This document summarizes the marketing plan for Safron, a new herbal shampoo formulated to prevent hair loss and fight dandruff. Key points include:
- The shampoo contains extracts of fenugreek, neem, shikakai, and mint to strengthen hair and kill germs.
- It will be sold in sachets and plastic bottles of various sizes, with pictures of ingredients on packaging and a safety lock.
- The target market is people over 5 years old from rural middle and high income households.
- Pricing will be competitive and penetrative to attract customers, ranging from Rs. 2.5 to Rs. 120 depending on quantity.
- Promotion
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We design new brands, new services and new products, in collaboration with our customers and their partners.
We assist large groups, start-ups and SMEs in the conduct of disruption (Disrupt), of digital experience design (Design), and the conduct of growth (Scale).
Empower Your Just In Time Sourcing With Social Media Aug 2011Recruiting Trends
This session will explore how to build and maintain a candidate network, empowering your organization to stay connected with key elements so recruitment can be scaled up on demand. Walk away from this conversation with an understanding of what it takes to create an infrastructure which utilizes social networking tools to foster “just in time” sourcing.
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Le slide sono state prodotte per l'incontro all'Università di Urbino tenuto da Walter Del Prete nel 2012.
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Since 2003, we help companies driving digital innovation, with disruptive methodologies.
We design new brands, new services and new products, in collaboration with our customers and their partners.
We assist large groups, start-ups and SMEs in the conduct of disruption (Disrupt), of digital experience design (Design), and the conduct of growth (Scale).
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This session will explore how to build and maintain a candidate network, empowering your organization to stay connected with key elements so recruitment can be scaled up on demand. Walk away from this conversation with an understanding of what it takes to create an infrastructure which utilizes social networking tools to foster “just in time” sourcing.
More information can be found here: http://www.recruitingtrends.com/candidate-networking-utilizing-social-networks
Dal Marketing al Webmarketing: i prodotti pubblicitari di GoogleWalter Del Prete
Dal Marketing al Web Marketing, un'analisi di cosa cambia e cosa rimane nel impostazione teorica e nella pratica, prendendo in considerazione i prodotti advertising di Google, dal keyword advertising al remarketing. Analisi del modello pay per clic e degli effetti della long tail.
Le slide sono state prodotte per l'incontro all'Università di Urbino tenuto da Walter Del Prete nel 2012.
Oakley and eCommerce - Critical Success Factors for Multi Channel PlanningJerry Inman
In the new world of integrated, multi-channel retailing, consumers should be able to find the products they want quickly and efficiently through the channel of their choice. A higher level of customer service is more critical than ever to survive and thrive, but this adds new complexities to integrating an operational patchwork of information systems, organizations, people and discreet business processes.
Sunsilk..... Sunsilk Brand audit best Presentation "Project of Strategic Brand Audit". Its brand of unilever and well known for hair care all around the world. Student of Marketing specialization programme MBA (2011-2015). The Islamia university of Bahawalpur. Department of Management sciences.
Sunsilk Brand audit Power point slides " Project of Strategic brand audit report"
The Islamia University Of Bahawalpur "department of Management Sciencies"
MBA 6th Marketing specialization (2011-2015
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2. Go Clean
Presenting to you a totally new
formulation which works both on your and
scalp from the very first wash, washing
away all the dandruff you are worried
about so that u don’t have to hesitate,
every time u go out…
3. Marketing Strategy
Brand Name: Safron
Quality: A very effective hair-strengthening
and moisturizing shampoo, with refreshing
herbal extracts, specially formulated to
prevent hair loss and fight Dandruff.
Hypoallergenic. No harmful chemicals
4. Key Ingredients:
Fenugreek (for hair-strengthening and
nourishing) and Neem(for killing germs) Extracts
with Shikakai Granules(anti- Dandruff properties
and mint(for Freshness).
Safety: Completely Non- harmful. Safe to use on
artificially colored or permed hair. Safe for daily
use. Suitable for any person above 5 years of age.
5. Packing and Packaging:
• Packed in 7ml sachet, 35 ml, 100 ml and 200
ml plastic bottles.
• The 50 ml bottles will be the trial packs,
which will be discontinued in the 3rd year of
operation
• Pictures of the key ingredients will be
displayed on the pack.
• Safety lock will be on the cap of the bottle to
ensure the customer of non-adulteration.
6. Target Market: Targeted to the following:
• Every person above 5 years of age.
• High income, upper middle and middle class
of rural areas
Pricing:
Pricing Strategy: Penetrative and Competitive
pricing – low price to attract more customers
in comparison to the competitors.
7. Suggested Retail price:
Quantity (in ml) Price (in Rs.)
7 2.5
35 17
100 68
200 120
Price Flexibility: Prices are Flexible to the market
conditions and to the cost of manufacturing
and also to the prices of competitive products.
9. Advertising: To create awareness about the
product in the minds of the customers and to
provoke their buying actions. Advertising will
be done through the following mediums:
i. T.V. spots
ii. Magazines
iii. Billboards
iv. Product packaging and inserts
v. Posters and Flyers
vi. In – store displays
vii. Distribution of free samples
10. Public Relations and Publicity:
i. Exclusives
ii.Community involvement
iii. Opinion pieces
iv. Feature stories
v.Social responsibility Activities
Personal Selling: Personal selling will be done only in
Supermarkets and big stores, where a representative of the
company will be made available to tell the customers and also
help them about the benefits and the uses of the product and
also what differentiates our product from others available
products
11. Slogan
It is more than a shampoo …
…Rejuvenating hair