3. Structure
•
Introduction to WebRTC and Initial Market Review - Alan
o
o
Cutting through the mis-information and hype
o
Non-technical introduction
o
Web browser implementation status
o
Taxonomy of suppliers / service providers
o
Codecs and devices – is certification necessary?
o
•
What is it and what it is not,
What is Google’s aim?
Technology deep dive – Tim (plus demo)
o
Quick review of the standards
o
Peer connect API
o
Setting up local media and media flow
o
Protocols
o
WebRTC triangle / trapezoid
o
SIP, Jingle and the PSTN.
4. Structure
•
What WebRTC means to Service Providers and RCS: Juan (plus demo)
o
o
Impact on OTT (Over The Top) and existing voice, messaging, video and VAS
o
Impact of device compliance
o
Customer experiences and behaviors
o
•
Extending enhanced communications services to web browsers
Revenue, churn and relevance impacts
What WebRTC means to enterprises: Victor (plus demo)
o
Impact on Unified Communication and the Contact Center
o
Impact on company’s website
o
Security and operational issues
o
Potential cost savings and innovations
36. WebRTC Triangle
Web Server
The wheels!
(Application)
Peer Connection (Audio, Video, and/or Data)
Browser L
Browser M
(Running HTML5 Application
from Web Server)
(Running HTML5 Application
from Web Server)
• Both browsers running the same web application from web server
• Peer Connection media session is established between them
• Signaling is not standardized, could be SIP, Jingle, proprietary.
Uses HTTP or WebSockets for transport
Intro to WebRTC February 2013
36
37. The Beauty and Value of WebRTC is
when we mash it up with other stuff
39. Keep Calm and
Do SOMETHING
(Just NOT THROUGH
THE GSMA or TMF)
HMS Government Advisory
40. Impact of WebRTC?
•
Voice becomes just like all your other communications: organized into your
preferred social or office tools.
•
It will be important for the IMS/RCS world to inter-operate with the
WebRTC world, currently these browsers will be a closed book to IMS. For
RCS to become pervasive, it cannot remain trapped in phones that have
implemented the IMS/RCS client.
•
For all the OTT (Over The Top) applications, they can now use their
"directory service" i.e. your list of contacts also using their service to enable
Viber / Skype / Whatsapp everywhere. On your PC, smartphone, tablet, TV;
and they can offer chargeable services without Apple taking 30%.
•
As long as you're data connected, communications is in the cloud, people
need only break out to PSTN when the other person is not data connected,
or the call quality is too low due to their internet connection. PSTN
becomes the communications path of last resort!
41. Impact of WebRTC?
•
The company's website now becomes its call center front end. A weblog
becomes your personal communications assistant.
o
•
Lots of start-ups in this space
Communication service aggregators save customers running multiple clients
on their phone, that would run in the cloud and be controlled from the
browser.
•
Click to call doesn't require an operator's voice network, just access to the
internet.
•
Communications becomes like using any application on a smartphone,
users can add features, capabilities, people throughout a call, e.g. N-way
calling finally becomes simple and obvious with a simple point and swipe.
•
Directory services become critical sources of value in connecting all the
different IDs: telephone numbers, SIP IDs (IDentifier), web session IDs,
other OTT IDs, etc.
42. Impact of WebRTC?
•
VAS (Value Added Services) leaves telco. Any web developer can create value and
solve problems for customers, it the customer who will decide, and those developers
who fail fastest win the innovation race.
•
Advertising finally enters the communications space, opening up business model
innovation.
•
New CRM (Customer Relationship Management) methods: click from email, from
webpage, from app, from TV. The ability to communicate becomes embedded in
most transactions.
•
QoS (Quality of Service) remains an issue, but for the people using Vonage and Skype
over the years will attest, QoS is rarely an issue.
•
Your phone number is no longer relevant anymore. It's a gateway to the past.
Customers will only know the PSTN is involved because of the poor audio quality
(G.711) – BUT it is the customers only unique ID that they own.
•
Gaming becomes interesting as all the devices become controllers using gesture
controls as well as the more traditional methods for network-based games.
43. Other Telco Impacts
•
Impact of WebRTC on IP Messaging
o
o
Unified communications across voice, video and data
o
•
No need to for a messaging client to be downloaded
Integrated experience across the web and communications client
Opportunities
o
Integrated charging
o
Bundle APIs: WebRTC, RCS API, payment API, Call Control APIs
o
QoS for those willing to pay (those running their business on your network)
• QoS API? NO! keep that for YOUR / PARTNER SERVICES
o
Extend network services over the web
o
Enhance enterprise Unified Communication offers
o
Enhance OTT? Why they’re competitors!
o
Gateway for the WebRTC codec mess – enable successful communications
o
Web phone for existing customers
44. Key Points
•
•
•
•
Voice traffic is going to be through the web
Browsers are the new endpoints
A website of a company can be the call center
An individual’s website (Facebook Page) their communications
assistant
•
Security, identity and privacy are very important
o
•
Telephone number is not important unless operators pull their finger out!
New business opportunities abound