Design tech coursework

AS Design Technology
Dan Penn
Direct point of
sales
Brand
analysis
Initial
Specification Links FX
Mood Board
Customer
Profiling
Gant Chart
Questionnaire
Assembly and
Materials

This is a direct point of sale promoting ‘Tony Ferguson’ which
is a company selling products to allow you to loose weight
easily. I do not think this is a good direct point of sale as it
does not promote what the products do very well. The text on
the side of the cardboard container can not be read and the
product isn’t stacked neatly. It does have some good
feautures such as a substantial amount of space and the
companys name is placed in large letters across the top at eye
level, which makes it easier and more appealing to the
customer. Next

This is a direct point of sale advertising the
company Hovis. Hovis is a big brand company
which sells different varieties of bread. I feel this
is a good direct point of display as it stands out. It
stands out by using big bold vibrant colors such as
yellow. It also advertises the latest offer the
company is selling in big bold writing, covering all
angles of sight for the customer. The bread is set
out neatly on each one and the company's logo is
easily visible. I feel this would attract/catch the
eye of any customer despite their age.
My last and final point of display is a very well recognised one.
Walls ice cream is one of the largest ice cream manufactures across
the country and is well known for selling certain varieties of ice
creams and ice lollies. This type of storage display is good because
it meets the aims of the ice cream by keeping them cool and frozen
but also advertises its company on the sides and top, making it
easily visible for the customer. This type of point of display can be
found in many different places such as supermarkets, off licences
and news agents.
Home

This is a very good direct point of
sale as it contain many features
that would appeal to the target
audience. One of the good selling
points it has is its color. It uses
bright color to attract its target
market and draw them to their
products. It also has an interactive
side, where the customer can try
out the pen/pencil before they buy
the product. The direct point of
sale separates the products neatly
and makes it look well
representable.
Next

The company lynx aims its products at the teenage market.
The adverts broadcasted on the TV are a big selling point
for the product, inspiring the teenagers of today to be the
male on the advertisement. Lynx is owned by Unilever and
sells male grooming products such as aftershave,deodrant
and shower gel. Although Lynx’s lead product is
the fragranced aerosol deodorant body
spray, other formats of the brand exist.
Within underarm care the following are
available: deodorant aerosol body spray,
deodorant stick, deodorant roll-on, anti-
perspirant aerosol spray (called Lynx Dry),
and anti-perspirant stick (also called Lynx
Dry).
I think that like Lynx, Fish Soho is also
aimed at the target audience of teenagers as
it gives off a more funky style by using funny
names and bright colours on the packaging.
Fish started as a hairdressers, cutting
everyday peoples hair across Central London.
Fish decided to release their own
Next
My opinion of old spice is that it aims at
older males aged 21+. It has a classical
edge to the branding of the product. the
aim of the brand is to eliminate body
odours and stop males from severe
sweat. The company uses well known
celebrity faces to promote the branding
of the company and to attract the target
audience towards their products.

I believe that L'Oreal men
expert is targeting the older
male due to the use of
certain well known celebrities
and the aims of the product.
The product aims to reduce
wrinkles and make your skin
look less tired and more
fresh and healthy.
Back Next

Lynx is a brand selling male grooming
products, owned by the British/Dutch
company Unilever. I feel this brand is
targeting the young males/ teenagers due
to the advertising and packaging of the
product.
Although Lynx’s lead product
is the fragranced aerosol
deodorant body spray, other
formats of the brand exist.
Within underarm care the
following are available:
deodorant aerosol body
spray, deodorant stick,
deodorant roll-on, anti-
perspirant aerosol spray
(called Lynx Dry), and anti-
perspirant stick (also called
Lynx Dry).
Lynx was launched in France in 1983 by Unilever. It was inspired by another of Unilever's brands, Impulse.
Unilever were keen to capitalize on Lynx’s French success and the rest of Europe from 1985 onwards, later introducing the other
products in the range. Unilever were unable to use the name Axe in the United Kingdom and Ireland due to trademark problems so
it was launched as Lynx.
The European launch of the deodorant was followed by success in Latin America and moderate impact in Asia and Africa. In the new
millennium, the brand has launched with great success in the United States and Canada. The company has also widened its portfolio
by overlapping male deodorants into the Lynx brand such as South Africa's Ego brand.
Unilever has now launched its first Lynx product for women in the United Kingdom as part of a global expansion of the previously
men’s-only brand.
Next

Initial Specification
Aesthetics
Some of the aspects of my aesthetics for my
point of sale I will be looking at are: brand
colours, working around and studying what
colours my brand use. Shapes, the different
shapes I can use to attract my target
audience. Logos, studying the different areas I
can place the company's logo. Styles and
patters, looking at all the different styles and
patterns and which ones will suit my customer
and information, the information and text
which will be placed onto my direct point of
sale.
Cost
One main thing I need to take into perspective is the quantity to
quality ratio. I also need to think about the cost of my materials
that I could use, whether I use more expensive materials. Also I
need to into perspective the cost of manufacturing. Other things I
need to look at are the point of sale in the shop and how much it is
going to cost if I wanted to place mine on the shop floor.
Safety
some of the safety aspects I need to look at are:
.Personal health, such as asthma
.The person assembling the products
.avoidable instances
.falling over
.sharp edges
Customer
The aspects of my products
should be aimed at my
customer through targeting
the right age range, by using
correct colours and shapes.
The certain shops it is placed
in, shops my target market
would visit and also
anthropometrics.
Size
Things I need to take
into perspective are the
stability of the point of
sale. So that it can fit in
the shop nicely and
neatly. But also the
floor space to cost ratio,
allowing me enough
space to advertise but
not too much so it
becomes a waste of
money.
Materials
Some of the materials I am
going to be looking to use are
alluminium,oak and acrylic. I
am looking to use these
materials to attract the target
audience and to be able to fit
into its environment.
Environment
When we are looking at the environment we need to look at
the position of the point of sale in the shop and its surroundings.
This is because it needs to be placed in a position with similar
surrounding which would attract the target audience.
Next

Task Analysis
.Functionality & Features: Colours, pictures, shapes, design, materials, video, smells, sounds, tasting,
textures.
.Visibility & Position: In it’s own space, no other choice or products in the way/around it, eye-level hanging,
moving.
.Target Markets: Young, teenaged, middle aged, older generation, male or female, unisex.
.Aesthetics/Branding: Shape & colour scheme, name & price of product, lighting, from a distance/up close,
distinctive, eyefall.
.Materials: Plastics, glass, metal, wood, finishes: reflective, matte, smooth, textured, recyclable, sources.
.Safety: No spiky edges, any parts that stick out, brightness, sound level, fire resistant, not
combustible/explosive
.Sustainability: Materials used, uses for other products/designs, recyclable, adaptable, component
replacements
.Environment: What type of shop, which isle/area, positioning, direction of display, consideration of footfall
and eyefall.
.Interactivity: Samples, testers, sensors, theme, method of purchase, use of 5 senses (video, smells, sounds,
tasting, textures)
.Social Networking/Web: Use of QR and barcodes, facebook/ twitter pages, website (layout and
branding).
.Construction: Where will it be made, processes, assembly, source of materials, types of glue/joints.
.Ergonomics: Ease of view/reach, distance from customer to product, level, position/angle.
.Price: Value of the product, reputation of the brand, time it will be used for, type of shop it is in.
.Future: Future products/releases of the brand, trends/fashions, other companies , direction of the
market/technology.
Next

Links Fx
Logical
Havethebrand nameclearly displayed on theunit
It islogical to havetheproduct on display, so peoplecan seeit
To haveit positioned wherethereisalargefootfall
Located near other fragrances
Clear what theproduct does
To havetheproductsat eyeline
Productsnear thetill becausethey’realready spending money
Havetheunit relativein sizeto theproduct
To havesmall samplesso consumerscan test it
Illogical
For thepriceto bedisplayed
Show all products, full focuson one
To bedishonest to theconsumer so they havefull trust in you
For theunit to look cheap when displaying an expensiveproduct
To sell in non-related storesasyou wouldn’t havemany sales
To put thepoint of saleunit in aplaceof theshop whereit isnot visibleto thepassing customers
Need
Theproduct on show so thecustomersknow what they’repurchasing
Theunit must stand on itsown without any support so it should befreestanding
It needsto besafeto handlewhen customerswant to test it
To inform thecustomersabout what it doesif it isanew brand
Accessibleto thecustomer with easeotherwiseif it isin abox they probably wont bebothered to ask someoneabout it
To beeasy to useand simple
Keep-
I am going to keep thesocial mediapart of it so that it isfun and interactive
I am going to keep theproduct on display and wherethereisaheavy footfall becausemorepeoplewill go past it
I am going to keep thethemeof thebrand with itsold heritagelook so that customersget afeel for thebrand
Scrap
I am going to scrap thedemo manikin asI think it cheapenstheeffect of theunit
I may scrap thebarber chair themeasthiswould beto cost expensiveand would bedifficult to get hold of
Function vs. Form
Theform of theunit so theaestheticsshould bemoreeffectivethan thefunction asmorepeoplewill go past it rather than go up to it and test it
Thefunction should beefficient, honest and reflect what thebrand doesfor thecustomer
X-Factor
TheX factor of theunit will beitsinteractivescreen with fun videosabout thebrand and it will havelinksto thesocial mediatrendsand websites
Home

Price: High
Popularity: High
Price: Low
Popularity:
Low
Competitors
Next
I've placed the fragrance 'Jump’ by Joop!
In this position as I feel it is very high
priced,but not very popular due to the
branding. Joop! Isn't one of the largest,
popular brands but still has expensive
products.
Ralph Lauren, or otherwise know as
Polo, is one of the most popular
fragrances purchased and used across
the UK. I have placed it in this position
because the products are still fairly
expensive but at the same very popular.
I have placed the Adidas
aftershave fragrance in
this position as it is dirt
cheap compared to other
products and is not very
popular. Adidas is one of
the largest sports brands
across the world, and
most customers go to
their company to buy
sports accersiories,not
aftershave.
I have placed Lynx in this
position as I feel that it is a
very cheap brand, which is a
good factor as it makes it
more accessible to the
targeted customer. And I feel
that Lynx is a very popular
product and appeals to a wide
target audience.

Customer Profiling
Next
Lynx aims its products at the older teenagers/young male
market. We know this from the packaging of the product,
which uses bright primary colours, and the cost of the
products, making it easier and more affordable for the
customer. Lynx is a brand selling male grooming products,
owned by the British/Dutch company Unilever. I myself
would personally use Lynx as I feel it is affordable and does
what it needs. Lynx stands out to me as it uses bright vibrant
colours on dark back grounds, making it jump out of the
shelf.
Older teenagers/young males use
Lynx products because they are
attracted to the branding and
advertising of the product. The
company Lynx advertises young men
usually a little older than the age group
wearing the product, allowing them to
attract various girls due to the product.
This the automatically appeals to the
target customer, inspiring them to be
the males presented on the advert .
My stereotypical customer for my
product would be a sports player.
He/she would use Lynx before
and after matches to destroy
odour from things such as sweat
and mud. My customer still
attends school in the higher years
and likes to go out of a weekend
with friends to various places. My
customer likes to constantly smell
good wherever he or she goes. At
school my customer studies
physical education, media and
English. My stereotypical
customer who buys the product
on a regular basis, comes from a
fairly average background.
He/she had other siblings and
parents who work hard. they live
in a semi detached house in a
fairly goof area. My customer
enjoys his sports and is always
looking to attract the opposite sex.
The main selling point towards the older teenage age range is the advertising
of the product. TV adverts which represent the brand always show a young
male aged 21-25 attracting the opposite sex easily. When older teenagers
view this advert, they are automatically drawn towards the brand, aspiring to
be the young males represented on the advert. This gives a message across
to the target audience of the brand, that if you wear there products you will
attract the opposite sex, which most older teenagers are constantly looking
to do.

Environmental Snapshot
I would place my direct point of
sale in a shop like this as it fits the
genre of the shop and would be
surrounded by products of the
same calibre. I would place my
direct point of sale in the fragrance
area. By doing this means it makes
it easier for the customer, allowing
the customer to know where our
products our stored in the shop. I
would also pay extra to have my
product placed at eye level. I feel
this is a vital element of distributing
our product making it more
accessible and eye catching towards
potential customers. Stores such as
Boot and Super Drugs are perfect
for my product because they are
leading cosmetic stores which sell
similar products to mine. I would
like to place my direct point of sale
in the men's aftershave area, as I
feel it would best suit the
environment and can be marketed
against other brands.

Popularity:
Low
Popularity: High
Brand Analysis
Average price per product: High
Average price per product: Low
I Haveplaced Mr Natty in
thisposition asI feel that it
isnot avery popular
product and thepricesaren't
very high. I feel thisisnot a
popular brand asit only
appeal to athin gap in the
market.
I haveplaced the
brand Jean Paul
Gautier in this
position asI feel
it isnot asbig as
other brandsbut
still produces
high end
expensive
products.
I haveplaced Polo in
thisposition asI feel it is
oneof themost popular
if not themost popular
brandsout there. It
produceshigh end
productsat areasonably
high price.
I haveplaced thebrand Lynx in this
areaasit isoneof thelargest well
known brand aimed at teenagers. It
produceslow priced productswhich
appealsto thetarget audience,
allowing them moresales.
Home

Questionnaire
1. Does a point of sale influence you towards
purchasing the product advertised?
Yes No Sometimes
2.What do you think the ideal size of a point of sale...
Chest height, Eye Level, Head Height or Above
Head Height
3.Is it important that the point of sale is interactive
Yes No Sometimes
4. How long will you spend at a point of sale
.1-2minutes
.4-5minutes
.5-10minutes
.10+minutes
5.What do you feel is more important for a direct
point of sale, form or function?
By making a questionnaire it allows me
to design my product around the
customers needs. The results will allow
me to assemble and design a direct point
of sale which will appeal to a wide range
of the target audience. By making it
appeal more to my target audience, it will
catch the eye of a potential customer
more easily. I asked my questionnaire to
an age range of 14-23 year old male and
females. By doing my questionnaire I
asked 10 different students who take a
wide range of different subjects within
the school. By using different styles of
students gives me a wider range of
answers. Here are my results...
Back Next

Questionnaire Results
1.Does a point of sale influence you towards purchasing the
product advertised?
Yes No Sometimes
2.What do you think the ideal size of a point of sale... Chest
height, Eye Level, Head Height or Above Head Height
From these results of this question I
have found out that over half of the 10
people I asked feel that a direct point
of sale does not influence the
purchasing of the product and it’s the
quality and price of the product which
is the main influence.
From these sets of results from this shows me how the
potential customers feel that no direct point of sale
should be above head height, and I should really be
putting my direct point of sale at eye level to increase
sales in the product.
NextBack
3.Is it important that the point of sale is interactive
Yes No Sometimes
By receiving the results from question 3 I have
realised that my direct point of sale defiantly
needs to be interactive. The potential customers
feel it needs to be interactive as they feel they
would spend more time at more product.
4. How long will you spend at a point of sale
.1-2minutes
.4-5minutes
.5-10minutes
.10+minutes
From these sets of results it indicates to me that
4 out of the 10 target audience I surveyed would
only spend 1 to 2 minutes at a direct point of
sale. This tells me that on my direct point of sale
I need to get my point across quickly and
efficiently.
5.What do you feel is more
important for a direct point
of sale, form or function?
From this set of results I
have found that most of
the potential customers
feel that form is more
important than function.
This is useful to me as I
can now focus on the
aesthetics of the direct
point of sale rather than
the function of it.

Assembly And Materials
Free standing point of sale units
are very risky. They can easily
can easily be broken or smashed.
These points of sales are usually
fully assembly . once used they
can be re used and different
products can be placed within.
This point of sale is hard to
dispose of and would be used
more than once.
This is a free standing
acrylic point of sale
unit. They can be used
in portrait and
landscape. They can
also be wall mounted,
free standing ,laid flat
or hung from cable
systems.
These are perhaps the most common types of
point of sale units. They are made out of
cardboard and can display multiple items. They
are usually delivered in a flat pack. To put the
unit up, you’d need to unfold the cardboard. The
point of sale is cheaper than those of higher
materials but do not last very long as the material
isnt very strong and hasn’t got long durability.
The product is easily recyclable.
Some point of sales would be in a
display case on a counter.
Sometimes, the display case would
be part of the point of sale. The
bottom half would be made out of
wood, metal or some cheaper ones
out of plastics. Can be reused.

Research Plan
Questionnaire
Ifeelthatmyquestionnairewasveryusefultomyresearchplanasit
gavemeagoodunderstandingofwhatmytargetaudienceisattracted
toandwhattheyfindgoodinadirectpointofsale.Bycarryingouta
questionnaireitgavemeaclearsetofresultsofwhatIshouldbasemy
directpointofsaleon.
EnvironmentalSnapshot
Anenvironmentalsnapshothelpedmedesignmydirect
pointofsaletofitthegenreandneedsoftheshopfloor.
Ifoundthishelpfulasittellsmethebestsizeformy
directpointofsaleandtheoutlinedesignIshould
chooseforthebestfloorspacetocostratio.
Questionnai
re
Environment
al Snapshot
AssemblyandMaterials
Assemblyandmaterialshelpedmedesignmydirect
pointofsaleverywell.Itgavemeagoodunderstanding
ofthewiderangeofvarietiesthedirectpointofsales
canbeassembled.Thisthenalsohelpedmewithmy
packaging,givingmedifferentoptionsonhowtopack
myproductandtheonewhichsuitsmydirectpointof
salethebest.
BrandAnalysis
Thebrandanalysishelpedmeoutalotasitgavemeawideperspectiveof
alltheotherbrandsandcompetitors.ThroughmybrandanalysisIlearnt
allthedifferentpopularitiesofdifferentstylesofcompany'sandalsothe
expensesofthecompany(averagepriceperproduct).Thisthengaveme
thebestperspectiveonhowpopularandexpensivemybrandisandhowI
shouldmarketandpresentmydirectpointofsale.
Assembly&
MaterialsBrand
Analysis
Competitors
WhatI'velearntfromcarryingoutresearchonmycompetitorsisthedifferent
styles,pricesandcoloursthatmymaincompetitorsuse.Thispagewasvery
usefultomeasittoldmeallofmymaincompetitorsthatmybrandsfaces,and
whattheydotosettheirbrandoutfromothers..Carryingoutresearchonmy
competitorstaughtmehowto presentmybrandinauniquewaywhichwill
separateitfromothers,whilealsoappealingtothetargetaudience.
CustomerProfiling
Byresearchingmystereotypicalcustomer,thishashelpedme
alotwiththedesignofmydirectpointofsale,allowingmeto
designitmoresuitableandattractivetowardsthepotential
customer.Throughresearchonmypotentialcustomersithas
helpedmewiththedesign,coloursandinteractionofmydirect
pointofsale.CustomerProfiling
Competitors

Construction: I have studied various
different hinges to place on my point
of sale unit to allow the door to open
and close. After all my research
throughout the different joints I
decided to do first hand research, by
analysing different joints around the
school, seeing the durability of the
joint and the aesthetics of the joint. In
and around my school I found two
main hinges, a casement hinge and a
door hinge. Both these joints work
really well and carry out the job
intended. I decieded to go with a door
joint as the casement job will not fit my
direct point of sale and will not work
with the job needed. This was a good
hinge to choose as it fits the
specification perfectly and also looks
good on my direct point of sale.
Aesthetics: My development of my
aesthetics for my direct point of sale is
the colours used. My point of sale unit is
based around a first aid box/kit
,continuing with the theme of ‘What
happened last night?'. Through my
research on the internet I looked at the
various colours used on modern and also
old fashioned first aid boxes. I found out
that there is various colour first aid boxes
specific to the medical danger being
carried out. For example an all over red
box with a white cross symbolises a fire
hazard. This means the products inside
the box will be specific to fighting fire with
heatproof blankets and also treatments
for fire injuries like burn cream. I also
found a plain all green with white cross
first aid box. This is amore modern first
aid box and contains products aimed at
all different injuries. I have chosen to
uses these colours as I feel it will appeal
to more of a wider range of audience
making it more recognisable, and is also
modern appealing to its target audience.
Components: One of my main
components of my point of sale unit is
my testers which will be placed inside
the direct point of sale unit. The tester
will be a Polaroid picture, containing
images of ‘the night before’. Each
picture will contain the scent of the
fragrance and have information about
the company. The pictures will vary
from things such as beer bottles to
kebab shops. To give me a good
understanding of images to use on my
Polaroid pictures I surveyed 30 males
and 30 females aged 18+ the 5 most
common things they would use on a
night out. This gave me a wide range
of ideas to use as images for my
pictures. This is a good idea to use as
testers as it is very different from
others and makes the brand more
individual. I know this from my
research of other companies testers
and the information/text which is
placed onto them. Most companies
have a small thin white piece of plastic
advertising only the company with the
fragrance placed onto the stick.

Material: For my first aid box,
material is key as the box needs
good stability and durability.
Choosing the right material took a
long while to work out as the
aesthetic side always interfered, with
the boxes designs and colours came
into consideration. I then tested out
acrylic plastic. This was a very good
material to use as it carries out all
that is asked. I tested its durability
by dropping it from various height
until it had been damaged. I then
tested its stability by .This then gave
me a clear indication that this is a
good material to use for my direct
point of sale as it has good
aesthetics for designs, and can also
be purchased in colours saving us
colouring it and has a clean block of
colour. Acrylic plastic can also be
bought in large sheets with low
costs, and designs such as the first
aid cross can be added easily and
efficiently through the use of
coloured sticky plastic, which works
well with the acrylic plastic.
Construction: Making my first aid box was
one of the hardest problems I came
across. Assembling each side of the
acrylic plastic walls is tough as it needs to
have good durability and stability for the
first aid box to stay in its intended shape.
I made a card model to show all the
different ways in which the box can be
made. Firstly I made each side the
correct length as was left with 6 card
panels. Firstly I tried the glue gun, in this
case this would represent araldite as
araldite is a lot stronger and will hold the
plastic together more efficiently. This was
a good test run for me as it allows me to
understand that it is easier to assemble
and will hold the products together nicely.
The downfall to the glue was the mess it
made around the edges. I feel that this is
a good method to use on my first aid box
as it holds each panel in place correctly
and does the job it entails. Araldite glue is
a lot cheaper than most other ways of
connecting each panel. For example if I
was create joints to fit each side, the cost
of the machine would be a lot more
expensive than a tube of araldite.
Components: Making and assembling
the handle onto my direct point of
sale unit I found very easy, as there
was a wide range of different handles
to choose from. First I chose the
material I would use for making my
handle. I decided to choose wood
over acrylic plastic and metal filings.
This is because the metal filings I
found were too heavy and would fall
off of my direct point of sale unit.
With the plastic acrylic handle model
was placed onto my unit, I felt that
there was too much acrylic plastic
and the unit became too colourful.
Wood was then the obvious choice
and also applied to the unit well, with
good aesthetics. I then took some
market research into wooden
handles, taking notes on all the
various shapes and sizes. I then
decide I was going to make a plain
and simple handle, which is why I
chose the round circular knob. This is
a good shape to use as it is nice and
smooth and user compatible, being
able them to wrap their fingers
around it. This is why I chose its 4cm
length, as this is the average size of
the diameter in which your thumb and
index finger grips, making it more
user compatible.

Components: The light on the top of
my direct point of sale unit is to
attract customers which may be in
or around my point of sale display.
This will go off randomly throughout
the time in which the power is
switched on. The light will be
powered by the electrical source.
The light will consist of two different
colours, alternatively switching
when the light it set off. I
researched into police car lights and
they released a statement that you
should be able to see there flashing
blue lights for up to 1 minute if the
police car is travelling at 30mph.
This is why I have chosen my light
to consistently flash for 1 minute at
random point throughout the day.
This will not only fit with the theme
of the direct point of sale unit but
also attract customers towards my
unit. The light will be assembled
using small screws, screwed into
the top of my unit. This means it is
stable and will eliminate any
possible hazards or dangers.
Usability: Within my first aid box, I
realised that the depth of the box was
too deep. Once I had compared my
first aid box to other displays, I had
realised that the product is always at
the centre of the display and stands
out. I needed to find a way of bringing
my product to the front of the display
when the door was opened. My initial
idea is to add a wall through the centre
of the box, pushing all the testers and
the product display to the front of the
unit. This works very well with my point
of sale unit as it not just pushes my
products and its testers forward but
allows the testers to be placed in a
neat orderly fashion. This the also has
space behind the wall at the back of
my direct point of sale unit to store
extra testers and display product in
case they run out. This can then
accessed trough the back of my
display, where it can be then be placed
neatly round the front through the main
door.
Usability: Alternatively to the wall going
through the middle of the box, I could
create a platform at the front of the unit
for the display products and testers to
be neatly stored and accessible. This
is then a good idea as it can be stuck
down, and allow the display products
to placed neatly along with its testers.
This can be made out of acrylic plastic
to fit the theme of the direct point of
sale unit and to go nicely with the other
plastic acrylic used on my unit. I can
be vacuumed formed for round edges.
This will then eliminate any dangers or
possible hazards that could be carried
out using my point of sale unit. The
stand can be stuck on using araldite
glue for good durability and stability. I
think this is a good idea as it makes
the display look a lot more neater and
becomes a lot more user compatible to
the potential customer.

Materials: Wood was another
possible material which I could of
used for my first aid box. There
are various different woods that
can be used on my direct point of
sale unit. First I tested oak, as
the material is very durable and
will give my point of sale unit
good stability. But then the
aesthetics of the oak such as its
grain would ruin its design on the
front of the box. Oak is very
durable and can be dropped from
tall heights without it being
damaged. I also tested
chipboard. This has very good
aesthetics and colours can be
added to it easily and efficiently.
The disadvantage of using chip
board is that it is not very durable
and has to be connected very
well for it to be stable. If I am to
use, I would choose oak as I feel
that the stability and durability of
my direct point of sales more
important than the aesthetics.
Materials: Another material which I can
use is glass. Glass is a good material as
it looks very professional and would
advertise the brand in a good light.
Coloured glass will give my direct point
of sale a very unique look, attracting
potential customers towards it. The
disadvantage of using coloured glass is
the durability of the first aid box. If this is
dropped this then can smash or be
severely damaged easily. Another
disadvantage of coloured glass is the
cost. The coloured glass costs a fair bit,
plus the specialist machines which are
needed to cut them. This is a huge
downfall especially because the material
is so easy to damage. I feel I could use
this on my direct point of sale unit as it
would show the company and the brand
in a professional way.
Components: I have various different
options on which material to use for
my handle. One of the chosen
materials was iron filings. I think that
iron filing is a very good idea as it
gives my direct point of sale display
unit a different edge. The
advantages of using iron filings is
that not only does it show the unit in
a different light but is also easy to
build. When building my handle it is a
lot easier than building one from
plastic. Iron filings are very durable
which is good, and have good
stability if attached to the unit in the
correct manor. Making the iron filings
is fairly cheap as it is mainly made
from left over scrap metal. Iron filings
can be applied to the unit through the
use of araldite glue. Iron filings can
be shaped and sized in various
different ways. This is good as I can
make the handle a lot more user
compatible, making it a lot easier for
the potential customer to open the
door. This comes into play with the
research I have carried out, giving
me information on average sizes and
shapes for small door handles.

Usability: Closing of the door is a key
element to part of the users
compatibility with my direct point of
sale unit. There are various different
ways which I can do this, which links
with the hinges on the door. Once a
customer has left my point of sale
my research has shown that 3 out of
the 10 people randomly chosen
leave the door open. This then can
cause potential accidents and makes
my display look neat and untidy. I
could insert small springs on both of
the two hinges used on my door, to
create automatic close with the door
staying put. I feel this is a good
technique to use as it leaves nothing
by chance and makes sure that it
shuts every time a customer uses it.
I feel this is better than leaving it to
chance that the customer does shut
the door as it will then eliminate any
danger hazards which might occur
and stops my display from looking
untidy. The disadvantage for using
springs within the hinges are the
durability. The springs do not last
very long within the hinges and can
pop out of place. This will then
damage my point of display door and
make the brand seem dangerous
and un safety checked.
Aesthetics: For the designs of the
first aid box I could also use paint as
well as acrylic. Paint is a good
appliance to use when adding to the
right material. For example the detail
on the box would be good to use
paint if my box is going to be made
out of wood. This is a good appliance
to use as it gives you nice smooth
layers, which you can apply the right
amount yourself. It also gives you the
freedom to do whatever you want by
hand, which allows you to create
your own designs using a wide range
of colours with your personal
judgement of how thick or thin the
layer should be. Another advantage
for using paint is its wide range of
colours which can be used. This then
allows me to use a wide range of
colours onto my direct point of sale
unit in any shape,patter,design I
choose. The disadvantage of using
paint is it can become very messy
and if applied wrong could ruin the
display. Paint can also be smudged
when wet, and paint can also wear
down or be scratched off over a
period of time.
Construction: Another way of
construction each of the six panels of
my first aid box could be through a
finger joint. A finger joint is a joint in
which each panel is cut into the edges
in different shapes which is clearly
shown in the image below. If the joint
is cut accurately the ‘fingers’ should fit
together without any gaps and then
glue is added which ensures that they
are virtually indestructible. They are
used for a wide range of products
including jewellery boxes, cabinets
and cupboards. I feel this would be a
good construction to use on my
display as it becomes very durable
and gives the box a strong stability.
The disadvantage of using a finger
joint is the mount of time it takes to
create and assemble each panel. A lot
of time lost is bad as this could then
delay the products release and can
mess up the whole advertising cycle. It
would also cost me a bit of money to
use the specialist machines in which I
would need to cut certain materials.

Specification Check
Cost
One main thing I need to take into perspective is the quantity to quality ratio. I also
need to think about the cost of my materials that I could use, whether I use more
expensive materials.. Other things I need to look at are the point of sale in the shop
and how much it is going to cost if I wanted to place mine on the shop floor.
Aesthetics
Some of the aspects of my aesthetics for my point of sale I will be
looking at are: brand colours, working around and studying what colours
my brand use. Shapes, the different shapes I can use to attract my target
audience. Logos, studying the different areas I can place the company's
logo..
Customer
The aspects of my products should be aimed at my customer through targeting
the right age range, by using correct colours and shapes. The certain shops it is
placed in, shops my target market would visit and also anthropometrics.
Safety
Materials
Some of the materials I am going to be looking to use are alluminium,oak and
acrylic. I am looking to use these materials to attract the target audience and to be
able to fit into its environment.
Size
Things I need to take into
perspective are the stability of the
point of sale. So that it can fit in
the shop nicely and neatly. But
also the floor space to cost ratio,
allowing me enough space to
advertise but not too much so it
becomes a waste of money.
Environment
When we are looking at
the environment we need
to look at the position of
the point of sale in the
shop and its surroundings.
This is because it needs to
be placed in a position with
similar surrounding which
would attract the target
audience.

Components: Another way of
giving out the scent of the
brands smell is automatic spray.
This will then allow customers to
test the product using only
motion of themselves. This will
then cause a mechanism to
spray a display product which
will spray into the air. This is a
good technique to use as it
saves the company money from
producing testers and the smell
will also get onto the potential
customers clothes, allowing
them to remember and link the
smell to the brand making it
more recognisable. The
disadvantage of using this
technique is for people who
suffer from asthma. This will
then cause reaction and creates
danger hazards within my direct
point of sale unit. This could
also apply to tender parts of the
naked body such as eyes and
mouth. This could then be spray
and make contact with these
areas and cause accidents and
potential injuries.
Components: Using a light on top of
my direct point of sale is a good idea
as it draws in a lot of potential
customers and gives the direct point
of sale unit a edge on other brands.
Another way in which this can be
powered is solar panels. His is a
very good idea as it saves a lot of
energy and the company paying for
electricity. The solar panels are
situated on the top of the first aid
box, and can be directly linked to the
light situated at the front of the top
panel. The disadvantages of using
solar panels is that if my direct point
of sale is placed onto a shelf, this will
then mean that the amount of light
the panels are receiving are very
limited, which will mean little energy
for the light to work off. Another
disadvantage of using solar panels is
the cost. From my research I found
the average price for a 10cm by 5cm
solar panel costs £… This will cost
the company a lot of money just to
power one small component.
Materials: There are various
different materials which I can
produce the small light which will sit
on top my material. One of the
possible is materials is glass. I feel
this is a good material as it will
magnify the light which is produced.
The glass can also be coloured to
create effect, which will attract
more customers with bright colours.
Glass is fairly cheap and can be
heat moulded at very high
temperatures to create any shape
or size I decide to choose. Glass is
what is used on most light bulbs as
it fulfils the task asked of it. Glass
can also be fairly cheap depending
on what type you choose to buy.
The disadvantage of using glass is
that it is highly fragile. This means
that if dropped from a certain
height, this will then smash and will
not be able to fix. Replacements
are available to buy, but this the
costs the company money to keep
replacing what is only a small
component on my direct point of
sale unit.

Usability: I wanted to create a
direct point of sale which was very
interactive. This can be done in
various different ways through the
use of the internet and social
networking sites. One way which
this can be done is a bar code
scanner. From my research over
half of the population living and
working in and around London
own smart phones. This then
allows me to place a bar code
scanner onto my direct point of
sale which my potential customer
will then be able to scan with their
phone, with them receiving free
information abut the brand and
the company. I feel this is a very
good idea to use as the cost is
very cheap and gives the
customer something to remind
them about the company, attract
them towards the Lynx brand. The
disadvantage of using this is the
technical side which could
interfere with the aesthetics of the
display. This means that some bar
code could find it hard to be
printed onto the material used,
which will make the code unscan
able.
Components: For my direct point of sale
unit I have decided to hand out testers.
There are Many possible ways in which I
can do this. As I have mentioned I create
something very different and make my
testers very unique and individual, which
can then be made more specific to the
brand. Another way of doing this is doing
it very simply, by just creating plain small
strips of plastic which are scented with
the companies fragrance. This is a good
way to give your customers a test of your
product in a easy cheap way. All of the
testers will be very cheap to produce, and
will also allow advertising space to
advertise their brand, giving customers
information and visual aids on their brand
and product. This will also then stick with
the customer, allowing them to recognise
the product when put onto a shelf with
other similar products. Small testers will
be able to be produced in larger batches
at a lower cost. Due to the size this then
means that more can be stored within my
direct point of sale unit, meaning that it
will need updating less times.
Aesthetics: There are many
different ways to apply the first
aid cross to my point of display
unit. One of the ways which I
have tested through my model
is coloured sticky back plastic.
This worked well as it came in a
wide range of colours and was
easily accessible and costs very
little. It can be laser cut for a
clean sharp edge and very
easily applied to my unit.
Overall, I feel this is a very good
material to use to add detail to
my direct point of sale unit and
can be purchased in large rolls
for batch production of my unit.
Sticky back plastic can also be
marked out with a pencil on the
other side of the sheet. This
then means you can perfectly
size the shape you want, and
gives you a rough idea of the
number of shapes you can get
with one sheet of acrylic plastic.

Aesthetics: On the back of my model I
have text which reads ‘what happened
last night?’ this can be applied on top
my main appliance in many different
ways. One way in which it can be
applied is through acrylic plastic sticky
coloured sheets. Any shape and size
can be cut into an 2D sheet of colour
sticky back plastic and can be stuck on
various materials. I think this would be
a good material to use as it sticks well
and strongly to various materials and it
will allow you to create any shape in
any size. I used this material on the
front of my first aid box to test the
materials durability and compatibility.
The material can be cut out it various
ways such as scissors or for a more
cleaner cut it can be lasered out with a
laser cutter.
Materials: There are various materials I can
use to create my small little handle. One of
these is wood. Wood is a good material to
use as it is easy to cut out, shape and
mould into the best possible shape. There
are various woods I can use to creat5e my
small handle. Bamboo stick is a good type
of wood, due to the shape of the handle I
want to use. Bamboo stick is already in the
shape of a circular cylinder and then be
easily cut into the length needed for the
handle. I used bamboo stick for my model
and it worked very well. It was easy to cut
and applied well to the model through the
use of super glue. The downfall of bamboo
stick is that it is not very durable, and can
fall off my appliance at any given time.
Bamboo stick can be painted with brushes
or sprayed with a wide range of colours to
allow it to suit the direct point of sale and fit
with the theme of my appliance. I also
painted by hand my small piece of bamboo
stick which I was going to use on my
model. The paint was easy applied to the
material an created a smooth well filled
colour onto the wood.
Manufacture: my direct point of sale
is all based around a first aid kit, due
to the theme of Lynx Recovery, of
whom I am advertising for. This will
be manufactured through six different
acrylic plastic sheets, all measured to
be manufactured together through
finger joints on each edge of the
plastic sheet. These will then clip in
together to make my acrylic plastic
rectangle. Finger joints are a good
way into manufacturing my direct
point of sale unit as they are easy
and cheap to make, and the
aesthetics are very good.

different materials I can use to
create my Polaroid picture. In my
model tester I used cardboard as I
felt cardboard was the best option
of material to use. But there are
various different materials that I
can use on my direct point of sale
tester. The tester is based around a
Polaroid picture and will show
images of supposedly ‘what
happened the night before’. There
are various materials which this
small rectangle tester can be made
out of and one of them is paper.
Paper is a good material to use as
it can be produced in large batches
and can easily be drawn on or
images can be printed on. The
downfall of paper is that when the
scent is applied, the material goes
soggy and can easily rip or get
damaged.
Aesthetics: There are various
texts expressing the company
name of which is written on the
front of the box. There is also
text inside my direct point of
sale, which fits with the brand,
giving more of a feel to the
hangover theme. Themes of the
font play a big part in the way
the brand is represented. For
the brand name recovery on the
front of the direct point of sale, I
wanted a more rough edge to
the font, allowing it to fit with the
theme and style of ‘what
happened last night?. This text
is also written on the inside of
my direct point of display. I
wanted to this like a swerve
lipstick style, making it look like
when girls write and draw stuff
in the toilet mirrors on a night
out.
Aesthetics: The color shade of
my direct point of sale is
important as I want it to be as
close as possible to the correct
shade of a first aid box. Due to
legal rights, the National health
service own that shade of
green, allowing them to make it
more recognizable to them. To
make my direct point of sale
first aid box more realistic I
wanted to make the dark shade
of green as close to the official
one as possible. By doing this I
had to research into the official
shade of dark green which is
owned by the National Health
Service and find the closest
shade which is open to use.
This can then be app-lied
through acrylic plastic sheets
and stuck onto my direct point
of sale unit to make it a good
block color of dark green
shade.

IMG_0384.MOV IMG_0386.MOV IMG_0387.MOV
Components: when the door is
opened I wanted the light on top
to turn on and spin for 5 seconds.
This would then attract the
customers towards my direct
point of sale unit and would give
it a more feel of The recovery
and A&E theme. This can be
made through various way. One
of these ways are a small switch
by the door, which once opened,
the switch flicks and triggers the
light to spin. This can be done
through wire which can travel
around the back of the direct
point of sale unit to eliminate any
danger hazards. I fell this is a
good component to have as it
attracts customers towards my
direct point of sale and give more
emphasis on the theme of the
direct point of sale unit and the
company of whom I am
advertising for.
VIDEOS

Specification Check
Cost
expensive materials. Also I need to into perspective the cost of manufacturing. Other
things I need to look at are the point of sale in the shop and how much it is going to
cost if I wanted to place mine on the shop floor.
Aesthetics
audience.
Customer
Safety
Materials
Size
point of sale. But also the floor
space to cost ratio, allowing me
enough space to advertise but not
too much so it becomes a waste of
money.
Environment
audience.

Manufacture: Another way in which I
can manufacture my direct point of
sale first aid box is using strong
glue. There are 6 different panels
which I am using to create my direct
point of sale unit. This will then
come together to make a 3D
rectangle, which imitates the shape
of a first aid box. I used the glue
gun to create my model, to test the
product and how it would react to
making my direct point of sale unit.
The product allowed my free
ranging movement and reacted well
with the material, allowing it to stay
strong and durable For a large
period of time. The downfall of glue
is that it can become very messy
and make the aesthetics of the
direct point of sale unit decrease.
Overall I feel that glue is an average
product to use due to it
manoeuvrability but falls short due
to its poor aesthetics.
Manufacture: If making my
handle from wood this can
then be made from various
different machines or handle
tools. For example, one way in
which I can create the handle
is using a saw. A saw is a
good tool to cut the bamboo
stick as it allows a lot of free
movement and will cut through
the material nicely. The
downfall of using a saw is that
the cut can then flake the
material, and wont be very
clean. This will then decrease
its aesthetic value and make
the handle hard to apply to my
direct point of sale unit.
Components: the door will be
held shut by small magnets on
the inside of the door and the
edge of the direct point of sale un
it, of when contact between will
hold the door shut. I feel this is a
good idea as it stops the door
from swinging open and
damaging any products or even
by passing customers. These
magnets will only be small, and
will be applied through the use of
strong glue. This can then make
the aesthetics and initial look of
my direct point of sale unit a lot
more neater and presentable.
The downfall of using magnets
on my unit is the durability of the
magnets, and allowing them to
stay on my unit for a long period
of time. Overall I feel that the
advantages overpower the
disadvantages and magnets are
a good product to use on my unit,
to allow me to keep the door shut
once the customer has interacted
with my direct point of sale.

Manufacture: The way in
which I created my light is
fairly simple. I bought a small
electronic light bulb which can
be placed inside a plastic
acrylic vacuum formed mould.
I got some 50% transparent
coloured acrylic plastic, and
vacuumed formed it into a
small dome shape. This will
then be placed over the light
bulb to then allow colouring
when the light is turned on. I
feel this is a good idea as it
allows a good environmental
aspect on to my unit.
Interaction: On my direct point of
I want to place a QR code which
can interact with most high end
smart phones. This can be
scanned and then take you to a
set up hyperlinked blog. This will
then allow more interactivity with
my direct point of sale unit. The
hyperlinked blog will take
customers to a website in which
they can each post their most
embarrassing stories from
nights out. The blog will also
allow you to view funny
embarrassing drunk photos at
the expense of other people. I
feel this is a good aspect to use
as it picks up on the comedy
element of my direct point of sale
unit, and enhances the social
side through comedy and
interaction.
materials I can use to create my
shield which will create
coloured light when light bulb is
switched on. I have
documented acrylic plastic on
the far left development, but
this can also be achieved using
glass. I feel glass is a good
material to use for this as it is
already transparent, and can be
coloured in a wide range of
colours to use for effect. Glass
varies in price due to the quality
of the glass. The glass can be
heat moulded at a very high
temperature. The downfall of
glass is its durability, which it
can easily smash when
dropped from a height or
damaged.

Specification Check
Cost
expensive materials. Also I need to into perspective the cost of manufacturing. Other
things I need to look at are the point of sale in the shop and how much it is going to
cost if I wanted to place mine on the shop floor.
Aesthetics
audience. Logos, studying the different areas I can place the company's
logo. Styles and patters, looking at all the different styles and patterns
and which ones will suit my customer and information, the information
and text which will be placed onto my direct point of sale.
Customer
Safety
.falling over
.sharp edges
Materials
Size
point of sale. So that it can fit in
the shop nicely and neatly. But
also the floor space to cost ratio,
allowing me enough space to
advertise but not too much so it
Environment
audience.

Cutting List
Part
Numbe
r
Descriptio
n
Material
Length
(mm)
Width
(mm)
Thickness
(mm)
Unit
Cost
Quantity
1 Sheets of
acrylic plastic
to cut out and
use for each
panel.
Acrylic
Plastic
1,000mm 1,000mm 10mm £42 6
2 Small piece of
bamboo stick
for a handle
Bamboo
stick
40mm 5mm 0.5mm £0 1
3 Small light bulb
to spin and
produce light
Light
Bulb
£4.50 1
3
21

Final DesignSocial: The social
element picks up on the
comedy of relating to the
mistake of getting too
drunk and not
remembering what
happened the night
before. This then allows
the customers to relate
to this mistake, allowing
them to see it in a more
funnier light. By using
my direct point of sale
they will be able to relate
to mistakes at the
expensive of other
similar age customers.
Environmental: The environmental
element of my direct point of sale
unit is that it can be broken down
and then re-moulded into various
other shapes. It can be recycled,
but can be tough to recycle and a
lot more easier to break down.
Moral: The moral element of my direct point of
sale is the idea of the male attracting loads of
women through the use of my deodorant. It will
allow me to have a main selling point, attracting
males towards my product, inspiring them to be
of whom are advertised by my company.

I tested various different fonts for my text which
is situated on the front of the box, for the best
aesthetic of my direct point of sale. Two fonts I
decided to test, were very different and had
different views and initial thoughts of my direct
point of sale. I tested this by creating the front
panel of my direct point of sale where the text is
situated , with scrap materials. I then laser cut
both fonts out, on the correct scale with the
correct colour and stuck them to either panel.
Either font was labelled font 1 and font 2. I then
took both panels out to 20 members of the
general public and asked them ‘what font has
the better aesthetic value?’ 13 people told me
font 1 whereas 7 only told me font 2. This is why
I have decided to use font 1 on the front of my
direct point of sale. These were the results.
Each panel was initially going to be made from green
acrylic plastic. This was the obvious material choice
as it easily fits the specification. But purely for
aesthetic reasons, someone suggested to use green
transparent plastic. This would then add to the
aesthetics of the direct point of sale and could make it
look more professional. I decided to laser cut out the
panels on a smaller size scale of either material. I
assembled them both as I would with a normal sized
scale one, and took pictures of either material. I then
took these pictures to random members of the public
and questioned them on ‘what direct point of sale has
the more attractive material?’ Overall I surveyed 50
people as I feel it is an important question and is a
big part of my direct point of sale unit. From my
results I can most defiantly tell that solid green acrylic
is the better option from the results I received. 38
people agreed with this statement, whereas the other
12 people thought that the transparent green acrylic
looked better.
There were two stand
out handles of which I
wanted to use on my
direct point of sale unit. Both of them are strong enough to withstand the pressure placed on,
but I wanted my hand to be very durable and long lasting. This meant of the various different
ways of which I could apply my handle to the front panel of my display. I then re created the
same size panel twice using scrap materials. I then took the same handle twice and applied
either one through tow different ways. One I used a drill to screw the handle on, and the other I
used strong araldite glue to stick it on. When I applied the glue, the handle was easy to apply to
the panel but made slight bit of un professional mess. I then tried to drill a screw into the acrylic
plastic and apply my handle. This then shattered the acrylic plastic, breaking it into various
different pieces. This then gave me the obvious answer of applying my handle through the use
of strong araldite glue.
Another decision that I came across was the colour of the font which
is placed inside the box. My initial idea was to have it red, to relate it
back to when females write on public bathroom mirrors with their red
lipstick. Due to it being inside the box the font colour would need to
stand out. By using the two smaller direct point of sales I used earlier
when I was testing solid green against transparent green , I placed
green sticky back sticker over the transparent plastic to make the two
small unit of the same light inside. I then laser cut both letters out of
two different colours. One being red and the
other being yellow. I then placed these in
the position I would for a normal size one
inside either box. By taking pictures, I
asked 30 members of the general public
‘which is easier to read colour 1 or colour
two?’ 17 people said red whereas the other
13 said yellow. Therefor I have chosen red
to use on my direct point of sale unit,

What colour to use for my hinge was a cross road for me as I
wanted to make it fit the brand as much as possible but
wanted it to look smart and professional. I could either of kept
my hinge, it being a shiny smart silver, or spray painted it
black so it would fit the brand and the whole direct point of
sale unit more. I decided to then cut the hinge I already had in
half. I then kept one half silver and shinny and spray painted
the other black. This was then perfect size to use on the
smaller two boxes which I created on the previous
developments. I then took both boxes out and asked 10
different people ‘which one looks better?’ 8 people said the
black spray painted one compared to the other two who
agreed that the shinier hinge was the way forward.
I wanted to create the closest thing to first aid box. This then meant that I had to
carry out research on various different first aid boxes and there dimensions.
From what I found most first aid boxes are rectangular, to allow more space for
all the kit needed inside. This then meant I either decided to keep with the initial
idea of having a perfectly cubed acrylic box or I tried to be more original and
change the dimensions into a rectangle. By analysis I decided to make models
out of cardboard of either one. I then decided to show six different D.T teachers
who were in and around the school on their opinion. The question I asked them
was ‘which box would you associate more with a first aid kit?’ 4 teachers came
back and told me that they preferred the rectangle one rather than the perfectly
square one.
The testers were a very good idea of mine as I feel like
it gives my direct point of sale a very unique edge over
others. The testers were very hard to make as the
cameras needed are very hard to get hold of. This then
gave me a dilemma of what material to use to make
the unique testers. I could either collect my own
photos, and use these on cardboard cut outs or either
try and get a camera and personally take the pictures
in the small time I have. I decided to take a blank
polaroid film and a polaroid film of which I had made
out of cardboard. I then decided to ask twenty people
‘which polaroid picture looks more likely to be linked
with the brand Lynx?’ 11 people told me that polaroid
film and 9 told people replied with the cardboard cut
out.
From my customers evaluation I have learnt that the height that my
direct point of sale is placed at is crucial. This then made me develop
my idea into what and how I would present my direct point of sale unit.
This then gave me two options of either presenting it on a stand, or
making a metal mount on the back of my direct point of sale. I then
made both of these to scale, and using the scrap direct sale of boxes I
set these both up, as they would be in a shop in a small room. One by
one I let 30 people enter the room and asked them what they though
“overall, which one allowed you to see more into the into of sale and
looked more professional?” 24 people came out and told me that they
preferred the metal mount over the stand.
This is because they
though the stand was too
flimsy and that the wall
mount could be chosen at
what height was wanted.

While developing my direct point of sale there
was various different things I noticed. One of
them was the idea of using coloured glass on
my direct point of sale unit. By using glass it
would of given my unit better aesthetics and
would of made my direct point of sale stand
out more. The reason why I wasn't sure about
using glass is the durability of the material
and it being shattered resistant if dropped from
a certain height. I then decided to put this to
the test by taking either material from scrap
and cutting out the same size material, then
dropping them from certain heights to see
which one would crack, smash or damage in
an unprofessional way first. The height would
gradually get greater and greater. At a height
of 75cm, the glass then shattered into various
different pieces causing various danger
hazards which could has serous
consequences on nearby customers. This then
was an obvious choice for me to use solid
plastic acrylic.
My last development on my direct point of sale was the
idea of keeping my door shut, if customers leave it open.
If left open I know that it could become a danger hazard
to customers around them. This then meant that I
needed a mechanism which will allow me to either keep
the door shut or leave a note on the inside of the door to
the customers informing them to keep the door shut. I
then decided to take this to the general public by using
my model. I took my model and very un-professionally
wrote on the inside of the door ‘Please shut the door
after use’ I then placed this in the middle of the sixth
form common room. I sat at a far and let 10 different
sixth formers go over and explore my model. I then
recorded what they had done and every action they took
and whether or not they shut the door after usage. I am
happy to say that all 10 sixth formers of whom used my
model read the note on the inside of the door and
decided to shut the door once explored.

Client Evaluation:
“ I liked the initial idea and feel you have developed it in the correct ways.
The thought process behind the direct point of sale is good although the
execution of it isn't. I feel that the unit isn't professional enough to feature in
one of our adverts and in some place can look cheap! I like the handle you
have used on the direct point of sale although I am not sure about the
durability of it due to the surface area it is stuck down onto. I do feel you
have given a different edge towards our range of Lynx Recovery and would
like to take that forward and play on that through advertising and use that as
a unique selling point. I feel the advertising and ideas behind the unit is
good, although I feel the direct point of sale itself lacks professionalism”
Personal Evaluation
“ I feel that I have done an ok job with my direct point of sale unit, but there
is defiantly a lot more room for improvement. The aesthetics and looks of
my unit I feel have gone well. This is due to me linking it back to brand,
allowing my direct point of sale become more recognisable. Development
really helped my unit out as I feel that my unit has come along way since the
initial idea. I do feel though however that my direct point of sale unit lacks
something to make it more unique and different from others. The thought
process behind the direct point of sale is very good, playing on the
hangovers and ‘what happened last night?’ situations which a wide range of
both males and females can relate to.”
Customer Evaluation:
“ I enjoyed that the direct point of sale was interactive through the use of
different testers and it gave the direct point of sale a more unique look. I feel
it stands out when placed in the correct position, but if placed wrongly it can
come across very tacky and cheap. I feel it fits the brand of lynx well through
the use of things such as colours and aesthetics. I liked the smooth silver
handle use on the box, although was scared to pull it too hard in case it
breaks. Due to the depth of the unit I feel that the height that the unit is
placed at is key. If placed to low or too high I feel it will be harder t see far
deep in.”
Size
Things I need to take into perspective are the stability of the point of sale.
So that it can fit in the shop nicely and neatly. But also the floor space to
cost ratio, allowing me enough space to advertise but not too much so it
Environment
When we are looking at the environment we need to look at the position of the
point of sale in the shop and its surroundings. This is because it needs to be
placed in a position with similar surrounding which would attract the target
audience.
Final Specification

Before After
One thing that I found a problem once my
direct point of sale was how the direct point of
sale unit would apply to the wall. At first, I
didn't know any ways on which the unit could
apply to the wall. I needed the direct point of
sale to apply to the wall with durability to
cancel out any danger hazards.
This was then resolved by researching the
different ways of which my direct point of
sale unit can stick to the way with
durability. I then found that the best way of
me mounting the direct point of sale is by
creating and making my own wall mount.
This would then allow me to mount my
direct point of sale on the wall at the height
of my choice easily and will have good
strength and durability.
One of the things which I have changed since
my development is the inside of my direct
point of sale. Going through my development I
wanted to make the inside of my direct point of
sale unit black. I wanted to do this so it would
make the writing and the stuff inside stand out.
I solved this by using one of the testers
which I used in the testing of my direct
point of sale unit and covered all the inside
panels with solid black sticky back plastic.
I then assembled the unit together and
found that the inside of the box was too
dark and it was hard to see the writing on
the back panel. This then forced me to
stick with the green acrylic, which then
looks professional and allows easier
accessibility to the writing.The aesthetics of my box is a vital element of my
direct point of sale unit due to the brand that I am
advertising for. The whole aim of my unit is to look
like a first aid box. This then gave me a problem
with the white cross on the front. Due to the shape
of my unit being rectangle, do I make the white
cross in the middle longer horizontally so it fills
more of the front panel or do I make it look more
professional by making the cross evenly either
side.
This was then resolved by me laser cutting both
shapes out and testing them on two separate
scraps of plastic. I then decided tat i wanted my
direct point of sale to be as professional as
possible which is why i decided to change the final
designs cross.

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