This is a part of the project Build Your Own Brand, where we have worked on making our imaginary brand called Connect.. Connect is a Mobile Service Provider which is emphasizing on rural market. The pricing and branding is imaginary and hence any similarity with the real world is mere coincidence. But the idea is subject to copyright and hence can be used only for reference purpose

1. Pritam Das (12DM006)
Priyanka Bhattacharya(12DM011)
Abhishek Maity(12Dm017)
The Brand Selected here is telecom service provider Connect..
“Happy ndia- Connected India”

2. About Us
• Connect is a challenger in the Indian telecom market. We bring more
value for money to customers by focusing on what we do best - serve
our customers. Connect offers mobile voice and data services based
on the GSM technology. Connect services are commercially available
in 5 circles, covering a population footprint of 600 million people.
OUR BUSINESS GOALS:
 To be EBITDA positive in 3 years
 To be operating cash flow positive in 5 years
 To achieve 8% market share by 2018

3. VALUES
 Integrity – Honesty in every action
Ethical
Truthful
Principled
Transparent
Upright
Respectful
 Commitment - Deliver on the promise
Accountability
Discipline
Responsibility
Result -orientation
Self-confidence
Reliability

4.  Passion - Energized action:
Intensity
Innovation
Transformational
Fire-in-the-belly
Inspirational
Deep sense of purpose
 Speed – One step ahead always:
Response time
Agile
Accelerated
Timelines
Nimble
Prompt
Proactive
Decisive

5. Connect – At a Glance
• Make it Easy
• Keep Promises
• Be Inspiring
• Be Respectful
Mission
“We will delight our customers while meeting their
individual communication needs anytime anywhere”

6. Four “P” of Brand “Connect”
• Product
Voice Solutions
 Mobile Telephony
 Toll Free solutions
 Voice Broadcasting
 Audio Conference service
 Business Solutions
 Messaging Solutions
 Video Connect
 Mobile Applications
 Location based services
 Internet Services
 3G
 Broadband
 Connect Business
Gateway

7.  PLACE
 Metro: Kolkata, Mumbai, Delhi-NCR
 Rural: Odisha- Jharsugda
 West Bengal- Singur, Nandigram, Mechogram, Katowa etc.
Maharashtra- Chembur, vidarbha, Akola etc.
PRICE
 Call Package: Unlimited calls at Rs 5, Rs 7, Rs 10 (T n C)
 SMS Package: Unlimited text at Rs 4, Rs 9, Rs 13 (T n C)
 Internet Package: Unlimited Internet at Rs 13, Rs 34 (T n C)

8. • PROMOTION
1)Product Promotion 2) Institutional Promotion
3) Media Mix
Print and Broadcast ads
Motion Pictures
Brochure and booklets
Posters
Billboards
POP displays
Logos

9. • Value Proposition of connect
 Maximize the enabling effect of mobile telecommunications
 Promote safer products and services
 Make responsible business practices.
 Various value packs for ISD users-USA/Canada,
Singapore/Malaysia, Gulf packs.
 Simple tariff plans which are easily understandable.
 Quick responses through circle heads.
• Target Market :
 The company is targeting for 8% market share in India by 2018 (
over 1.2 billion customers by 2018).
 Rural areas of India as well as the remote areas.

10. BCG matrix
DOG
Virgin
CASH COW
Tata Teleservices
MARKETGROWTH
RELATIVE MARKET SHARE
STAR
Airtel, BSNL
?
Connect…

11. Celebrity Endorsement

12. CBBE Model of Connect

13. Advertisements

16. Mobile SIM Cards

17. Service Blue Print
Connect
ConnectConnect
Connect
Connect
Connect Connect
Connect Connect Connect
Connect