Marketing Strategy - MakeMyTrip
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MakeMyTrip is an Indian online travel company founded in 2000 that provides flight tickets, holiday packages, hotel reservations, and rail and bus tickets online and through retail stores. It has the largest market share in India's domestic flight sector at 31% and aims to convert more domestic travelers to international trips. Its strategies include focusing on add-ons like free coupons, in-depth customer studies, keeping marketing fresh, and developing better loyalty for inbound international travelers.
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Make my trip
MakeMyTrip.com is India's leading online travel company, founded in 2000. It offers airline tickets, hotel reservations, car rentals, travel packages, and holidays in India and abroad. MakeMyTrip is a 24/7 online portal and was the largest e-commerce company in India at its launch. It focuses on serving the large NRI population in the US, UK, and Australia. The company generates most of its revenue from airline tickets but also offers hotels, packages, rail tickets, bus tickets, and other services. Its strategy focuses on customer convenience, reliability, and competitive pricing.
Advertising Plan for Make My Trip
This document provides information about MakeMyTrip (MMT), an Indian online travel company. It discusses MMT's founding, market share, operations, and affiliation with tourism entities. The document also includes a SWOT analysis of MMT and details their marketing objectives, target audience, positioning, and proposed advertising campaign including a radio script and storyboard for a television commercial. The goal of the campaign is to create brand awareness among middle-income 25-45 year olds and reach at least 50% of the total travel market audience.
MakeMyTrip.com: Case Study and Analysis
MakeMyTrip (MMT) is an online travel portal focused on leisure and small business travelers to India. It was founded by Deep Kalra and offers competitively priced travel products for real-time booking of airline tickets, hotels, holiday packages, car rentals, trains and cruises for Indian and international destinations. MMT has expanded operations through offices in several cities and countries. While the business model has been successful in India, concerns include lack of timely customer follow-up and monitoring service quality. The document discusses MMT's operations, business model, customer segments, competition and strategies for growth.
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Make my trip ppt
Make My Trip is an Indian online travel company established in 2000 with headquarters in Gurgaon, India. It facilitates online booking of flights, hotels, holidays, and other travel services through its website and mobile apps. Make My Trip acquired key competitors like Mygola in 2015 and Ibibo Group's travel business in India in 2018. It faces competition from other online travel agencies in India such as Trivago, ClearTrip, Agoda, and Fabhotels. Make My Trip's loyalty program MMT Black offers benefits for frequent travelers such as free cancellations and points for luxury stays and activities.
Vikapla case study - makemytrip.com
This document summarizes the services marketing and management strategies of MakeMyTrip. It discusses how MMT was launched in 2000 in the US to cater to the niche market of travel between US and India. MMT expanded to India in 2005. It highlights MMT's business model, suppliers, customers segmentation, competitive analysis, challenges faced such as low internet penetration and suppliers selling directly online. Solutions proposed include increasing customization options, sponsoring TV shows, providing international SIM cards and credit card partnerships to address challenges and leverage opportunities in the growing Indian online travel market.
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Make my trip
MakeMyTrip.com is India's leading online travel company, founded in 2000. It offers airline tickets, hotel reservations, car rentals, travel packages, and holidays in India and abroad. MakeMyTrip is a 24/7 online portal and was the largest e-commerce company in India at its launch. It focuses on serving the large NRI population in the US, UK, and Australia. The company generates most of its revenue from airline tickets but also offers hotels, packages, rail tickets, bus tickets, and other services. Its strategy focuses on customer convenience, reliability, and competitive pricing.
Advertising Plan for Make My Trip
This document provides information about MakeMyTrip (MMT), an Indian online travel company. It discusses MMT's founding, market share, operations, and affiliation with tourism entities. The document also includes a SWOT analysis of MMT and details their marketing objectives, target audience, positioning, and proposed advertising campaign including a radio script and storyboard for a television commercial. The goal of the campaign is to create brand awareness among middle-income 25-45 year olds and reach at least 50% of the total travel market audience.
MakeMyTrip.com: Case Study and Analysis
MakeMyTrip (MMT) is an online travel portal focused on leisure and small business travelers to India. It was founded by Deep Kalra and offers competitively priced travel products for real-time booking of airline tickets, hotels, holiday packages, car rentals, trains and cruises for Indian and international destinations. MMT has expanded operations through offices in several cities and countries. While the business model has been successful in India, concerns include lack of timely customer follow-up and monitoring service quality. The document discusses MMT's operations, business model, customer segments, competition and strategies for growth.
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Make my trip ppt
Make My Trip is an Indian online travel company established in 2000 with headquarters in Gurgaon, India. It facilitates online booking of flights, hotels, holidays, and other travel services through its website and mobile apps. Make My Trip acquired key competitors like Mygola in 2015 and Ibibo Group's travel business in India in 2018. It faces competition from other online travel agencies in India such as Trivago, ClearTrip, Agoda, and Fabhotels. Make My Trip's loyalty program MMT Black offers benefits for frequent travelers such as free cancellations and points for luxury stays and activities.
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This document summarizes the services marketing and management strategies of MakeMyTrip. It discusses how MMT was launched in 2000 in the US to cater to the niche market of travel between US and India. MMT expanded to India in 2005. It highlights MMT's business model, suppliers, customers segmentation, competitive analysis, challenges faced such as low internet penetration and suppliers selling directly online. Solutions proposed include increasing customization options, sponsoring TV shows, providing international SIM cards and credit card partnerships to address challenges and leverage opportunities in the growing Indian online travel market.
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Yatra.com is a one-stop online travel portal that provides airline bookings, railway bookings, hotel bookings, and holiday packages. It has a large customer base and distribution through its website, call center, retail outlets, mobile apps, and travel agents. Yatra aims to be the top player in the growing Indian online travel market through its wide range of services and partnerships.
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- Travel and tourism is expected to contribute 6% of India's GDP in 2009 and rise to over 6% by 2019.
- The ministry plans to develop new tourism products like wellness, caravan and helipad tourism.
- Foreign tourist arrivals grew slightly by 0.2% in June 2009 compared to the previous year.
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MakeMyTrip is India's leading online travel portal founded in 2000. It began as a business plan developed by Deep Kalra on a napkin. While initial growth was slow, the company gained traction as internet usage in India increased in the early 2000s. MakeMyTrip has grown significantly, selling over 12,000 flight tickets and 1,000 hotel rooms daily with 3.5 million monthly visitors. The company utilizes technology like F5 application delivery controllers and Clustrix databases to handle high traffic. Financially, MakeMyTrip has experienced strong year-over-year revenue growth and became the first Indian travel company to IPO on NASDAQ in 2010.
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MakeMyTrip is India's leading online travel portal founded in 2000. It began as a business plan developed by Deep Kalra on a napkin. While initial growth was slow, the company gained traction as internet usage in India increased in the early 2000s. MakeMyTrip has grown significantly, selling over 12,000 flight tickets and 1,000 hotel rooms daily with 3.5 million monthly visitors. The company utilizes technology like F5 application delivery controllers and Clustrix databases to handle high traffic. Financially, MakeMyTrip has experienced strong year-over-year revenue growth and became the first Indian travel company to IPO on NASDAQ in 2010.
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The document presents information about the travel and tourism industry in India. Some key points:
- Travel and tourism contributes INR 6.4 trillion to India's GDP and employs over 2.2 crore people.
- MakeMyTrip and Yatra are two major online travel agencies in India. MakeMyTrip was founded in 2000 and has over 1700 employees, while Yatra was founded in 2006 and has around 700 employees.
- Both companies offer services like flight, hotel, and vacation bookings online and through other channels, and have various partnership programs for travel agents.
makemytrip.com
- MMT can sustain its business model targeting inbound travelers in the medium term due to its focus on the NRI market and room for growth within that segment. However, to succeed long-term it will need to diversify given changes in consumer behavior, competition, and the travel industry.
- The document recommends MMT first target inbound corporate clients and develop loyalty programs within the inbound segment before moving to the outbound corporate segment to achieve volumes more quickly. It also suggests advertising revenues could be pursued if done strategically without diluting the MMT brand.
- For MMT's model to work in other countries like China, Singapore, and Philippines, it would need to adapt to populations with ethnic ties to those countries while
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Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
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4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
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Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
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- 1. MakeMyTrip GROUP 7 Dil toh roaming hai
- 2. About • MakeMyTrip is an Indian online travel company founded in 2000. Founded by Deep Kalra and headquartered in Gurugram, Haryana. The company came to life to empower the Indian traveler with instant bookings and comprehensive choices. • MMT provides online travel services including flight tickets, domestic and international holiday packages, hotel reservations, and rail and bus tickets. • 14 company-owned travel stores in 14 cities, over 30 franchisee-owned travel stores in 28 cities, and counters in four major airports in India and have offices in New York, Singapore, Kuala Lumpur, Phuket, Bangkok, and Dubai. • MMT is India's leading player and have a dominant position in the domestic flights sector. With the cheapest fare guarantee, experience great value at the lowest price.
- 3. COMPETITION The Major Competitors of MakeMyTrip
- 4. COMPETITION ANALYSIS • First Movers Advantage MakeMyTrip (2000) Cleartrip (2006) Yatra (2006) Paytm (2016)
- 5. HIGHEST MARKET SHARE 31% 24% 9% 8% 28% Market Share MakeMyTrip GoIbibo Cleartrip Yatra Others
- 6. MakeMyTrip Most trusted Online Travel booking Brand
- 7. PRODUCT ► International and domestic Air tickets ► Travel and tour packages including domestic and international destinations ► Hotel booking facilities both within and outside India ► Bus and Railway tickets ► Private and rental taxi services PRICE ► Shows best offer deals provided by various tour operators and travel service facilitators . ► Discounts in terms of early bookings. ► Incentivise the customers in terms of reduction in price or offering combo packages. PLACE ► Internet website and mobile application platform. ► 24*7 services.65 retail stores across the globe PROMOTION ► Digital Marketing.Promotions through social media, television commercials and newspaper advertisement. ► Promotional offers in terms of discounts and special services to premium users . The FOUR P’s
- 9. SEGMENTATION • Demographic Segmentation • Behavioural Segmentation • Psychographic Segmentation TARGETING • People who book tickets and accommodations online • People looking for Complete Holiday Packages • Business travellers • Budget travellers STP
- 10. POSITIONING • Online flights and accommodation booking • Travelling Consultant & blogs • Early check-ins, breakfast and wifi • Zero cancellation charges • 24*7 Customer Support • Hassle free Travel and Transparent Holiday Packages
- 11. MARKETING STRATERGIES : Current • Getting the Add-ons Keep a check on the added advantage they give to their customers. Added advantages like free coupons; optimum cash back offers E.g. connecting the best flights, accommodating the best hotels in a nearby area to major junction points, integrating taxi services • Keeping up with the market trends Rope in all the trending factors in their app/website and make it more viable for the customers Implementing innovative ideas - MMT made the advertisements of their services, funny and more relatable to a common man
- 12. • In-depth Customer Study Targeted customers to the core Age, category, tastes • Keeping things Fresh Digital marketers should use different type of things to portray their vision and concern for the customers - include supportive images Help the customers and get their attention for an extended span of time.
- 13. FUTURE STRATEGIES • Cater the outbound travel segment Convert domestic travellers to international travellers. • Develop better customer loyalty within the inbound segment Better Low price and low service high price and premium service
- 14. SWOT Analysis STRENGTHS • Earliest market entrant • Presence in international market • Secure payment channels WEAKNESSES • People reluctance to use online payment method • People prefer to use travel agents instead of website OPPORTUNITIES • Most people using traditional methods • Untapped sections of international tourist market THREATS • Lack of coordination with tourism entities • Newly emerging online booking portals • Competitors having substantial market share in international market
- 15. CRITIQUE • Customer Support • Promotional E-mails • Promotion of VISA assist