The document appears to be a questionnaire assessing perceptions of celebrity endorsements. It is divided into multiple parts. Part A collects demographic information about respondents. Part B consists of statements for respondents to agree or disagree with related to the impact of celebrities in advertisements and endorsements. Part C asks respondents to rate celebrity endorsers on traits like trustworthiness, attractiveness, and expertise. Part D inquires about the overall impact of celebrity endorsements.

1. QUESTIONNAIRE
PART – A
1) Name:_______________________________________________________________
2) Sex:
Male
Female
3) Age:
20-25 Years 25-30 years 30-35 years
4) Education:
Higher secondary Pre-university Graduation Post-graduation
5) Occupation
Student Business person Working Professional
PART - B
1 Celebrity in an advertisement encourages to buy
the product
Strongly
disagree
disagree Neutral Agree Strongly
agree
2 Celebrities make difference to the image of the
brand
Strongly
disagree
disagree Neutral Agree Strongly
agree
3 Celebrities use the product they endorse Strongly
disagree
disagree Neutral Agree Strongly
agree
4 People purchase celebrity endorsed brands to
improve social status
Strongly
disagree
disagree Neutral Agree Strongly
agree
5 Celebrity has the power to change my perceptions Strongly
disagree
disagree Neutral Agree Strongly
agree
6 Celebrity conveys all the true features of a product Strongly
disagree
disagree Neutral Agree Strongly
agree
7 Celebrity holds the viewer’s attention Strongly
disagree
disagree Neutral Agree Strongly
agree
8 Purchase product because it is endorsed by my
favourite celebrity
Strongly
disagree
disagree Neutral Agree Strongly
agree
9 Scandals attached with celebrities destroy the
brand’s image
Strongly
disagree
disagree Neutral Agree Strongly
agree
10 Celebrities help me more to remember a
brand/Product
Strongly
disagree
disagree Neutral Agree Strongly
agree
11 Does your Favourite celebrity give a positive
image to the endorsed brand?
Strongly
disagree
disagree Neutral Agree Strongly
agree
12 I believe celebrity endorsement can build trust in
the brand
Strongly
disagree
disagree Neutral Agree Strongly
agree

2. To what extent do the following variables influence a celebrity endorser's trustworthiness
in your opinion?
To what extent do the following variables influence a celebrity endorser's attractiveness
in your opinion?
PART - C
Opinion about celebrity endorser
13 Dependable Null Low Average High Very high
14 Honest Null Low Average High Very high
15 Reliable Null Low Average High Very high
16 Sincere Null Low Average High Very high
17 Trustworthy Null Low Average High Very high
18
19 Beautiful Null Low Average High Very high
20 Classy Null Low Average High Very high
21 Elegant Null Low Average High Very high
22 Sexy Null Low Average High Very high
23 Attractive Null Low Average High Very high
To what extent do the following variables influence a celebrity endorser’s expertise in your
opinion?
24 Skilled Null Low Average High Very high
25 Qualified Null Low Average High Very high
26 Knowledgeable Null Low Average High Very high
27 Experienced Null Low Average High Very high
28 Expert Null Low Average High Very high

3. Overall, to what extent do the following variables influence your perceived brand
attitude towards a celebrity endorsed brand?
29 Attractiveness of the celebrity Null Low Average High Very high
30 Trustworthiness of the celebrity Null Low Average High Very high
31 Expertise of the celebrity Null Low Average High Very high
Overall, to what extent do the following variables influence your purchase intention
towards a celebrity endorsed brand?
32 Attractiveness of the celebrity Null Low Average High Very high
33 Trustworthiness of the celebrity Null Low Average High Very high
34 Expertise of the celebrity Null Low Average High Very high
PART - D
Impact of celebrity endorsement