STUDENT USE ONLY

1. Hashim Fadzil AriffinHashim Fadzil Ariffin
EVENT MANAGEMENTEVENT MANAGEMENT
TOUR2100TOUR2100
Week 3Week 3
The Events Business: Supply and Suppliers

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IntroductionIntroduction
The structure of events services:The structure of events services:
public sectorpublic sector
The structure of events services:The structure of events services:
private sectorprivate sector
Companies and their rolesCompanies and their roles
LECTURE OUTLINELECTURE OUTLINE
Voluntary bodies, committeesVoluntary bodies, committees
and individualsand individuals

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AIMSAIMS
1. To consider the fragmentary nature of the events business
2. To provide an overview of events services
3. To examine the role of public sector, private sector
and voluntary bodies

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INTRODUCTIONINTRODUCTION
The event business
have long part of the tourism
and hospitality industries,
but events management
as a stand-alone segment
is now commonplace

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THE STRUCTURE OF EVENTSTHE STRUCTURE OF EVENTS
SERVICES: PUBLIC SECTORSERVICES: PUBLIC SECTOR
As the business has developed, the
levels of specialization and technical
requirements have increased, due to greater
expectations on the part of
organizers and participants, and this has led
to a rapid development in event-related
services and support organizations.
Small or large events

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INTRODUCTIONINTRODUCTIONTHE STRUCTURE OF EVENTSTHE STRUCTURE OF EVENTS
SERVICES: PUBLIC SECTORSERVICES: PUBLIC SECTOR

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INTRODUCTIONINTRODUCTIONTHE STRUCTURE OF EVENTSTHE STRUCTURE OF EVENTS
SERVICES: PRIVATE SECTORSERVICES: PRIVATE SECTOR
PRODUCTION DISTRIBUTION
ANCILLARY SERVICESVENUES
Figure 3.2

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COMPANIES AND THEIR ROLESCOMPANIES AND THEIR ROLES
Production
Companies
Technical Services
and Multimedia Support
Event Management
Companies
Events Catering
Companies
Party Planners and
Professional Events
Organizers
Exhibition and
Theatrical
Contractors

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COMPANIES AND THEIR ROLESCOMPANIES AND THEIR ROLES

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INTRODUCTIONINTRODUCTIONVOLUNTARY BODIES, COMMITTEESVOLUNTARY BODIES, COMMITTEES
AND INDIVIDUALSAND INDIVIDUALS
Significance

12. LECTURE OUTLINELECTURE OUTLINE
The Government PerspectiveThe Government Perspective
The Corporate PerspectiveThe Corporate Perspective
The Community PerspectiveThe Community Perspective
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13. THE GOVERNMENT PERSPECTIVETHE GOVERNMENT PERSPECTIVE
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14. THE GOVERNMENT PERSPECTIVETHE GOVERNMENT PERSPECTIVE
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15. THE GOVERNMENT PERSPECTIVETHE GOVERNMENT PERSPECTIVE
Event StrategiesEvent Strategies
Government developing event strategies in order ;
-to coordinate their overall involvement in event,
-to plan the use of resources and
-to improve and measure the outcomes of programs and
services.
Government developing event strategies in order ;
-to coordinate their overall involvement in event,
-to plan the use of resources and
-to improve and measure the outcomes of programs and
services.
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16. THE GOVERNMENT PERSPECTIVETHE GOVERNMENT PERSPECTIVE
Creating Celebration Spaces and PrecinctsCreating Celebration Spaces and Precincts
Many cities and towns now consciously set out to create
civic areas and public celebration spaces that perform
much the same function as the traditional city square or
village green.
Many cities and towns now consciously set out to create
civic areas and public celebration spaces that perform
much the same function as the traditional city square or
village green.
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17. THE GOVERNMENT PERSPECTIVETHE GOVERNMENT PERSPECTIVE
Events and Urban DevelopmentEvents and Urban Development
Government provide the impetus for development and
become catalysts for the commitment of public funds and
the investment of private capital needed to secure it.
Integrated with other strategies such as town planning,
commercial development s, arts and cultural development
and tourism, they can become powerful drivers in
changing the image of destinations and in bringing new
life and prosperity to communities.
Government provide the impetus for development and
become catalysts for the commitment of public funds and
the investment of private capital needed to secure it.
Integrated with other strategies such as town planning,
commercial development s, arts and cultural development
and tourism, they can become powerful drivers in
changing the image of destinations and in bringing new
life and prosperity to communities.
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18. THE CORPORATE PERSPECTIVETHE CORPORATE PERSPECTIVE
Corporate Use of Events
INTERNALINTERNAL
Annual General Meetings (AGMs)Annual General Meetings (AGMs)
Corporate retreatsCorporate retreats
Board meetingsBoard meetings
Management meetingsManagement meetings
Staff trainingStaff training
Team buildingTeam building
Staff social eventsStaff social events
Incentive eventsIncentive events
Award nightsAward nights
Sales conferencesSales conferences
Dealer network seminarsDealer network seminars
EXTERNALEXTERNAL
Grand openingsGrand openings
Product launchesProduct launches
Sales promotionSales promotion
Media conferencesMedia conferences
Publicity eventsPublicity events
Photo opportunitiesPhoto opportunities
ExhibitionsExhibitions
Trade missionsTrade missions
Trade showsTrade shows
Client hospitalityClient hospitality
Event sponsorshipEvent sponsorship
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19. THE CORPORATE PERSPECTIVETHE CORPORATE PERSPECTIVE
Association Conferences
Return on Investment
Five levels of evaluation
•Reaction and planned action
•Learning
•Job applications
•Business results
•Return on investment
Conferences and business meetings
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20. THE COMMUNITY PERSPECTIVETHE COMMUNITY PERSPECTIVE
Community Events
The community is stakeholder in events.
The myriad social interactions that go into creating the festival:-
•The committee meetings
•The approaches to local businesses for support
•The involvement of local arts and sport groups
•The contacting of service groups and volunteers
All help to create
social capital and
community
wellbeing
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21. THE COMMUNITY PERSPECTIVETHE COMMUNITY PERSPECTIVE
The Individual Perspective
INDIVIDUAL ORGANISATIONAL COMMUNITY
Learning new information New membership to
existing groups
Increased ability to access
skills and resources within the
community
Self-reflection opportunities Provision of formal and
informal learning
opportunities
Trial activities within
festival/celebration context
Access to formal and informal learning
opportunities leading to skill
development
Increased ability to
access skills and
resources within the
group
Increased creative capacity of
the community
Experience and confidence New or existing groups
demonstrate ability to
work together
Creation and management of
whole of community activity
Employment Learning culture Continuation of community
activities
Advocacy about the
value of community
celebrations
Interest and action in other
community initiatives
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22. THE COMMUNITY PERSPECTIVETHE COMMUNITY PERSPECTIVE
Major Events and the Community
The community perspective changes when major events
within the community attract many visitors.
Community members look forward to enjoy the event as
participants or spectators.
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23. THE COMMUNITY PERSPECTIVETHE COMMUNITY PERSPECTIVE
Participation
facilitation
Inclusive
programming
Incentives Outreach
Community input
and feedback
facilitation
Friends of the
event/event alumni
associations
Local business
engagement
Community
development and
capacity building
Strategies for
Community
Engagement
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Questions?Questions?