1) The document discusses L'Oreal's #DontBeShy campaign aimed at encouraging Indian women to feel confident experimenting with makeup and different looks instead of being shy.
2) It outlines the campaign strategy which includes launching a microsite called Lorealista, sharing real women's #DontBeShy stories, hosting influencer events, creating lookbooks, installing reflective surfaces in public with campaign messages, and following brand ambassadors in Cannes.
3) Key performance indicators include positive blogging responses, salon and outlet sales, conversations and buzz generated on social and traditional media. The campaign aims to position L'Oreal as a brand that empowers women rather than making
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Digital Marketing Strategy for a Cosmetic Brand - Love Beauty and Planet (A U...Abhishek Sinha
The digital marketing strategy outlines a detailed behavioral analysis on the Indian consumer journey from research > evaluation > consideration > purchase in the beauty industry. The digital marketing plan for the beauty brand has been created taking key insights from beauty consumer footprints and their behavior on the key digital channels to improve the beauty brand's discoverability and desirability on the top digital platforms.
Read our story on how to write a brand plan:
https://beloved-brands.com/2012/06/24/brand-plan/
Help for the Brand Manager with tips on how to write a brand plan, including vision, mission, strategies, tactics, execution, and the overall writing and flow of the plan.
Digital Marketing Strategy presentation for the KitKat brandKnowcrunch
Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sept '22), worked for three months and presented a complete digital & social media marketing strategy for the KitKat brand.
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
We are creative problem solvers who combine strategy, design, innovation and experience to help brands reimagine their future.
We are independent, international design agency, focused on Asia.
Our values: Simple / Together / Brave
COWAN was established 1987, has seven offices: Shanghai, Beijing, Singapore, Vietnam, Melbourne, Sydney, London
Planning Hype - Engineering hype before a product launchJulian Cole
For more strategy resources sign up to Planning Dirty at https://www.planningdirty.com/newsletter
The following is a guide for how to create excitement around a product before it has launched.
This is critical for how to market music, movies and games where the first-week window is critical.
The presentation was created by Julian Cole and Melissa Pepers.
L'Oréal brand La Roche Posay Brand Marketing Strategy Krishni Miglani
A presentation developed for a case study competition in 2012 for L'Oréal's brand La Roche Posay. Covers customer insights, barriers and a brand communication plan along with channel level strategy
Trends + Trendsetters: The Best in Beauty Content Marketing NewsCred
Our Industry Landscape guides aim to educate marketers on trends, opportunities, and content strategies that best-in-class brands are utilizing to engage their audiences.
In this guide, we’ll take a look at content marketing in the beauty industry. We'll also walk through the content hubs for Bobbi Brown, Chanel, Birchbox, L'Oreal, Maybelline, and Aesop and share key learnings from each.
Interested in learning more? We’d love to hear from you! Feel free to reach out at strategy@newscred.com.
Workshop for Brand Leaders to help define your brand positioning statement, brand concept and organizing big idea.
https://beloved-brands.com/brand-positioning/
This is an academic project for Sephora. This project examines the cosmetics category and the existing consumer. In-depth interviews, shop-a-longs, and other primary researches were conducted to explore more first-hand consumer insights. Based on all the primary and secondary research, new positioning and brand vision were suggested as a conclusion.
The content includes the following:
1. Introduction
2. Research methodology
3. The consumer and the cosmetics category
4. The context – trends affecting the category
5. The consumer and Sephora
a. Key findings about Sephora
b. Key findings about Sephora's major competitors
c. Perceptual map and new positioning
6. Opportunities/issues for Sephora
7. New brand vision statement and rationale
8. New creative brief
Knowcrunch graduates of the Professional Diploma in Digital & Social Media in Athens (September '21), worked for three months and presented a complete digital & social media marketing strategy for a brand.
Learn more about this awesome course: http://bit.ly/2SE4EFl
Estée Lauder - Social and luxury: Challenges and opportunities for high-end b...Branded Ltd
High-end, luxury brands like Estée Lauder are some of the most innovative users of social media for marketing and consumer outreach. See how Estée Lauder is using Social to address challenges and create opportunities, as presented at Branded's 2013 Conference, Social Matters
The Indie and Direct-to-Consumers Brands Playbook - Beauty and Fashion Disrup...Octoly
The marketing world is changing, and the problem is that brands have lost control of their messaging due to a highly fragmented audience. Brands have to reconnect with their consumers turn them into ambassadors eg. micro-influencers.
The Direct-to-Consumer revolution is reaching all industries and we offer you this playbook, helping you identify the best practices in the industry.
Head over https://go.octoly.com/resources for more resources to help you take your influencer marketing strategy to the next level.
We can help. Contact us at success@octoly.com
We are creative problem solvers who combine strategy, design, innovation and experience to help brands reimagine their future.
We are independent, international design agency, focused on Asia.
Our values: Simple / Together / Brave
COWAN was established 1987, has seven offices: Shanghai, Beijing, Singapore, Vietnam, Melbourne, Sydney, London
As an ex-Ogilvyian, I try and recreate one of Ogilvy's many great brand assets, the Magic Lantern. It is a guide to creating communication for brands across a range of categories and one that I believe Ogilvy needs to revive.
I try and recreate Magic Lanterns for wines and spirits, cars, technology, financial services and retail, hoping that more people benefit from them. And that the agency will reincarnate it someday soon.
DViO Digital, is a turn-key digital/internet advertising agency pioneers in the result-oriented campaign. Our CEO, Sowmya Iyer is recognized as one of TOP “50 Most Influential Digital Marketing Leaders” in the world.
Global marketing and e-commerse of M.A.C and sugar.pdfAmitha72
One of the leading cosmetic brands worldwide, the acronym MAC stands for Makeup Artist Cosmetics. The brand has been immensely successful in meeting consumer expectations in terms of quality and variety.
Significantly greater brand recognition than Sugar Cosmetics (estimated)
Offers significantly more discounts and promotions than Sugar Cosmetics
Offers PayPal support
Offers student discount policies
Offers Zip financing support
Offers gift card support
Uses AR
Sugar Cosmetics is one of India's fastest-growing premium cosmetic companies. The brand is devoted to producing products that are a great fit for every Indian skin tone throughout seasons and across the calendar.
ignificantly better halal ingredients than MAC Cosmetics
Sugar born from a desire to bridge the gap between providing world-class quality of colour cosmetics and makeup pigments that suit Indian skin tones is inclusive of all Indian skin tones
Brand As Verb: Principles of High Performing Experience BrandsBen Grossman
80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree. Meanwhile, marketers are tortured by the fact that the number one way people learn about and buy from their brands is the hardest one to control: word-of-mouth. In today’s world of new realities it doesn’t pay for brands to stand by, continuing to trumpet their “creative messaging.” After all, 74% of people advocate for brands by describing their experiences with them. Brands that break through are brands that take action… brands that are more than nouns. Brands must see themselves as verbs.
Brand architecture is an organizing structure that specifies brand roles and the nature of relationships between brands. Brand managers now face market fragmentation, channel dynamics, global realities, and business environments that have drastically changed their task. In addition, there is pressure to leverage brand assets because of the prohibitive cost of creating new brands. This set of challenges has created a new discipline called "brand architecture." It explores the needs for a company to be centralized or decentralized (in terms of its product range, sales, and marketing); and the extent to which the firm's market offerings are standardized versus customized.
ColourPop - The Budget-Friendly and High Quality Brand Everyone LovesOctoly
The ColourPop brand is very different from the traditional industry, where you’ll see top-down campaigns. Instead of massive companies that plan and concept their launches a year or more ahead of time, John and Laura Nelson, founders of Seed Beauty and ColourPop have 20-something staffers on social media asking the brand's consumers what they want; then roll it out as soon as it's ready.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
1. Shivani D
104
Astha K
99
Dheeraj L
107
Maitreyi D
117
Niharika B
124
Mohit G
119
Miloni D
109
Ritwika D
133
Ronak S
134
Sushant G
152
Vaibhav Z
162
Group
2
Phoenix
2. 1
About the Agency Goals & Marketing Objectives
2 3
Category Analysis
4
Competitor Analysis
5
About L’oréal
Brand & Consumer
Problem
Insight behind the
Idea
87
Umbrella Idea
6
3. PHOENIX
About the Agency
Phoenix specialises in helping brands reinvent themselves in the minds of consumers.
Phoenix as a given name comes from the mythological bird, said to live for a hugely long time before
dying by fire, and rising from it's own ashes with renewed youth.
The agency was so named to emphasise the fact that it focuses on redevelopment of a brand, and
it's expertise lies in understanding the nuances of the brands life cycle.
4. Goal of the Campaign
To be Innovative and Responsive
To be daring and innovative in the digital space.
To create digital properties and use them as a research tool to gain consumer insights by
talking and listening to fans, and then deliver customized content to them.
Ultimately aimed at increasing sales.
To place the consumer at the centre of all its activities, joining its marketing, customer
relations management, and consumer services together.
5. Marketing Objectives
Pre Launch - Creating awareness about the campaign
During Launch- Generating interest in the minds of the TG
Post Launch - To drive the TG to make a transaction either online or offline
6. Category Analysis
Colour Cosmetics
79%
10%
11%
EYE MAKE UP
Eye Liner/Pencil Eye Shadow Mascara
14%
4%
82%
LIP PRODUCT
Lip Gloss Lip Liner/Pencil Lipstick
Colour cosmetics category registers current value growth of
24% in 2014, to reach INR44.3 billion
With the rising number of working women, the need to look
good was very important, and the use of eye liner, foundation,
blusher and lipstick became a part of the daily make-up ritual.
The primarily growth in the category is by mascara, eye liner/
pencil, blusher and eye shadow, amongst others, which grew
by 28%, 26%, 25% and 24% respectively in current value
terms in 2014.
Total: 6181.7 mn Total: 25262.4 mn
Value-Wise
7. Competitor Analysis
3.3
22.6
5.3
11.1
4.3
0
5
10
15
20
25
L'oreal
Paris
Lakme Revlon Maybelline Colorbar
Brand Share for color cosmetics(in %)
7
26.1
10.4
3.2 4.4
0
5
10
15
20
25
30
Brand Shares of Facial Makeup:% value
Brand Shares of Facia
Makeup:% value
3
34.5
2.4
5.2
6.9
Brand Shares of Eye-makeup: % value
L'oreal Paris
Lakme
Revlon
Maybelline
Colorbar
10. About L’Oréal
Brand Mission
Offering Beauty for All
Key Figures
1st cosmetic group worldwilde
22.98 billion euros of sales in 2013
130 countries
28 international brands
77,500 employees
624 patents registered in 2014
11. Brand & Consumer Problem
L'Oréal is
perceived as an
expensive brand
by the TG when
its compared to
other brands in
the segment.
The women that
forms our TG
thinks that lipstick
won’t suit them
and thus are
apprehensive to
use it as a daily
product.
People shy
away from
using make
up.
12. Insight Behind the Idea
Consumer Truth
When it comes to looks, majority of
Indian women apply make up keeping in
mind they want “the simple look”, a look
that justifies the word presentable.
They do not mind adding that little extra
touch and color for special occasions.
This “fancier make up” is reserved only
for special occasions.
Our TG is conscious of over doing make
up, hence they shy away from applying it
or trying new shades and colours
They hold back cause they are extremely
conscious and sensitive of how they may
come across to people around them.
Indian Women are busting all stereotypes
and going places.
They are achieving things that seemed
impossible a few decades back.
They work hard put in that extra strength
to stand out in their respective fields.
BUT
13. Insight Behind the Idea
Consumer Insight
As a brand we want to change this behavior of shying away from make up.
We as a brand understand that whatever you do, you not hold back on
giving it your best.
So don’t shy away from giving yourself that best look, which makes you
stand out.
We want to convey “Don’t be shy” give yourself that extra touch of colour.
14. This campaign “Don’t be shy” revolves around the point of how Indian women don’t
experiment with their looks.
We want them look beyond the mirror that they feel society out there, carrying
around for them.
We want them to break this mental stigma and show them they can pull off any look
they want, be it Matte or Gloss.
Umbrella Idea
#DontBeShy
16. Underlying aim is to connect Indian youth with the L’Oréal Paris brand.
Microsite – www.Lorealista.com is a focused attempt to create social network
environment.
Tailor L’Oréal’s products around shareability and recommendations from a
bespoke circle of trusted reviewers.
Provide easy access to users’ profile pages, a live feed of reviews and photos,
plus an add button to create wishlists for newly launched and other aspirational
products.
Users can also get suggestions of people to follow based on their make-up
choices and likes, and can upload and merge their Facebook/Twitter/Instagram
contacts.
A Microsite Enable users to :
Look the way they've always wanted
Make great friends and create new relationships
Experience new activities
Earn points for virtual and real-world rewards
Microsite
#DontBeShy
17. Path we would follow to make our TG aware about #DontBeShy is advocacy.
It would be mainly through the brand ambassadors, bloggers, actors who
would discuss their struggles with making up their minds about make up.
They would start a dialogue around not shying away from trying new things
specifically to do with looks
Idea Launch
#DontBeShy
18. Product launch and press conference in a manner that is globally adaptable yet
conducive to growth in the local market
Talk about these products in an in-depth manner ( how they will benefit you,
scientific aspects etc.,). TV commercials however, must be minimalistic and elegant
Launch and communication idea on all platforms must remain constant. The details,
however must be provided to interested stakeholders and bloggers to create a buzz
about the products
Product Communication
Extraordinaire and Gel Intenza
Earned media
Sales conversion
Press coverage
Conversations and buzz around the campaigns of traditional media on social media
KPI’s:
19. The central theme of our campaign revolves around #DontBeShy which essentially
encourages women to shed all their apprehensions and walk the talk.
We now want the women to post about their own versions of #DontBeShy. That could mean
talking to a man they’ve always fancied or wear that bold colour of the jacket they’ve always
shied away from.
We encourage them to venture out of their comfort zone and share it with pictures on
Instagram, Facebook, and Twitter.
We choose the best suited and creative story to feature on our official platform as well as
invite them for a makeover and a photoshoot.
Share your #DontBeShy Story
Earned media
Sales conversion
Press coverage
Conversations and buzz around the campaigns of traditional media on social media
KPI’s:
20. Organize a high tea event for all the prominent social media influencers.
Encourage them to try out our new range of Makeup and blog about the same
Grand unveiling and Cannes launch.
Organize a Red-carpet like ambience for the event
Meet the SM Influencers
Positive response via blogging and traction to these blogs
KPI
21. Create a collection of looks to suit different genres of
customers and their sensibilities alike.
LookBook is a symphony of hairstyles, makeup and
ensemble presented in 5 exquisite themes and 15 distinct
looks for the three Brand Ambassadors.
The thoughtfully crafted collection will include looks that
can be worn on multiple occasions and will be exclusively
available at Salons and Selective counters across India.
The five themes brought alive will be : Vintage, Glam,
Traditional, Sculpt and Natural.
Stylists and Beauty advisors will give customers a chance
to achieve the perfect look.
Look Books
Salons and MT Outlets
22. We plan to install reflective surfaces in metros, airports, bus stops and
washrooms.
So as they step down from a metro or bus, they encounter a mirror-like
reflective surface on a pillar or wall.
The reflective surface would contain the #CannesDoIt which would push the
TG to try the Cannes looks.
The reflective surfaces would carry feel good messages
Washrooms (pre installed mirrors) of malls and airports would also contain a
similar setting.
Installations
Metro Stations and Airports
24. A peek through the looking glass behind the spangles and glamour.
Capture the ambassadors walking the camera-lined stretch to the palais
de festivals.
From pre-party pampering to the red carpet, no moment will go
uncaptured.
The Stars will make few interesting #DontBeShy revelations about
themselves.
Proving that the festival is not all glamour, the ambassadors will share a
couple of photos of themselves doing things outside of their comfort
zone.
Ambassadors will take to tweeting out their experience at the cannes,
allowing their fans a glimpse into their experience.
Follow the Stars
Behind the Scenes
25. Every look worn on the red carpet, especially the ones by the brand ambassadors,
will be put up on the microsite.
Each look will be broken down for the microsite community by giving out details of
the shade, the colour code of the lipstick and the other elements of the makeup.
There will also be a short DIY video on how to replicate the look yourself
Decode the Look
26. This campaign will be run during the launch
period
Data shows significant increase on keywords
during the Cannes Film Festival.
Hence, during the launch, we will be bidding
heavily on these keywords, so that
whenever a user searches for these keywords,
L'Oréal is at the top of the search results.
KPI : CPM, CTR, number of unique clicks
Search Marketing
27. RETARGETING
Target the customer with banner and
display ads on various sites and apps
if the user came on site by clicking
on the bided keywords of the brand
ambassador.
KPI: CTR, CPA
DISPLAY
On the sites, that the TG regular visits,
there will be banner ads that will give
live updates with respect to the brand
ambassadors actions and the look that
they are carrying, to garner more
attention.
KPI: CPM, CTR, CPA
Display & Retargeting
29. The much trending hashtag #tbt or #ThrowbackThursday can be used extensively to our advantage every Thursday.
In this campaign we encourage the customers to post pictures (with the tag #TBTCannes) of the time when they were at
their glamorous best.
These pictures should be of the previous weeks when they rediscovered their penchant for cosmetics and desire to
boost confidence and enhance their beauty.
This will keep the conversation about the Cannes series going and we shall offer them a special feature/mention on our
social media site.
We will also look back to Cannes exclusive moments via our official handle.
Throwback to Cannes
Every Thursday
Shares for #tbt that share their own glam moment
Traffic diversion to the Insta page
Reposts/ retweets/ shares
KPI’s:
30. The idea is to replace a persistent beauty advisor and give the shopper a choice to pick and
experiment with makeup.
These kiosks will be put up in modern trade outlets. They will let you pick a look that the
celebrity was wearing on the red-carpet.
The BA will help you replicate it and the digital kiosk will click a picture and let you share it on
Facebook, twitter and Instagram.
The kiosk will also serve the customer with a variety of other options to design a unique look
for herself, which she can then ask the advisor to replicate with L'Oréal products.
Digital Kiosks at MT Outlets
31. Get what you want..and a little extra!
Choose three iconic products from the
Cannes collection and get a freebie.
Items in a Customer’s microsite wishlist can
be bought at discounted prices in the form
of a ‘Make-A-Wish’ Kit from partner beauty
commerce websites.
E-Commerce Integration and Customised Kit Sales
32. Bigg Boss is has one of the highest TRPs. Season 9 has already
completed 12 episodes.
Bigg Boss show often sees actors come onto the sets for the
promotion of their movies. Then why not brands?
L’Oréal Paris could sponsor a nail bar in the house to create
visibility via product placement on the show.
The show celebrates Diwali with pomp and vigour. L’Oréal Paris
ambassadors to associate with the show for a Diwali special
episode to talk about how the contestants shed their inhibitions.
Also, the contestants dress up for the Diwali special episode using
the L’Oréal Paris products gifted to them in their Diwali Kits.
Reality show Integration
Big Boss
33. Femina Women’s Awards
The awards recognise and honour women
who have been continuously and
selflessly striving to make this world a
better place.
These awards would showcase the
testimonials of women of worth who did
something new or embraced change and
went on to accomplish great things.
34. Leverage Social Media Platforms
Build lasting awareness and tell our brand's story with engaging video, photo and link
advertisements.
Choosing our Audience
Reach audiences who should see our Ads before they have to search for us. Target ads to our
audience by location, age, gender, interests and more.
Boosting Posts to Reach More People
Show our Page posts to more of the people who like our Page and new audiences.
Tracking Customer Actions on our Website
Measure the effectiveness of our ad and see how many people come to our website.
Remarketing to Website Visitors
When people visit our website, we can reach them again and remind them of our business.