The document outlines the Smart & Clean Foundation's initiatives aimed at creating impactful urban solutions to address climate change and achieve carbon neutrality by 2035, particularly in the Helsinki metropolitan area. It emphasizes collaboration among various stakeholders, including cities, universities, businesses, and government bodies, to tackle systemic challenges in mobility, energy, waste, and water management. The foundation's approach involves utilizing data to inform decisions, incentivizing change, and fostering innovation to reduce consumption-based emissions and enhance recycling efforts.

1. www.smartclean.fi
@SmartClean_Fi
#smartclean
LinkedIn: Smart & Clean Community
Solutions for
1,5°C World

2. The world’s wicked
challenges are solved
locally in cities
But their impact
is global

3. We are
Smart &
Clean.
Cities
Universities & research institutions
State actors
Businesses
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Ministry of
Transport and
Communications
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Regional
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4. Smart & Clean Foundation’s
Governance model
State / R&D
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(6 in the Supervisory Board)
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4 in the Board
(6 in the Supervisory Board)
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3 in the board
(6 in the Supervisory Board)
2016 2021Fixed term 5 years

5. We build impactful urban solutions for 1,5°C world. We tackle
wicked problems in the areas of mobility, energy, built
environment, waste and water, and consumer solutions.
We accelerate the transition to climate positive cities with new
business and higher quality of life. We are an ecosystem
orchestrator, bringing in all the relevant actors and coordinating
the process.
We are a unique PPP model, a shared tool of the Helsinki
Region’s cities, businesses, research institutes and the Finnish
state. Our foundation has a fixed five year term (2016–2021),
secured funding from both private and public sector, and the board
of directors consisting of CEO’s, Mayors and high level executives.
Smart & Clean

6. IPCC gap report 2019
1,5°C
3,3°C
Aim
The path we’re on
Temperature
has already
risen 1,1°C

7. THE STRUCTURES OF TODAY
WILL BECOME WORTHLESS
IN 12 YEARS.
THEY ARE STRANDED
ASSETS THAT LOSE
VALUE EVERY DAY.
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8. THIS IS THE BIGGEST
OPPORTUNITY
THAT HAS EVER EMERGED.

9. EVERYONE DOESN’T HAVE
THE CAPABILITY TO REDEFINE
THE STRUCTURES.
WE IN HELSINKI METROPOLITAN DO.
WE HAVE THE NEEDED EDUCATION,
TECHNOLOGY, TRUST & WEALTH TO
SEIZE THIS OPPORTUNITY.
WE ARE OBLIGATED TO USE IT.

10. How to build
impactful
systemic
change
projects
Transition
to 1,5°C
Understand
the big picture
Utilise data
& Calculate
impact
Bring the
ecosystem
together
Choose
the right
problem
Use
incentives
Create
leadership
models
Utilise
infrastructure
and servicesInspire
behavior
change
Influence
regulation
Influence
funding
models
Identify the
orchestrator

11. Consumption-
based emissions
CO1 emissions in the
Helsinki Metropolitan
region
Source: Helsinki Region Environmental
681 000 t
CO2e
Electricity
2 476 000 t
CO2e
Heating
1 390 000 t
CO2e
Transport
135 000 t
CO2e
Waste management
4,1 t CO2e
per capita per year
12,7 t CO2e
per capita per year
(Estimation based on
European C40 cities)

12. Consumption
based
emissions
Source: HSY, C40, Arup, University of Leeds
Food

13. City of Helsinki has a
plan to be Carbon
Neutral by 2035, the
plan tackles sector
based emissions
(emissions generated
within city borders)
A sustainable limit for
consumption based
emissions is 2 t /per
person (to keep global
warming under 1,5 °)
Even in Carbon neutral
Helsinki 2035 emissions
generated by
consumption will be
five times that
Source: Helsinki Region Environmental Services Authority HSY, C40
0,9 t CO2e
per capita per year
(2020 3,9 t CO2e)
9,7 t CO2e
per capita per year
(2020 12,7 t CO2e)
(Estimation based on
European C40 cities)
1,5° goal is
2 t CO2e
Consumption-
based emissions

14. Closed
plastic
circle

16. Currently only 6% of virgin plastics is recycled
to materials in the Helsinki Metropolitan region
*Source: Material Economics (2018)
Use of plastic products
Households
Private services
Public services
Buildings and construction
151 000 t
96 000 t
55 000 t
9 000 t
Plastic waste
Collected
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6%
Potential:6
56%
mechanical
recycling
11%
chemical
recycling
= 67%

17. Equals annual CO2e emission
reduction of 336 000 tonnes.
• That equals yearly emissions
of approx. 80 000 residents
of the Metropolitan region.
(2017 emission level)*
336 000 t
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18. How we
build
projects CENTER
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19. Replacement
of plastics
with other
materials
Recyclability of
material and
products
Supply of
recycled
plastics
Industrial
processes
Recycling favored
in procurement
From material
to new
products
Demand/
Behaviour
Change
Regulation
and incentives
City of
Helsinki
Construction
companies, VTT
Helsinki Region
Environmental
Services
Fortum and
Neste
L&T
Orthex
All actors
Sulapac,
Kotka Mills
Hard plastics
collection
Recycling rate
as procurement
criteria
Eco design
– design of
plastic
products
Bio-based
products
Design
competition
for household
sorting system
Mechanical
and chemical
recycling
processes
More
recycled
plastic
producers
and products
Aalto
University,
Lahti
Institute of
Design
State,
cities
Kesko
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Recycling of
all plastics,
incl. hard
plastics and
construction
plastics
Sorting and
recycling at
homes and
small
businesses
Plastic
producers’
responsibility
Understanding
of construction
plastics
Recycled
plastic
products in
supermarkets
Inspirational
examples,
communications
Closed
Plastic
Circle
Center: the main goal
of the project
Inner circle: All the
dependent actions
needed for a
successful outcome
Outer circle:
Subprojects
contributing to
each objective
Outside the circle:
Involved actors
How to read this image

20. Consumption-
based
emissions
CO1 emissions in the
Helsinki Metropolitan
region
Source: Helsinki Region Environmental Services Authority HSY, C40
681 000 t
CO2e
Electricity
2 476 000 t
CO2e
Heating
1 390 000 t
CO2e
Transport
135 000 t
CO2e
Waste management
4,1 t CO2e
per capita per year
12,7 t CO2e
per capita per year
(Estimation based on
European C40 cities)
Closed
Plastic
Circle
-342 000 t
CO2e

21. Potential new jobs
500 000
new jobs in the EU
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Recycling plastics generates:
25 × more jobs than landfill
10 × more jobs than burning
Recycling 10 tonnes of plastic
generates 10 new jobs in production
facility only. Additionally, logistics and
collecting of plastics.
1200 new jobs
if the recycling
rate of plastics is
increased to 60%
in the Helsinki
Region by 2035
NB: Even though the numbers
are based on the recycling
rates of the Helsinki Region,
the jobs may be located
outside the metropolitan area.

22. Impact led case: Closed Plastic Circle
Calculations on impact are the leading drivers for the project
1. Solution tackles both sector-based and consumption-based emissions
2. CO₂ emission reduction potential
- equivalent of 80.000 people’s annual emissions
3. Increased circularity of material
- from current 6% to 70%
4. Business potential
- business references for involved companies
- new potential for circular businesses instead of import of raw materials
5. Social and environmental impact
- zero waste
- no plastics in nature or waters
6. Innovation potential
- new solutions created in the process

23. Thank you!
@SmartClean_Fi #smartclean
Smart & Clean Community
www.smartclean.fi
iina.oilinki@smartclean.fi
Smart & Clean
Solutions for
1,5°C World.