This PPT will explain you more about why social media advertisement is necessary for a product specially for Ayurvedic products. It will details you about all kinds of feedback gain by the other Social media portals.
Gymshark is a fitness apparel company started in 2012 in Birmingham, UK. It began as a supplements company and transitioned to clothing. The founders initially sewed and screen printed their own gym vests and t-shirts. Gymshark's target audience is ages 18-25, primarily Caucasian, and enjoys fitness. It has found success on Instagram, TikTok, and Facebook through engaging workout videos and photos of influencers in their clothing. The company interacts frequently with followers across social media platforms.
Social media allows ordinary people to connect with others, explore interests, and take risks. It gives users control over their online activities and experiences. Social media is not a passing trend but a concept that attracts users and will continue to evolve. Platforms like Facebook and Twitter are just the beginning, and future tools will allow users to do more online. Social media is also easy to use, set up, and can help users make money if leveraged correctly.
lululemon case study: holiday marketing campaigneuniqely
Slide deck presentation for a social media case competition.
The challenge: Create a creative holiday campaign to boost brand awareness and gain new following.
The document discusses how companies can improve their use of social media to build stronger connections with consumers. It suggests that companies take advantage of user-generated content to make consumers feel like active partners in the brand and gain their loyalty over time. Specifically, the document proposes that OPI cosmetics create online "slumber parties" to foster more meaningful interactions where people feel included like in childhood sleepovers.
Nike is a major manufacturer of sports equipment and apparel, headquartered near Portland, Oregon. It designs, develops, and markets footwear, apparel, equipment, accessories, and services. Some of Nike's most popular product lines include Nike Golf, Nike Pro, Nike Blazers, and Nike Dunk. Founded in 1964 as Blue Ribbon Sports, Nike became the company's official name in 1971. With a strong social media presence and celebrity endorsements, Nike has built a loyal customer base and strong brand recognition worldwide.
GymShark was founded in 2012 by Ben Francis and Lewis Morgan. It has grown to be valued at over £1 billion by creating and distributing its own line of fitness apparel. The company targets 18-25 year olds interested in fitness, fashion, and music. Its website engages visitors through personal accounts, blogs, newsletters, student discounts, and payment plans. It uses a modern sans-serif font and black and white color scheme and images of fit individuals to appeal to its young, culturally sophisticated audience and reinforce its brand around health and perfection.
Instagram is a social media platform launched in 2010 that allows users to take photos, apply filters to change the photos' appearance, and share the photos on Instagram and other social networks. It has over 200 million monthly active users, half of whom are outside the US. Popular brands like Starbucks, Taco Bell, and Intel successfully use Instagram for marketing by posting visually appealing content that engages customers and increases brand awareness.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
Gymshark is a fitness apparel company started in 2012 in Birmingham, UK. It began as a supplements company and transitioned to clothing. The founders initially sewed and screen printed their own gym vests and t-shirts. Gymshark's target audience is ages 18-25, primarily Caucasian, and enjoys fitness. It has found success on Instagram, TikTok, and Facebook through engaging workout videos and photos of influencers in their clothing. The company interacts frequently with followers across social media platforms.
Social media allows ordinary people to connect with others, explore interests, and take risks. It gives users control over their online activities and experiences. Social media is not a passing trend but a concept that attracts users and will continue to evolve. Platforms like Facebook and Twitter are just the beginning, and future tools will allow users to do more online. Social media is also easy to use, set up, and can help users make money if leveraged correctly.
lululemon case study: holiday marketing campaigneuniqely
Slide deck presentation for a social media case competition.
The challenge: Create a creative holiday campaign to boost brand awareness and gain new following.
The document discusses how companies can improve their use of social media to build stronger connections with consumers. It suggests that companies take advantage of user-generated content to make consumers feel like active partners in the brand and gain their loyalty over time. Specifically, the document proposes that OPI cosmetics create online "slumber parties" to foster more meaningful interactions where people feel included like in childhood sleepovers.
Nike is a major manufacturer of sports equipment and apparel, headquartered near Portland, Oregon. It designs, develops, and markets footwear, apparel, equipment, accessories, and services. Some of Nike's most popular product lines include Nike Golf, Nike Pro, Nike Blazers, and Nike Dunk. Founded in 1964 as Blue Ribbon Sports, Nike became the company's official name in 1971. With a strong social media presence and celebrity endorsements, Nike has built a loyal customer base and strong brand recognition worldwide.
GymShark was founded in 2012 by Ben Francis and Lewis Morgan. It has grown to be valued at over £1 billion by creating and distributing its own line of fitness apparel. The company targets 18-25 year olds interested in fitness, fashion, and music. Its website engages visitors through personal accounts, blogs, newsletters, student discounts, and payment plans. It uses a modern sans-serif font and black and white color scheme and images of fit individuals to appeal to its young, culturally sophisticated audience and reinforce its brand around health and perfection.
Instagram is a social media platform launched in 2010 that allows users to take photos, apply filters to change the photos' appearance, and share the photos on Instagram and other social networks. It has over 200 million monthly active users, half of whom are outside the US. Popular brands like Starbucks, Taco Bell, and Intel successfully use Instagram for marketing by posting visually appealing content that engages customers and increases brand awareness.
Social media is growing rapidly. More and more businesses are leveraging the power of social media marketing. Your business might be one of them. But are we making the most of social media?
This presentation examines the top mistakes people make on social media and how to overcome them!
This document proposes a social media advertising plan for Adidas to target their key 18-49 year old demographic. It analyzes the effective social media strategies of competitors like Nike, Saucony, and Lululemon. The current Adidas campaign lacks variety, engagement, and structure. The proposed plan suggests increasing responsiveness and variety on Twitter, using rhetorical devices and hashtags on Facebook, and focusing on attention-grabbing photos on Instagram to promote products and competitions.
This document outlines a social media strategy for a company that sells luxury workout clothes and accessories. It includes an executive summary of the company's history and products. It also includes a social media audit, objectives, brand persona, strategies and tools to be used on platforms like Instagram, Twitter and Facebook. It discusses timing of key campaigns, roles and responsibilities, policies, critical response plans, and metrics for measuring results.
Online and Offline: Creating a Holistic Customer ExperienceHootsuite
Are offline activities still relevant in a digital world? Let’s explore the impact integrated on- and offline social media efforts can have on business. During this session we’ll take a look at the ways both types of efforts are used, the impact they can have on business, and key takeaways that can be shared with colleagues.
WATConsult is a leading digital agency based in Mumbai and Delhi that provides social media services such as audits, monitoring, management, and marketing to help businesses establish an online presence and engage with customers through platforms like Facebook, Twitter, and YouTube. They work with clients across industries like music, entertainment, mobile carriers and consumer goods to devise and execute social media strategies through contests, influencer outreach, and community building. The agency has a team of young professionals with expertise in trend analysis and leveraging celebrities and bloggers to achieve clients' social media objectives and grow their brands.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It emphasizes the importance of setting measurable goals focused on lead generation and customer acquisition. It recommends determining target audiences, reviewing current marketing efforts, auditing competitors, optimizing social media profiles, creating engaging content, mapping out a clear strategy, and tracking results. Key platforms discussed include Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Instagram. The document stresses testing approaches, engaging audiences through solving their problems, and sharing relevant content from others.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
This document outlines Horlicks' digital marketing plan for 2013. It discusses how social media can help brands and the importance of having a presence on platforms like Facebook. It provides analytics on Horlicks' current low social media engagement and high engagement of competitors. The plan proposes creating a Facebook page for Horlicks with regular posts and contests to engage fans. It also suggests developing mobile games and applications to distribute through in-school activations to help promote Horlicks digitally and expand its youth audience. The goal is to help Horlicks establish itself as a nutritious drink for kids through an interactive online and mobile presence.
This document summarizes a digital marketing campaign for Innocent smoothies. The campaign aims to raise awareness of world hunger and increase the brand awareness of Innocent smoothies. It will offer newsletter subscriptions, with Innocent donating €2 to charity for each subscription. The campaign will use YouTube, Twitter, email newsletters and analytics tools like Google Analytics to measure engagement. It outlines personas of potential subscribers and justifies the chosen digital tools. Key performance indicators include video views, website traffic and subscriptions generated over the 6 month campaign period.
This document discusses the benefits of using social media for promotion, including that it is cheaper than traditional marketing, can improve sales and build a brand by opening communication channels in real-time. It also lists specific social media platforms like Facebook, Twitter, YouTube and LinkedIn that can be used for promotion and getting customer feedback to decrease overall marketing costs.
The document discusses Dusty Goen's work supporting social media for LifeProof, including managing product launches, contests on platforms like Instagram and Twitter to promote launches, capitalizing on visual holidays and events, supporting PR and Apple announcements, creating brand ambassadors, and involving employees internally. The social media efforts increased engagement, reach, followers, and sales.
Za Beauty India wanted to promote their True White range of products on social media and the core brief was to build awareness of the line amongst new audiences. “Truth is Beautiful… Always” was the insight that drove the campaign.
MindShift Interactive launched with core insight that today’s youth increasingly uses emojis as a mode of expressing themselves, versus just words.
India’s first emoticon based contest was launched to increase interactions and new followers, with a focus on the mobile dependent audiences.
The participants were asked to use only emojis and tell us what #TrueBeauty is to them.
Emojis are now used globally because they surpass language barriers and are a universal language amongst our target audience
The entries received were all unique and highly creative because of the nature of the contest and peaked with a total outreach across Instagram and Twitter of 1.35 Million.
7 Strategies to Grow Your Business on FacebookKatt Stearns
Are you still not sure about Facebook Marketing?
In this presentation we will cover:
- The value of social media
- The value of Facebook
- Developing a social strategy
- 7 Key Strategies to grow your business
If you would like a copy of the step by step guide for these 7 strategies please contact me by email katt@KattStearns.com or Tweet me @KattStearns
The document discusses social media marketing strategies for retailers. It covers the major social media platforms including websites, blogs, Facebook, YouTube, Twitter, and LinkedIn. For each platform, it provides pros and cons for retailers. The overall message is that social media allows retailers to connect with customers, share their brand story, and stand out from competitors when used strategically across multiple channels.
10 facebook business page tips and tricksR K Gupta
Hello Friends, I am going to share with you 15 most important tips for your Facebook Business Page. - Ravi Kumar
15 Facebook Business Page Tips and Tricks
There are many tips new like Clickable #(Hash Tag), Trending topics, Facebook Graph Search, Events and Notes.
Check this video and optimize your Facebook Business or Brand Page for Facebook Graph Searches.
www.gsesoftsolutions.com
A Tech Blog
Twitter: @GSESoftSolution
My Facebook Page@gsesoftsolutions
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Pinterest is a social media platform that allows users to visually share and discover ideas by posting images and videos to pinboards. It has over 335 million users who spend an average of 14 minutes per day on the site. Pinterest's revenue comes mainly from promoted pins, which are ads similar to user-generated content. The platform can be used by small businesses to promote products, share blog posts and videos, conduct market research, and collaborate with clients. Users are mostly female and below age 40.
Huda Beauty was founded in 2013 by award-winning beauty blogger Huda Kattan. It began as a blog in 2010 and has since grown to become the world's most popular beauty Instagram account with over 49.9 million followers. Huda used her social media platforms to provide makeup tutorials and tips to promote her brand's fake eyelashes, liquid lipsticks, eyeshadow palettes, and skincare products, which have all become instant best sellers worldwide. Huda Beauty's rapid growth is attributed to Huda's strategy of conducting live sessions on social media platforms like Instagram and gaining exposure through influencer marketing.
Social Media, it is one of the mediums which can help apps reach out to maximum people. One cannot deny the fact that at social media platforms, you can promote your for free.
Building social media momentum is like a snowball rolling downhill that gains size and speed. Creating a variety of social media channels allows connections with customers and prospects, driving the "circular momentum" of engagement. Leveraging social media requires an ongoing investment of time to push the snowball along, but can generate real marketing results by encouraging interactions that spread organically. Location-based check-ins on Facebook specifically can help drive local customers to business doors.
This document summarizes a survey conducted on the impact of advertisements on youth. The survey was completed by 85 students aged 18-22 from Navrachna University. It found that television and outdoor advertisements (hoardings) were the most influential modes of advertising. Respondents indicated that effective advertisements should be believable, feature deals and discounts, and be shown on television or outdoor displays. The objectives of the survey were to examine the influence of ads, determine the most preferable ad formats, and identify elements of highly effective advertisements.
This document discusses the effects of social media on youth. It begins by defining social media and listing some popular social media tools like WhatsApp, Twitter, Facebook, and Google+. It then provides some statistics on social media usage and discusses how over half of India's population uses mobile platforms for social media. The document outlines some negative effects of social media like psychological disorders and distraction, as well as positive effects like communication and sharing information. It concludes by citing references used.
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
This document proposes a social media advertising plan for Adidas to target their key 18-49 year old demographic. It analyzes the effective social media strategies of competitors like Nike, Saucony, and Lululemon. The current Adidas campaign lacks variety, engagement, and structure. The proposed plan suggests increasing responsiveness and variety on Twitter, using rhetorical devices and hashtags on Facebook, and focusing on attention-grabbing photos on Instagram to promote products and competitions.
This document outlines a social media strategy for a company that sells luxury workout clothes and accessories. It includes an executive summary of the company's history and products. It also includes a social media audit, objectives, brand persona, strategies and tools to be used on platforms like Instagram, Twitter and Facebook. It discusses timing of key campaigns, roles and responsibilities, policies, critical response plans, and metrics for measuring results.
Online and Offline: Creating a Holistic Customer ExperienceHootsuite
Are offline activities still relevant in a digital world? Let’s explore the impact integrated on- and offline social media efforts can have on business. During this session we’ll take a look at the ways both types of efforts are used, the impact they can have on business, and key takeaways that can be shared with colleagues.
WATConsult is a leading digital agency based in Mumbai and Delhi that provides social media services such as audits, monitoring, management, and marketing to help businesses establish an online presence and engage with customers through platforms like Facebook, Twitter, and YouTube. They work with clients across industries like music, entertainment, mobile carriers and consumer goods to devise and execute social media strategies through contests, influencer outreach, and community building. The agency has a team of young professionals with expertise in trend analysis and leveraging celebrities and bloggers to achieve clients' social media objectives and grow their brands.
How Startups Can Leverage the Power of Social MediaJennifer Sheahan
This document provides guidance on how startups can leverage social media effectively. It emphasizes the importance of setting measurable goals focused on lead generation and customer acquisition. It recommends determining target audiences, reviewing current marketing efforts, auditing competitors, optimizing social media profiles, creating engaging content, mapping out a clear strategy, and tracking results. Key platforms discussed include Facebook, Twitter, LinkedIn, YouTube, Snapchat, and Instagram. The document stresses testing approaches, engaging audiences through solving their problems, and sharing relevant content from others.
Social Media to Enable Sales for Natwest Summer Time TalkJane Frankland
Social Media Marketing is an enabler for sales but only if it's used strategically - as part of a sales and marketing campaign. Without a sales plan and a sales strategy it's a time suck - a total waste of time. Participating in a social media marketing campaign can deliver a return on your investment. This presentation looks at this. It also hints at how social networks can also be used to improve business processes and internal team training. With 7 platforms to cover along with key wins for each of them it's sure to entertain.
Horlicks Digital Plan Pitch (Strategy) 2013mahakhalid1
This document outlines Horlicks' digital marketing plan for 2013. It discusses how social media can help brands and the importance of having a presence on platforms like Facebook. It provides analytics on Horlicks' current low social media engagement and high engagement of competitors. The plan proposes creating a Facebook page for Horlicks with regular posts and contests to engage fans. It also suggests developing mobile games and applications to distribute through in-school activations to help promote Horlicks digitally and expand its youth audience. The goal is to help Horlicks establish itself as a nutritious drink for kids through an interactive online and mobile presence.
This document summarizes a digital marketing campaign for Innocent smoothies. The campaign aims to raise awareness of world hunger and increase the brand awareness of Innocent smoothies. It will offer newsletter subscriptions, with Innocent donating €2 to charity for each subscription. The campaign will use YouTube, Twitter, email newsletters and analytics tools like Google Analytics to measure engagement. It outlines personas of potential subscribers and justifies the chosen digital tools. Key performance indicators include video views, website traffic and subscriptions generated over the 6 month campaign period.
This document discusses the benefits of using social media for promotion, including that it is cheaper than traditional marketing, can improve sales and build a brand by opening communication channels in real-time. It also lists specific social media platforms like Facebook, Twitter, YouTube and LinkedIn that can be used for promotion and getting customer feedback to decrease overall marketing costs.
The document discusses Dusty Goen's work supporting social media for LifeProof, including managing product launches, contests on platforms like Instagram and Twitter to promote launches, capitalizing on visual holidays and events, supporting PR and Apple announcements, creating brand ambassadors, and involving employees internally. The social media efforts increased engagement, reach, followers, and sales.
Za Beauty India wanted to promote their True White range of products on social media and the core brief was to build awareness of the line amongst new audiences. “Truth is Beautiful… Always” was the insight that drove the campaign.
MindShift Interactive launched with core insight that today’s youth increasingly uses emojis as a mode of expressing themselves, versus just words.
India’s first emoticon based contest was launched to increase interactions and new followers, with a focus on the mobile dependent audiences.
The participants were asked to use only emojis and tell us what #TrueBeauty is to them.
Emojis are now used globally because they surpass language barriers and are a universal language amongst our target audience
The entries received were all unique and highly creative because of the nature of the contest and peaked with a total outreach across Instagram and Twitter of 1.35 Million.
7 Strategies to Grow Your Business on FacebookKatt Stearns
Are you still not sure about Facebook Marketing?
In this presentation we will cover:
- The value of social media
- The value of Facebook
- Developing a social strategy
- 7 Key Strategies to grow your business
If you would like a copy of the step by step guide for these 7 strategies please contact me by email katt@KattStearns.com or Tweet me @KattStearns
The document discusses social media marketing strategies for retailers. It covers the major social media platforms including websites, blogs, Facebook, YouTube, Twitter, and LinkedIn. For each platform, it provides pros and cons for retailers. The overall message is that social media allows retailers to connect with customers, share their brand story, and stand out from competitors when used strategically across multiple channels.
10 facebook business page tips and tricksR K Gupta
Hello Friends, I am going to share with you 15 most important tips for your Facebook Business Page. - Ravi Kumar
15 Facebook Business Page Tips and Tricks
There are many tips new like Clickable #(Hash Tag), Trending topics, Facebook Graph Search, Events and Notes.
Check this video and optimize your Facebook Business or Brand Page for Facebook Graph Searches.
www.gsesoftsolutions.com
A Tech Blog
Twitter: @GSESoftSolution
My Facebook Page@gsesoftsolutions
Social media marketing introduction slidesLivia Oldland
Presentation slides from the social media marketing introduction workshop as part of Destination Digital business support programme from Connecting Cambridgeshire.
Want more information? Small businesses across Cambridgeshire and Peterborough can currently get free business support on using digital technology until March 2015.
More information here: http://destinationdigital.info/advice/
Pinterest is a social media platform that allows users to visually share and discover ideas by posting images and videos to pinboards. It has over 335 million users who spend an average of 14 minutes per day on the site. Pinterest's revenue comes mainly from promoted pins, which are ads similar to user-generated content. The platform can be used by small businesses to promote products, share blog posts and videos, conduct market research, and collaborate with clients. Users are mostly female and below age 40.
Huda Beauty was founded in 2013 by award-winning beauty blogger Huda Kattan. It began as a blog in 2010 and has since grown to become the world's most popular beauty Instagram account with over 49.9 million followers. Huda used her social media platforms to provide makeup tutorials and tips to promote her brand's fake eyelashes, liquid lipsticks, eyeshadow palettes, and skincare products, which have all become instant best sellers worldwide. Huda Beauty's rapid growth is attributed to Huda's strategy of conducting live sessions on social media platforms like Instagram and gaining exposure through influencer marketing.
Social Media, it is one of the mediums which can help apps reach out to maximum people. One cannot deny the fact that at social media platforms, you can promote your for free.
Building social media momentum is like a snowball rolling downhill that gains size and speed. Creating a variety of social media channels allows connections with customers and prospects, driving the "circular momentum" of engagement. Leveraging social media requires an ongoing investment of time to push the snowball along, but can generate real marketing results by encouraging interactions that spread organically. Location-based check-ins on Facebook specifically can help drive local customers to business doors.
This document summarizes a survey conducted on the impact of advertisements on youth. The survey was completed by 85 students aged 18-22 from Navrachna University. It found that television and outdoor advertisements (hoardings) were the most influential modes of advertising. Respondents indicated that effective advertisements should be believable, feature deals and discounts, and be shown on television or outdoor displays. The objectives of the survey were to examine the influence of ads, determine the most preferable ad formats, and identify elements of highly effective advertisements.
This document discusses the effects of social media on youth. It begins by defining social media and listing some popular social media tools like WhatsApp, Twitter, Facebook, and Google+. It then provides some statistics on social media usage and discusses how over half of India's population uses mobile platforms for social media. The document outlines some negative effects of social media like psychological disorders and distraction, as well as positive effects like communication and sharing information. It concludes by citing references used.
2016 09 29 gf k the impact of mobile and tv advertisementFebelmar
Advertising effectiveness - Multi touch points 2016 09 29 Febelmar event @Vlerick Leuven The impact of mobile and TV advertisement by Bert Hendrickx GfK
Market analysis and the buying behavior of buyers of paper industryAbhisheK Kumar Rajoria
The major objective of the research is to find out the market potential of century industries product line. This will help to know that what are the prospective of century as a whole & will also give an idea about its credibility, customer’s point of view & stability, apart from all these it will help me to analyze the upcoming future of the company.
To study & analyze the buying behavior of consumers, dealers, retailers towards CPP brand as compared with similar product of some other companies, thus understanding the consumer acceptance of the products.
Survey paper: Social Networking and its impact on Youth, Culture, Communicati...Imesha Perera
Social Networking and its impact on Youth, Culture, Communication and Behavior
-----------------------------------------------------------------
In this survey paper, I concluded six research projects on Social Networking and its impact. The Social Networking has become increasingly popular components of our everyday lives in today’s globalized society. They provide a context where people across the world can communicate, exchange messages, share knowledge, and interact with each other seamlessly.
Not a complete work of mine. This is just a survey done by me as a fulfillment of my In course assessment. All the references had been cited.
A Study on Advertisement and Its After Effects on ConsumerismDipanshu Singhal
Advertisements have both positive and negative impacts on consumerism. While they spread information about new products, advertisements also manipulate consumers' emotions and desires to encourage unnecessary consumption. The study found that advertisements are highly effective at creating brand loyalty and positive feelings toward products, often regardless of their true attributes. Many consumers make purchasing decisions primarily based on emotions rather than objective information. The negative consequences of this include unrealistic expectations, false impressions of products, and defining one's self-worth through material possessions. [/SUMMARY]
The document discusses the impact of advertising on students. It notes that high exposure to advertising teaches consumers that buying products can fulfill deep needs while hiding working conditions and environmental impacts. It provides statistics showing students view thousands of ads per year, with food and alcohol ads making up a large portion. Research suggests media exposure can produce body dissatisfaction among youth. The document prompts discussion on whether advertising constitutes a form of education.
Impact of social networking sites on youthsobic1234
This document discusses social networking services and their impact. It begins by defining social networking as online platforms that facilitate building social connections between users with shared interests. Examples like Facebook and MySpace are given. Both pros and cons of social networking are outlined, such as it being cheap but also time-consuming. The document also discusses social networking's addictiveness for youth and impact on issues like corruption and social movements. Michelle Obama's views on her daughters not using Facebook due to security concerns are also mentioned.
These slides focus on the mechanics of Facebook marketing. The meat of these slides is based on the components of Facebook providing a look at what can be collected, analyzed, etc.
This document discusses research methodology. It defines research and describes key aspects of conducting research including defining problems, formulating hypotheses, collecting and analyzing data, reaching conclusions, and testing conclusions. It also discusses different types of research based on their application, objectives, and inquiry mode. Finally, it outlines important qualities of a good researcher including having an analytical mind, being able to engage people, and staying calm under pressure.
Social Media Marketing is something when someone creates and shares a content on various social media platforms to promote his/her brand and achieve the required marketing goals
Social media marketing lets you directly connect to your target audience Social media marketing lets you directly connect to your target audience We can connect you to the world of million people. Let’s discover the new rising world together. Endless Possibilities, Endless Business.
www.freelanceranjali.com
Social media has not only become a rage but also a mandatory aspect of everyone’s life. Businesses have a prolific scope at this platform. Social media marketing is a kind of Internet Marketing and it involves content, and appealing audio and visual.
How can you find great donors using social media? Read it here! Free MP3 Podcast reveals how to use social media to sell more stuff. Find out more at www.sociamigo.com/mp3
Turn your Customers into Raving Fans using Social Mediasociamigo
Turn your Customers into Raving Fans using Social Media. Don't let your competitors capitalize on this vast and growing landscape before you do. Learn how to use social media to sell more stuff www.sociamigo.com/mp3
This document provides an overview of key concepts for using social media effectively for business purposes. It discusses the 5 W's - who, what, when, where, and why. For each W, it provides examples and suggestions. Some key points covered include understanding customer personas, creating valuable content, choosing the right social media platforms, developing a content schedule, and being aware of potential pitfalls. The overall message is on strategically using social media to engage customers and achieve business goals like increasing awareness, engagement, and sales.
This document discusses using social media effectively for dental practices. It provides an overview of Debbie Harris and her company iMatrix, which specializes in social media management for dental practices. The presentation covers best practices for setting up and using Facebook for a dental practice business page, including compliance considerations. It emphasizes engaging patients through social media by posting regularly with photos, offers, and staff recognition to build relationships and trust.
Social media is a great, and free, tool for businesses to utilize. It offers a way to connect with your audience and to let people know what you do. Social media when used the wrong way can backfire and jeopardize your business. Here’s some tips on what you should, and should not do when using social media for a company page.
How to create a values and vision based communication - social media plan. Presentation at STRONG 2013 - the First Nations Technology Council's Summit of Technology, Resources, Opportunities, Networks and Growth conference.
Making social media work for SMEs and StartupsPrateek Shah
Even though social media was coined a people's medium when it came around, it is the big brands which seem to be making the most use of it, making small setups wonder whether they can even make efficient use of this medium. Here are quick case studies of organisations from India that have gone from the unknown to being known thanks to Social Media. Features some of our clients at Green Smyles. Know more about us at www.greensmyles.com
How can NGOs use Social Media for Marketing and for Raising FundsPavan Mondreti
This document outlines an agenda for a workshop on using social media for non-governmental organizations (NGOs). It discusses how communication has evolved over time, the differences between traditional and social media marketing, popular social media platforms, and statistics on social media usage in India. The document then provides guidance on how NGOs can use social media to build their brand and raise awareness, funds and support by creating social media profiles, sharing content regularly and engaging with audiences. Case studies are also presented to illustrate effective social media strategies.
This document is a presentation about social media success and turning social media engagement into profits. It discusses why social media is important, provides tips for developing a social media strategy, and outlines the key platforms of Facebook, Twitter, LinkedIn, and YouTube. It emphasizes listening to customers, adding value through contributions, and focusing on quality over sales. The presentation encourages non-profits and small businesses to take advantage of opportunities through social media.
Greg Frysocial discussed social media strategy and provided an overview of key concepts. He began by introducing social media and discussing the importance of having a strategy that aligns with business goals. He emphasized developing client personas to better understand target audiences. Additional topics included social listening, setting goals and objectives, tactics, content marketing, and social advertising. The presentation provided a high-level framework for developing an effective social media strategy.
Marketing your Business with Social Media Jonas Neihoff
http://sociallypresent.com Here is the slides to a recent presentation that we did for EntrePaducah. This presentation focuses on how to build a basic marketing plan and incorporate social media into that plan.
How To Grow Your Business On Social Media?Declan Jones
Social media has become part and parcel of every individual and every organization. Learn how to grow your business on social media with the help of Flyboard Ventures' best social media services. We help you to increase your brand awareness.
Social media is an important marketing channel that companies need to utilize to reach customers. To succeed, companies must have a real social media strategy rather than just creating accounts. The strategy should involve learning customer needs, creating ways for customers to provide feedback, actively engaging with customers to solve problems and collect ideas. The strategy should use multiple popular channels like YouTube, Twitter, Facebook and involve sharing content honestly and responding to customer comments to build trust.
This document discusses social media strategies for businesses. It begins by defining social media as online tools that allow people to communicate without face-to-face interaction. The three most popular social media platforms for businesses are described as Facebook, Twitter, YouTube, Flickr, LinkedIn, and blogs. The document then addresses why businesses should have a social media strategy, how to measure the benefits and ROI of social media, and provides a case study example of a restaurant that increased revenue through social media.
This webinar is all about using digital marketing fundamentals to amplify your influencer marketing reach. Today influencer marketing is a growing tool for any size business. However, it is being underutilized and not amplified with online marketing basics, like SEO. In this session you will learn how to use powerful digital marketing tools like SEO and your own social media to help you take your influencer marketing campaigns to the next level.
What you will learn:
- The best social media channels for influencer marketing and why
- How to use SEO to amplify influencer marketing
- How to use influencer marketing to enhance your SEO
- SEO best practices to amplify your influencers message
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
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SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
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STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
2. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion
3. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion
4. In this busy life, people don’t get enough
time to droll over a bill-boards.
5. Don’t just work, pay attention on SOCIAL MEDIA!
In this busy schedule no has the time to ponder over the ads regularly. So as a working
professional, whether you are at home or office, SOCIAL MEDIA advertisements are always
helpful in gathering more precise information for you about the product in general.
8. People can explore and they get to see reviews
and attributes of the product which influences the
purchase decision.
They could even rate the
products as per their
choice
9. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion
10. Why Ayurveda?
Sense of Purity
Attracting the Youth Brigade
Being natural is a new hype
Rich History & Tradition
Skin-friendly
Trustworthy
11. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion
21. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion
22.
23. According to the growth of Chyawanprash amongst the youth is very less taken forth. Except
Dabur none of the companies has show-cased brilliant ideas to attract a mass number of
audience into their way. There could also be some prime reason which is mentioned below:
Running contests like ‘The most Immune School in India 'and ‘Monsoon Masti’.
Health Tips are given in order to increase your Immunity level.
Healthy Recipes and boosting quotes which could boost you up are also shared on the page.
25. Being one of the most well-known social media networking's where connecting with people is
easier as expected. With the use of certain functions the growth and the followers of the brands
are taken care of. Some of the reasons are mentioned below:
With the use of #tags and @signs the medium of connecting with the people and the product
is easier.
With the “n” number of followers and followings the company can grow its name easily in the
minds of the consumers.
Sharing links of the TV commercials or FB links are also done to build the brand image.
27. They have their own channels and they promote their advertisements there and they use
these YouTube videos to reach a mass number of viewers.
They can talk about things or attributes of their product and the benefits of the same
online.
Hamdards’s SAFI Dabur’s Chyawanprash Jac’s Olive Oil
28. With the growing popularity of these FMCG products the companies are also playing an important
source of advertising their product over Pinterest. It not only covers a mass number of audience
which includes both India and abroad but also helps to figure out which product is liked by most
of the people. Some of the main reasons are given below:
With the number of boards made up for these products a fair and a correct description about
that product is defined.
Because of this step the consumer can differentiate between several products before choosing
his/her preference.
As the popularity of the product increases the number of pins also increases, which classifies
that the product is liked by many people around the globe.
30. With an another boom to Social Media networking “Instagram” has also lead its way towards
the promotion of the products. People who are the prime user of this application loves to be
connected socially, resulting which they pose with their favorite products.
People like to share with others what they are doing for their good health.
They share, they like the picture, so the word gets spread.
An easy communication is also build with the people around us.
31.
32. Companies which are turning around
Himalayas
(Beauty
and
Health
Care
Products)
Jac’s Olive
Oil (Body
Oil)
Vicco
(Beauty
and
Health
Care
Products)
Organic
India
(Health
and
Beauty
Products)
Keya Seth
(Skin-care
Products)
Naturoma
(Skin-care
Products)
33. CONTENT
Why SOCIAL MEDIA?
Why AYURVEDA?
Top Major Brands
SOCIAL MEDIA Interventions
• Growth over Facebook
• Growth over Twitter
• Growth over YouTube
• Growth over Pinterest
• Growth over Instagram
Conclusion