin America and Asia were less likely to study in the US if a particular presidential candidate was elected. US undergraduate enrollment growth is slowing overall but increasing from China, India, and Vietnam. Political influences and economic conditions must be considered for recruitment planning.
https://youtu.be/EjpavUZeYk8
Compare the world’s top universities with the latest edition of the QS World University Rankings®, and explore leading institutions by region and subject. Register for free site membership to access direct university comparisons and additional information, and visit the QS Intelligence Unit for in-depth analysis.
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
Successful international student recruiting draws on regional market knowldege and specific digital marketing skills. Positioning your institution, allocating your resources and adjusting your message and outreach to the country environment will lead to sustainable and scalable recruitment activities.
International students live on their mobile devices and
interact on social media daily. This interactive session
is specifically designed to de-mystify mobile marketing
complexities in new markets. Topics addressed include:
mobile website design; audience engagement; mobile lead
generation tools;. specific data about mobile marketing
opportunities in the Middle East; and mobile marketing in
the context of a larger student engagement plan.
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
Aiea 2015 Emerging Opportunities for International Student Recruitment Michael Waxman-Lenz
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
The document discusses how online education can promote economic development by:
1) Providing access to higher education for working professionals, which creates a more educated workforce that attracts higher-paying jobs.
2) Allowing universities to "geotarget" online programs to areas with workforce needs.
3) Exporting U.S. education globally through massive open online courses (MOOCs) and other online programs.
4) Aligning online programs with in-demand industry skills to strengthen the link between education and the labor market.
The International Student Recruitment Journey - Net Natives at BUILANatives
This document discusses digital behaviors and international student recruitment from four key markets: India, Brazil, Nigeria, and China. For each market, it provides data on internet usage, most popular online activities, search behaviors, and preferred media. It also outlines case studies and solutions for universities looking to increase applications and enrollments from these countries through improved digital marketing strategies. Key recommendations include optimizing campaigns for mobile usage, local language content, and leveraging popular social media platforms and online activities in each market.
Open Distance Education in China: Trends and Developments by Haixia Xu (Chine...EduSkills OECD
This presentation was given by Haixia Xu of the National Center for Education Development Research - Chinese Ministry of Education at the international seminar “Opening higher education: what the future might bring” 8-9 december 2016, in Berlin, Germany, jointly organised by OECD Centre for Educational Research and Innovation (CERI) and Laureate International Universities (LIU).
IRJET - Investigating the Common Factor of Drop Out based on Learner’s Perspe...IRJET Journal
This document investigates the common dropout factors among learners in MOOCs in Malaysia based on learner perspectives and dropout rates. It finds that only 18% of Malaysian MOOC users complete courses and 64% have never taken a MOOC, indicating lack of awareness. Through surveys of University of Malaya students and professionals, it analyzes factors like language, time constraints, financial support and compares dropout factors to other countries. The literature review discusses MOOC background/engagement and studies on dropout rates in various countries from 2013-2019. Common dropout factors found include lack of time, support, digital/learning skills and barriers like education levels, gender, resources. The study aims to identify common dropout factors, dropout rates
Framework for ranking higher institutions in nigeriastatisense
This presentation looks at the methodologies of five international bodies that rates higher institutions across the world with the aim of providing a guiding framework for ranking Nigerian institutions.
This document provides an overview of Coursera's business model for offering massive open online courses (MOOCs). It discusses Coursera's value proposition including offering prestigious courses from elite universities, verified certificates, recognition of credits, and career advancement services. Competitor analysis shows Coursera has the most students and courses compared to other MOOC providers. Coursera's customer selection targets individuals seeking new learning opportunities and career advancement as well as companies interested in corporate training. Coursera captures value through premium services, licensing, career services, merchandise, and affiliate programs. Strategic controls include establishing exclusive university partnerships, securing assessments, and exploring new revenue streams like corporate learning and a low-cost learning tablet.
The annual report summarizes the 2015-2016 academic year for the Center for Career Development's job shadowing program at Davidson College, noting a 13% increase in student participation and 11% increase in host participation, with the majority of experiences taking place in North Carolina, Georgia, and California, and spanning a wide range of industries. The report also outlines accomplishments of expanding the summer program and application process, and goals for the future include adjusting timing, strengthening student to host ratios, and exploring international opportunities.
Education
Davidson, NC Education
AMERICAN STUDIES
Total Graduates: 4 (Full-time, Career-related Employment: 2; Part-time, Career-related Employment: 0; Self-Employed: 0; Post-Graduate Internship: 0; Continuing
Education: 1; Volunteer Service: 0; Military Service: 0; Seeking Employment: 0; Seeking Continuing Education: 0; Not Seeking Employment or Continuing
Education: 1; No Information Available: 0)
Full-time, Career-Related Employment
Employer Job Title City
State/
Country Career Area
Davidson College Advising Corps Advisor Charlotte, NC Education
Teach
Preparing for the Future: Aligning Institutional Strategic Planning with Emer...DrEducation
The confluence of cost pressures, demographic shifts, and technological forces is shaping the context of global higher education. In this interactive session, senior international officers at diverse institutions share their perspectives on how they are preparing for the future and aligning their strategic plans with the emerging trends.
Learning Objectives:
Explore the importance of long-range strategic planning despite pressures for short-term results.
Recognize key global issues and trends that influence strategic plans.
Identify good practices and diverse approaches of infusing global trends in developing strategic plans.
Chair : Rahul Choudaha, PhD
Principal Researcher & CEO
DrEducation, LLC
Presenter(s)
Joe Chicharo, PhD
Deputy Vice-Chancellor (Academic)
University of Wollongong
K. Jimmy Hsia, PhD
Vice Provost for International Programs and Strategy
Carnegie Mellon University
Cheryl Matherly, EdD
Vice President/Vice Provost International Affairs
Lehigh University
Landscape of Third-Party Pathway Partnerships in the United States: NAFSA 2017DrEducation
A recent report released by NAFSA: Association of International Educators aims to understand the scope of third-party pathway partnerships in the context of the US higher education and the viewpoints of international educators on these partnerships. The purpose was to establish a baseline of evidence on an evolving partnership model with private providers for international student enrollment. Dr. Rahul Choudaha of DrEducation was the principal investigator of this commissioned research project entitled Landscape of Third-Party Pathway Partnerships in the United States
CPS to CCC Transition Research_Sugandhi Chugani_v4.0Sugandhi Chugani
This document summarizes data on students from Chicago Public Schools (CPS) who enroll in City Colleges of Chicago (CCC) after graduating high school. It finds that while about a quarter of college-bound CPS students enroll in CCC, support provided by CPS is primarily focused on the timeline for four-year universities. It recommends pilot projects focused on CCC in specific CPS networks, deeper partnerships between CPS networks and CCC campuses, and additional research on supporting special student populations in the transition to CCC.
Webinar-Technology for Global Engagement-University World News-DrEducationDrEducation
DrEducation and University World News partnered to host a global online discussion (webinar) “Embracing Technology for Global Engagement: A Leadership Challenge and Opportunity.”
Over 700 professionals from around the world registered for the event. Recording of the event is available through following link. http://bit.ly/TechGlobalEd
The global panel was moderated by Dr. Rahul Choudaha, co-founder DrEducation and interEDGE.org. The panelists were:
- GinaMario Besana, Professor and Associate Provost for Global Engagement and Online Learning, DePaul University
- Helen O'Sullivan, Professor and Associate Pro-Vice-Chancellor for Online Learning, University of Liverpool
- Mark Brown, Professor and Director of the National Institute for Digital Learning, Dublin City University
- Kevin Kinser, Professor and Department Head of Education Policy Studies Pennsylvania State University
Online education and internationalization have been rising as strategic priorities for many university leaders around the world. While online experiments like MOOCs, badging, blended learning are still early in their evolution, few institutions have taken an innovative approach to finding a synergy between technological innovations and their application in global engagement strategies. And, of those who attempted to engage globally through technology have experienced several barriers related to cost, quality, recognition, and outcomes. This online discussion examined how university leaders are leveraging technology for advancing internationalization? How does technology fit in the overall global engagement strategy? What are the challenges and opportunities?
Engaging Students Virtually Throughout the Enrollment CycleMarty Bennett
The document discusses strategies for engaging international students virtually throughout the enrollment cycle. It summarizes findings from a study on international student expectations that found institutional brand is the top reason for studying abroad. It also found students need the most help with financial decisions and visa applications. The document recommends recruiting students multiple times throughout the cycle via virtual events. It provides examples from various universities that increased international enrollment and yield through virtual recruitment strategies like live chats and video events.
Webinar-Transnational Education: Growth at the Expense of Quality?DrEducation
To access the recording to the webinar visit ( http://bit.ly/TNE24May ).
A global online discussion on transnational education trends was hosted by University World News, an online publication, in partnership with DrEducation, a higher education research and consulting firm. It attracted more than 950 registered participants from across the international higher education scene.
Cross-border delivery of higher education is becoming a financial necessity for some institutions and a strategic differentiation for others. Transnational education (TNE) takes many forms ranging from joint-degrees and branch campuses to recent emergence of technology-enabled learning. While TNE has provided new opportunities for global engagement and expansion for many institutions, these models often come with challenges of quality. Is growth of TNE dependent on more flexible standards of quality? Or, are we stifling innovation in TNE by putting too many barriers for experimentation?
• Rahul Choudaha, PhD, (Chair), Principal Researcher & CEO, DrEducation, LLC & interEDGE.org
• Nigel Healey, PhD, Pro-Vice-Chancellor (International) and Head of College, Nottingham Trent University
• Jason E. Lane, PhD, Vice Provost for Academic Planning and Strategic Leadership and Senior Associate Vice Chancellor, State University of New York
• Elizabeth J. Stroble, PhD, President, Webster University
• Stéphan Vincent-Lancrin, PhD, Deputy Head of Division and Senior Analyst, OECD
Educational Technology is becoming increasingly important in the higher education sector as innovative educators are using technology to improve pedagogy and student learning. This is not limited to academic institutions as corporate trainers also seek to leverage their people development resources to improve the operating performance of their organizations.
As a result the field of EdTech has been growing rapidly over the past decade as entrepreneurs see the opportunities to use technology to improve the speed and depth of learning. The drive ultimately stems from the transition to a knowledge economy where information is the vital fuel and improved learning can provide breakthrough insights that have substantial public or private value.
This presentation will look at the trends impacting and being impacted by EdTech, student and faculty perceptions, economics, adoption success, factors, investment patterns and the major technologies that are being used in higher educational institutions.
This document summarizes key trends in international student mobility and recruitment strategies for universities. It finds that undergraduate students continue to drive growth in international enrollment. Most growth comes from a handful of countries like China, India and Saudi Arabia. Global interest in studying in the US, as measured by SAT registrations, is rising fastest in Asia and the Middle East. Top universities are gaining an increasing share of international undergraduates, with nearly 30% enrolled at the top 50 institutions. Successful recruitment strategies focus on leveraging data to inform outreach and understanding major mobility trends.
The document discusses trends in Chinese students studying in the U.S. and strategies for supporting them. It notes that the number of Chinese undergraduates in the U.S. grew significantly in recent years. A panel at the conference will discuss opportunities and challenges related to this, and share best practices for engaging with and supporting Chinese students. The goal is to develop effective approaches to partnership between admission and other campus offices. "
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
Prevailing Trends: How to Engage International Students throughout the Enroll...Converge Consulting
Today the average student is applying to upwards of 10-12 schools. What can you do to stay connected with your applicants? Melissa King of CollegeWeek Live tackles this question and reveals survey learnings from over 2,500 admitted students.
Aiea 2015 Emerging Opportunities for International Student Recruitment Michael Waxman-Lenz
Emerging Opportunities for International Student Recruitment. A joint presentation by representatives of The College Board, International Education Advantage (Intead) and James Madison University. Discuss trends and practical execution of international student recruitment.
The document discusses how online education can promote economic development by:
1) Providing access to higher education for working professionals, which creates a more educated workforce that attracts higher-paying jobs.
2) Allowing universities to "geotarget" online programs to areas with workforce needs.
3) Exporting U.S. education globally through massive open online courses (MOOCs) and other online programs.
4) Aligning online programs with in-demand industry skills to strengthen the link between education and the labor market.
The International Student Recruitment Journey - Net Natives at BUILANatives
This document discusses digital behaviors and international student recruitment from four key markets: India, Brazil, Nigeria, and China. For each market, it provides data on internet usage, most popular online activities, search behaviors, and preferred media. It also outlines case studies and solutions for universities looking to increase applications and enrollments from these countries through improved digital marketing strategies. Key recommendations include optimizing campaigns for mobile usage, local language content, and leveraging popular social media platforms and online activities in each market.
Open Distance Education in China: Trends and Developments by Haixia Xu (Chine...EduSkills OECD
This presentation was given by Haixia Xu of the National Center for Education Development Research - Chinese Ministry of Education at the international seminar “Opening higher education: what the future might bring” 8-9 december 2016, in Berlin, Germany, jointly organised by OECD Centre for Educational Research and Innovation (CERI) and Laureate International Universities (LIU).
IRJET - Investigating the Common Factor of Drop Out based on Learner’s Perspe...IRJET Journal
This document investigates the common dropout factors among learners in MOOCs in Malaysia based on learner perspectives and dropout rates. It finds that only 18% of Malaysian MOOC users complete courses and 64% have never taken a MOOC, indicating lack of awareness. Through surveys of University of Malaya students and professionals, it analyzes factors like language, time constraints, financial support and compares dropout factors to other countries. The literature review discusses MOOC background/engagement and studies on dropout rates in various countries from 2013-2019. Common dropout factors found include lack of time, support, digital/learning skills and barriers like education levels, gender, resources. The study aims to identify common dropout factors, dropout rates
Framework for ranking higher institutions in nigeriastatisense
This presentation looks at the methodologies of five international bodies that rates higher institutions across the world with the aim of providing a guiding framework for ranking Nigerian institutions.
This document provides an overview of Coursera's business model for offering massive open online courses (MOOCs). It discusses Coursera's value proposition including offering prestigious courses from elite universities, verified certificates, recognition of credits, and career advancement services. Competitor analysis shows Coursera has the most students and courses compared to other MOOC providers. Coursera's customer selection targets individuals seeking new learning opportunities and career advancement as well as companies interested in corporate training. Coursera captures value through premium services, licensing, career services, merchandise, and affiliate programs. Strategic controls include establishing exclusive university partnerships, securing assessments, and exploring new revenue streams like corporate learning and a low-cost learning tablet.
The annual report summarizes the 2015-2016 academic year for the Center for Career Development's job shadowing program at Davidson College, noting a 13% increase in student participation and 11% increase in host participation, with the majority of experiences taking place in North Carolina, Georgia, and California, and spanning a wide range of industries. The report also outlines accomplishments of expanding the summer program and application process, and goals for the future include adjusting timing, strengthening student to host ratios, and exploring international opportunities.
Education
Davidson, NC Education
AMERICAN STUDIES
Total Graduates: 4 (Full-time, Career-related Employment: 2; Part-time, Career-related Employment: 0; Self-Employed: 0; Post-Graduate Internship: 0; Continuing
Education: 1; Volunteer Service: 0; Military Service: 0; Seeking Employment: 0; Seeking Continuing Education: 0; Not Seeking Employment or Continuing
Education: 1; No Information Available: 0)
Full-time, Career-Related Employment
Employer Job Title City
State/
Country Career Area
Davidson College Advising Corps Advisor Charlotte, NC Education
Teach
Preparing for the Future: Aligning Institutional Strategic Planning with Emer...DrEducation
The confluence of cost pressures, demographic shifts, and technological forces is shaping the context of global higher education. In this interactive session, senior international officers at diverse institutions share their perspectives on how they are preparing for the future and aligning their strategic plans with the emerging trends.
Learning Objectives:
Explore the importance of long-range strategic planning despite pressures for short-term results.
Recognize key global issues and trends that influence strategic plans.
Identify good practices and diverse approaches of infusing global trends in developing strategic plans.
Chair : Rahul Choudaha, PhD
Principal Researcher & CEO
DrEducation, LLC
Presenter(s)
Joe Chicharo, PhD
Deputy Vice-Chancellor (Academic)
University of Wollongong
K. Jimmy Hsia, PhD
Vice Provost for International Programs and Strategy
Carnegie Mellon University
Cheryl Matherly, EdD
Vice President/Vice Provost International Affairs
Lehigh University
Landscape of Third-Party Pathway Partnerships in the United States: NAFSA 2017DrEducation
A recent report released by NAFSA: Association of International Educators aims to understand the scope of third-party pathway partnerships in the context of the US higher education and the viewpoints of international educators on these partnerships. The purpose was to establish a baseline of evidence on an evolving partnership model with private providers for international student enrollment. Dr. Rahul Choudaha of DrEducation was the principal investigator of this commissioned research project entitled Landscape of Third-Party Pathway Partnerships in the United States
CPS to CCC Transition Research_Sugandhi Chugani_v4.0Sugandhi Chugani
This document summarizes data on students from Chicago Public Schools (CPS) who enroll in City Colleges of Chicago (CCC) after graduating high school. It finds that while about a quarter of college-bound CPS students enroll in CCC, support provided by CPS is primarily focused on the timeline for four-year universities. It recommends pilot projects focused on CCC in specific CPS networks, deeper partnerships between CPS networks and CCC campuses, and additional research on supporting special student populations in the transition to CCC.
Webinar-Technology for Global Engagement-University World News-DrEducationDrEducation
DrEducation and University World News partnered to host a global online discussion (webinar) “Embracing Technology for Global Engagement: A Leadership Challenge and Opportunity.”
Over 700 professionals from around the world registered for the event. Recording of the event is available through following link. http://bit.ly/TechGlobalEd
The global panel was moderated by Dr. Rahul Choudaha, co-founder DrEducation and interEDGE.org. The panelists were:
- GinaMario Besana, Professor and Associate Provost for Global Engagement and Online Learning, DePaul University
- Helen O'Sullivan, Professor and Associate Pro-Vice-Chancellor for Online Learning, University of Liverpool
- Mark Brown, Professor and Director of the National Institute for Digital Learning, Dublin City University
- Kevin Kinser, Professor and Department Head of Education Policy Studies Pennsylvania State University
Online education and internationalization have been rising as strategic priorities for many university leaders around the world. While online experiments like MOOCs, badging, blended learning are still early in their evolution, few institutions have taken an innovative approach to finding a synergy between technological innovations and their application in global engagement strategies. And, of those who attempted to engage globally through technology have experienced several barriers related to cost, quality, recognition, and outcomes. This online discussion examined how university leaders are leveraging technology for advancing internationalization? How does technology fit in the overall global engagement strategy? What are the challenges and opportunities?
Engaging Students Virtually Throughout the Enrollment CycleMarty Bennett
The document discusses strategies for engaging international students virtually throughout the enrollment cycle. It summarizes findings from a study on international student expectations that found institutional brand is the top reason for studying abroad. It also found students need the most help with financial decisions and visa applications. The document recommends recruiting students multiple times throughout the cycle via virtual events. It provides examples from various universities that increased international enrollment and yield through virtual recruitment strategies like live chats and video events.
Webinar-Transnational Education: Growth at the Expense of Quality?DrEducation
To access the recording to the webinar visit ( http://bit.ly/TNE24May ).
A global online discussion on transnational education trends was hosted by University World News, an online publication, in partnership with DrEducation, a higher education research and consulting firm. It attracted more than 950 registered participants from across the international higher education scene.
Cross-border delivery of higher education is becoming a financial necessity for some institutions and a strategic differentiation for others. Transnational education (TNE) takes many forms ranging from joint-degrees and branch campuses to recent emergence of technology-enabled learning. While TNE has provided new opportunities for global engagement and expansion for many institutions, these models often come with challenges of quality. Is growth of TNE dependent on more flexible standards of quality? Or, are we stifling innovation in TNE by putting too many barriers for experimentation?
• Rahul Choudaha, PhD, (Chair), Principal Researcher & CEO, DrEducation, LLC & interEDGE.org
• Nigel Healey, PhD, Pro-Vice-Chancellor (International) and Head of College, Nottingham Trent University
• Jason E. Lane, PhD, Vice Provost for Academic Planning and Strategic Leadership and Senior Associate Vice Chancellor, State University of New York
• Elizabeth J. Stroble, PhD, President, Webster University
• Stéphan Vincent-Lancrin, PhD, Deputy Head of Division and Senior Analyst, OECD
Educational Technology is becoming increasingly important in the higher education sector as innovative educators are using technology to improve pedagogy and student learning. This is not limited to academic institutions as corporate trainers also seek to leverage their people development resources to improve the operating performance of their organizations.
As a result the field of EdTech has been growing rapidly over the past decade as entrepreneurs see the opportunities to use technology to improve the speed and depth of learning. The drive ultimately stems from the transition to a knowledge economy where information is the vital fuel and improved learning can provide breakthrough insights that have substantial public or private value.
This presentation will look at the trends impacting and being impacted by EdTech, student and faculty perceptions, economics, adoption success, factors, investment patterns and the major technologies that are being used in higher educational institutions.
This document summarizes key trends in international student mobility and recruitment strategies for universities. It finds that undergraduate students continue to drive growth in international enrollment. Most growth comes from a handful of countries like China, India and Saudi Arabia. Global interest in studying in the US, as measured by SAT registrations, is rising fastest in Asia and the Middle East. Top universities are gaining an increasing share of international undergraduates, with nearly 30% enrolled at the top 50 institutions. Successful recruitment strategies focus on leveraging data to inform outreach and understanding major mobility trends.
The document discusses trends in Chinese students studying in the U.S. and strategies for supporting them. It notes that the number of Chinese undergraduates in the U.S. grew significantly in recent years. A panel at the conference will discuss opportunities and challenges related to this, and share best practices for engaging with and supporting Chinese students. The goal is to develop effective approaches to partnership between admission and other campus offices. "
Which international markets are now the best recruiting
targets for your international student enrollment plans?
The College Board and Intead present
the latest data available on trends in international student
mobility and how to use the data to inform your digital and
off-line marketing efforts.
This document provides information about marketing to Chinese students. It discusses trends in the number of Chinese students studying abroad, with the number growing 400% between 2004-2005 and 2014-2015. It also notes that 77% of Chinese students studying abroad in the US come from just 10 cities in China. The document then discusses how WeChat has become a major social media platform in China, with over 500 million active users, and how institutions can use WeChat to market directly to Chinese students and families. It provides examples of how Maxway Education, an education consulting company based in Hong Kong, has successfully used WeChat for client institutions, including posting content, providing customer service, and promoting events.
Identity, Influence & Impactof Vietnam Universitieson the World’s Stage
Reform of the higher education system by 2020 - Vietnam expects its higher education system to be advanced by modern standards and highly competitive in international terms:
administration,
finance,
improve quality,
autonomy and accountability
The emerging education market in Vietnam is attracting interest from foreign higher education institutions and investors.
Increasing disposable income, rapid urbanization, and rising living standards are driving local demand for advanced education.
At the same time, a shortage of quality local universities, and a substantial increase in the number of school age children make the sector ripe for investment.
The Vietnamese government has acknowledged shortcomings in the current education system and recently changed its tone on foreign participation in local education.
Efforts are afoot to pave the way for foreign investment, evidenced most recently by the introduction of concrete proposals to soften existing restrictions on foreign investment into the sector.
The document discusses university rankings, including:
1) University rankings were invented in the US and have spread globally due to factors like globalization and the need to compare higher education institutions.
2) Rankings can help or hinder universities depending on how they are measured and weighted. Key factors include research output, faculty achievements, and student outcomes.
3) Improving rankings requires transparent and standardized criteria that account for universities' diverse missions rather than a "one-size-fits-all" approach.
The document discusses how the traditional university business model is changing due to two factors: 1) the increasing importance of research revenues at universities and 2) the increasing availability of information online. Regarding the first factor, research expenditures and revenues from patents, licensing, and startups are rising significantly at major universities. For the second factor, the internet now provides massive amounts of freely available information, enabling new business models like MOOCs that reduce course costs. Universities will need to adapt their value propositions, customers, and activities to these changes to remain viable in the future.
The document discusses strategies for IIT Kharagpur to achieve its goal of being ranked among the top 20 engineering and technology universities in the world by 2030. It analyzes IIT Kharagpur's current rankings and benchmarks them against other top universities. It identifies areas of strength, weakness, opportunities, and threats. It then outlines targeted initiatives in infrastructure development, graduate admissions/branding, funding, improving research quality/quantity/visibility, and encouraging entrepreneurship. The overall aim is for IIT Kharagpur to continue enhancing its reputation, attract more international students/faculty, boost research output, and better support graduates.
Many students can reasonably be accepted to a university. They just need to look beyond the top 50 -100 schools.
It’s not just about a curriculum, a formula or even quantifiable data that determines success or failure when applying to university. It’s how does a student stand apart from the other applicants.
Academic grading in India is based on a percentage system, with percentages between 80-90 considered excellent at the school level and 69-79 considered excellent at the university level. Grades can be converted to US grade point equivalents, with a percentage of 70 or above considered a 4.0 GPA (A). Rankings of Indian universities are conducted domestically and globally, considering factors like research, faculty, and reputation. However, no Indian university ranks in the top 100 globally according to major rankings like ARWU. The NAAC accredits Indian universities and assesses them based on seven criteria to improve quality.
This document presents a report on developing a framework for ranking Indian universities. It identifies the top 3 world university rankings and their methodologies, noting they emphasize factors like academic research, citations, and internationalism that Indian universities score poorly on. Six dimensions from the QS rankings are described and critiqued for their lack of effectiveness in India due to issues like low numbers of international faculty/students and high domestic demand. The report recommends developing rankings tailored to better capture the status of Indian universities.
Building bridge across cultures -portland.2achow2677
The document discusses challenges of advising Chinese international students due to differences between the Chinese and U.S. higher education systems. It summarizes key aspects of the Chinese system including the competitive Gao Kao exam determining college entrance and major, use of cohorts and mentors, philosophy of retention, and impact on student expectations. The presenter conducted research in China including interviews on these topics. The document provides suggestions for advisors to better understand Chinese students' backgrounds and challenges in adjusting to the U.S. system through cultural awareness, clear explanations, and connecting students to resources.
Mike Mullen update on UK Retention, Spring 2011, University Committee on Acad...University of Kentucky
Presentation by Dr. Michael D. Mullen, Associate Provost for Undergraduate Education, University of Kentucky; Spring 2011; to the University Senate committee charged with developing academic planning and priorities - http://www.uky.edu/ucapp/
Sharon Wavle: Finding Common Ground: Online Education Definitions and Data ac...Alexandra M. Pickett
Sharon Wavle, Associate Director, Decision Support & Reporting, Office of Online Education at Indiana University.
Presentation: Finding Common Ground: Online Education Definitions and Data across the Big 10
https://sunyonlinesummit2020.edublogs.org/2020/01/12/commonground/
https://sunyonlinesummit2020.edublogs.org/about/day-2/
Annual conference for the SUNY online teaching and learning community of practice.
https://sunyonlinesummit2020.edublogs.org/
February 26-28, 2020, NY, NY
Conference website: http://opensunysummit2019.edublogs.org/
Program: https://sunyonlinesummit2020.edublogs.org/about/program/
Speakers: https://sunyonlinesummit2020.edublogs.org/speakers/
Recordings: https://sunyonlinesummit2020.edublogs.org/mediasite/
Materials: https://sunyonlinesummit2020.edublogs.org/registration/materials/
Engaging Students Virtually Throughout the Enrollment CycleMarty Bennett
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Identifying and Analyzing your Institution's Marketing Opportunity - Intead NYC Global Marketing Workshop
1. Identifying & Analyzing Your
Institution’s Marketing Opportunities
GLOBAL MARKETING WORKSHOP FOR ACADEMIC LEADERS
Intead Global Marketing Workshop
New York City
SUNY Global Center
June, 2014
2. PANELISTS
Christine A. Farrugia
Senior Research Officer
Center for Academic Mobility Research and Impact
Institute of International Education (IIE)
Clay Hensley
Senior Director of International Strategy & Outreach
The College Board
5. The Big Picture of Global Student Mobility
2025
8 M projected
2011
4.3 M
2005
3.0 M
1995
1.7 M
1985
1.1 M
1975
.8 M
Source:
OECD
Educa&on at a Glance,
2013
6. InternaFonal Students in the U.S.
0
100,000
200,000
300,000
400,000
500,000
600,000
700,000
800,000
900,000
8. How does this group compare?
0
5
10
15
20
25
30
35
40
45
50
Undergrad
Graduate
Non-‐Degree
OPT
41.5
38.0
9.0
11.6
29.8
45.1
11.3
13.8
Overall
This
Group
9. InternaFonal Enrollment as a % of Total Enrollment
1
District
of
Columbia
10.2%
2
MassachuseOs
9.0%
3
Delaware
7.5%
4
New
York
6.7%
5
Rhode
Island
6.3%
5
Washington
6.3%
7
Hawaii
5.7%
8
North
Dakota
5.6%
9
Indiana
5.5%
10
ConnecWcut
4.9%
11. Where is the growth coming from?
China, Saudi Arabia, Brazil, Iran, Kuwait
12. 0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2006
2007
2008
2009
2010
2011
2012
2013
Saudi
Arabia
Vietnam
China
India
Canada
Japan
South
Korea
Rest
Approximately 340,000 international
undergraduate students in the U.S. in 2013
Top
7
countries
Saudi Arabia
& Vietnam
China
Rest of the
World
CAGR: +31%
CAGR: +39%
CAGR: -1%
Since
2006
SOURCE:
IIE.ORG
|
OPEN
DOORS
REPORT
2013
Although overall int’l student mobility to U.S. universities continues to increase, recent
trends reveal most of the growth derives from only a handful of source countries
14. The U.S. as a Market for InternaFonal Recruitment
Saudi
Arabia
30%
China
16%
South
Korea
9%
Japan
9%
Brazil
6%
All
Other
30%
China
15%
South
Korea
12%
8%
Japan
6%
4%
All
Other
54%
China
32%
South
Korea
12%
10%
All
Other
46%
Intensive English
Community College
Secondary Students
Germany
Mexico
Vietnam
110,870
86,778
73,000
16. What do internaFonal students think about US higher educaFon?
Where does the U.S. have advantages over other countries?
0
10
20
30
40
50
60
70
80
90
Many
scholarship
opportuniWes
Welcoming
of
internaWonal
students
High
quality
higher
ed
Wide
range
of
schools
&
programs
Canada
Australia
U.K.
U.S.
17. What do internaFonal students think about US higher educaFon?
Where does the U.S. have challenges?
0
10
20
30
40
50
60
70
High
cost
of
living
Safe
place
to
study
Difficult/complex
visa
procedures
TuiWon
is
expensive
Canada
Australia
U.K.
U.S.
19. Rankings are important, but other factors influence decision-‐making
For example, SAT score send data shows highest receiving institutions are relatively
different among sending countries, revealing different outreach efforts by institutions.
INDIA CHINASOUTH KOREAVIETNAM
Univ. of California Berkeley
Cornell University
Stanford University
MIT
Georgia Inst. of Technology
Drexel University
Harvard University
DePauw University
Trinity College
Univ. of California Berkeley
University of Michigan
New York University
Cornell University
University of Illinois
Univ. of California Los Angeles
Penn State University
University of Washington
University of Wisconsin
Source:
SAT
Score
sends
in
academic
year
2012-‐2013
20. SOURCE:
THE
COLLEGE
BOARD
|
SAT
SCORE
SENDS
IN
2013
2.46
4.54
4.68
4.81
4.87
5.62
5.84
6.18
6.89
7.74
7.84
8.68
9.09
10.17
11.73
Lebanon
United
Arab
Emirates
Canada
Nigeria
United
Kingdom
Ghana
Brazil
Singapore
Hong
Kong
India
Pakistan
Vietnam
Taiwan
South
Korea
China
Frequency of SAT Score Sends per student
Average # of SAT Score Sends per student, by country (top 15 countries)
More than
International
Average
Less than
International
Average
RelaFve to students in other countries, Chinese students send almost
twice as many SAT scores than the average internaFonal student
Int’l
Average
6.54
21. SOURCE:
SAT
SCORE
SENDS
IN
2013
FROM
STUDENTS
IN
PERSAN
GULF
REGION
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Northeastern
University
Harvard
College
Georgia
InsWtute
of
Technology
Weill
Cornell
Medical
College
in
Qatar
Carnegie
Mellon
University
in
Qatar
MassachuseOs
InsWtute
of
Technology
Texas
A&M
University
at
Qatar
American
University
of
Sharjah
University
of
California:
Los
Angeles
Aramco
Services
Company
Aramco
Saudi
Penn
State
University
Park
University
of
Toronto
Stanford
University
New
York
University
American
University
of
Beirut
University
of
Michigan
Boston
University
University
of
California:
Berkeley
NaWonal
InsWtute
of
Technology
Karnataka
United
Arab
Emirates
Saudi
Arabia
Qatar
Rest
SAT Score Receipts from students from The Persian Gulf
Top 20 institutions receiving scores from students located in The Persian Gulf
InternaFonal students consider opFons within the U.S. and among
local insFtuFons
22. SOURCE:
SAT
SCORE
SENDS
IN
2013
FROM
STUDENTS
IN
PERSAN
GULF
REGION
0
200
400
600
800
1,000
1,200
1,400
1,600
1,800
Northeastern
University
Harvard
College
Georgia
InsWtute
of
Technology
Weill
Cornell
Medical
College
in
Qatar
Carnegie
Mellon
University
in
Qatar
MassachuseOs
InsWtute
of
Technology
Texas
A&M
University
at
Qatar
American
University
of
Sharjah
University
of
California:
Los
Angeles
Aramco
Services
Company
Aramco
Saudi
Penn
State
University
Park
University
of
Toronto
Stanford
University
New
York
University
American
University
of
Beirut
University
of
Michigan
Boston
University
University
of
California:
Berkeley
NaWonal
InsWtute
of
Technology
Karnataka
United
Arab
Emirates
Saudi
Arabia
Qatar
Rest
SAT Score Receipts from students from The Persian Gulf
Top 20 institutions receiving scores from students located in The Persian Gulf
InternaFonal students consider opFons within the U.S. and among
local insFtuFons
23. SOURCE:
COLLEBOARD.ORG
|
VISITS
FROM
CHINA
SOURCE:
COLLEBOARD.ORG
|
VISITS
FROM
CHINA
2.1 Million visits to CollegeBoard.org in 2013 from China
111,941
20,490
25,001
27,298
30,083
30,745
31,216
34,409
56,191
57,432
59,308
68,178
80,660
140,935
221,740
283,487
405,350
459,170
Rest
Anhui
Chongqing
Hebei
Hunan
Henan
Fujian
Shaanxi
Hubei
Tianjin
Sichuan
Liaoning
Shandong
Zhejiang
Jiangsu
Guangdong
Shanghai
Beijing
Visits by province in 2013
Baidu
45%
Google
43%
Google
90%
12%
10%
China
United States
Other
Google
Baidu
How are Chinese students
accessing CollegeBoard.org?
50% of traffic from China and the United States
comes from Organic Search
Of those that access the site through
organic search, here is how they get there:
24. University of
Illinois
Urbana Champaign
Stanford
University
Harvard
College
Cornell
University
University
of
California
-‐
Berkeley
New
York
University
University
of
California
–
Los
Angeles
Massachusetts Institute
of Technology
Princeton University
California Institute of
Technology
Yale University
University of
Michigan
Boston
University
University of
Pennsylvania
INDIA CHINA
Search pa]erns
SOURCE:
Number
of
visits
to
bigfuture.org
by
IP
address
|
India
and
China
|
2013
Top 10 most visited profiles on BigFuture in 2013
25. Twitter
Weibo
Twice as many
users as Twitter
Facebook
Renren
150M users
YouTube
Youku
2nd largest video
site in the world
Chinese Version
Chinese social media
26. Twitter
Weibo
Twice as many
users as Twitter
Facebook
Renren
150M users
YouTube
Youku
2nd largest video
site in the world
Chinese Version
WeChat
Quickly overtaking
apps like Weibo
Chinese social media
27. Chinese students taking the SAT prefer Business-‐related majors at this
stage of their applicaFon process
Province
1st
2nd
3rd
4th
5th
Anhui
Business
Mngmnt
&
MkWng
Biological
and
Biomedical
Sciences
Electrical
and
Electronics
Eng
Finance
Engineering
Beijing
Business
Mngmnt
&
MkWng
Biological
and
Biomedical
Sciences
Finance
UNDECIDED
Psychology
Chongqing
Business
Mngmnt
&
MkWng
UNDECIDED
Biological
and
Biomedical
Sciences
Engineering
AccounWng
and
Related
Services
Fujian
Business
Mngmnt
&
MkWng
Biological
and
Biomedical
Sciences
InternaWonal
Business
EducaWon
Finance
Gansu
Business
Mngmnt
&
MkWng
Business
Admin
&
Mngmnt
Biological
and
Biomedical
Sciences
Physical
Sciences
Astrophysics
Guangdong
Business
Mngmnt
&
MkWng
Finance
Biological
and
Biomedical
Sciences
Psychology
Business/managerial
economics
Guangxi
Business
Mngmnt
&
MkWng
Business
Admin
&
Mngmnt
Architecture
and
Related
Services
Landscape
Architecture
Finance
Hebei
Business
Mngmnt
&
MkWng
Engineering
Psychology
Biological
and
Biomedical
Sciences
Finance
Heilongjiang
Business
Mngmnt
&
MkWng
Business
Admin
&
Mngmnt
Finance
Business/managerial
economics
Computer
&
Info
Sciences
Henan
Business
Mngmnt
&
MkWng
Finance
Biological
and
Biomedical
Sciences
Engineering
Business
Admin
&
Mngmnt
Hubei
Business
Mngmnt
&
MkWng
Finance
AccounWng
and
Related
Services
Engineering
Psychology
Hunan
Business
Mngmnt
&
MkWng
Biological
and
Biomedical
Sciences
Business
Admin
&
Mngmnt
Physical
Sciences
Computer
Science
Jiangsu
Business
Mngmnt
&
MkWng
Finance
Engineering
Biological
and
Biomedical
Sciences
Business
Admin
&
Mngmnt
Jiangxi
Business
Mngmnt
&
MkWng
Finance
Computer
&
Info
Sciences
Physical
Sciences
Business/managerial
economics
Jilin
Business
Mngmnt
&
MkWng
Biological
and
Biomedical
Sciences
Finance
Engineering
OTHER
Liaoning
Business
Mngmnt
&
MkWng
Biological
and
Biomedical
Sciences
Business
Admin
&
Mngmnt
Finance
Computer
&
Info
Sciences
Shaanxi
Business
Mngmnt
&
MkWng
Finance
Engineering
Technologies
Mechanical
Engineering
Computer
&
Info
Sciences
Shandong
Business
Mngmnt
&
MkWng
Finance
Engineering
UNDECIDED
AccounWng
and
Related
Services
Shanghai
Business
Mngmnt
&
MkWng
Finance
Biological
and
Biomedical
Sciences
Psychology
Engineering
Shanxi
Business
Mngmnt
&
MkWng
Finance
Business/managerial
economics
Legal
Professions
and
Studies
Biological
and
Biomedical
Sciences
Sichuan
Business
Mngmnt
&
MkWng
Finance
Physical
Sciences
UNDECIDED
Computer
&
Info
Sciences
Tianjin
Business
Mngmnt
&
MkWng
Biological
and
Biomedical
Sciences
AccounWng
and
Related
Services
Finance
Physical
Sciences
Yunnan
Business
Mngmnt
&
MkWng
Finance
Biological
and
Biomedical
Sciences
UNDECIDED
Architecture
Zhejiang
Business
Mngmnt
&
MkWng
Finance
Biological
and
Biomedical
Sciences
MathemaWcs
and
StaWsWcs
Psychology
When signing up for the SAT, students indicate which major they would prefer to study
Source: 2013 SAT admins in China
28. SOURCE:
COLLEBOARD.ORG
|
VISITS
TO
MAJOR
CATEGORIES
2013
However, online we find students from China more frequently
visiFng STEM majors
29%
35%
30%
29%
26%
20%
18%
22%
18%
27%
19%
20%
18%
20%
21%
0%
20%
40%
60%
80%
100%
Zhejiang
Jiangsu
Guangdong
Beijing
Shanghai
Science
Math
Technology
Business
Social
Sciences
Arts/Entertainment/Sports
Interdisciplinary
Studies
Health
&
Medicine
Public
&
Social
Services
Trades
&
Personal
Services
Visits to major category on CollegeBoard.org, by province
2013: Example of 5 provinces
(with
excepWon
to
Shanghai)
29. UFlizing Student Search Services
• 27 of the 31 institutions
in attendance have an
account on the College
Board Search site
– Student Search Service
– Enrollment Planning Service
– Segment Analysis Service
31. Consider the importance of evaluaFng applicants across
various standards
CriWcal
Reading,
MathemaWcs
and
WriWng
Score
Band
East Asia &
The Pacific
Americas
Europe &
Eurasia
South &
Central Asia
Middle East &
North Africa
Sub-‐Saharan
Africa
2250-‐2400
6%
2%
2%
3%
0%
0%
2100-‐2240
14%
5%
6%
9%
1%
2%
1950-‐2090
19%
8%
12%
15%
3%
7%
1800-‐1940
19%
12%
17%
18%
6%
14%
1650-‐1790
15%
15%
18%
18%
10%
18%
1500-‐1640
11%
18%
17%
16%
14%
20%
1350-‐1490
8%
17%
13%
10%
16%
18%
1200-‐1340
5%
13%
9%
6%
15%
13%
1050-‐1190
2%
7%
4%
3%
11%
6%
900-‐1040
1%
2%
2%
2%
11%
2%
750-‐890
0%
1%
0%
0%
10%
1%
600-‐740
0%
0%
0%
0%
1%
0%
Source:
College
Board
analysis;
SAT
scores
by
region
|
administraWon
volumes
2012-‐2013
32. Financing higher educaFon in the U.S.
64%
of
internaWonal
students
(81%
of
undergraduates)
rely
primarily
on
personal
and
family
funds
to
pay
for
their
studies.
Personal
&
Family
Funds
64%
U.S.
College
or
University
21%
Current
Employment
5%
Foreign
Gov't/
Univ.
7%
Other
Foreign
Source
2%
Other
U.S.
1%
33. $582
$724
$826
$923
$938
2008-‐09
2009-‐10
2010-‐11
2011-‐12
2012-‐13
Financial Aid awarded to internaFonal undergraduate students
• 28% Public Institutions
– Awarded $162M
– $704K/institution
• 70% Private Institutions
– Awarded $747M
– $1.4M/institution
614
680
733
796
809
2008-‐09
2009-‐10
2010-‐11
2011-‐12
2012-‐13
Total Awarded to Int’l Students
In millions of dollars
US Institutions awarding financial aid to int’l undergraduates
Source:
College
Board
Annual
Survey
of
Colleges
In
2013,
of
the
809
insWtuWons
that
reported
giving
financial
aid
to
internaWonal
undergraduates:
34. InsFtuFons in the audience awarding financial aid to internaFonal
undergraduate students in 2013
Financial aid awarded
– Of the institutions in the audience, here is the breakdown of financial aid
• 19 of the 31 institutions reported as giving financial aid to international
undergraduate students
• Among the 19 institutions, $40M awarded in 2013 to 2,465 int’l students
– Of the 19 institutions, 9 are private, giving $30 million
– Of the 19 institutions, 10 are public, giving $10 million
35. Using Open Doors® for InsFtuFonal Planning
• Over
60
years
of
annual
data
• Campuses
eligible
to
host
internaWonal
students
• Data
on
students
from
over
200
countries
The
Open Doors project
is
carried
out
with
support
from
the
Bureau
of
EducaWonal
and
Cultural
Affairs,
U.S.
Department
of
State.
36. Three Key Uses of Open Doors Data
Context
• Origins
• DesWnaWons
• Academic
Choices
Bench-‐
marking
Campus
Advocacy
37. ConnecFng Open Doors to Other Sources of Data on Campus
• Your
insWtuWon’s
CRM
system
• Leveraging
exisWng
networks
• Individual
student
behavior
and
“micro-‐targeWng”
• Tracking
students
• Social
media
as
data
40. 56,976
74,516
93,789
14,004
13,059
12,740
2011
2012
2013
37,102
52,154
61,044
15,168
18,496
20,702
2011
2012
2013
1.7 M
2 M
2.1 M
1.4 M
1.6 M
1.8 M
2011
2012
2013
Annual visits to
Collegeboard.org
SAT registrations by
country
Undergraduates
studying in the US
SOURCE:
COLLEGE
BOARD
INTERNAL
ANALYSIS
SOURCE:
COLLEGE
BOARD
INTERNAL
ANALYSIS
SOURCE:
IIE
|
OPEN
DOORS
2013
Analyzing students from China and India at different points
along the international recruitment pipeline
Note: 3 graphs on different scales
IndiaChina
41. SOURCE:
AP
EXAMS
IN
CHINA
BASED
ON
TYPE
OF
SCHOOL
|
2008-‐2013
|
2014
PROJECTIONS
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
2008
2009
2010
2011
2012
2013
2014
(projected)
Self-Study Students
National Schools
International Schools
AP Volumes in China
TOTAL CHINA
~38,500
Self-Study
42%
of
total
National
45%
of
total
International
12%
of
total
AP exam volumes have grown due to an increasing
interest in North American higher education