The document discusses the differences between aggressiveness, assertiveness, and passive-aggressiveness. It states that aggressiveness scares people and makes them resistant, while assertiveness inspires confidence. Passive-aggressive behavior is subtle and behind-the-scenes tactics to get one's own way. The document provides tips for having difficult conversations assertively, such as focusing on listening through questions, stating your emotions factually, objectively describing the situation, and proposing a solution. Boundaries also need to be set respectfully using this emotion-situation-proposal model.