Conversational bots can gamify brands' social media accounts by automating contests and games, as well as automatically answering user questions 24/7. The bots analyze language semantics and context to generate personalized responses. This document provides examples of successful social bot campaigns run by brands, including a Nissan racing quiz that engaged over 7,000 tweets. It also discusses how bots can enhance viewer engagement for social TV by providing access to exclusive content. The goal is to create unique digital experiences that boost brands' accounts and monetize fan interactions.

1. CONVERSATIONAL BOT FOR SOCIAL MEDIA
06.08.2015 !
CONVERSATIONAL BOTS FOR SOCIAL MEDIA

2. WHAT IF ARTIFICIAL INTELLIGENCE COULD GAMIFY YOUR
BRAND’S TWITTER ACCOUNT ?

3. They obey to a customisable conversation tree,
built according to your needs.
From one shot Games & Contests campaigns,
to ongoing services on Twitter, our bots
support and extend your community managers
jobs.
OUR BOTS UNDERSTAND AND ANSWER AUTOMATICALLY

4. THANK’S TO OUR CONVERSATIONAL PLATFORM
CONVERSATIONAL
PLATFORM
ANSWER
ENGINE
«@CustomerService : I
didn’t received my order yet
»!
«@Client : We are looking
for it, can you give us your
order number?»!
SEMANTIC
ANALYSIS
CONTEXT
ANALYSIS

5. type: @username!
value:
CustmerService!
Type: noun!
Value : order!
Category : Object!
!
Negation!
Object : receive!
!
type: verbe!
value: To receive!
Subject : I!
@CustomerService : I didn’t receive my order yet
THAT COMBINES, SEMANTIC ANALYSIS

6. AND TAKE INTO ACCOUNT THE CONTEXT OF YOUR TWEETS
When did he post this tweet ? What was the content
of the previous ones ? Where this user is tweeting ?!
On which device ? Etc. !

7. Personalized
and
rich
answers
to
generate
the
maximum
of
conversa7ons
TO SEND SMARTS AND TAILORED MADE ANSWERS

8. Une plateforme pour créer vos applications intelligentes en quelques clics!
WITH NATIVE MEDIA ON TWITTER
.MP4! .GIF!
.PNG! .JPG!

9. LET’S SEE WHAT WE CAN DO WITH IT NOW ! : )

10. ORGANIZE CONTEST AND GAMES
GIVE ACCESS TO EXCLUSIVE CONTENTS
ANSWER REQUEST AUTOMATICALLY 24/7
ACCESS REAL TIME INFOS
BOOST SOCIAL TV STRATEGY
By taking advantage of Twitter immediacy to :
WE CONCEIVE UNIQUE DIGITAL EXPERIENCES

11. OUR GAMES & CONTESTS THAT PROVED SUCCESSFUL
#Nissan24LM
7800 Tweets
#BacRoulette
9750 Tweets
Trending Topic
#CatchSanta
5200 Tweets

12. #NISSAN24LM
FOCUS ON

13. #NISSAN24LM ACTIVATION
For the 83th edition of « les 24 heures du Mans » race, Nissan
imagined an interactive quiz on Twitter to reward their fans.
Each question had interactive clues in case of wrong answer.
FOCUS

14. #NISSAN24LM ACTIVATION
Question examples
FOCUS
With conditional clues, personalized to the user’s
answer.
and a native spelling tolerance on our platform.
“What is the length of the circuit ?
“In which city will the final take place ?”

15. #NISSAN24LM ACTIVATION
FOCUS
Des indices conditionnelles, en fonction de la
réponse du participant
Gestion des fautes d’orthographes sur notre
plateforme
7 718 tweets sent by the bot (7 days campaign)
13 703 mentions of the hashtag #Nissan24LM
2 425 861 media impressions
KPI
Congrats ! You are qualified for the final Draw

16. OUR AMBITION
Become a reference in account gamification and
automatic services on Twitter.

17. Peter @PeterL • 2 min
@BNPParibas_SAV : HELP please ! I can’t find my
bank details on your new website ! It’s urgent !
BNP Paribas SAV @BNPParibas_SAV • 1 min
Hello @PeterL, when you are on your customer
Area, click on “Fast Actions”, then “Print my bank
Details”, 2nd tab on the left.
ON AUTOMATIC MODERATION 24/7
Ex : Provide automatic answers to simple requests at night
Fictive example

18. ON BRAND ACCOUNT GAMIFICATION
Real activation by Social Bots
Pierre @ThumbsUpPete • 2 min
@KarimLourci Take a look at this activation
#LesBouchéesDoubles for @bouyguestelecom
Bouygues Telecom @bouyguestelecom • 1 min
@KarimLourci and @ThumbsUpete , only one contract for
two SIM cards, conveinient to share connexion :)

19. ON SOCIAL TV : GIVE ACCESS TO EXCLUSIVE CONTENTS
Max 21 @MaxCook21 • 2 min
David’s recipe looks very good, I want to do the
same !! #TopChefLive
TopChef @TopChefRecipe • 1 min
@MaxCuisine21 There you go ! It’s your challenge
too now ;) #TopChefLive
Create a new form of interaction with TV programs.
Fictional example

20. AND MONETIZABLE RELATED INFORMATIONS
Jul075 @Julies75 • 2 min
I want Sheldon’s T-shirt so bad !! Where can I can
find it ? #OCSséries
OCS @OCSTV • 1 min
@Julien75 A Flash Gordon T-shirt, $22 right here :
http://bit.ly/1UAu8gD ;)!
Fictive example

21. THEY BOOST THEIR ACCOUNTS WITH OUR BOTS

22. pierre@social-bots.fr
twitter.com/socialbots_
facebook.com/Social-bots