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ABOUT KWITF 2013
Karnival Wisata is a directory of all the Travel Fairs that are
happening around Indonesia & overseas this year. This list
provides you with the dates, locations and contacts of the
respective travel fairs which are one of the largest travel fairs in
the country and is held on a yearly basis with the main KWITF held
once a year in the city of Jakarta. Travelers and bargain hunters
will visit these fairs to get the best possible travel deals and
travel packages. Many travel agencies who are registered with
the KWITF will be participating at these travel fairs showcasing
some of the best travel products.

You can expect to find all kinds of travel packages ranging from
local family packages to international packages, solo deals,
Muslim Holiday Packages or Halal Tours right to just buying Cheap
Ground Packages or Cheap Airline Tickets. Some of the noted
tourism bodies from respective countries will also be participating
in the much larger KWITF 2013 to showcase the countries travel
destinations. Apart from the general travel packages, there are
also Medical & Healthcare Packages, Education Packages, Diving
Packages and even Holy Packages for the specialty needs.

Popular at the fair are Bali Packages, Malaysia Packages and even
Honeymoon Packages to name a few. Honeymoon Packages are
the rave over the last few KWITF in Jakarta so expect a good deal
here. Another to look at is the Asian Packages offered. At these
fairs, you will also see a number of companies selling products
related to travel like cameras, clothes and many other items.
INTRODUCTION TO KWITF 2013
The largest tourism exchange event in Indonesia, KWITF 2013 is not
only inviting the domestic and foreign travel agencies and tourism
companies like one would usually find in a common tourism fair.
Advocating the extensive growth of the tourism industry by a more
proactive approach, KWITF 2013 has also secured the participation
of ministries, foreign missions in Indonesia, members of the media,
trade members and tour operators both from
Indonesia and abroad to support the effort.

KWITF 2013 will also be filled with non-stop fun-packed activities
such as international performances and showcases, seminars,
games and competitions. Meanwhile, the event will also share and
exchange international cultural habits and practices, festivities
plus a mouthwatering food showcase which will definitely make
KWITF 2013 an inspiring and exciting experience.

KWITF 2013 is a unique opportunity especially for the local travel
trade to meet, network, and to showcase their products to the
International market. Not only does it provide an engaging platform
for business-to-business exchanges, it also allows visitors the
opportunity to personally experience what Indonesia has to offer.

KWITF 2013 aims to promote Indonesia to the world and to be
a driving force in the Indonesia travel trade industry – offering
the latest developments, encouraging growth and providing equal
opportunity for tourism businesses of all levels and investors in
the tourism sector.

The objectives:

•	 Increase international awareness on Indonesia as an ideal

   travel destination

•	 Showcase the rich history, heritage and culture of Indonesia

   as well as its world-famous street food

•	 Strengthen ties among local and international tourism

   industry players




  ONE-STOP CONSUMER EVENT WITH GREAT
  HOLIDAY AND TRAVEL BARGAIN

HIGHLIGHTS
•	 Live indigenous cultural performances.

•	 Live multi-national cultural performances.

•	 Contests/redemptions with more than USD100,000 worth of

   prizes/gifts.



                              karnival wisata sales brochure 2013 02
VISION                                    KWITF                               OUR OFFER
  What is our aim?                          A Travel In Indonesia               Costumer Satisfaction is
                                                                                our objective

•	 To promote the exchange               •	 The biggest participation by      •	 Buyers and sellers will
   of travel information by                 international and domestic           meet each other to conduct
   sharing new ideas, products              tourism related organizations        business talks during the
   and services with travel                 among the travel exhibitors in       whole session of the fair.
                                            Indonesia.
   professionals and the public.
                                                                              •	 The exhibitors will be
                                         •	 Recognition by international         exposed to more than 55,000
•	 To promote domestic and                  and domestic tourism                 consumers.
   international travel by                  authorities including ICTP, The
   introducing travel attractions           Ministry of Culture & Tourism     •	 A tourism presentation
   and products.                            in Indonesia and Jakarta             session by zone for travel
                                            Province Government                  agents and tour operators.

•	 To introduce consumer travel
                                         •	 Attendance by over 55,000
   trend and to help develop                travel industry professionals,
   travel products suitable to              buyers and specialists and
   the market.                              travel consumers.


•	 To publicize the participating        •	 An open market for buyers
                                            and sellers for business talks
   companies and the fair itself
                                            and negotiations.
   by inviting overseas travel
   writers and tour operators in         •	 An open stage to provide
   cooperation with the tourism             world folklore performances
   related organizations in                 and experience programs.
   Korea.
                                         •	 A valuable forum to exchange
                                            views, news, trends and ideas
                                            related to world tourism
                                            industry.




  BENEFITS OF JOINING KWITF 2013
  •	 Explore new markets and             •	 Meet the most significant         •	 Conduct market testing and
     sectors                                international purchasers in          obtain continued reactions
                                            the region and conclude large
  •	 Market your products,                  sales dealings.                   •	 Evaluate the market
     services and destinations.                                                  to focus on the most
                                         •	 Meet current customers and           important tendencies.
  •	 Enter into long term                   partners in your work field.
     transactions
                                         •	 Release new products and
  •	 Add new agents and                     packages
     distributors



karnival wisata sales brochure 2013 03
EXHIBITOR
  PROFILE
National / Regional Tourist Organisations,
State Government Tourism Departments,
Tour Operators, Travel Agents, Hotels/
Hotel Chains, Resorts , Destination
Management Companies, Adventure
Tourism, Airlines, Car Rentals, Railways,
Coach Operators, Cruiselines, Time- share,
Amusement /Theme Parks, Technology
and Communication ,Information/
Reservation System, Insurance, Foreign
Exchange, Banks/ Credit Cards, Incentive
Travel Destinations, Conference Venues,
Publications/ Maps/ Guide, Hospitals/
Healthcare,       Education Institution/
Universities, etc




  VISITOR                                     WHAT KARNIVAL WISATA
  PROFILE                                     2013 DELIVERS
A well-balanced Visitorship of :             •	 A cost effective focused environment for you to connect with new
Travel Trade Members, Corporate                 costumers and make sales on the spot
and Business Travel Decision
Makers, Leisure and Holiday                  •	 A proven formula to market and promote your product and
Travellers (FIT & Groups), etc.                 services

                                             •	 The opportunity to gain feedback and insights into the needs of
Visitors continue to see KWITF
                                                your consumer.
2013 as one of the leading events
                                             •	 Leading generation to create database of potential consumers for
in the Industry, continuing to
                                                future marketing
impress and satisfy objectives –
it remains the preferred event.              •	 The perfect launch platform for new products and services
and is the only focused outbound
travel mart.                                 •	 Thousands of qualified consumers for you to meet who all have
                                                passion for travel and want to spend.




                                                                              karnival wisata sales brochure 2013 04
WHAT’S NEW
IN KWITF 2013

 CAREER & EDUCATION                                           HEALTHCARE &
 TOURISM                                                      MEDICAL TOURISM
Karnival Wisata Career & Education 2013 offers                Event highlights:
education institutions and organizations a creative           •	 Health Insurance Companies and Insurance
avenue to heighten their branding awareness and                  Providers Invited
profile their respective industries to an extensive pool of   •	 Industry Players From Over 13 countries
job seekers, students and skill upgraders. It is a better     •	 Highlighting The High Quality Of Care
approach for exhibitors to join Karnival Wisata Career &         Available In Asia The Top Medical Tourism
Education 2013 and accomplish more in 3 days, rather             Facilitators Invited
than doing their own tedious marketing campaigns. Get
Genuine Enquiries on The Spot Grab the opportunity
to interact with a vast crowd of genuine potential
visitors. Don’t let go your golden opportunity to secure
immediate students and recruit prospective talents for
your organizations in this 3 days event during Karnival
Wisata Career & Education 2013.




 ADVENTURE TOURISM                                             ECO TOURISM




                                                                        karnival wisata sales brochure 2013 06
MARKETING STRATEGY
•	 Extensive promotional coverage trough our media partner

•	 High-profile advertising campaign via the national and regional press, online and specialist travel

    publications

•	 Radio campaigns targetting the key visitor groups across mainstream stations.

•	 Extensive direct mail, email marketing and leaflets distribution campaign through partners, retail

    outlets and our database

•	 Public relations - a dedicated high profile campaign across all medium, designed to drive visitors to the

    show.

•	 Social media campaign will run throughout the exhibiton cycle to promote the fair.




KWITF B2C WORLD KWITF B2B WORLD
KWITF is a paradise for public tourists to experience     KWITF Professional conducts the function of the
the wonder of the world in an all-around way. It          industry gathering, provides the opportunity for
provides thousands of discount tourist products           exhibitors to maintain the existed clients, meet
onsite, be regarded as the annual purchasing bazaar       the new core-value trade buyers, and drive new
for the travel enthusiasts. Despite this, it is a great   business leads with a combination of professional
opportunity for exhibitors to launch new brands or        marketing tools.
new products, attracting the highest attention from
the media, trade & public.




 MEDIA PARTNER




karnival wisata sales brochure 2013 07
PROMOTION NETWORK
PR                                                        If you would like any help with your own social media
KWITF 2012 benefited from a continuous PR                 campaign.
campaign conducted by our, in-house Public
Relations team. Articles in English and Indonesian        VIP Marketing
were published about KWITF. We are now accepting          Over 10,000 targeted KWITF database VIP`s will be
your press releases for the 2013 event.                   receiving special VIP invitations to attend KWITF
                                                          2013 Including Foreign Missions, Embassies,
Email Campaign                                            Ambassadors and Ministers.
Monthly e-newsletters and email broadcasts will be
sent to targeted segments of the KWITF database.          Outdoor/Indoor Campaign
Over 500,000 emails shots will be sent out during         Around 200 series of mupi mall.mupi streets, and
the year to promote the event.                            mupi screens will be placed in all the main malls and
                                                          roads of Jakarta before 15 days from the exhibition
Fax Campaign                                              in order to increase awareness of the event and to
Visitor and delegate fax campaigns will be conducted      encourage more visitor numbers.
across the Asia to raise awareness of the show, drive
traffic to the website and encourage visitor pre-         On-site promotions/Raffle draws
registrations via a fax back facility and the online      KWITF will Distribute Awards From The Participating
pre-registration facility. There will be thousands of     To The Visitors Such As Traveling Ticketing And Free
Faxes going from the DATA Base of KWITF.                  Staying In Hotel Including Various Tourist Program
                                                          In Order To Encourage More Visitors For 2013 The
Opt-in text reminding                                     Organizer To Offer Valuable Awards Such As Raffle
Nearly 1,000,000 individuals from across the              Draws On A Car Offered By The Company
Indonesia will be receiving Text Messages from
the leading Mobile Networks With reminder and             Advertising
updates for the Exhibition in last 15 days.               Over 80 advertisements will           published in
                                                          international and Local journals and magazines.
Social Media                                              In Order To promote KWITF especially for Travel &
KWITFis active in all forms of Social Media., visit our   tourism Destination based Monthly magazine with
facebook page, find us on LinkedIn ,YouTube, Twitter      around 10,000 copies to be distributed free at all big
and on Google+                                            shopping malls.




                                                                           karnival wisata sales brochure 2013 08
KWITF in INDONESIA,
JAKARTA
25th - 27th Oct 2013
Opening time: 11.00   Closing time: 21.00

                                            Istora Senayan
Kwitf 2013 (1)
Kwitf 2013 (1)

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Kwitf 2013 (1)

  • 1.
  • 2. ABOUT KWITF 2013 Karnival Wisata is a directory of all the Travel Fairs that are happening around Indonesia & overseas this year. This list provides you with the dates, locations and contacts of the respective travel fairs which are one of the largest travel fairs in the country and is held on a yearly basis with the main KWITF held once a year in the city of Jakarta. Travelers and bargain hunters will visit these fairs to get the best possible travel deals and travel packages. Many travel agencies who are registered with the KWITF will be participating at these travel fairs showcasing some of the best travel products. You can expect to find all kinds of travel packages ranging from local family packages to international packages, solo deals, Muslim Holiday Packages or Halal Tours right to just buying Cheap Ground Packages or Cheap Airline Tickets. Some of the noted tourism bodies from respective countries will also be participating in the much larger KWITF 2013 to showcase the countries travel destinations. Apart from the general travel packages, there are also Medical & Healthcare Packages, Education Packages, Diving Packages and even Holy Packages for the specialty needs. Popular at the fair are Bali Packages, Malaysia Packages and even Honeymoon Packages to name a few. Honeymoon Packages are the rave over the last few KWITF in Jakarta so expect a good deal here. Another to look at is the Asian Packages offered. At these fairs, you will also see a number of companies selling products related to travel like cameras, clothes and many other items.
  • 3. INTRODUCTION TO KWITF 2013 The largest tourism exchange event in Indonesia, KWITF 2013 is not only inviting the domestic and foreign travel agencies and tourism companies like one would usually find in a common tourism fair. Advocating the extensive growth of the tourism industry by a more proactive approach, KWITF 2013 has also secured the participation of ministries, foreign missions in Indonesia, members of the media, trade members and tour operators both from Indonesia and abroad to support the effort. KWITF 2013 will also be filled with non-stop fun-packed activities such as international performances and showcases, seminars, games and competitions. Meanwhile, the event will also share and exchange international cultural habits and practices, festivities plus a mouthwatering food showcase which will definitely make KWITF 2013 an inspiring and exciting experience. KWITF 2013 is a unique opportunity especially for the local travel trade to meet, network, and to showcase their products to the International market. Not only does it provide an engaging platform for business-to-business exchanges, it also allows visitors the opportunity to personally experience what Indonesia has to offer. KWITF 2013 aims to promote Indonesia to the world and to be a driving force in the Indonesia travel trade industry – offering the latest developments, encouraging growth and providing equal opportunity for tourism businesses of all levels and investors in the tourism sector. The objectives: • Increase international awareness on Indonesia as an ideal travel destination • Showcase the rich history, heritage and culture of Indonesia as well as its world-famous street food • Strengthen ties among local and international tourism industry players ONE-STOP CONSUMER EVENT WITH GREAT HOLIDAY AND TRAVEL BARGAIN HIGHLIGHTS • Live indigenous cultural performances. • Live multi-national cultural performances. • Contests/redemptions with more than USD100,000 worth of prizes/gifts. karnival wisata sales brochure 2013 02
  • 4. VISION KWITF OUR OFFER What is our aim? A Travel In Indonesia Costumer Satisfaction is our objective • To promote the exchange • The biggest participation by • Buyers and sellers will of travel information by international and domestic meet each other to conduct sharing new ideas, products tourism related organizations business talks during the and services with travel among the travel exhibitors in whole session of the fair. Indonesia. professionals and the public. • The exhibitors will be • Recognition by international exposed to more than 55,000 • To promote domestic and and domestic tourism consumers. international travel by authorities including ICTP, The introducing travel attractions Ministry of Culture & Tourism • A tourism presentation and products. in Indonesia and Jakarta session by zone for travel Province Government agents and tour operators. • To introduce consumer travel • Attendance by over 55,000 trend and to help develop travel industry professionals, travel products suitable to buyers and specialists and the market. travel consumers. • To publicize the participating • An open market for buyers and sellers for business talks companies and the fair itself and negotiations. by inviting overseas travel writers and tour operators in • An open stage to provide cooperation with the tourism world folklore performances related organizations in and experience programs. Korea. • A valuable forum to exchange views, news, trends and ideas related to world tourism industry. BENEFITS OF JOINING KWITF 2013 • Explore new markets and • Meet the most significant • Conduct market testing and sectors international purchasers in obtain continued reactions the region and conclude large • Market your products, sales dealings. • Evaluate the market services and destinations. to focus on the most • Meet current customers and important tendencies. • Enter into long term partners in your work field. transactions • Release new products and • Add new agents and packages distributors karnival wisata sales brochure 2013 03
  • 5. EXHIBITOR PROFILE National / Regional Tourist Organisations, State Government Tourism Departments, Tour Operators, Travel Agents, Hotels/ Hotel Chains, Resorts , Destination Management Companies, Adventure Tourism, Airlines, Car Rentals, Railways, Coach Operators, Cruiselines, Time- share, Amusement /Theme Parks, Technology and Communication ,Information/ Reservation System, Insurance, Foreign Exchange, Banks/ Credit Cards, Incentive Travel Destinations, Conference Venues, Publications/ Maps/ Guide, Hospitals/ Healthcare, Education Institution/ Universities, etc VISITOR WHAT KARNIVAL WISATA PROFILE 2013 DELIVERS A well-balanced Visitorship of : • A cost effective focused environment for you to connect with new Travel Trade Members, Corporate costumers and make sales on the spot and Business Travel Decision Makers, Leisure and Holiday • A proven formula to market and promote your product and Travellers (FIT & Groups), etc. services • The opportunity to gain feedback and insights into the needs of Visitors continue to see KWITF your consumer. 2013 as one of the leading events • Leading generation to create database of potential consumers for in the Industry, continuing to future marketing impress and satisfy objectives – it remains the preferred event. • The perfect launch platform for new products and services and is the only focused outbound travel mart. • Thousands of qualified consumers for you to meet who all have passion for travel and want to spend. karnival wisata sales brochure 2013 04
  • 6.
  • 7. WHAT’S NEW IN KWITF 2013 CAREER & EDUCATION HEALTHCARE & TOURISM MEDICAL TOURISM Karnival Wisata Career & Education 2013 offers Event highlights: education institutions and organizations a creative • Health Insurance Companies and Insurance avenue to heighten their branding awareness and Providers Invited profile their respective industries to an extensive pool of • Industry Players From Over 13 countries job seekers, students and skill upgraders. It is a better • Highlighting The High Quality Of Care approach for exhibitors to join Karnival Wisata Career & Available In Asia The Top Medical Tourism Education 2013 and accomplish more in 3 days, rather Facilitators Invited than doing their own tedious marketing campaigns. Get Genuine Enquiries on The Spot Grab the opportunity to interact with a vast crowd of genuine potential visitors. Don’t let go your golden opportunity to secure immediate students and recruit prospective talents for your organizations in this 3 days event during Karnival Wisata Career & Education 2013. ADVENTURE TOURISM ECO TOURISM karnival wisata sales brochure 2013 06
  • 8. MARKETING STRATEGY • Extensive promotional coverage trough our media partner • High-profile advertising campaign via the national and regional press, online and specialist travel publications • Radio campaigns targetting the key visitor groups across mainstream stations. • Extensive direct mail, email marketing and leaflets distribution campaign through partners, retail outlets and our database • Public relations - a dedicated high profile campaign across all medium, designed to drive visitors to the show. • Social media campaign will run throughout the exhibiton cycle to promote the fair. KWITF B2C WORLD KWITF B2B WORLD KWITF is a paradise for public tourists to experience KWITF Professional conducts the function of the the wonder of the world in an all-around way. It industry gathering, provides the opportunity for provides thousands of discount tourist products exhibitors to maintain the existed clients, meet onsite, be regarded as the annual purchasing bazaar the new core-value trade buyers, and drive new for the travel enthusiasts. Despite this, it is a great business leads with a combination of professional opportunity for exhibitors to launch new brands or marketing tools. new products, attracting the highest attention from the media, trade & public. MEDIA PARTNER karnival wisata sales brochure 2013 07
  • 9. PROMOTION NETWORK PR If you would like any help with your own social media KWITF 2012 benefited from a continuous PR campaign. campaign conducted by our, in-house Public Relations team. Articles in English and Indonesian VIP Marketing were published about KWITF. We are now accepting Over 10,000 targeted KWITF database VIP`s will be your press releases for the 2013 event. receiving special VIP invitations to attend KWITF 2013 Including Foreign Missions, Embassies, Email Campaign Ambassadors and Ministers. Monthly e-newsletters and email broadcasts will be sent to targeted segments of the KWITF database. Outdoor/Indoor Campaign Over 500,000 emails shots will be sent out during Around 200 series of mupi mall.mupi streets, and the year to promote the event. mupi screens will be placed in all the main malls and roads of Jakarta before 15 days from the exhibition Fax Campaign in order to increase awareness of the event and to Visitor and delegate fax campaigns will be conducted encourage more visitor numbers. across the Asia to raise awareness of the show, drive traffic to the website and encourage visitor pre- On-site promotions/Raffle draws registrations via a fax back facility and the online KWITF will Distribute Awards From The Participating pre-registration facility. There will be thousands of To The Visitors Such As Traveling Ticketing And Free Faxes going from the DATA Base of KWITF. Staying In Hotel Including Various Tourist Program In Order To Encourage More Visitors For 2013 The Opt-in text reminding Organizer To Offer Valuable Awards Such As Raffle Nearly 1,000,000 individuals from across the Draws On A Car Offered By The Company Indonesia will be receiving Text Messages from the leading Mobile Networks With reminder and Advertising updates for the Exhibition in last 15 days. Over 80 advertisements will published in international and Local journals and magazines. Social Media In Order To promote KWITF especially for Travel & KWITFis active in all forms of Social Media., visit our tourism Destination based Monthly magazine with facebook page, find us on LinkedIn ,YouTube, Twitter around 10,000 copies to be distributed free at all big and on Google+ shopping malls. karnival wisata sales brochure 2013 08
  • 10. KWITF in INDONESIA, JAKARTA 25th - 27th Oct 2013 Opening time: 11.00 Closing time: 21.00 Istora Senayan