MakeMyTrip is an Indian online travel company founded in 2000 that provides flight tickets, holiday packages, hotel reservations, and rail and bus tickets online and through retail stores. It has the largest market share in India's domestic flight sector at 31% and aims to convert more domestic travelers to international trips. Its strategies include focusing on add-ons like free coupons, in-depth customer studies, keeping marketing fresh, and developing better loyalty for inbound international travelers.

1. MakeMyTrip
GROUP 7
Dil toh roaming hai

2. About
• MakeMyTrip is an Indian online travel company founded in 2000. Founded by Deep Kalra and
headquartered in Gurugram, Haryana. The company came to life to empower the Indian traveler
with instant bookings and comprehensive choices.
• MMT provides online travel services including flight tickets, domestic and international holiday
packages, hotel reservations, and rail and bus tickets.
• 14 company-owned travel stores in 14 cities, over 30 franchisee-owned travel stores in 28 cities, and
counters in four major airports in India and have offices in New York, Singapore, Kuala Lumpur,
Phuket, Bangkok, and Dubai.
• MMT is India's leading player and have a dominant position in the domestic flights sector. With the
cheapest fare guarantee, experience great value at the lowest price.

3. COMPETITION
The Major Competitors of MakeMyTrip

4. COMPETITION
ANALYSIS
• First Movers Advantage
MakeMyTrip
(2000)
Cleartrip
(2006)
Yatra
(2006)
Paytm
(2016)

5. HIGHEST MARKET SHARE
31%
24%
9%
8%
28%
Market Share
MakeMyTrip
GoIbibo
Cleartrip
Yatra
Others

6. MakeMyTrip Most trusted Online
Travel booking Brand

7. PRODUCT ► International and domestic Air tickets
► Travel and tour packages including domestic and international destinations
► Hotel booking facilities both within and outside India
► Bus and Railway tickets
► Private and rental taxi services
PRICE ► Shows best offer deals provided by various tour operators and travel service facilitators .
► Discounts in terms of early bookings.
► Incentivise the customers in terms of reduction in price or offering combo packages.
PLACE ► Internet website and mobile application platform.
► 24*7 services.65 retail stores across the globe
PROMOTION ► Digital Marketing.Promotions through social media, television commercials and
newspaper advertisement.
► Promotional offers in terms of discounts and special services to premium users .
The FOUR P’s

8. VALUE CHAIN ANALYSYS

9. SEGMENTATION
• Demographic Segmentation
• Behavioural Segmentation
• Psychographic Segmentation
TARGETING
• People who book tickets and
accommodations online
• People looking for Complete
Holiday Packages
• Business travellers
• Budget travellers
STP

10. POSITIONING
• Online flights and accommodation booking
• Travelling Consultant & blogs
• Early check-ins, breakfast and wifi
• Zero cancellation charges
• 24*7 Customer Support
• Hassle free Travel and Transparent Holiday
Packages

11. MARKETING STRATERGIES : Current
• Getting the Add-ons
 Keep a check on the added advantage they give to their customers.
 Added advantages like free coupons; optimum cash back offers
 E.g. connecting the best flights, accommodating the best hotels in a nearby
area to major junction points, integrating taxi services
• Keeping up with the market trends
 Rope in all the trending factors in their app/website and make it more viable
for the customers
 Implementing innovative ideas - MMT made the advertisements of their
services, funny and more relatable to a common man

12. • In-depth Customer Study
Targeted customers to the core
Age, category, tastes
• Keeping things Fresh
Digital marketers should use different type of things to portray
their vision and concern for the customers - include supportive
images
Help the customers and get their attention for an extended
span of time.

13. FUTURE STRATEGIES
• Cater the outbound travel segment
Convert domestic travellers to international
travellers.
• Develop better customer loyalty within the inbound
segment
Better
Low price and low service  high price and
premium service

14. SWOT
Analysis
STRENGTHS
• Earliest market entrant
• Presence in international
market
• Secure payment channels
WEAKNESSES
• People reluctance to use
online payment method
• People prefer to use travel
agents instead of website
OPPORTUNITIES
• Most people using traditional
methods
• Untapped sections of
international tourist market
THREATS
• Lack of coordination with
tourism entities
• Newly emerging online
booking portals
• Competitors having
substantial market share in
international market

15. CRITIQUE
• Customer Support
• Promotional E-mails
• Promotion of VISA assist