This document discusses inbound marketing with HubSpot. It begins by debunking common myths about marketing such as leads not being on social media or social networking being a fad. It then provides facts about the impact of social media and platforms like LinkedIn, Facebook, and Twitter for driving traffic and leads. It highlights how inbound marketing with HubSpot can make the process easier and more integrated compared to traditional marketing approaches. It concludes by offering a free inbound marketing assessment to readers.

1. Inbound
Marketing
with
HubSpot
An end to expensive marketing fantasies…
Laura Fitton
@pistachio

2. Laura @Pistachio Fitton
“Excited & geeky about where all this leads!"
oneforty.com
4,000+
apps
Twitter for
Dummies
83,000
Twitter
Readers
@pistachio
Founder

3. Less of this.
3

4. More of this.
4

5. fantasies
marketing
My leads & prospects are
not on Facebook.
Social networking is a fad.
Twitter is about what you
had for lunch.
LinkedIn is just for
recruiting.
5

6. fantasies
marketing
My leads & prospects are
not on Facebook.
Social networking is a fad.
Twitter is about what you
had for lunch.
LinkedIn is just for
recruiting.
6

7. 41%
of B2B companies
using Facebook have
MARKETING
FACT
acquired
a customer
from it.

8. US Internet users spend
3X more minutes on blogs
& social networks
than on email.
=
1
MINUTE
SOCIAL NETWORKS/BLOGS
ONLINE EMAIL
PORTALS
VIDEOS/MOVIES
GAMES
SOURCE: THE NIELSEN COMPANY, NOVEMBER 2010
8

9. FACT
Businesses with
1000+ followers get
6X more
traffic
than those with
<25 followers.
#inboundsci

10. SOURCE: HUBSPOT, 2011 10

11. LinkedIn drives the most
referrals to B2B sites.
*# OF LEADS IN JUNE 2010
LINKEDIN 17618
REDDIT 11968
DZONE 8478
TWITTER 6170
FACEBOOK 4465
STUMBLEUPON 2517
SQUIDOO 1720
DELICIOUS 1091
SOURCE: LEADFORCE1, JUNE 2010
11

12. When I grow up
I don’t want to be a
lead!
12

13. INBOUND MARKETING
$ $

14. Complicated Easy & Integrated
& Confusing

15. Get your Free
Inbound
Marketing
Assessment
(& a free unicorn!)
Moscone North
1416
131
305
Moscone West
Level 2, Alcove 2
15

23. Get your Free
Inbound
Marketing
Assessment
(& a free unicorn!)
Moscone North
1416
131
305
Moscone West
Level 2, Alcove 2
23

24. THANK YOU
THANK YOU
THANK YOU