The document outlines the mission, vision, values, beliefs, markets, audience, competitors, advantages, and stakeholders of a travel startup. The startup aims to make travel more environmentally friendly and affordable by providing tips and guidance. Its target market includes young adults interested in exploring new places through activities like cycling. The startup believes providing information can encourage more sustainable travel choices. It sees user feedback and an environmentally conscious approach as competitive advantages.

1. Ready, Set... Go!
Research & Strategy

2. Mission
Tired of overpaying for plane tickets?

3. Mission
Annoyed with unclear directions and maps?

4. Mission
Don’t know where to find out about local fun?

5. Our mission is to make travel fun and easy, Mission
but also environmentally-conscious.

6. We think that we can improve the environment Vision
by doing something every day. Travel is a big
part of it.

7. Essence
We don’t think we should get rid of motor
transport. We just want to suggest tips that
will allow to enjoy travel and create less
damage.

8. Attributes
Environmentally-friendly

9. Laid-back Attributes

10. Affordable Attributes

11. We are trying to promote environmentally- Values
friendly methods of travel, while keeping it
realistic and useful for the tourist.

12. Values
We value the Earth...

13. ...and everything it represents. Values

14. Beliefs
We believe that with a little bit more
information and thoughtful guidance more
people will be willing to make their travel
less harmful for the environment.

15. We can always carpool! Beliefs

16. We target young adults 20-30 years old... Markets

17. ...who like to actively travel and explore. Markets

18. Leslie, 23 Audience
Education: UMKC alumni
Speciality: accounting
Interests: cycling, collecting
art, photography
Destination: Philadelphia

19. Clay, 20 Audience
Education: Columbus (student)
Speciality: architecture
Interests: traveling, going out, collecting
Destination: New York

20. Mike, 30 Audience
Education: Yale
Speciality: law
Interests: golfing, hiking,
researching, swimming
Destination: Miami, FL

21. We have respectable competitors... Competitors

22. Competitors

23. Competitors

24. Competitors

25. Competitors

26. Competitors

27. Competitors

28. We are environmentally-friendly and open. Advantage
User feedback plays an important role in our
business. If you don’t trust us, you might
trust your neighbors.

29. Stakeholders

30. Stakeholders

31. Stakeholders

32. Stakeholders

33. Stakeholders

34. Thank you!