An event can be a public gathering for celebration, education, or reunion. There are four main types of events: leisure events like concerts or sports, cultural events like festivals or art shows, organizational events like conferences or trade shows, and personal events like weddings or birthdays. Examples provided include a hot air balloon festival as a leisure event, Brazil's Carnival as a cultural event, an auto expo launch as an organizational event, and wedding planning services as a personal event.

1. UNDERSTANDING EVENT AND ITS TYPES

2. WHAT IS AN EVENT ?
 An event can be described as a public assembly for the
propose of celebration, education, marketing or reunion.
 Something that happens or is regarded as happening, an
occurrence, especially of some important to a sizable group
with motive of entertainment or information, making it
noteworthy or memorable.
What are the types of events ?
1. Leisure events
3. Organizational events
2. Cultural events
4. Personal events

3. LEISURE EVENTS
 This category includes stage, music, ghazal, dance, mimicry shows, live
concert leisure sports and other recreational and entertainment activities.
 Involves higher cost and advanced infrastructure as these events are
generally telecasted on television.
CulturalEvents
 Popular cultural event includes ceremonial, religious, art, social
galleryshow, heritage, theme parties, charitable shows.
 India having rich in heritage and a strong cultural background holds a
varity of festival throughout the year.

4. ORGANIZATIONALEVENTS
 Organizational events includes trade biz, B2B, B2C shows, national
and international seminars, training programs, incentive tours,
executive meeting award ceremony.
 They provide great opportunities for exposure.
PersonalEvents
 The famous personal events include wedding ceremonies, birthday,
marriage anniversary, annual picnics and other occasional functions.
 Adding professional expertise to such occasion not only make such
events special but also relieves families from the extra burden of
handling responsibilities.

5. 5W’S CONCEPT FORAN EVENT
 Why
‘Why’ means, why u want to organize the event i.e. event objective what do
you want to get from the event? Defining event objectives at the very start of
event planning is very important as it gives you the direction in which you
should proceed to accomplish your objectives. Organizing an event without
clear objectives is a huge waste of both time and resources.
 What
‘What means what you are going to do in the event i.e. what will be the:
Event name, Food and Beverage, Type of entry, Program menu, Event
budget.
 When
When you are going to the event (Date & Time): Target audience, working
days, examination, festival time, no clash dates, climate conditions.

6.  Where
Where are you going to organize the event i.e. the venue.
 Who
Who will be organizers, sponsors, partners, client and target audience.
How many target audience are you expecting to visit the event and why. You
must have very good reason to this ‘Why’ as you will have to convince your
prospective organizers and sponsors for that why particular number of
people will attend the event.

7. KEY STEPS IN EVENT MANAGEMENT
STAGE-1
 Feasibility: Possibility of event, time, funds, people involved and venue
STAGE-2
 Timing: Clash of an other major event, well spaced if its of same kind.
 Finance: Source of revenue, figure out expected expenditure and plan the
budget.
STAGE-3
 Marketing: Marketing strategies to be applied, sponsorship, advertising ticket
sales.
 Operational: Facilities, equipment and sequence of event should be
continuously monitored.

8. THE 5 C’S OF EVENT
Conceptualization
Conceptualization of creative idea.
Costing
Calculation of cost of production and margin.
Canvassing
For clients and sponsors, customer, audiences and networking.
Customization
Bases on the preference of customer and marketing objective of organization.
Carrying – out the event
The execution of the event as planned

9. LEISURE EVENT : HOTAIR BALLON
About:
• Warren Country, Glen falls New York.
• 40 years about 1,40,000 people fall for the event of 4 day’s.
• Top 100 events in list of USA.
• Not for profit event.
• Volunteers, no paid staff.
• Self sponsor.
• Upcoming hot air balloon event on September 22-25, 2016.
• Perfect event for corporate marketing and brand activation, self
advertised hot air balloons play integral role.

10. CULTURAL EVENT : BRAZILCARNIVALEVENT
About:
• The first festivals of Rio dated back to 1723.
• One of the most important events in Brazilian culture.
• It is the biggest carnival in the world with two million people per day.
• The rambunctious series of parades and parties is held 40 days before
Easter.
• Sambadrome Rio’s ‘stadium of samba’ holds seat around 70,000
people.
• Carnival ticket prices can vary from US$55 to US$3000, depending
on the ticket type, sector and season.

11. ORGANIZATIONAL EVENT:AUTO MOBILE LAUNCH BY AUTO EXPO
About:-
• The Auto Expo was conceived in the year 1985 and had its debut
showcasing in 1986.
• Auto Expo isAsia's largest and the world's second-largest motor show.
• Till 2012, the expo was organized at Pragati Maidan, but since
2014 it is
organized at India Expo Mart, Greater Noida.
• The Auto Expo is accredited by the Organisation Internationale des
Constructeurs d'Automobiles.
• Comprises members who are individuals from the mobility
community, engineers, executives from industry, government officials,
academics and students.

12. PERSONAL EVENT:WEDDING BY GENESIS INC
About:
• Establishment in 2011, have constantly aimed for flawless and a
satisfactory execution of wedding events.
• Provides Pre Wedding, Wedding Day, and Post Wedding Services.
• With dynamic communities, different traditions, customs and they
assists in specific services and solutions for each of the customs and
traditions.
• Ato Z wedding decor.
• Destination Weddings:- Beach wedding, Palace wedding, Mountain
wedding, Temple wedding.