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Advertisement &
Personal Selling
~ Ishvinder Singh
Acknowledgement
I would like to thank my teacher Prof. Dr.
Ishvinder Singh, who gave me this
opportunity to work on this project. I got
to learn a lot from this project about
Impact Of Advertisement on Children.
At last, I would like to extend my heartfelt
thanks to my parents because without
their help this project would not have
been successful. Finally, I would like to
thank my dear friends who have been
with me all the time.
Date: 31st August 2022
Name: Abinash Padhy
ERP NO: 0201BCH038
Contents
PROFESSIONAL CREATIVE INSIGHT TEAMWORK
Introduction
Today advertisement plays an important role in persuading customers to purchase products and services.
On the other hand the expenses of advertisement in comparisons of other activities in most companies are
very remarkable. In the present days every company wants to achieve the highest market share. For this
purpose every company use different ways to attract customers of different segments of the market and
the best way to become market leader. In this challenging environment a company should promote its
products in such a way that more and more customers get interest in its products. In this research we will
discuss the impact of the television advertisement on the children. To attract children toward the product it
is necessary that the advertisement should contain such appeals that are according to their age, mind set
and interest for specific product. When children see the advertisement according to their interest, they
persuade their parents to purchase that product.
There is very close relationship between advertisement and buying behaviour of children’s and we have
tried to check the impact of advertisements on children through our research article. For this purpose we
conducted our research and collected data from children of various classes of different schools situated in
different geographical regions. Children enforce their parents to purchase the product after watching the
advertising in this research we tried to measure the enforcement on their parents about any advertised
products like food advertisement etc.
Children also purchase product through the school advertisement and internet advertisement children
purchase products by watching advertisement on internet and school exhibitions. Age of children also
influence the purchasing of the children because less aged children less influence by the advertising and more
aged children purchase more advertising products for example 10 year children less understand the product
advertisement as compare to the 15 year children who understand fully advertisement and he purchase more
advertisement product.
In this research we also discuss the relationship between food advertisement and children buying behaviour
because children purchase more food products as compare to other products. More than one quarter of
television advertisements during evening programs based on food advertisement because children more like
the food advertisement. Children buying behaviour also depends on the T.V viewing hours because when
children watch more T.V the watch more advertisement and purchase more products.
It is apparent from the literature that television advertisement influence children particularly in products like
chocolate, biscuits, food supplements, tooth paste, toys etc. Advertising is second only to films as far as its
influence on the society is concerned. Advertising is the most influential and powerful medium in the present
commercial society. The main objective of this study is to find out, how children are influenced by the
television advertisements. There are both good and bad impact of advertisement. The focus of the study is on
effect of television advertisements on children with special reference to confectionary products.
RELEVANCE OF THE STUDY
Advertisement reduces the risk of innovation. The cost of innovation can be more than recovered by the sales
which advertisements may generate and encourage manufacturers to undertake research and development. The
revenue through subscriptions is quite inadequate to support the publication of newspapers, magazines or TV
channels. Advertising revenues, in fact, provide a greater support to viable functioning of these media.
Advertisement is a mediating tool of marketing and the most vital component of promotional activity; it is used
by the marketers to publicize the happenings of the company and their offerings to the consumers. In the
contemporary era, the influence and impact of advertisement over both the classes and the masses has refined
the entire ambience of marketing. So, great is the power of advertisements to influence the buyer’s decision that
it has become mandatory for sellers to allocate fat budgets to the advertising of their products.
The ORG Survey (2011) indicated that the major items which accounted for about 45-50 percent of the rural
market were washing soaps, cleaning materials, toiletries and food and beverage .But the survey also observed
that the growth rate was very significant in certain items like cosmetics and toiletries over the period of five years.
The growth rate observed in the case of cosmetics indicated that the rural women were not lagging behind their
urban counterparts. It also mentions that many rural consumers in rural areas lack the prejudices that make their
urban counterparts resistant to change.
Television advertising, once viewed as the mainstay of advertising media outlets, is facing several
challenges from alternative media ,one being Internet and the invasion of technology devices, such as digital
video recorders, that have empowered customers to be more choosy on the advertisements they view. Yet
because it is a mass medium capable of being seen by almost anyone, television lacks the ability to deliver an
advertisement to extremely targeted clientele compared to other media outlets. In an attempt to improve their
targeted efforts Television networks working in the pay-to-access arena, such as those with channels on cable
and satellite television, are introducing more narrowly themed programming gearing to address the needs of
specific interest groups to appeal to selective audiences.
RATIONAL OF THE STUDY
Gaps in the existing studies showed that there was a need to make a fresh attempt to understand the impact
of T. V. Advertisement on Buying Behaviour of Consumers as a number of improvements could be
incorporated on account of gaps in the existing literature. The need for the study could be encapsulated in the
following points:
 To diagnose the significance of television media in commercializing child consumers life.
 To analyse the child consumer behaviour and the influencing factors.
 To examine the impact of child buying behaviour on the family.
 To study the policy, practice and role of marketers on children’s Products and buying behaviour.
 To offer suggestions for effective marketing of children products.
RESEARCH METHODOLOGY
PURPOSE OF DATA COLLECTION
1. To obtain information
2. To keep on record
3. To make decisions about important
issues
4. To pass information to others
Data collection is the process of gathering and
measuring information on variables of interest, in an
established systematic fashion that enables one to
answer stated research questions, test hypotheses, and
evaluate outcomes.
Regardless of the field of study or preference for
defining data (quantitative, qualitative), accurate data
collection is essential to maintaining the integrity of
research. Both the selection of appropriate data
collection instruments (existing, modified, or newly
developed) and clearly delineated instructions for their
correct use reduce the likelihood of errors occurring.
Data Used And Methods Implemented
In This Research Percentage Analysis
Have Been Used For Covering Different
Aspects Of The Study. The Present
Study Makes Use Of Both Primary And
Secondary Data In Order To Derive
Necessary Conclusions Pertaining To
Research Objectives.
 Research design
A design of the research is descriptive. A research work will be successful only with a sound design. The Research
Design for the purpose of the study is analytical in nature. The major purpose of analytical research includes
survey and in-depth analysis of variables. The research plan calls for gathering primary and secondary data. The
sampling method adopted for the present study is simple random sampling.
 Sample size
The study selected a total of 50 samples out of which the samples retained were 48 on which the actual analysis is
being done. The sample was taken from the children aging from 5-15 years studying in different schools under
different boards.
 There are 30 numbers of males and 18 numbers of female child.
 There are 12 number of children aging from 5-8.
 There are 20 number of children aging from 9-12.
 There are 16 number of children aging from 13-15.
 Research Instrument:
The instruments adopted for the primary data collection is through “Questionnaires”. Through the questionnaires,
the feedbacks were taken.
 Contact Method:
The method used to contact the respondent was Direct Interview. The direct contact method was selected
because there was no scope of contacting through telephone or direct mail. Hence, the resulting sample will not
be a representative one.
LITERATURE REVIEW
WHAT IS ADVERTISEMENT?
Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take
some action with respect to products, ideas, or services. Most commonly, the desired result is to drive
consumer behaviour with respect to a commercial offering, although political and ideological advertising is
also common. Advertising is sole of everyone’s’ lifestyle, and the degree of impact of adverting on children is
becoming devastating day by day. Advertisements showcase the ‘must haves’ for a kid making them a
consumer even before they have reached the age of 3.
Advertising as one of the essential element of marketing management is considered as an important factor
in the global business. As far as its influence on the society is concerned, Advertising is second only to
movies. Advertising is the most influential and powerful medium in the present commercial society. It helps
us to get worldview. It shapes our attitude and beliefs. Advertisements encompass every aspect of our life
and most of us are hardly aware of it (Sarma, 2007). In 2011, the Indian Media & Entertainment (M&E)
Industry registered a growth of 12 percent over 2010, to reach INR 728 billon, as per the FICCI-KPMG report.
The growth line is backed by strong consumption in Tier 2 and 3 cities, continued growth of regional media,
and fast increasing new media business. Overall, the industry is expected to register a CAGR of 15 percent to
touch INR 1,457 billion by 2016. Television continues to be the dominant medium, sectors such as animation
& VFX, digital Advertising, and gaming are fast increasing their share in the overall pie (KPMGFICCI Frames-
Press-release-2012).
Positive Effects of Advertisements on Children
 Advertising makes the kids aware of the
new products available in the market. It
increases their knowledge about the
latest innovations, in the field of
technology as well as otherwise.
 Convincing ads, which centre around
healthy food products, can help
improve the diet of a child, if they are
attractive enough.
Negative Effects of Advertisements on Children
 Advertisements encourage the children to
persuade their parents to purchase the products
shown in the commercials, whether useful or
not.
 Children often tend to misinterpret the
messages conveyed in commercials.
 The personal preferences in clothing, toys, food
and luxurious of children are altered by the
advertisements, to a great extent.
 The flashy advertisements broadcast in
television generate impulse shopping in
children.
 Children, after watching the glitter of
commercials, often lose the ability to live a life
without materialistic joy.
Types Of Data
 Television advertising / Music in advertising
Television advertising is one of the most expensive types of
advertising; networks charge large amounts for commercial airtime
during popular events. The annual Super Bowl football game in the
United States is known as the most prominent advertising event on
television - with an audience of over 108 million and studies
showing that 50% of those only tuned in to see the advertisements.
The average cost of a single thirty-second television spot during this
game reached US$4 million & a 60-second spot double that figure
in 2014.
 Infomercials
An infomercial is a long-format television commercial, typically five
minutes or longer. The word "infomercial" is a portmanteau of the
words "information" and "commercial". The main objective in an
infomercial is to create an impulse purchase, so that the target sees
the presentation and then immediately buys the product through
the advertised toll-free telephone number or website.
 Online advertising
Online advertising is a form of promotion that uses the Internet and
World Wide Web for the expressed purpose of delivering marketing
messages to attract customers. Online ads are delivered by an ad
server. Examples of online advertising include contextual ads that
appear on search engine results pages, banner ads, in pay per click
text ads, rich media ads, advertising, online, advertising networks
and e-mail marketing, including e-mail spam.
Virtually any medium can be used for
advertising. Commercial advertising media can
include wall paintings, billboards, street furniture
components, printed flyers and rack cards, radio,
cinema and television adverts, web banners,
mobile telephone screens, shopping carts, web
popups, skywriting, bus stop benches, human
billboards and forehead advertising, magazines,
newspapers, town criers, sides of buses, banners
attached to or sides of airplanes ("logojets"), in-
flight advertisements on seatback tray tables or
overhead storage bins, taxicab doors, roof
mounts and passenger screens, musical stage
shows, subway platforms and trains on
disposable diapers, doors of bathroom stalls,
stickers on apples in supermarkets, shopping
cart handles (grabertising), the opening section
of streaming audio and video, the backs of event
tickets and supermarket receipts.
 Press advertising
Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from
media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local
newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or
companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the
ad, which is a larger ad (which can include art) that typically run in an article section of a newspaper.
 Billboard advertising
Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are
located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large
of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.
 In-store advertising
In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye
level, at the ends of aisles and near checkout counters (a.k.a. POP – point of purchase display), eye-catching displays promoting a specific
and advertisements in such places as shopping carts and in-store video displays.
 Coffee cup advertising
Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop. This
form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle
 Street advertising
This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and
pavements. Working with products such as Reverse Graffiti, air dancers and 3D pavement advertising, for getting brand messages out into
spaces.
 Sheltered outdoor advertising
This type of advertising combines outdoor with indoor advertisement by placing large mobile, structures (tents) in public places on temporary
bases. The large outer advertising space aims to exert a strong pull on the observer, the product is promoted indoors, where the creative decor
intensify the impression.
DATA ANALYSIS AND INTERPRETATIONS
 The following data and information has been obtained through research activity:
5yrs - 8yrs
15%
9yrs - 12yrs
19%
13yrs -
15yrs
30%
15yrs -
18yrs
36%
AGE
0 - 2
Hours
32%
2 - 4
Hours
47%
4 - 6
Hours
16%
6 - 8
Hours
5%
TV VIEWING HOURS
Statement 1: The food
advertisements are really
impressive.
The Side graph depicts that
many children are not so
much affected by food
advertisements as most of
the children are showing
neutral behaviour towards
the advertisements but some
even agree and disagree
about it.
5yrs - 8yrs
15%
9yrs - 12yrs
19%
13yrs - 15yrs
30%
15yrs - 18yrs
36%
AGE
Our
Projected
Sales
0
1
2
3
4
5
6
1 2 3 4
Series 1 Series 2 Series 3
Our Agency Locations
D.C.
HOLLAND
TOKYO
Thank You
someone@example.com

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Advertisement &.pptx

  • 2. Acknowledgement I would like to thank my teacher Prof. Dr. Ishvinder Singh, who gave me this opportunity to work on this project. I got to learn a lot from this project about Impact Of Advertisement on Children. At last, I would like to extend my heartfelt thanks to my parents because without their help this project would not have been successful. Finally, I would like to thank my dear friends who have been with me all the time. Date: 31st August 2022 Name: Abinash Padhy ERP NO: 0201BCH038
  • 4. Introduction Today advertisement plays an important role in persuading customers to purchase products and services. On the other hand the expenses of advertisement in comparisons of other activities in most companies are very remarkable. In the present days every company wants to achieve the highest market share. For this purpose every company use different ways to attract customers of different segments of the market and the best way to become market leader. In this challenging environment a company should promote its products in such a way that more and more customers get interest in its products. In this research we will discuss the impact of the television advertisement on the children. To attract children toward the product it is necessary that the advertisement should contain such appeals that are according to their age, mind set and interest for specific product. When children see the advertisement according to their interest, they persuade their parents to purchase that product. There is very close relationship between advertisement and buying behaviour of children’s and we have tried to check the impact of advertisements on children through our research article. For this purpose we conducted our research and collected data from children of various classes of different schools situated in different geographical regions. Children enforce their parents to purchase the product after watching the advertising in this research we tried to measure the enforcement on their parents about any advertised products like food advertisement etc.
  • 5. Children also purchase product through the school advertisement and internet advertisement children purchase products by watching advertisement on internet and school exhibitions. Age of children also influence the purchasing of the children because less aged children less influence by the advertising and more aged children purchase more advertising products for example 10 year children less understand the product advertisement as compare to the 15 year children who understand fully advertisement and he purchase more advertisement product. In this research we also discuss the relationship between food advertisement and children buying behaviour because children purchase more food products as compare to other products. More than one quarter of television advertisements during evening programs based on food advertisement because children more like the food advertisement. Children buying behaviour also depends on the T.V viewing hours because when children watch more T.V the watch more advertisement and purchase more products. It is apparent from the literature that television advertisement influence children particularly in products like chocolate, biscuits, food supplements, tooth paste, toys etc. Advertising is second only to films as far as its influence on the society is concerned. Advertising is the most influential and powerful medium in the present commercial society. The main objective of this study is to find out, how children are influenced by the television advertisements. There are both good and bad impact of advertisement. The focus of the study is on effect of television advertisements on children with special reference to confectionary products.
  • 6. RELEVANCE OF THE STUDY Advertisement reduces the risk of innovation. The cost of innovation can be more than recovered by the sales which advertisements may generate and encourage manufacturers to undertake research and development. The revenue through subscriptions is quite inadequate to support the publication of newspapers, magazines or TV channels. Advertising revenues, in fact, provide a greater support to viable functioning of these media. Advertisement is a mediating tool of marketing and the most vital component of promotional activity; it is used by the marketers to publicize the happenings of the company and their offerings to the consumers. In the contemporary era, the influence and impact of advertisement over both the classes and the masses has refined the entire ambience of marketing. So, great is the power of advertisements to influence the buyer’s decision that it has become mandatory for sellers to allocate fat budgets to the advertising of their products. The ORG Survey (2011) indicated that the major items which accounted for about 45-50 percent of the rural market were washing soaps, cleaning materials, toiletries and food and beverage .But the survey also observed that the growth rate was very significant in certain items like cosmetics and toiletries over the period of five years. The growth rate observed in the case of cosmetics indicated that the rural women were not lagging behind their urban counterparts. It also mentions that many rural consumers in rural areas lack the prejudices that make their urban counterparts resistant to change.
  • 7. Television advertising, once viewed as the mainstay of advertising media outlets, is facing several challenges from alternative media ,one being Internet and the invasion of technology devices, such as digital video recorders, that have empowered customers to be more choosy on the advertisements they view. Yet because it is a mass medium capable of being seen by almost anyone, television lacks the ability to deliver an advertisement to extremely targeted clientele compared to other media outlets. In an attempt to improve their targeted efforts Television networks working in the pay-to-access arena, such as those with channels on cable and satellite television, are introducing more narrowly themed programming gearing to address the needs of specific interest groups to appeal to selective audiences. RATIONAL OF THE STUDY Gaps in the existing studies showed that there was a need to make a fresh attempt to understand the impact of T. V. Advertisement on Buying Behaviour of Consumers as a number of improvements could be incorporated on account of gaps in the existing literature. The need for the study could be encapsulated in the following points:  To diagnose the significance of television media in commercializing child consumers life.  To analyse the child consumer behaviour and the influencing factors.  To examine the impact of child buying behaviour on the family.  To study the policy, practice and role of marketers on children’s Products and buying behaviour.  To offer suggestions for effective marketing of children products.
  • 8. RESEARCH METHODOLOGY PURPOSE OF DATA COLLECTION 1. To obtain information 2. To keep on record 3. To make decisions about important issues 4. To pass information to others Data collection is the process of gathering and measuring information on variables of interest, in an established systematic fashion that enables one to answer stated research questions, test hypotheses, and evaluate outcomes. Regardless of the field of study or preference for defining data (quantitative, qualitative), accurate data collection is essential to maintaining the integrity of research. Both the selection of appropriate data collection instruments (existing, modified, or newly developed) and clearly delineated instructions for their correct use reduce the likelihood of errors occurring.
  • 9. Data Used And Methods Implemented In This Research Percentage Analysis Have Been Used For Covering Different Aspects Of The Study. The Present Study Makes Use Of Both Primary And Secondary Data In Order To Derive Necessary Conclusions Pertaining To Research Objectives.
  • 10.  Research design A design of the research is descriptive. A research work will be successful only with a sound design. The Research Design for the purpose of the study is analytical in nature. The major purpose of analytical research includes survey and in-depth analysis of variables. The research plan calls for gathering primary and secondary data. The sampling method adopted for the present study is simple random sampling.  Sample size The study selected a total of 50 samples out of which the samples retained were 48 on which the actual analysis is being done. The sample was taken from the children aging from 5-15 years studying in different schools under different boards.  There are 30 numbers of males and 18 numbers of female child.  There are 12 number of children aging from 5-8.  There are 20 number of children aging from 9-12.  There are 16 number of children aging from 13-15.  Research Instrument: The instruments adopted for the primary data collection is through “Questionnaires”. Through the questionnaires, the feedbacks were taken.  Contact Method: The method used to contact the respondent was Direct Interview. The direct contact method was selected because there was no scope of contacting through telephone or direct mail. Hence, the resulting sample will not be a representative one.
  • 11. LITERATURE REVIEW WHAT IS ADVERTISEMENT? Advertising is a form of communication used to persuade an audience (viewers, readers or listeners) to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behaviour with respect to a commercial offering, although political and ideological advertising is also common. Advertising is sole of everyone’s’ lifestyle, and the degree of impact of adverting on children is becoming devastating day by day. Advertisements showcase the ‘must haves’ for a kid making them a consumer even before they have reached the age of 3. Advertising as one of the essential element of marketing management is considered as an important factor in the global business. As far as its influence on the society is concerned, Advertising is second only to movies. Advertising is the most influential and powerful medium in the present commercial society. It helps us to get worldview. It shapes our attitude and beliefs. Advertisements encompass every aspect of our life and most of us are hardly aware of it (Sarma, 2007). In 2011, the Indian Media & Entertainment (M&E) Industry registered a growth of 12 percent over 2010, to reach INR 728 billon, as per the FICCI-KPMG report. The growth line is backed by strong consumption in Tier 2 and 3 cities, continued growth of regional media, and fast increasing new media business. Overall, the industry is expected to register a CAGR of 15 percent to touch INR 1,457 billion by 2016. Television continues to be the dominant medium, sectors such as animation & VFX, digital Advertising, and gaming are fast increasing their share in the overall pie (KPMGFICCI Frames- Press-release-2012).
  • 12. Positive Effects of Advertisements on Children  Advertising makes the kids aware of the new products available in the market. It increases their knowledge about the latest innovations, in the field of technology as well as otherwise.  Convincing ads, which centre around healthy food products, can help improve the diet of a child, if they are attractive enough. Negative Effects of Advertisements on Children  Advertisements encourage the children to persuade their parents to purchase the products shown in the commercials, whether useful or not.  Children often tend to misinterpret the messages conveyed in commercials.  The personal preferences in clothing, toys, food and luxurious of children are altered by the advertisements, to a great extent.  The flashy advertisements broadcast in television generate impulse shopping in children.  Children, after watching the glitter of commercials, often lose the ability to live a life without materialistic joy.
  • 13. Types Of Data  Television advertising / Music in advertising Television advertising is one of the most expensive types of advertising; networks charge large amounts for commercial airtime during popular events. The annual Super Bowl football game in the United States is known as the most prominent advertising event on television - with an audience of over 108 million and studies showing that 50% of those only tuned in to see the advertisements. The average cost of a single thirty-second television spot during this game reached US$4 million & a 60-second spot double that figure in 2014.  Infomercials An infomercial is a long-format television commercial, typically five minutes or longer. The word "infomercial" is a portmanteau of the words "information" and "commercial". The main objective in an infomercial is to create an impulse purchase, so that the target sees the presentation and then immediately buys the product through the advertised toll-free telephone number or website.  Online advertising Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Online ads are delivered by an ad server. Examples of online advertising include contextual ads that appear on search engine results pages, banner ads, in pay per click text ads, rich media ads, advertising, online, advertising networks and e-mail marketing, including e-mail spam. Virtually any medium can be used for advertising. Commercial advertising media can include wall paintings, billboards, street furniture components, printed flyers and rack cards, radio, cinema and television adverts, web banners, mobile telephone screens, shopping carts, web popups, skywriting, bus stop benches, human billboards and forehead advertising, magazines, newspapers, town criers, sides of buses, banners attached to or sides of airplanes ("logojets"), in- flight advertisements on seatback tray tables or overhead storage bins, taxicab doors, roof mounts and passenger screens, musical stage shows, subway platforms and trains on disposable diapers, doors of bathroom stalls, stickers on apples in supermarkets, shopping cart handles (grabertising), the opening section of streaming audio and video, the backs of event tickets and supermarket receipts.
  • 14.  Press advertising Press advertising describes advertising in a printed medium such as a newspaper, magazine, or trade journal. This encompasses everything from media with a very broad readership base, such as a major national newspaper or magazine, to more narrowly targeted media such as local newspapers and trade journals on very specialized topics. A form of press advertising is classified advertising, which allows private individuals or companies to purchase a small, narrowly targeted ad for a low fee advertising a product or service. Another form of press advertising is the ad, which is a larger ad (which can include art) that typically run in an article section of a newspaper.  Billboard advertising Billboards are large structures located in public places which display advertisements to passing pedestrians and motorists. Most often, they are located on main roads with a large amount of passing motor and pedestrian traffic; however, they can be placed in any location with large of viewers, such as on mass transit vehicles and in stations, in shopping malls or office buildings, and in stadiums.  In-store advertising In-store advertising is any advertisement placed in a retail store. It includes placement of a product in visible locations in a store, such as at eye level, at the ends of aisles and near checkout counters (a.k.a. POP – point of purchase display), eye-catching displays promoting a specific and advertisements in such places as shopping carts and in-store video displays.  Coffee cup advertising Coffee cup advertising is any advertisement placed upon a coffee cup that is distributed out of an office, café, or drive-through coffee shop. This form of advertising was first popularized in Australia, and has begun growing in popularity in the United States, India, and parts of the Middle  Street advertising This type of advertising first came to prominence in the UK by Street Advertising Services to create outdoor advertising on street furniture and pavements. Working with products such as Reverse Graffiti, air dancers and 3D pavement advertising, for getting brand messages out into spaces.  Sheltered outdoor advertising This type of advertising combines outdoor with indoor advertisement by placing large mobile, structures (tents) in public places on temporary bases. The large outer advertising space aims to exert a strong pull on the observer, the product is promoted indoors, where the creative decor intensify the impression.
  • 15. DATA ANALYSIS AND INTERPRETATIONS  The following data and information has been obtained through research activity: 5yrs - 8yrs 15% 9yrs - 12yrs 19% 13yrs - 15yrs 30% 15yrs - 18yrs 36% AGE 0 - 2 Hours 32% 2 - 4 Hours 47% 4 - 6 Hours 16% 6 - 8 Hours 5% TV VIEWING HOURS
  • 16. Statement 1: The food advertisements are really impressive. The Side graph depicts that many children are not so much affected by food advertisements as most of the children are showing neutral behaviour towards the advertisements but some even agree and disagree about it. 5yrs - 8yrs 15% 9yrs - 12yrs 19% 13yrs - 15yrs 30% 15yrs - 18yrs 36% AGE
  • 17. Our Projected Sales 0 1 2 3 4 5 6 1 2 3 4 Series 1 Series 2 Series 3