This document discusses how immmr is bringing traditional voice capabilities together with modern IP-based voice and video communications to create new communication experiences. Key points include: - Immmr virtualizes mobile numbers and allows voice/video communication beyond phones through IP networks. - This enables a hybrid service combining traditional and IP-based calling/video in one service with new business models. - Immmr is working with Magenta to white-label its platform and conducted a UK trial of its "Orbit" product for additional numbers and communication abilities. - Challenges remain in fully replacing telco stacks but benefits of an Internet-based approach can be realized while integrating with legacy networks.