Chief Marketing Officers spend 60% of their ad budget in Facebook but are often only trying to collect their visitors email. Visitors use social media, so should websites! Avoid fraud, fake identities and find out who are your top audiences by leveraging Social media Connects on your website.

1. CMOs got creative to
collect leads:
• Promotions
• Newsletters
• Contests
Yet, leads often look
like this:
smurf72@gmail.com

2. Engaging with emails is good
Engaging with people is better
Who is
smurf92@gmail.com ?

3. Turning Visitors
Into Subscribers
Into People
Email
SUBSCRIBE
your email here
VS
smurf72@gmail.com
Continue with Facebook
Socital custom audiences FB custom audiences
+148%
clicks
+68%
clicks
smurf72@gmail.com
Woman 30yo in Athens
High influence
High spending capacity
iPhone user
English speaker
Likes #Fashion #Tech
#Asos #Shoes #Tablets

4. Let our AI find out who are your main
segments
Collect email + social media data +
behavioural data
Enrich leads with Socital Artificial
Intelligence predictions
Powered by socital
Increase your traffic
conversion
…
while building
cross-identities
for each collected email!

5. Plug & Play
Collect audiences Segment audiences Engage audiences
1 2 3
+ 68% conversion AI accuracy: + 62% + 87% conversion
Use our platform to
easily create
engagement points for
your website to drive
conversion
Our Artificial
Intelligence will enrich
every lead and sort out
your main audiences
Sync your segmented
audiences with your
CRM to engage with
them on the relevant
channels.
Emailing/FB/Google

6. Plug & Play
Collect audiences1
Subscribe to our
newsletter to get
----------------------------
EXCLUSIVE OFFERS
----------------------------
Continue with
Stand alone page
“CONTEST”
Exit Intent Popup
“NEWSLETTER”
Welcome popup
“REWARD”
Continue with Facebook Continue with Linkedin Continue with GmailContinue with Facebook Continue with Linkedin Continue with Gmail
Continue with Facebook
Continue with Linkedin
Continue with Gmail

7. Plug & Play
Segment audiences2
Our Artificial Intelligence analyses & organises all social
data & behavioural data available to build enhanced
individual Identities for every collected emails
(re)Target
Email Social
network
Name Age Gender Language Spending
Capacity
Influence Location Device Time Day Url
melinaki07@hotmail.comFacebook Κάραμ-Μελίνα Γιούνις35 to 45 Female Greek High Low Athens, GreeceIphone 12:13 Monday/man/jack
sofoklis_86@hotmail.comFacebook Basdekis Sofoklis18 to 25 Male Greek Medium Medium Athens, GreeceMobile 14:38 Tuesday/woman/o
stamatiad09@gmail.comFacebook Τίνα Δούβα 18 to 25 Female Greek Medium Medium Athens, GreeceDesktop 11:12 Thursday/woman/o
aspakat808@yahoo.grFacebook Lina Vlachaki 18 to 25 Female English Very High Low Thessaloniki, GreeceDesktop 11:13 Monday/man/jack
georgia-makis@hotmail.comFacebook Georgia Georgia35 to 45 Female Greek Low Medium Athens, GreeceMobile 11:16 Wednseday/man/jack
ellibouraza@yahoo.grFacebook Ελευθερία Μπουραζά45 to 55 Male Greek Low Low Athens, GreeceMobile 22:45 Sunday /man/jack
tzotzo20@windowslive.comFacebook Τζωρτζίνα Καϊμάκη18 to 25 Female Greek High Medium Thessaloniki, GreeceMac 20:34 Monday/woman
bouboulas2009@hotmail.comFacebook Φαίη Φλωροσκούφη25 to 35 Female Greek Medium Low Athens, GreeceIphone 19:34 Tuesday/woman/o
vpapadimit@yahoo.grFacebook ΒΑΡΒΑΡΑ ΠΑΠΑΔΗΜΗΤΡΙΟΥ35 to 45 Female Greek Medium Low Thessaloniki, GreeceIphone 18:27 Tuesday/woman/o
mariazygouri@gmail.comFacebook Maria Zygouri 25 to 35 Female Greek Medium Low Patras, GreeceDesktop 12:13 Thursday/man/jack
ptheti@yahoo.grFacebook Theti Preventi 25 to 35 Female English Very High Low Athens, GreeceMobile 13:16 Monday/man/jack
kikitsif@yahoo.grFacebook Κική Τσιφτσόγλου Female Greek Low Low Athens, GreeceMac 14:38 Wednseday/man/jack
Socia Data AI Generated Data Behavioural Data
Facial recognition
Patented algorithms
Natural language processing
Automated clustering
AI generated Segment 1
AI generated Segment 2
Custom made segment
Custom made segment
Untitled
See
See
See
See
SAVE
…
SAVED AUDIENCE
“Total Audience”
PROJECTED AUDIENCE
12 356 (100% of total)
DATE
13/10/16 - 21/10/16
FILTERS
None

8. Email Social
network
Name Age Gender Language Spending
Capacity
Influence Location Device Time Day Url
melinaki07@hotmail.comFacebook Κάραμ-Μελίνα Γιούνις25 to 35 Female Greek High Medium Athens, GreeceIphone 12:13 Monday/man/jack
sofoklis_86@hotmail.comFacebook Basdekis Sofoklis25 to 35 Female Greek High Medium Athens, GreeceMobile 14:38 Tuesday/woman/o
stamatiad09@gmail.comFacebook Τίνα Δούβα 25 to 35 Female Greek High Medium Athens, GreeceMobile 11:12 Thursday/woman/o
aspakat808@yahoo.grFacebook Lina Vlachaki 25 to 35 Female English High Medium Athens, GreeceIphone 11:13 Monday/man/jack
georgia-makis@hotmail.comFacebook Georgia Georgia25 to 35 Female Greek High Medium Athens, GreeceIphone 11:16 Wednseday/man/jack
ellibouraza@yahoo.grFacebook Ελευθερία Μπουραζά25 to 35 Female Greek High Medium Athens, GreeceMobile 22:45 Sunday /man/jack
tzotzo20@windowslive.comFacebook Τζωρτζίνα Καϊμάκη25 to 35 Female Greek High Medium Athens, GreeceMobile 20:34 Monday/woman
bouboulas2009@hotmail.comFacebook Φαίη Φλωροσκούφη25 to 35 Female Greek High Medium Athens, GreeceIphone 19:34 Tuesday/woman/o
vpapadimit@yahoo.grFacebook ΒΑΡΒΑΡΑ ΠΑΠΑΔΗΜΗΤΡΙΟΥ25 to 35 Female Greek High Medium Athens, GreeceMobile 18:27 Tuesday/woman/o
mariazygouri@gmail.comFacebook Maria Zygouri 25 to 35 Female Greek High Medium Athens, GreeceMobile 12:13 Thursday/man/jack
ptheti@yahoo.grFacebook Theti Preventi 25 to 35 Female English High Medium Athens, GreeceMobile 13:16 Monday/man/jack
kikitsif@yahoo.grFacebook Κική Τσιφτσόγλου25 to 35 Female Greek High Medium Athens, GreeceMobile 14:38 Wednseday/man/jack
Plug & Play
Segment audiences2
SAVED AUDIENCE
“AI generated segment 1”
PROJECTED AUDIENCE
2 842 (23% of total) (re)Target
Socia Data AI Generated Data Behavioural Data
AI generated segment 2: 13% of total
Woman - 35-45 - Athens on Desktop
Medium Influence - Medium spending capacity
Untitled
See
See
See
See
SAVE
…
DATE
13/10/16 - 21/10/16
FILTERS
Woman - 25-35 - Athens - Mobile
Medium Influence - High spending capacity
You can filter your audience or let our AI automatically
find out who are your top segments!
(along with influencers & fake accounts!)
AI generated segment 3: 8% of total
Woman - 25-35 - Thessaloniki on Iphone
Medium Influence - High spending capacity
AI generated segment 10: 2% of total
Fake accounts
AI generated segment 11: 0,2% of total
Influencers
See
See
See
Total Audience See

9. Case study: Fashion E-commerce Greece
Collect audiences Segment audiences Engage audiences
1 2 3
+ 68% conversion vs email AI accuracy: + 62% + 87% conversion
Created and Installed
plugins to push visitors to
connect through Facebook
to enter a contest
Segmented their audience in
5 TOP audiences with our
Artificial Intelligence
1st Segment: 21% of total audience
Athens-Woman-40yo-Mobile -
medium influence - medium
spending capacity - active in the
afternoon
0.3%: Influencers
3%: Contest professionals
Target Audience
with Facebook
look alike
ReTarget Audience
with Fb Custom
Audience
+67%
clicks
+128%
clicks

10. GOODBYE ONE-SIZE-FITS-ALL
@ @ @ @ @ @ @ @ @ @ @ @
@ @ @@@ @ @@ @@@ @ @
Moms Influencers Fashion Single Tech Paris
HELLO PERSONALIZATION

11. “Get ready for the chatbot revolution by
understanding who your customers are. Today. ”
Theofilos Vasileiadis - Chairman
President, Athens, Greece & India @CareerBuilder
Athens
DEDICATED
DATA SCIENTISTS
1,165,000
ENHANCED
CUSTOMER IDENTITITIES
London-Athens
CUSTOMER SUCCESS
TEAMS

12. Engaging with emails is good
Engaging with people is better
laurent.billieres@socital.com
Skype: laurentbillieres
Whatsapp: +33637721467
Wechat:LaurentBilliere