The document analyzes trends and issues in the growing event industry. It identifies that a major trend has been the growth and expansion of the event sector globally, fueled by economic growth and increased leisure spending. This growth has created demand for qualified event managers and suppliers. Events have also become integrated into corporate marketing strategies and the tourism industry, with technological advances increasingly impacting event management. Both local cultural festivals and international sporting events are discussed as examples. The roles of government and non-government sectors in financing, managing and regulating events are also outlined.
SWOT Analysis and Strategic Sustainable Development of Ecotourism in Developi...IJESM JOURNAL
There are positive and negative effects of ecotourism development which none of these two sides can be underestimated. This paper uses a strategic planning method, SWOT analysis, to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in ecotourism. It involves specifying the objective of sustainable development of ecotourism in two different developing countries, Iran with a focus of Zayandeh Rud River and India, Mulshi Lake and identifying the internal and external impacts that are favorable and unfavorable to achieve that objective. Setting the objective is done after the SWOT analysis has been performed. This would allow achievable goals to be set for government and private sectors in developing countries in order to make a balance through ecotourism development in local areas. This paper is based on 2-year research work and this SWOT is used as a basis for the analysis of ecotourism development along with social and cultural impacts
SWOT Analysis and Strategic Sustainable Development of Ecotourism in Developi...IJESM JOURNAL
There are positive and negative effects of ecotourism development which none of these two sides can be underestimated. This paper uses a strategic planning method, SWOT analysis, to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in ecotourism. It involves specifying the objective of sustainable development of ecotourism in two different developing countries, Iran with a focus of Zayandeh Rud River and India, Mulshi Lake and identifying the internal and external impacts that are favorable and unfavorable to achieve that objective. Setting the objective is done after the SWOT analysis has been performed. This would allow achievable goals to be set for government and private sectors in developing countries in order to make a balance through ecotourism development in local areas. This paper is based on 2-year research work and this SWOT is used as a basis for the analysis of ecotourism development along with social and cultural impacts
Adventure tourism (challenges faced by India)cidroypaes
The Adventure tourism is a type of niche tourism involving exploration or travel to remote areas, where the traveler should expect the unexpected. Adventure tourism is rapidly growing in popularity as tourists seek unusual holidays, different from the typical beach vacation.
Segmentation, Targeting and Positioning in Tourism pptSriDevi Mohan
This is one of the marketing strategy for generating more profit in tourism industry, also this STP process is not only for tourism industry, it suits all
Event Management the term refers to the use of management science for the development of festivals and events. At this particular time Event management industry is one of the fastest growing industries in the world. Planning and execution of the event can be very difficult.
Adventure tourism (challenges faced by India)cidroypaes
The Adventure tourism is a type of niche tourism involving exploration or travel to remote areas, where the traveler should expect the unexpected. Adventure tourism is rapidly growing in popularity as tourists seek unusual holidays, different from the typical beach vacation.
Segmentation, Targeting and Positioning in Tourism pptSriDevi Mohan
This is one of the marketing strategy for generating more profit in tourism industry, also this STP process is not only for tourism industry, it suits all
Event Management the term refers to the use of management science for the development of festivals and events. At this particular time Event management industry is one of the fastest growing industries in the world. Planning and execution of the event can be very difficult.
**The 2017 version of the Slideshare hit success 10 Event Trends.***
Download the report: http://eventmb.com/10Et2017
2016 Edition can be found here:
https://www.slideshare.net/tojulius/10-event-trends-2016
2015 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2015
2014 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2014
2013 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2013-15687060
2012 Edition can be found here:
https://www.slideshare.net/tojulius/10-event-trends-for-2012
2011 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2011
Find Event Manager Blog on Twitter @EventMB
or Facebook.com/EventManagerBlog
***The 2015 version of the Slideshare hit success 10 Event Trends.***
Logos are clickable.
Download the report: http://eventmb.com/1Jvb9kf
-> Vote for your favourite trend on slide 33
2014 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2014
2013 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2013-15687060
2012 Edition can be found here:
https://www.slideshare.net/tojulius/10-event-trends-for-2012
2011 Edition can be found here:
http://www.slideshare.net/tojulius/10-event-trends-for-2011
Find Event Manager Blog on Twitter @EventMB
or Facebook.com/EventManagerBlog
The official Ogilvy Key Digital Trends for 2017. A yearly trend report outlining both where we believe the digital and social landscape is headed and what brands and agency partners should do about it. By Marshall Manson and James Whatley
The Aim of this course is to assist u in ur training to become an event manager of highest caliber.
Many of us have observed events, most of us have even participated in events, but few have managed events.
As an event manager, u r there to do a far more than to just observe the event.
An event could be a large gathering of people, audiences, groups etc for a specific purpose or goal.
Events are often a “once in lifetime” experience for many.
Finally, one of the most important thing about an event is that it is always backed by some bodies DREAMS
These r designed to attract significant local interest & large number of participants, as well as generating significant revenue.
For ex: Chinese New year celebrations r celebrated at many cities just to make sure other places are brought to notice & can also make revenue.
Most cities have a large convention centers to hold a large gathering,trade shows, conferences.
A unique moment in time celebrated with ceremony and ritual to satisfy specific needs.
We are delighted to share with you the exciting news about our latest initiative at Storydoers. We have recently run a comprehensive training combo aimed at promoting the digitisation of SMEs in the rural tourism sector as part of the Erasmus+ Programme.
The training combo comprises a series of engaging and informative sessions designed to improve the digital skills and capabilities of entrepreneurs in the local tourism sector. Our aim is to equip these businesses with the tools and knowledge they need to thrive in the digital age.
STORYDOERS. DIGITAL STORYDOING FOR LOCAL TOURISM is an initiative to foster responsible tourism skills and digitalisation of people in rural areas of Europe.
STORYDOERS is a project co-funded by the Erasmus + programme of the European Commission.
The consortium consists of:
Ecosystem Europe
Diesis Network
Bulgarian Chamber of Commerce and Industry
AITR-Turismo Responsabile
Walora
Wazo Coop
http://www.niccotan.com/2011/04/events-marketing-overview.html
Master of Marketing Communication Students of De La Salle University presented a comprehensive report on Events Marketing
MICE. We all know that some of us wanted to build their own business, with this, I can can you build your own events, business etc. Uswbia uwbziajwba uzuwbsuab iaiabwba jzja hwia haha hsuapa pa paba is kaoab paba jaiab aina jsbskanabajabaia is wjJs jsiabaja jis a bisisba jsjsbs a zjsba jsnaiana ppan is pa pahaa we deliver you the best event and origanized events. We ksja. Ajajajak
1. III. EVENT TRENDS AND ISSUES
Analyze the trends and impacts of Event
Trend - defined as a general direction in which a company or industry is moving.
Issues– problems that are common across the industry.
The solution to a number of related issues may result in a trend in the industry. The issues have common thread:
they are the growing pains of a young industry. As the industry grows, it absorbs older industries and redefines
current ones.
CURRENT TREND AND TECHNOLOGICAL FORCES
A major trend worldwide over the past decade was the growth and expansion of the event industry. Having emerged
as an industry in its own right through the 1990s, the event sector continues to grow, fuelled by economic growth and
the increase in leisure spending in most western countries.
Around the world, public entertainment events is on offer each weekend, catering to almost every conceivable taste
and interest group. Events have become an essential element of contemporary life, linked inseparably with tourism
promotion, government strategies and corporate marketing.
As events became established as a significant component of marketing mix, they became increasingly subject to
rigorous evaluation of their outcomes, leading to the need for standardized event management processes. Global
companies began to streamline their event production to ensure the delivery of a standard event product over
different markets and locations.
Any advance in information technology has an effect on events. Information technology passes through almost all
areas of event management, from sound system used at the event to the ticketing and attendee registration. The
software used to manage events has become more sophisticated as the power of the microchip has increased.
A further trend in computing is the growth of the Internet, which is used for research, marketing, communication and
reporting.
The use of personal digital assistants (PDA), or hand-held computers, is also increasing at events. These pocket-
sized devices can contain all the information about the event. The complete event manual can be placed into a PDA.
Information can quickly be retrieved and new data can be entered.
INCREASED DEMMAND AND SUPPLY
This exponential increase in the number of events has created a demand for qualified event managers and for
industry suppliers to fill the increasing need for event-related goods and services. The number of venues has
increased, both at the level of publicity funded recreation spaces, malls, convention and exhibition centers and at the
level of privately funded meeting facilities in hotels.
Supply of Customers Supply of Products Supply of Facilities
• Marketing • Transport • Security
• Ticketing • Accomodation • Power
• Queuing • Artist need • Water
• Transport • Contractor
GROWTH OF CORPORATE EVENT
Many companies became involved in event sponsorship, often tailored to the tastes and interests of senior
management. They can also expand their internal use of events to:
• Train and reward staff,
• Improve company moral,
• Educate dealer networks and
• Maintain customer relations.
2. IMPACTS OF EVENT TO TOURISM
1. It encourages tourists to participate and
2. Makes tourist to stay longer in the area which has held the event
3. Introduces and promotes products and services
4. It could be the key point to the solution of the off-season in the tourism.
5. It promotes not only the event or the business but also the country itself.
6. Public facilities improve the quality of residents’ lives in an event host city
7. It gives jobs for the locals
Events act as travel motivators as they offer:
• Authenticity
• Uniqueness
• Hospitality
• Affordability
• Participation opportunities
LOCAL EVENT
The festivals reflect the diverse cultural heritage and provide amazing opportunities for visitors to experience the
warmth, hospitality and vibrant spirits of Filipinos. It is observed to honor the patron saints in every town in the
country.
People in the Philippines are known to be festival lovers. Some are to commemorate an event in history or show
gratitude for a good harvest. They are celebrated to boost up tourism and to attract tourist.
Here are some of the festivals in the Philippines that are popular and known to the world.
• Ati-atihan festival
• Sinulog festival
• Panagbenga festival
• Moriones festival
• Flores de Mayo
• Christmas
INTERNATIONAL EVENT
There are so many events around the world. Some are celebrated during summer while others are during the winter
season. Here are the some events famous around the world:
• Winter festival
• Olympic Games
• Rose Festival
• NBA
• World Soccer Cup
ROLES OF GOVERNMENT AND NON-GOVERNMENT SECTORS
1. Financer
2. Manager
3. Regulator
Major conferences and exhibitions also require government assistance through the provision of infrastructure such as
convention and exhibition centers and the support of convention bureaus able to mount bids and orchestrate
resources.