This document summarizes the marketing plan for Safron, a new herbal shampoo formulated to prevent hair loss and fight dandruff. Key points include: - The shampoo contains extracts of fenugreek, neem, shikakai, and mint to strengthen hair and kill germs. - It will be sold in sachets and plastic bottles of various sizes, with pictures of ingredients on packaging and a safety lock. - The target market is people over 5 years old from rural middle and high income households. - Pricing will be competitive and penetrative to attract customers, ranging from Rs. 2.5 to Rs. 120 depending on quantity. - Promotion

1. Go Clean
Quality Divine…..

2. Go Clean
Presenting to you a totally new
formulation which works both on your and
scalp from the very first wash, washing
away all the dandruff you are worried
about so that u don’t have to hesitate,
every time u go out…

3. Marketing Strategy
Brand Name: Safron
Quality: A very effective hair-strengthening
and moisturizing shampoo, with refreshing
herbal extracts, specially formulated to
prevent hair loss and fight Dandruff.
Hypoallergenic. No harmful chemicals

4. Key Ingredients:
Fenugreek (for hair-strengthening and
nourishing) and Neem(for killing germs) Extracts
with Shikakai Granules(anti- Dandruff properties
and mint(for Freshness).
Safety: Completely Non- harmful. Safe to use on
artificially colored or permed hair. Safe for daily
use. Suitable for any person above 5 years of age.

5. Packing and Packaging:
• Packed in 7ml sachet, 35 ml, 100 ml and 200
ml plastic bottles.
• The 50 ml bottles will be the trial packs,
which will be discontinued in the 3rd year of
operation
• Pictures of the key ingredients will be
displayed on the pack.
• Safety lock will be on the cap of the bottle to
ensure the customer of non-adulteration.

6. Target Market: Targeted to the following:
• Every person above 5 years of age.
• High income, upper middle and middle class
of rural areas
Pricing:
Pricing Strategy: Penetrative and Competitive
pricing – low price to attract more customers
in comparison to the competitors.

7. Suggested Retail price:
Quantity (in ml) Price (in Rs.)
7 2.5
35 17
100 68
200 120
Price Flexibility: Prices are Flexible to the market
conditions and to the cost of manufacturing
and also to the prices of competitive products.

8. Promotion:
Push and Pull Strategies
AIDA strategy
[Attention Interest Desire Action]

9. Advertising: To create awareness about the
product in the minds of the customers and to
provoke their buying actions. Advertising will
be done through the following mediums:
i. T.V. spots
ii. Magazines
iii. Billboards
iv. Product packaging and inserts
v. Posters and Flyers
vi. In – store displays
vii. Distribution of free samples

10. Public Relations and Publicity:
i. Exclusives
ii.Community involvement
iii. Opinion pieces
iv. Feature stories
v.Social responsibility Activities
Personal Selling: Personal selling will be done only in
Supermarkets and big stores, where a representative of the
company will be made available to tell the customers and also
help them about the benefits and the uses of the product and
also what differentiates our product from others available
products

11. Slogan
It is more than a shampoo …
…Rejuvenating hair

12. Thank you…