Branding and its Strategy for a Hypothetical Shampoo Brand, design conception to Packaging and distrbution. Marketing Mix and Marketing Plan. Logo and Brand Design.

1. Hypothetical Brand and its Branding Strategy.

2.  Brand Name: NaturaVed
 Parent Company: Veda Organics Pvt Ltd
 Tagline: Inspired by Vedas and Backed by Science
 Indian Manufacturer of Skin Care and Haircare products

4.  Veda Organics an Indian manufacturer of Natural skin care and hair care
products is launching its new range of NaturaVed shampoo.
 Product is completely natural.
 A complete Solution for all hair problems.
 Has very less side effects.

5.  Demography
15 and
above
Age
Both Male
and
Female
Gender
All income
group
Income

6. Positioning
Affordable
Made from
Natural
Extracts
Complete
Hair care
Good
quality
Unisex

7. SIZE 65 ml 100 ml 250 ml
Use
Anti-
Dandruff
Hair repair
Anti Hair
Fall
Damage
Repair
Hair
Conditioning

8. •Portfolio has products
catering to the hair
care market
•Its a affordable
product with premium
quality ingredients
Product
• Outlets like hair salons,
super markets, pharmacies,
beauty outlets and even
through direct mail.
• Brand has its own website
• E-commerce platforms
Place
• Anti-Dandruff shampoo 65ml,
100ml & 250ml cost Rs 55, Rs
82 & Rs. 199 resp.
• Hair Repair Shampoo 65ml,
100ml & 250ml cost Rs 85, Rs
126 & Rs. 310 resp
Price
•Tv Commercials
•News papers
•Social mediaPromotion

9. Strengths
• Available in various variants to suite every type of
hair need
• Unisex in use
• Suitable for all age groups
• Strong distribution channel
Oppurtunty
• Improve the community for users through online
campaigns
• Improved products
• Tie-up with hotels, fashion institutes to promote
the products
Weakness
• Competition intense in the hair care segment
means limited market share
• High brand switching because of many options
available in the market
Threats
• Multiple competitors with similar offerings and
lower price range
• Not prevalent in the rural markets
SWO
T

10. National
Television
channels like,
Star, Zee, Colors
etc.
Facebook
Instagram
Twitter
Pinterest
The Hindu,
The
Economic
Times,
TOI etc
PR Events
Malls

11. Factory
Regional Stockist /Company
Depot
Wholesal
er
Retail
er
Consum
er
E-commerce
retailer/
Supermarket