This document discusses Huawei's Rich Communication Solution and how it can help telecommunications operators grow their core communication business. It outlines how the mobile internet has transformed customer engagement and led to new types of over-the-top communication applications. Huawei's solution strengthens operators' position by upgrading traditional communication services to incorporate rich communication services with features like high-definition voice/video calling and content sharing. The solution provides a platform for operators to build new services and generate new revenue streams to secure their legacy business in the changing market.

1. HUAWEI TECHNOLOGIES CO., LTD.
www.huawei.com
Grow your core business
— Rich Communication Solution

2. Page 2HUAWEI TECHNOLOGIES CO., LTD.
Why

3. Page 3HUAWEI TECHNOLOGIES CO., LTD.
Mobile internet transform the way to engage customer
From feature phone to smart phone, from function to application
Feature Phone Smart Phone
Function Application

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OTTs lead the way of transformation
Both experience and business model changed
Downloadable apps + socialized experience
Free to enter, but pay for VAD experience
+
backward value of customer base

5. Page 5HUAWEI TECHNOLOGIES CO., LTD.
Email
Position of communication service for telecom operator
Challenged traditional powerful communication industry
Be perfect, reliable and native
communication capability, focus
on “Reality - Closed” area and
rebuild and make it as operators’
territory
Reality
ClosedOpen
Virtualization
Telephone service
& SMS
Telecom Operators
Tencent QQ/NSN
Micro blog
Facebook
Social graphPosition
Competition Strategy
Start from sharing usage in "Reality
- Closed" area and then kick OTT
out of this area.

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What

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Build platform over the entrance for new service and field
more users
better apps
Entrance
opens up a platform
for future innovation
and is the key to
generate new
revenue streams

8. Page 8HUAWEI TECHNOLOGIES CO., LTD.
New revenue source change
profit model
Revenue
• Increase MOU by more usage of voice
• Increase data traffic by content sharing etc
• Enhance user stickiness
Secure legacy business
Increased ARPU 6~10％ to
legacy business
Decreasing ARPU of legacy business
Strengthen Grow
• More “nice to have” feature
• Extend business to abundant scenarios
• new business model
Person to Person
Person to Machine
Machine to Machine
Pan RCS
More application, New business model
Outline of business value consideration

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How

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We still have differentiations
Ubiquitous and interconnected network help to penetrate both the high and the mass market
 Option out, native device
 ID continuity, single sign on
 Cross network interoperability
 QoS, QoE guarantee
 Reliable customer care
Operator’s
Key Differentiations

11. Page 11HUAWEI TECHNOLOGIES CO., LTD.
Nature &
Best Experience
Native
High Definition
Convergence
Multimedia
OTTE2E Telco
International Standard &
Industry value chain
PrivateStandard
OEM
Chipset Vendor
Operator
VS VS
IMS Platform
IMS
VoLTE
Terminal
RCS
Natural choice of this industry

12. Page 12HUAWEI TECHNOLOGIES CO., LTD.
Utilizing operator advantages is the key, combine with VoLTE, evolve from voice/SMS to RCS
Differ
Connect
Standard
Bundling
Fast
SKT RCS Case
Convergence

13. Page 13HUAWEI TECHNOLOGIES CO., LTD.
Next generation personal convergent communication
CMCC RCS Case study
Upgrade legacy communication entrance:
• Enhanced Dial: Voice & Video conversation experience
enhancement with VOLTE & multiple conversation & VoWifi
• Enhanced Message: Multimedia message experience
enhancement with IM, converged message, content sharing, file transfer, etc
• Enhanced Phonebook: Strong social experience enhancement
with multimedia personal profile, group, status, NAB & official account
Provide key differentiations from OTT players:
• Native, option out
• HD and seamless voice & video, single and multiple
conversation with QoS
• Converged IM/SMS/MMS with QoS
• Interactive multimedia personal profile
2G/3G WifiLTE
HD
New Entrance
(New Personal Communication)
Enhanced
Dial
CS
VOLTE
VoWifi
Multiple
Enhanced
Message
SMS/MMS
IM
Sharing
Convergence
Enhanced
Phonebook
M-media profile
Group
NAB
Official account
CapabilityProductAccess

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Strategy proposal: basic comm. upgrade & open platform building
CaaSFamily
Enterprise
WebRTCOpen API
Open SDK
Vertical
3rd party
developers
NABRCS
File Transfer
Content Sharing Video Sharing
Statues
IM, SMS
VoLTEHD Voice
HD Video
VoWiFi
E2E IP QoS
Conference
SMS/MMS
Voice
NOWPast Near future

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Time to implement RCS
Operator
commitments
2013
20
2014
59
2015
87
2012
8
Operators working together
20 operators launch
in 14 countries;
Incl. Argentina, Brazil,
Colombia, Ecuador,
France, South Korea,
Mexico, Peru, Spain,
Germany, USA, UK, Italy
87 operators
commitment across
35+ countries
by the end of 2015
H2 2014
H1 2014
— before 2013

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Why Operators Choose Huawei

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Huawei E2E RCS Solution
Strengthen and broaden your core business
Application
Server
IMS Core
Open Platform
common web interfaces e.g. SOAP, RESTful, XML, CDR…
SIP over Gm interface
RCS Voice/IVR Conference
BW Control (PCRF)
ENUM
I/P/S CSCF
HSS
CaaS SDK
Voice/Video Contacts IM/File
Conference Others…Presence
OSS/BSS
SPG
NMS
CCF
OMS
Partner Ctl
App Ctl
API Mgt SLA Control User Mgt
Auth Others…Billing
Enterprise Market Niche Market
Application Layer
API (JS, php, Ruby…)
API
Vertical Market Consumer Market
DMS
SSO/Identity (HSS)
Native RCS
handset
RCS Client

18. Page 18HUAWEI TECHNOLOGIES CO., LTD.
Huawei Key Differentiators
Accelerate your network transformation, grab the opportunity
Fast TTM
E2E Ecosystem
Beyond OTT
 E2E QoS/QoE guarantee
 The best HD voice & video and seamless message experience
 Unique network technology improve service efficiency largely
 Standard complied E2E solution portfolio
 Richly interoperable authenticated product unit
 Mature RCS network deployment and integration experience
 Comprehensive open architecture, enable unlimited business
 Fully prepared service integration support
 Practiced partner sourcing and management
experience
achieving
building

19. Page 19HUAWEI TECHNOLOGIES CO., LTD.
User Phase1 Phase2 Phase3 Total
Total Num 1M 2.5M 5M 5M
Dominican
Republic
GGSN
Nicaragua
GGSN
Uruguay
GGSN
El Salvador
GGSN
Peru
GGSN
Chile
GGSN
USA-Miami
GGSN
Ecuador
GGSN
Guatemala
SBC
Brazil
SBC Colombia
SBC
Argentina
SBC
Mexico
SBC
Paraguay
GGSN
Panama
GGSN
Honduras
GGSN
Costa Rica
GGSN
Puerto Rico
GGSN
SPG
CSCF DNS/
ENUM
HSS
RCS AS
DMS
TAS
SPG
CSCF DNS/
ENUM
HSS
RCS AS
DMS
TAS
RCS Hosting solution partnered with Huawei
Centralized RCS serving 18 countries with bundled pricing model
Huawei help AM achieve RCS deployment
• Service: Joyn RCS 5.1 service
− 1-1/N chat, file transfer
− Image/video share during CS call
− Presence, location share
− VoIP & IP Video (within soft-client)
• Centralized network deployment
− Hosting model, covering 18 country subsidiaries
− GEO-redundant sites of IMS/RCS AS for RCS services
• Proposed pricing model
− Message: Bundled with SMS/MMS as a monthly fee (1 USD->2
USD), sold together with LTE data package, unlimited usage.
− HD voice & video : Charged by minutes, the price is same with
legacy voice service.

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References of Huawei RCS Solution
Trial
18
Countries
Jego
2012Q4 Deployed
2012Q1
Deployed
Huawei has achieved 11 RCS commercial contract in 26 countries and 1 trial, rank No.1 in industry
Maxiphone
2013Q4
Deployed

21. Thank you
www.huawei.com
Copyright©2014 Huawei Technologies Co., Ltd. All Rights Reserved.
The information in this document may contain predictive statements including, without limitation, statements regarding the future financial and operating results,
future product portfolio, new technology, etc. There are a number of factors that could cause actual results and developments to differ materially from those
expressed or implied in the predictive statements. Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an
acceptance. Huawei may change the information at any time without notice.