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12/15/2014– strictly confidential, confidential, internal, public – 1
REAL-WORLD CHALLENGES FORANOPERATOR
SEBASTIAN SCHUMANN, SLOVAK TELEKOM
16. December 2014. Paris, France
SCOPE
Operator Insights: Thoughts, Experiences, Real-World Challenges Around WebRTC
 Misconceptions around WebRTC related to operator-thinking
 How is WebRTC perceived within different operator units
 Lessons learned from internal development
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 2
@s_schumann
Feedback is welcome! Get in touch during/after the event.
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 3
2014
OURJOURNEYTHROUGHOUT 2014
 Our journey with WebRTC
 Frame of reference
 Various experiences
 No repetition
 … and some numbers
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 4
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 5
THISISUSANDINSHORTOURWEBRTCINVOLVEMENT
 Information, Evangelization,
Clarification, Interruption, Disruption,
Innovation
 Think, Draft, Organize, Discuss
 Develop & Understand
 Demonstrate & Inspire
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 6
INTHEBEGINNINGITWASMOREOFAMISSION…
(AND WE DECIDED TO ACCEPT IT )
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 7
MISSION
PREMISES INTHEBEGINNINGOFTHISYEAR
 Live up to our name with regard to WebRTC
 Yes, Innovation within a Telco
 Make WebRTC paradigm tangible for all
 It is better to see something once than
to hear about it a thousand times
 Eat our own dog food
 And make colleagues eat it, too 
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 8
Misconceptionsaround WebRTCrelatedtooperator-thinking
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 9
IHAVESPOKENENOUGH ABOUTTHATINTHELASTMONTHS
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 10
https://www.flickr.com/photos/vladimirkostka/9561848826/
HowisWebRTCperceivedwithindifferentoperator units
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 11
TECHNOLOGY &MARKETING
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 12
WHATWEFOUNDOUT
 Indirectly involved units more likely to
come with great use cases
 E.g. call center, CRM, IT, HR
 Have not heard details about it and
are not biased
 Why? To solve their problems.
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 13
ITISBETTERTOSEESOMETHING…
 Classic 1:1 audio/video
 P2P conference audio/video
 Screen share
 Trials/PoCs (no RfPs yet)
 Many independent, a few supported
 + focus on one service
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 14
TELEKOM‘CLICKTOCOMMUNICATE’ SIGNATURE
 Aims adapted
 Complete in-house development as side
project
 High level presentations
 Gradually involved (and excited) more
people
 “Spread the word” from many different
angles
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 15
C-PEAK
 Unique links built from mail address
 Audio/video/messaging
 No telephony or other legacy
elements
 No passwords
 No one-size-fits-all: Many features
consciously omitted (directory,
collaboration, conferencing, PSTN)
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 16
This is not our real logo 
Lessonslearnedfrominternaldevelopment
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 17
TECHNICALANDOPERATIONAL DEPLOYMENT
 Corporate network environment
 Media traversal
 Internal APIs
 Processes
 Policies
 Default browser
 Some questions still open (e.g. LI, security)
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 18
CULTURAL
 NT + IT belong together
 Business/Marketing + Technology
 Why?
 We have alternatives?!
 Only non-supported browsers?!
 Acceptance for unusual activities
 Communication services is a sensitive area
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 19
PERSONAL
 Prototyping = learning
 Showing things important to convince
 Reflecting outside company very important
 Conferences, Twitter, etc.
 Events like this one!
 Patience
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 20
WHEREWEARE!
 Internal trial runs, several lab PoCs in
active usage
 Important journey not only about
WebRTC, but new paradigms,
educating people, and invoking
change
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 21
LIES,DAMNEDLIES,ANDSTATISTICS
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 22
C-PEAK STATISTICS
INITIALTRIAL
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 23
Employees
Others Target Group
TRIALENGAGEMENT
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 24
Target Group
Not Signed Up Signed Up
COMPANY WIDELAUNCHAFTER1WEEK
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 25
Reach
Others Article View
CONVERSIONRATE
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 26
Total users of informed audience (incl. trial)
Not signed up Signed up
REGISTEREDUSERSAFTER1WEEK
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 27
Total Users in ST
Not signed up Signed up
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 28
REACHABLE BYNON-TELEPHONY MEANS
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 29
E-mail signature
Mail users
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 30
2014
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 31
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 32
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 33
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 34
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 35
December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 36
2015
THANKYOU.
Sebastian Schumann
Application & Platform Innovation | Slovak Telekom, a.s.
 Sebastian.Schumann@telekom.sk
@s_schumann
 +421 903 419 345

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Operator Insights: Thoughts, Experiences, Real-World Challenges Around WebRTC

  • 1. 12/15/2014– strictly confidential, confidential, internal, public – 1 REAL-WORLD CHALLENGES FORANOPERATOR SEBASTIAN SCHUMANN, SLOVAK TELEKOM 16. December 2014. Paris, France
  • 2. SCOPE Operator Insights: Thoughts, Experiences, Real-World Challenges Around WebRTC  Misconceptions around WebRTC related to operator-thinking  How is WebRTC perceived within different operator units  Lessons learned from internal development December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 2 @s_schumann Feedback is welcome! Get in touch during/after the event.
  • 3. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 3 2014
  • 4. OURJOURNEYTHROUGHOUT 2014  Our journey with WebRTC  Frame of reference  Various experiences  No repetition  … and some numbers December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 4
  • 5. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 5
  • 6. THISISUSANDINSHORTOURWEBRTCINVOLVEMENT  Information, Evangelization, Clarification, Interruption, Disruption, Innovation  Think, Draft, Organize, Discuss  Develop & Understand  Demonstrate & Inspire December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 6
  • 7. INTHEBEGINNINGITWASMOREOFAMISSION… (AND WE DECIDED TO ACCEPT IT ) December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 7 MISSION
  • 8. PREMISES INTHEBEGINNINGOFTHISYEAR  Live up to our name with regard to WebRTC  Yes, Innovation within a Telco  Make WebRTC paradigm tangible for all  It is better to see something once than to hear about it a thousand times  Eat our own dog food  And make colleagues eat it, too  December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 8
  • 9. Misconceptionsaround WebRTCrelatedtooperator-thinking December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 9
  • 10. IHAVESPOKENENOUGH ABOUTTHATINTHELASTMONTHS December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 10 https://www.flickr.com/photos/vladimirkostka/9561848826/
  • 11. HowisWebRTCperceivedwithindifferentoperator units December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 11
  • 12. TECHNOLOGY &MARKETING December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 12
  • 13. WHATWEFOUNDOUT  Indirectly involved units more likely to come with great use cases  E.g. call center, CRM, IT, HR  Have not heard details about it and are not biased  Why? To solve their problems. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 13
  • 14. ITISBETTERTOSEESOMETHING…  Classic 1:1 audio/video  P2P conference audio/video  Screen share  Trials/PoCs (no RfPs yet)  Many independent, a few supported  + focus on one service December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 14
  • 15. TELEKOM‘CLICKTOCOMMUNICATE’ SIGNATURE  Aims adapted  Complete in-house development as side project  High level presentations  Gradually involved (and excited) more people  “Spread the word” from many different angles December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 15
  • 16. C-PEAK  Unique links built from mail address  Audio/video/messaging  No telephony or other legacy elements  No passwords  No one-size-fits-all: Many features consciously omitted (directory, collaboration, conferencing, PSTN) December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 16 This is not our real logo 
  • 17. Lessonslearnedfrominternaldevelopment December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 17
  • 18. TECHNICALANDOPERATIONAL DEPLOYMENT  Corporate network environment  Media traversal  Internal APIs  Processes  Policies  Default browser  Some questions still open (e.g. LI, security) December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 18
  • 19. CULTURAL  NT + IT belong together  Business/Marketing + Technology  Why?  We have alternatives?!  Only non-supported browsers?!  Acceptance for unusual activities  Communication services is a sensitive area December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 19
  • 20. PERSONAL  Prototyping = learning  Showing things important to convince  Reflecting outside company very important  Conferences, Twitter, etc.  Events like this one!  Patience December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 20
  • 21. WHEREWEARE!  Internal trial runs, several lab PoCs in active usage  Important journey not only about WebRTC, but new paradigms, educating people, and invoking change December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 21
  • 22. LIES,DAMNEDLIES,ANDSTATISTICS December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 22 C-PEAK STATISTICS
  • 23. INITIALTRIAL December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 23 Employees Others Target Group
  • 24. TRIALENGAGEMENT December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 24 Target Group Not Signed Up Signed Up
  • 25. COMPANY WIDELAUNCHAFTER1WEEK December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 25 Reach Others Article View
  • 26. CONVERSIONRATE December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 26 Total users of informed audience (incl. trial) Not signed up Signed up
  • 27. REGISTEREDUSERSAFTER1WEEK December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 27 Total Users in ST Not signed up Signed up
  • 28. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 28
  • 29. REACHABLE BYNON-TELEPHONY MEANS December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 29 E-mail signature Mail users
  • 30. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 30 2014
  • 31. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 31
  • 32. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 32
  • 33. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 33
  • 34. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 34
  • 35. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 35
  • 36. December 2014, Paris, FranceSebastian Schumann: “Real-World Challenges For An Operator”, Upperside WebRTC Conference 36 2015
  • 37. THANKYOU. Sebastian Schumann Application & Platform Innovation | Slovak Telekom, a.s.  Sebastian.Schumann@telekom.sk @s_schumann  +421 903 419 345