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Effects of Advertising on
        Children
Advertising Background
โ€ข Advertising is an attempt to persuade
  someone to buy a good or service
โ€ข Since the 1920โ€™s advertising has grown
  massively
โ€ข Anywhere you go you see can see an ad
โ€ข The average American views about 5000 ads
  in just one day
Types of Advertising
Without effective and targeted advertising, a business
 cannot succeed. There are many types of advertising
 a business can utilize in effort to increase their sales.


                    Tv and
                                   Print
                    Radio


                                  Out of
                   Internet
                                  Home
Children are Affected by Adโ€™s
Advertising is a multi million dollar project
   that has an huge influence on children

Kids are literally assaulted from morning
   to night. The ad industry targets them
   in their home, in the school, and
   virtually all points in between
   (essential.org)

Children under 12 already spend a
   whopping $28 billion a year. Teen-
   agers spend $100 billion. Children also
   influence another $249 billion spent by
   their parents (about.com)
Unhealthy Adโ€™s




โ€ข Kids are filled with advertisements for junk food and
  fast foods
โ€ข Kids see one food commercial every five minutes
  during Saturday morning cartoons, most of them for
  foods high in fat, sugar and calories (great schools.net)
Protecting Children from Advertising
                   โ€ข Demands should be
                     made on the FTC to
                     make the first move
                     and create more
                     strict rules about
                     marketing to
                     children since they
                     are the ones who
                     control what we
                     watch on tv
Work Cited
โ€ข [1] Sharon Beder, 'A Community View', Caring for Children in the
  Media Age, Papers from a national conference, edited by John
  Squires and Tracy Newlands, New College Institute for Values
  Research, Sydney, 1998, pp. 101-111
โ€ข
โ€ข [2] Dittmann, Melissa. "Protecting children from advertising ".
  American Psychological Association. June 2004
  <http://www.apa.org/monitor/jun04/protecting.html>.
โ€ข
โ€ข [3] Willenz, Pam. "TELEVISION ADVERTISING LEADS TO UNHEALTHY
  HABITS IN CHILDREN; SAYS APA TASK FORCE". Office of Public
  Affairs. February 23, 2004
  <http://www.palomar.edu/dsps/actc/mla/mlainternet.html>.

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Effects Of Advertising On Children

  • 2. Advertising Background โ€ข Advertising is an attempt to persuade someone to buy a good or service โ€ข Since the 1920โ€™s advertising has grown massively โ€ข Anywhere you go you see can see an ad โ€ข The average American views about 5000 ads in just one day
  • 3. Types of Advertising Without effective and targeted advertising, a business cannot succeed. There are many types of advertising a business can utilize in effort to increase their sales. Tv and Print Radio Out of Internet Home
  • 4. Children are Affected by Adโ€™s Advertising is a multi million dollar project that has an huge influence on children Kids are literally assaulted from morning to night. The ad industry targets them in their home, in the school, and virtually all points in between (essential.org) Children under 12 already spend a whopping $28 billion a year. Teen- agers spend $100 billion. Children also influence another $249 billion spent by their parents (about.com)
  • 5. Unhealthy Adโ€™s โ€ข Kids are filled with advertisements for junk food and fast foods โ€ข Kids see one food commercial every five minutes during Saturday morning cartoons, most of them for foods high in fat, sugar and calories (great schools.net)
  • 6. Protecting Children from Advertising โ€ข Demands should be made on the FTC to make the first move and create more strict rules about marketing to children since they are the ones who control what we watch on tv
  • 7. Work Cited โ€ข [1] Sharon Beder, 'A Community View', Caring for Children in the Media Age, Papers from a national conference, edited by John Squires and Tracy Newlands, New College Institute for Values Research, Sydney, 1998, pp. 101-111 โ€ข โ€ข [2] Dittmann, Melissa. "Protecting children from advertising ". American Psychological Association. June 2004 <http://www.apa.org/monitor/jun04/protecting.html>. โ€ข โ€ข [3] Willenz, Pam. "TELEVISION ADVERTISING LEADS TO UNHEALTHY HABITS IN CHILDREN; SAYS APA TASK FORCE". Office of Public Affairs. February 23, 2004 <http://www.palomar.edu/dsps/actc/mla/mlainternet.html>.