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CavinKare Pvt. Ltd :   “A way towards Rural Market”   Presented By -  Presented To-   Zia Ahmad  Mr. N.H Mullick R.N.-04  Faculty- ISMC PGPIMC (2008-08)
Rural Marketing- An Overview ,[object Object],[object Object],[object Object],Source:-  National Council for Applied Economic Research (NCAER).
Rural Marketing- An Overview ,[object Object],[object Object],[object Object],Source:-  National Council for Applied Economic Research (NCAER).
Rural Marketing- “A world of opportunity” ,[object Object],[object Object]
Rural Marketing- Features ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rural Marketing- Challenges ,[object Object],[object Object],[object Object],[object Object]
Rural Marketing- Challenges  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Rural Marketing- Challenges ,[object Object],[object Object],[object Object]
Rural Marketing- Challenges ,[object Object],[object Object],[object Object]
Introduction to Cavinkare Pvt. Ltd.   CavinKare's Manufacturing Plant at Haridwar
[object Object],[object Object],[object Object],Company’s Profile Mr .  C. K. Ranganathan ,  CMD  -  CavinKare Pvt .  Ltd .
[object Object],[object Object],[object Object],Company’s Profile
[object Object],[object Object],[object Object],Company’s Profile
Products Range ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products Range ,[object Object],[object Object],[object Object],[object Object],[object Object]
Products Range ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Products Range ,[object Object],[object Object]
Products Range ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Milestones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitive Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Competitive Analysis
[object Object],[object Object],[object Object],[object Object],Important Facts
[object Object],[object Object],[object Object],Marketing Strategy
[object Object],[object Object],[object Object],Marketing Strategy
[object Object],[object Object],[object Object],Promotional Strategy
[object Object],[object Object],[object Object],Promotional Strategy
[object Object],[object Object],[object Object],Promotional Strategy
[object Object],[object Object],[object Object],Step towards Rural Marketing
[object Object],[object Object],[object Object],[object Object],Step towards Rural Marketing
[object Object],[object Object],[object Object],Step towards Rural Marketing
[object Object],[object Object],[object Object],[object Object],How Chik Shampoo was born?
[object Object],Chik Shampoo: “An Overview”
[object Object],[object Object],Target Audiences
Chik v/s Clinic Plus Sachets-  50 paisa  Sachets-  4ml and 6ml.  and Rs.1 Bottles-  Rs.6, Rs10  Bottles - 25ml, 60ml, Rs.20, Rs. 35 and  100ml,150ml,&500ml. Rs. 75 21.4% Sachets-  50 paisa,  Sachets-  4ml, 6ml and Rs.1 and Rs2.  10 ml. Bottels- Rs.6, Rs.30  Bottles-  25ml 100 ml  Rs.55 and Rs.90.  200 ml and 300 ml.  29.15% Price  Size Market Share Shampoo
Overall Shampoo Market Share- ,[object Object],[object Object],[object Object],Source:- www.hinduonnet.com/businessline
[object Object],[object Object],[object Object],Magic of Chik
[object Object],[object Object],[object Object],Communication Strategy
[object Object],[object Object],[object Object],Communication Strategy
[object Object],[object Object],[object Object],[object Object],[object Object],How Chik Shampoo conquered the rural market?
[object Object],[object Object],[object Object],[object Object],How Chik Shampoo conquered the  rural market?
[object Object],[object Object],[object Object],[object Object],How Chik Shampoo conquered the  rural market?
[object Object],[object Object],[object Object],Distribution Strategy
[object Object],[object Object],[object Object],[object Object],Distribution Strategy
[object Object],[object Object],Distribution Strategy
[object Object],[object Object],[object Object],Retailer Promotion
[object Object],[object Object],[object Object],Conclusion
Thank You! Presented By- Zia Ahmad

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Rural Marketing by Cavinkare Pvt Ltd

  • 1. CavinKare Pvt. Ltd : “A way towards Rural Market” Presented By - Presented To- Zia Ahmad Mr. N.H Mullick R.N.-04 Faculty- ISMC PGPIMC (2008-08)
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10. Introduction to Cavinkare Pvt. Ltd. CavinKare's Manufacturing Plant at Haridwar
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32.
  • 33.
  • 34. Chik v/s Clinic Plus Sachets- 50 paisa Sachets- 4ml and 6ml. and Rs.1 Bottles- Rs.6, Rs10 Bottles - 25ml, 60ml, Rs.20, Rs. 35 and 100ml,150ml,&500ml. Rs. 75 21.4% Sachets- 50 paisa, Sachets- 4ml, 6ml and Rs.1 and Rs2. 10 ml. Bottels- Rs.6, Rs.30 Bottles- 25ml 100 ml Rs.55 and Rs.90. 200 ml and 300 ml. 29.15% Price Size Market Share Shampoo
  • 35.
  • 36.
  • 37.
  • 38.
  • 39.
  • 40.
  • 41.
  • 42.
  • 43.
  • 44.
  • 45.
  • 46.
  • 47. Thank You! Presented By- Zia Ahmad