Impression management is the process of controlling how others perceive us. It involves factors like dress, body language, and voice tone. The goal is to influence others' perceptions either constructively for self-identity or strategically to achieve interpersonal goals. Research shows that over 90% of the initial impressions others form are based on appearance, body language, and voice rather than on the spoken words. Therefore, impression management plays a vital role in many domains like organizations, education, and healthcare by influencing how people perceive individuals and institutions.

2. IMPRESSION MANAGEMENT is how to
make a favorable impression, how to perceive
others and evaluate others on the basis of

3.  Dress, make-up, hairstyle,
 Manner and general behavior,
 Body language.

4.  Impression management is a goal
directed conscious or subconscious
attempt to influence the perceptions
of other people, object or event by
regulating or controlling
information in social interaction.

5.  Constructive :- helps in the formation of self
identity
 Strategic :- helps in the attainment of some
interpersonal goal

6.  Conformity
 Excuses
 Apologies
 Self promotion
 Flattery
 Favors
 Association

7.  Which type of person are you?
 When I am in situation, I ask myself
what is the ideal person for this
situation, and how can I be that
person
Self-Monitoring concept.

8. 55%
appearance
and
Body
language
7%
what
you say
38% tone,pitch
and pace of your
voice
First Impression : The 93%
Rule

9.  Set goals.
 Commit to the change you want to
create.
 Dress appropriately.

10.  Learn how to properly shake hands.
 Keep your body language open.
 Fake it until you feel it.

11. From all the objectives, techniques,
findings, tactics , and tips we can
conclude that Impression Management
plays a vital role in all fields such as in
organisations, hospitals, education
institutions etc.
So, Impression Management is
the process through which one person
influence others.