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Kwitf 2013 (1)
1.
2. ABOUT KWITF 2013
Karnival Wisata is a directory of all the Travel Fairs that are
happening around Indonesia & overseas this year. This list
provides you with the dates, locations and contacts of the
respective travel fairs which are one of the largest travel fairs in
the country and is held on a yearly basis with the main KWITF held
once a year in the city of Jakarta. Travelers and bargain hunters
will visit these fairs to get the best possible travel deals and
travel packages. Many travel agencies who are registered with
the KWITF will be participating at these travel fairs showcasing
some of the best travel products.
You can expect to find all kinds of travel packages ranging from
local family packages to international packages, solo deals,
Muslim Holiday Packages or Halal Tours right to just buying Cheap
Ground Packages or Cheap Airline Tickets. Some of the noted
tourism bodies from respective countries will also be participating
in the much larger KWITF 2013 to showcase the countries travel
destinations. Apart from the general travel packages, there are
also Medical & Healthcare Packages, Education Packages, Diving
Packages and even Holy Packages for the specialty needs.
Popular at the fair are Bali Packages, Malaysia Packages and even
Honeymoon Packages to name a few. Honeymoon Packages are
the rave over the last few KWITF in Jakarta so expect a good deal
here. Another to look at is the Asian Packages offered. At these
fairs, you will also see a number of companies selling products
related to travel like cameras, clothes and many other items.
3. INTRODUCTION TO KWITF 2013
The largest tourism exchange event in Indonesia, KWITF 2013 is not
only inviting the domestic and foreign travel agencies and tourism
companies like one would usually find in a common tourism fair.
Advocating the extensive growth of the tourism industry by a more
proactive approach, KWITF 2013 has also secured the participation
of ministries, foreign missions in Indonesia, members of the media,
trade members and tour operators both from
Indonesia and abroad to support the effort.
KWITF 2013 will also be filled with non-stop fun-packed activities
such as international performances and showcases, seminars,
games and competitions. Meanwhile, the event will also share and
exchange international cultural habits and practices, festivities
plus a mouthwatering food showcase which will definitely make
KWITF 2013 an inspiring and exciting experience.
KWITF 2013 is a unique opportunity especially for the local travel
trade to meet, network, and to showcase their products to the
International market. Not only does it provide an engaging platform
for business-to-business exchanges, it also allows visitors the
opportunity to personally experience what Indonesia has to offer.
KWITF 2013 aims to promote Indonesia to the world and to be
a driving force in the Indonesia travel trade industry – offering
the latest developments, encouraging growth and providing equal
opportunity for tourism businesses of all levels and investors in
the tourism sector.
The objectives:
• Increase international awareness on Indonesia as an ideal
travel destination
• Showcase the rich history, heritage and culture of Indonesia
as well as its world-famous street food
• Strengthen ties among local and international tourism
industry players
ONE-STOP CONSUMER EVENT WITH GREAT
HOLIDAY AND TRAVEL BARGAIN
HIGHLIGHTS
• Live indigenous cultural performances.
• Live multi-national cultural performances.
• Contests/redemptions with more than USD100,000 worth of
prizes/gifts.
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4. VISION KWITF OUR OFFER
What is our aim? A Travel In Indonesia Costumer Satisfaction is
our objective
• To promote the exchange • The biggest participation by • Buyers and sellers will
of travel information by international and domestic meet each other to conduct
sharing new ideas, products tourism related organizations business talks during the
and services with travel among the travel exhibitors in whole session of the fair.
Indonesia.
professionals and the public.
• The exhibitors will be
• Recognition by international exposed to more than 55,000
• To promote domestic and and domestic tourism consumers.
international travel by authorities including ICTP, The
introducing travel attractions Ministry of Culture & Tourism • A tourism presentation
and products. in Indonesia and Jakarta session by zone for travel
Province Government agents and tour operators.
• To introduce consumer travel
• Attendance by over 55,000
trend and to help develop travel industry professionals,
travel products suitable to buyers and specialists and
the market. travel consumers.
• To publicize the participating • An open market for buyers
and sellers for business talks
companies and the fair itself
and negotiations.
by inviting overseas travel
writers and tour operators in • An open stage to provide
cooperation with the tourism world folklore performances
related organizations in and experience programs.
Korea.
• A valuable forum to exchange
views, news, trends and ideas
related to world tourism
industry.
BENEFITS OF JOINING KWITF 2013
• Explore new markets and • Meet the most significant • Conduct market testing and
sectors international purchasers in obtain continued reactions
the region and conclude large
• Market your products, sales dealings. • Evaluate the market
services and destinations. to focus on the most
• Meet current customers and important tendencies.
• Enter into long term partners in your work field.
transactions
• Release new products and
• Add new agents and packages
distributors
karnival wisata sales brochure 2013 03
5. EXHIBITOR
PROFILE
National / Regional Tourist Organisations,
State Government Tourism Departments,
Tour Operators, Travel Agents, Hotels/
Hotel Chains, Resorts , Destination
Management Companies, Adventure
Tourism, Airlines, Car Rentals, Railways,
Coach Operators, Cruiselines, Time- share,
Amusement /Theme Parks, Technology
and Communication ,Information/
Reservation System, Insurance, Foreign
Exchange, Banks/ Credit Cards, Incentive
Travel Destinations, Conference Venues,
Publications/ Maps/ Guide, Hospitals/
Healthcare, Education Institution/
Universities, etc
VISITOR WHAT KARNIVAL WISATA
PROFILE 2013 DELIVERS
A well-balanced Visitorship of : • A cost effective focused environment for you to connect with new
Travel Trade Members, Corporate costumers and make sales on the spot
and Business Travel Decision
Makers, Leisure and Holiday • A proven formula to market and promote your product and
Travellers (FIT & Groups), etc. services
• The opportunity to gain feedback and insights into the needs of
Visitors continue to see KWITF
your consumer.
2013 as one of the leading events
• Leading generation to create database of potential consumers for
in the Industry, continuing to
future marketing
impress and satisfy objectives –
it remains the preferred event. • The perfect launch platform for new products and services
and is the only focused outbound
travel mart. • Thousands of qualified consumers for you to meet who all have
passion for travel and want to spend.
karnival wisata sales brochure 2013 04
6.
7. WHAT’S NEW
IN KWITF 2013
CAREER & EDUCATION HEALTHCARE &
TOURISM MEDICAL TOURISM
Karnival Wisata Career & Education 2013 offers Event highlights:
education institutions and organizations a creative • Health Insurance Companies and Insurance
avenue to heighten their branding awareness and Providers Invited
profile their respective industries to an extensive pool of • Industry Players From Over 13 countries
job seekers, students and skill upgraders. It is a better • Highlighting The High Quality Of Care
approach for exhibitors to join Karnival Wisata Career & Available In Asia The Top Medical Tourism
Education 2013 and accomplish more in 3 days, rather Facilitators Invited
than doing their own tedious marketing campaigns. Get
Genuine Enquiries on The Spot Grab the opportunity
to interact with a vast crowd of genuine potential
visitors. Don’t let go your golden opportunity to secure
immediate students and recruit prospective talents for
your organizations in this 3 days event during Karnival
Wisata Career & Education 2013.
ADVENTURE TOURISM ECO TOURISM
karnival wisata sales brochure 2013 06
8. MARKETING STRATEGY
• Extensive promotional coverage trough our media partner
• High-profile advertising campaign via the national and regional press, online and specialist travel
publications
• Radio campaigns targetting the key visitor groups across mainstream stations.
• Extensive direct mail, email marketing and leaflets distribution campaign through partners, retail
outlets and our database
• Public relations - a dedicated high profile campaign across all medium, designed to drive visitors to the
show.
• Social media campaign will run throughout the exhibiton cycle to promote the fair.
KWITF B2C WORLD KWITF B2B WORLD
KWITF is a paradise for public tourists to experience KWITF Professional conducts the function of the
the wonder of the world in an all-around way. It industry gathering, provides the opportunity for
provides thousands of discount tourist products exhibitors to maintain the existed clients, meet
onsite, be regarded as the annual purchasing bazaar the new core-value trade buyers, and drive new
for the travel enthusiasts. Despite this, it is a great business leads with a combination of professional
opportunity for exhibitors to launch new brands or marketing tools.
new products, attracting the highest attention from
the media, trade & public.
MEDIA PARTNER
karnival wisata sales brochure 2013 07
9. PROMOTION NETWORK
PR If you would like any help with your own social media
KWITF 2012 benefited from a continuous PR campaign.
campaign conducted by our, in-house Public
Relations team. Articles in English and Indonesian VIP Marketing
were published about KWITF. We are now accepting Over 10,000 targeted KWITF database VIP`s will be
your press releases for the 2013 event. receiving special VIP invitations to attend KWITF
2013 Including Foreign Missions, Embassies,
Email Campaign Ambassadors and Ministers.
Monthly e-newsletters and email broadcasts will be
sent to targeted segments of the KWITF database. Outdoor/Indoor Campaign
Over 500,000 emails shots will be sent out during Around 200 series of mupi mall.mupi streets, and
the year to promote the event. mupi screens will be placed in all the main malls and
roads of Jakarta before 15 days from the exhibition
Fax Campaign in order to increase awareness of the event and to
Visitor and delegate fax campaigns will be conducted encourage more visitor numbers.
across the Asia to raise awareness of the show, drive
traffic to the website and encourage visitor pre- On-site promotions/Raffle draws
registrations via a fax back facility and the online KWITF will Distribute Awards From The Participating
pre-registration facility. There will be thousands of To The Visitors Such As Traveling Ticketing And Free
Faxes going from the DATA Base of KWITF. Staying In Hotel Including Various Tourist Program
In Order To Encourage More Visitors For 2013 The
Opt-in text reminding Organizer To Offer Valuable Awards Such As Raffle
Nearly 1,000,000 individuals from across the Draws On A Car Offered By The Company
Indonesia will be receiving Text Messages from
the leading Mobile Networks With reminder and Advertising
updates for the Exhibition in last 15 days. Over 80 advertisements will published in
international and Local journals and magazines.
Social Media In Order To promote KWITF especially for Travel &
KWITFis active in all forms of Social Media., visit our tourism Destination based Monthly magazine with
facebook page, find us on LinkedIn ,YouTube, Twitter around 10,000 copies to be distributed free at all big
and on Google+ shopping malls.
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