For too long, B2B marketers shrugged off the opportunities social media offered to their organizations, arguing that social media made sense only for B2C companies. But B2B customers are using social media too – just in a way that best suits them. And that’s only the beginning. Employees, prospects, investors and other key stakeholders use social media every day to inform their ideas about B2B companies. So where should you start? This session will present ideas about how to get your B2B social media strategy started – or augmented – by following a four-step social media process.
This document discusses persona development for content marketing. It defines a persona as a model of a specific type of potential customer or reader that may interact with content. Personas help marketers understand their audiences to create targeted content. The document provides tips on what details to include in personas, how to develop them through interviews and research, and challenges to avoid. It recommends starting with a few key personas and refining them over time.
Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...INBOUND
This document outlines Mari Smith's presentation on Facebook marketing success. The presentation covers 3 critical Facebook trends including the platform disrupting television and emphasis on Messenger for Business. It also discusses the top Facebook marketing mistakes businesses make such as not responding to posts/comments or promoting without measurable ROI. Mari then covers having clear objectives for what is being sold on Facebook and content strategy tips. Her 4-phase social media profit system and amplification/lead generation strategies are also summarized.
How to Find, Influence & Convert More Prospects Into Customers (Loopfuse)Heinz Marketing Inc
The document provides tips on how to find, influence, and convert more prospects into customers. It recommends engaging prospects early before they become active buyers through publishing your own content. It also stresses understanding your customers, products, and objectives. Additionally, it suggests practicing customer-centric selling daily as sales and marketing is too important to leave solely to sales and marketing teams. The document outlines developing a marketing plan by defining customer targets, their interests and goals, where to find them, and how to best engage them. It also provides examples of developing content calendars and strategies for repurposing content.
5 must haves for your 2016 digital marketing strategyRodolfo Melogli
This document outlines 5 must-haves for a successful 2016 digital marketing strategy: 1) an effective website, 2) an inbound marketing plan, 3) tracking key performance indicators (KPIs) and analytics, 4) lead capture strategies, and 5) an follow-up strategy for leads. It then provides tips for holding yourself accountable to your digital marketing plan, such as finding an accountability partner, using a calendar, automating tasks, and focusing on quick wins. The document encourages taking action over the next 4 weeks by reviewing the must-haves, finding an accountability buddy, using a 12-month calendar, setting income goals, and joining a challenge to report on progress.
How to Make Money With Your Photoshop Editing SkillsFiverr
This document discusses various ways that someone with Photoshop editing skills can make money, including editing wedding and professional photos, creating social media graphics and banner ads for businesses, designing logos, and working with marketing agencies or independently on freelance platforms like Fiverr. It recommends developing a specialty and finding a copywriting partner to take on bigger projects and act as a virtual agency. The overall message is that while freelancing takes perseverance, experienced Photoshop editors can succeed financially by leveraging their skills.
This document discusses the principles of multi-channel lead nurturing. It explains that marketers should first understand their customers by interviewing them to learn about their problems, needs, and what they are searching for and talking about. Second, marketers should create and publish content to address customer problems at different stages of the buyer's journey. Content should be mapped to the top, middle, and bottom of the funnel. Third, the content should encourage customers to take the next step, such as downloading a whitepaper or requesting a demo. Lead nurturing involves more than just email and marketers need to be present across multiple channels like social media where buyers do research.
For too long, B2B marketers shrugged off the opportunities social media offered to their organizations, arguing that social media made sense only for B2C companies. But B2B customers are using social media too – just in a way that best suits them. And that’s only the beginning. Employees, prospects, investors and other key stakeholders use social media every day to inform their ideas about B2B companies. So where should you start? This session will present ideas about how to get your B2B social media strategy started – or augmented – by following a four-step social media process.
This document discusses persona development for content marketing. It defines a persona as a model of a specific type of potential customer or reader that may interact with content. Personas help marketers understand their audiences to create targeted content. The document provides tips on what details to include in personas, how to develop them through interviews and research, and challenges to avoid. It recommends starting with a few key personas and refining them over time.
Mari Smith - Facebook Marketing Success: Proven Ways To Generate More Traffic...INBOUND
This document outlines Mari Smith's presentation on Facebook marketing success. The presentation covers 3 critical Facebook trends including the platform disrupting television and emphasis on Messenger for Business. It also discusses the top Facebook marketing mistakes businesses make such as not responding to posts/comments or promoting without measurable ROI. Mari then covers having clear objectives for what is being sold on Facebook and content strategy tips. Her 4-phase social media profit system and amplification/lead generation strategies are also summarized.
How to Find, Influence & Convert More Prospects Into Customers (Loopfuse)Heinz Marketing Inc
The document provides tips on how to find, influence, and convert more prospects into customers. It recommends engaging prospects early before they become active buyers through publishing your own content. It also stresses understanding your customers, products, and objectives. Additionally, it suggests practicing customer-centric selling daily as sales and marketing is too important to leave solely to sales and marketing teams. The document outlines developing a marketing plan by defining customer targets, their interests and goals, where to find them, and how to best engage them. It also provides examples of developing content calendars and strategies for repurposing content.
5 must haves for your 2016 digital marketing strategyRodolfo Melogli
This document outlines 5 must-haves for a successful 2016 digital marketing strategy: 1) an effective website, 2) an inbound marketing plan, 3) tracking key performance indicators (KPIs) and analytics, 4) lead capture strategies, and 5) an follow-up strategy for leads. It then provides tips for holding yourself accountable to your digital marketing plan, such as finding an accountability partner, using a calendar, automating tasks, and focusing on quick wins. The document encourages taking action over the next 4 weeks by reviewing the must-haves, finding an accountability buddy, using a 12-month calendar, setting income goals, and joining a challenge to report on progress.
How to Make Money With Your Photoshop Editing SkillsFiverr
This document discusses various ways that someone with Photoshop editing skills can make money, including editing wedding and professional photos, creating social media graphics and banner ads for businesses, designing logos, and working with marketing agencies or independently on freelance platforms like Fiverr. It recommends developing a specialty and finding a copywriting partner to take on bigger projects and act as a virtual agency. The overall message is that while freelancing takes perseverance, experienced Photoshop editors can succeed financially by leveraging their skills.
This document discusses the principles of multi-channel lead nurturing. It explains that marketers should first understand their customers by interviewing them to learn about their problems, needs, and what they are searching for and talking about. Second, marketers should create and publish content to address customer problems at different stages of the buyer's journey. Content should be mapped to the top, middle, and bottom of the funnel. Third, the content should encourage customers to take the next step, such as downloading a whitepaper or requesting a demo. Lead nurturing involves more than just email and marketers need to be present across multiple channels like social media where buyers do research.
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Post Planner
Are you using Twitter to market your business? Struggling to grow a following?
Learn how you can build a loyal and enthusiastic audience and make connections to grow your following...FAST!
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
The document provides tips for maximizing the value of attending the Eloqua Experience conference in person. It recommends planning ahead, focusing full attention on sessions and networking, and taking advantage of casual moments to meet new people and learn from vendors. Specific best practices are outlined for taking strategic notes during sessions in a organized way and reviewing them promptly after the event.
This document provides guidance on starting a business blog. It begins by noting that blogging can increase brand awareness, site traffic, leads, and sales more than Facebook or Twitter. However, blogging is not as simple as it seems and requires consideration of objectives, audience, resources, content, design, promotion, and measurement. Key recommendations include beginning with clear communication goals; focusing content on the audience rather than the business; devoting adequate time, money and a flexible organization; and marrying content and design with promotional strategies across multiple channels. Blogging is a long-term commitment that requires both quality content and promotion to build an interactive conversation and community around a business.
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
13 Tried and True Growth Hacking StrategiesWishpond
Growth hacking strategies include using click popups to make conversions easy, auto-selecting form fields to improve navigation, and automating follow up "oops" emails. Content upgrades like additional resources can boost blog subscriptions. Hiding retargeting cookies for 45 seconds avoids wasting ad spend. Post-signup pages should offer the next step like a webinar. Equal focus on traffic and conversion optimization is key, like ensuring landing pages are ready for campaign clicks. High impact A/B tests on elements like homepage headlines are most effective for startups.
Inbound Marketing - SMEI Social Media Roadshow Feb 2009HubSpot
Mike Volpe, VP of Marketing at HubSpot, gives a presentation on inbound marketing 101. He discusses the differences between outbound and inbound marketing. Some of the four tips for inbound marketing that he outlines include publishing content like blogs, videos and eBooks rather than advertising, focusing on search engine optimization, and leveraging social media. He also provides several case studies of companies that successfully used inbound marketing strategies.
5 Winning Lead Gen Tactics You Haven't Tried, YetDemandWave
This document summarizes a webinar about improving lead generation tactics. It discusses how content marketing has become overcrowded and prospects are overwhelmed with marketing messages. It then outlines untapped lead generation tactics like using LinkedIn advertising and retargeting to previous website visitors. Marketing automation is also highlighted as a way to accelerate current lead generation efforts by progressively profiling visitors and nurturing leads. The webinar stresses the importance of tying digital marketing performance to revenue metrics to demonstrate return on investment to stakeholders.
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
You did it! You attracted a valuable lead or two.
Now it's time to make it count and get the most out of your marketing efforts with an intentional sales process.
This presentation with special guest, Shauna Mace CEO and Growth Consultant of Shauna Mace LLC, will share exactly how financial advisors can increase their sales success through:
- Shortening the sales cycle
- Increasing conversion rates
- Building referral relationships
- Increasing efficiencies through technology and data.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
This document provides an overview of Google Analytics fundamentals and best practices. It discusses how Google Analytics works using JavaScript and cookies to collect data. It also covers common issues like tracking across devices and disabled JavaScript. The document then explores various Google Analytics reports like content, navigation, channels, and search terms to understand user behavior. It provides tips on setting up goals and event tracking as well as campaign tracking. Overall, the document is a guide to setting up and leveraging Google Analytics effectively.
Business Networking 2.0: How to increase contacts, leads & opportunitiesHeinz Marketing Inc
This document provides tips and strategies for effective business networking in the digital age. It discusses using tools like social media and scheduling to engage prospects on a daily basis. The presentation emphasizes developing relationships through value-added content and focusing interactions on learning about others' needs. Regular follow-ups and customizing approaches for different targets are also highlighted. The overall message is that networking requires a consistent effort to identify relevant contacts, nurture connections over time, and ultimately provide value to help build partnerships and sales opportunities.
Thanks everyone who attended this session. It was a pleasure and honor to lead this discussion.
Be sure to get your free electronic copy of "The Phenomenal Product Manager" book from the 280 Group. Follow the link to download it.
Description
Why are some product leaders more successful than others creating great products?
Leadership is a critical success factor for building great products customers love. Product leaders understand the difference between management and leadership. Both are needed to deliver outstanding products.
If your goal is to become an exceptional product leader within your organization, or land a promotion with a new company you need to prove to your superiors and prospective employers that you have the passion, skills and abilities to effectively lead teams. So, how can you gain all of these critical leadership skills when there's no formal educational path?
This session shares nine insights to help you become an exceptional product leader.
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you become an exceptional product leader or grow your people into a high performing product team.
Hector Del Castillo, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: www.hmdelcastillo.com
LinkedIn Pulse: http://bit.ly/9tepldd
Slideshare: http://bit.ly/9tsspst
Summary: http://bit.ly/9tsmmry
Join us again on our BoldPM Insights webcast series!!!
BoldPM Insights: http://bit.ly/boldpminsights
My presentation for the NRF Conference in Dublin.
Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.
This document outlines the career progression of an individual in the fields of web design, SEO, and digital marketing. It begins with the person studying entrepreneurship in university and starting their own failed and successful web design agencies. They then worked at an SEO company and grew their own freelance SEO/web business into a mediocre and successful agency. Finally, they merged their agency with a larger digital agency. The document contrasts the roles of employees, freelancers, and business owners in these fields and notes that most professionals reach their highest level of success within 1-3 years.
YouToo 2011- Geoff Livingston-Sustainability in Social MediaYouToo Social Media
This document discusses sustainability in social media and how organizations can maintain a lasting online presence. It notes that measurement of community engagement and a focus on serving community needs are important. It also emphasizes the need for organizations to evolve with new technologies and the changing ways people use social media, especially the rise of mobile usage. Remaining responsive to the community and adapting content and features accordingly can help organizations sustain their social media presence over time.
This document provides guidance on starting a business blog, covering key considerations such as objectives, audience, resources, content, design, promotion, and measurement. It advises determining communication goals and how a blog could aid business success before beginning. Companies should focus on their audience rather than themselves when blogging. An honest assessment of resources, transparency, and commitment is also important before deciding to blog.
How to Grow Your Twitter Following (and Become the Badass of Your Industry)Post Planner
Are you using Twitter to market your business? Struggling to grow a following?
Learn how you can build a loyal and enthusiastic audience and make connections to grow your following...FAST!
We all know the balance of power has shifted and the buyer now holds all the cards. What does this really mean for marketing? How can you sell to today's buyer? What's love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue through inbound marketing. Read it now, for the love of marketing!
The document provides tips for maximizing the value of attending the Eloqua Experience conference in person. It recommends planning ahead, focusing full attention on sessions and networking, and taking advantage of casual moments to meet new people and learn from vendors. Specific best practices are outlined for taking strategic notes during sessions in a organized way and reviewing them promptly after the event.
This document provides guidance on starting a business blog. It begins by noting that blogging can increase brand awareness, site traffic, leads, and sales more than Facebook or Twitter. However, blogging is not as simple as it seems and requires consideration of objectives, audience, resources, content, design, promotion, and measurement. Key recommendations include beginning with clear communication goals; focusing content on the audience rather than the business; devoting adequate time, money and a flexible organization; and marrying content and design with promotional strategies across multiple channels. Blogging is a long-term commitment that requires both quality content and promotion to build an interactive conversation and community around a business.
What Analytics Won't Tell You: Get Essential Insights for Content and DesignMelissa Eggleston
Analytics alone leave out the context and “the why” of people’s behavior. Learn practical ways to supplement your analytics and make smarter decisions about the content and design of your websites and apps.
13 Tried and True Growth Hacking StrategiesWishpond
Growth hacking strategies include using click popups to make conversions easy, auto-selecting form fields to improve navigation, and automating follow up "oops" emails. Content upgrades like additional resources can boost blog subscriptions. Hiding retargeting cookies for 45 seconds avoids wasting ad spend. Post-signup pages should offer the next step like a webinar. Equal focus on traffic and conversion optimization is key, like ensuring landing pages are ready for campaign clicks. High impact A/B tests on elements like homepage headlines are most effective for startups.
Inbound Marketing - SMEI Social Media Roadshow Feb 2009HubSpot
Mike Volpe, VP of Marketing at HubSpot, gives a presentation on inbound marketing 101. He discusses the differences between outbound and inbound marketing. Some of the four tips for inbound marketing that he outlines include publishing content like blogs, videos and eBooks rather than advertising, focusing on search engine optimization, and leveraging social media. He also provides several case studies of companies that successfully used inbound marketing strategies.
5 Winning Lead Gen Tactics You Haven't Tried, YetDemandWave
This document summarizes a webinar about improving lead generation tactics. It discusses how content marketing has become overcrowded and prospects are overwhelmed with marketing messages. It then outlines untapped lead generation tactics like using LinkedIn advertising and retargeting to previous website visitors. Marketing automation is also highlighted as a way to accelerate current lead generation efforts by progressively profiling visitors and nurturing leads. The webinar stresses the importance of tying digital marketing performance to revenue metrics to demonstrate return on investment to stakeholders.
How to Manage Client Feedback for DesignersFramebench
Do you suffer from the wrath of client's feedback? Do you sift through hundreds of emails, off-time calls and lots of confusion to reach your final design?
Learn how to effectively manage client feedback and become a design superhero!!
You did it! You attracted a valuable lead or two.
Now it's time to make it count and get the most out of your marketing efforts with an intentional sales process.
This presentation with special guest, Shauna Mace CEO and Growth Consultant of Shauna Mace LLC, will share exactly how financial advisors can increase their sales success through:
- Shortening the sales cycle
- Increasing conversion rates
- Building referral relationships
- Increasing efficiencies through technology and data.
Marketing Transformation and The Future of MarketingHubSpot
A presentation by Ellie Mirman on January 16, 2010, at Holy Cross University. The talk was an overview of how marketing has changed and what is the future of marketing: inbound marketing.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
This document provides an overview of Google Analytics fundamentals and best practices. It discusses how Google Analytics works using JavaScript and cookies to collect data. It also covers common issues like tracking across devices and disabled JavaScript. The document then explores various Google Analytics reports like content, navigation, channels, and search terms to understand user behavior. It provides tips on setting up goals and event tracking as well as campaign tracking. Overall, the document is a guide to setting up and leveraging Google Analytics effectively.
Business Networking 2.0: How to increase contacts, leads & opportunitiesHeinz Marketing Inc
This document provides tips and strategies for effective business networking in the digital age. It discusses using tools like social media and scheduling to engage prospects on a daily basis. The presentation emphasizes developing relationships through value-added content and focusing interactions on learning about others' needs. Regular follow-ups and customizing approaches for different targets are also highlighted. The overall message is that networking requires a consistent effort to identify relevant contacts, nurture connections over time, and ultimately provide value to help build partnerships and sales opportunities.
Thanks everyone who attended this session. It was a pleasure and honor to lead this discussion.
Be sure to get your free electronic copy of "The Phenomenal Product Manager" book from the 280 Group. Follow the link to download it.
Description
Why are some product leaders more successful than others creating great products?
Leadership is a critical success factor for building great products customers love. Product leaders understand the difference between management and leadership. Both are needed to deliver outstanding products.
If your goal is to become an exceptional product leader within your organization, or land a promotion with a new company you need to prove to your superiors and prospective employers that you have the passion, skills and abilities to effectively lead teams. So, how can you gain all of these critical leadership skills when there's no formal educational path?
This session shares nine insights to help you become an exceptional product leader.
Contact Hector if you are looking for an engaging speaker and topic for your next group meeting. Connect with Hector and let him know how he can help you become an exceptional product leader or grow your people into a high performing product team.
Hector Del Castillo, CPM, CPMM
Transforming products to wealth for technology-based organizations.TM
Connect: linkd.in/hdelcastillo Follow: @hmdelcastillo Visit: www.hmdelcastillo.com
LinkedIn Pulse: http://bit.ly/9tepldd
Slideshare: http://bit.ly/9tsspst
Summary: http://bit.ly/9tsmmry
Join us again on our BoldPM Insights webcast series!!!
BoldPM Insights: http://bit.ly/boldpminsights
My presentation for the NRF Conference in Dublin.
Covers Digital Marketing including changes in Google and what it means for seo and search. How to understand your target persona and develop a content and social strategy that will help you find and connect with candidates.
This document outlines the career progression of an individual in the fields of web design, SEO, and digital marketing. It begins with the person studying entrepreneurship in university and starting their own failed and successful web design agencies. They then worked at an SEO company and grew their own freelance SEO/web business into a mediocre and successful agency. Finally, they merged their agency with a larger digital agency. The document contrasts the roles of employees, freelancers, and business owners in these fields and notes that most professionals reach their highest level of success within 1-3 years.
YouToo 2011- Geoff Livingston-Sustainability in Social MediaYouToo Social Media
This document discusses sustainability in social media and how organizations can maintain a lasting online presence. It notes that measurement of community engagement and a focus on serving community needs are important. It also emphasizes the need for organizations to evolve with new technologies and the changing ways people use social media, especially the rise of mobile usage. Remaining responsive to the community and adapting content and features accordingly can help organizations sustain their social media presence over time.
This document provides guidance on starting a business blog, covering key considerations such as objectives, audience, resources, content, design, promotion, and measurement. It advises determining communication goals and how a blog could aid business success before beginning. Companies should focus on their audience rather than themselves when blogging. An honest assessment of resources, transparency, and commitment is also important before deciding to blog.
Students and communication professionals gathered to discuss the role of social media in public relations and marketing at the 2015 YouToo Social Media Conference. Here are 11 key takeaways from speakers like Gini Dietrich and Mark W. Smith.
Operationalizing Social Customer Servicemeghan_caprez
Customer service is no longer a nice to have as part of your social media program. It's expected by your audience. With the right processes and technology, you can offer efficient and high-quality customer service to your followers.
Booze you can use! Engaging ways to crush it in the digital spaceYouToo Social Media
To cut through the clutter online today, you need to produce shareable, digestible and creative content that is tailored for every platform. From creative contests, engaging stories and authentic TV moments, find out how TODAY has become the number 1 morning show on social media, including a behind the scene look at the “Wine Bot,” which encourages customer engagement and conversation across channels.
How To Avoid Drowning in the Digital Data Stream: Techniques and Tools for Ef...meghan_caprez
Strategic communication professionals are early adopters in using social media to distribute information, but often do not take advantage of the flood of audience data that accumulates online. Social media users leave digital footprints that show their activities, interests, ideas, connections, and concerns. The information shared on social media sites is a goldmine for public relations practitioners
Internal Social Collaboration: A Path to Business Value With an Enterprise So...meghan_caprez
Internal social collaboration is built on the genuine engagement and interaction one has with peers. That engagement draws on transparency, open dialogue and insightful communication to generate value to the person and the organization.Come learn more about how we are applying community management principles that are generating tangible business value demonstrating how colleagues work more effectively together, how we are delivering exceptional client service and how we are developing a culture of helpfulness where each of us is more engaged and more connected to each other and the work we do every day. We encourage, expect and recognize social and collaborative behavior enabled through new media tools in order to build trust; develop, model and embed new ways of working; foster a culture of agility and innovation; reinvigorate our knowledge culture; and provide differentiated client service.
PR pros have a new challenge in social media: telling their organization’s story consistently through a variety of social media channels. With fleeting attention spans stretch across multiple platforms, this session will focus on defining a brand's social media identity to tell a social story while providing impactful value to a wide range of audiences.
Chris Baldwin, Principal, True Digital Communications
Tyler Norris, Digital Strategist, True Digital Communications
This document provides contact information for Kyle Lacy including websites getbrandswag.com and kylelacy.com, as well as social media handles @kyleplacy on Twitter and facebook.com/kyleplacy. It also mentions a video and growth of 859 million to 232 billion.
It used to be so easy - have good media relations, and control the message around your client. And then the disruptors arrived - social media, bloggers, influencers, the FTC. Now, instead of sending pre-approved information to your media connections, communications have to be tailored to specific audiences, positive-only sentiment is out the window, and digital reach means the potential for crisis is always just a wrong tweet away.
In this talk, we'll look at the following changes that the PR industry needs to implement to keep up:
• Communication strategies that adapt to the latest Google algorithms;
• The ethical pitch and partnership, where long term wins are valued over short-term gains;
• The blurring lines between PR, marketing and advertising;
• How to use influencers and unfiltered brand champions to react to a crisis.
The PR industry is at a crossroads - making the right changes now will prepare you for these changes. Ignorance will simply see you secede to not only your competitors, but to those up-and-coming channels that are taking the attention online your clients crave but you can't deliver on. The decision is yours.
The document summarizes an upcoming social media conference. It will include keynote speakers discussing
topics like how organizations can stay competitive using social media and case studies of how companies have used
social media effectively. There will also be breakout sessions on topics like content marketing, search engine
optimization, blogging, and being social across business types. The goal is for attendees to leave with a deeper
understanding of social media's role in communications and to network.
The document discusses how social media can be used for fundraising by nonprofits. It notes that social media should not replace other forms of fundraising and provides suggestions for small nonprofits to use social media effectively. The key recommendations are to make fundraising campaigns emotional, make a specific ask, and make it easy for supporters to donate, share, and join the movement.
The document discusses common SEO pitfalls and how to avoid them. It covers updates from Google like Panda and Penguin, as well as strategies for effective link building, content marketing, and social media. The presentation concludes by providing questions for clients to ask an SEO company to evaluate their approach and strategies. The key takeaways are to focus on user experience, build quality links naturally over time, create in-depth content, and view SEO as an integrated part of overall marketing.
Effective seo hacks to bring leads for your business - SWA 2020IMSeoKing.com
This document discusses Eugene, known as "The SEO King", and his expertise in digital marketing and search engine optimization (SEO). It provides an overview of Eugene's background and experiences in digital strategy, SEO consulting, and managing digital marketing campaigns. The document also promotes an upcoming talk by Eugene titled "Effective SEO Hacks to bring Leads For Your Business", where he will share tips on using SEO to generate leads for businesses.
The document discusses how digital marketing has become essential for businesses in the post-COVID world. It addresses how the pandemic impacted businesses that were not prepared digitally and lacked online systems. It defines the "new normal" as social distancing and uncertain return to pre-COVID ways. It emphasizes establishing an integrated digital footprint through search engine optimization (SEO), social media marketing, and other online strategies to attract customers. Specific tips are provided around domain naming, website speed, content and keyword optimization, local SEO, video marketing, and using emerging technologies and social platforms.
SEO for small business websites provides tips for optimizing a website for search engines on a limited budget. Key recommendations include focusing on technical SEO basics like page speed, content writing, and keyword research to understand customer intent. Regular content updates and promotion across social media can help drive traffic while technical issues are addressed. Measurement of results is important to identify areas for ongoing improvement through testing and experimentation.
This is the No Bull Sh*t SEO presentation from CO+HOOTS Mid-Week Mind Tweak, given by Ryan Knoll on November 13th, 2019. Ryan holds nothing back and shares many tips and tricks learned from 10+ years in digital marketing and SEO. Covering the basics of whether or not SEO is a good fit for your business to how to run a link building campaign using the same tools the professionals do. Check out the complete SEO resource guide here: https://pixelsoda.com/mwmt/
This document provides a 7-step guide to successful SEO. It begins with an introduction that defines SEO and its importance for driving traffic. It explains that the two most important ranking factors are the quality of links to a page and site. The guide then covers each of the 7 steps: 1) setting goals and doing an audit, 2) making content discoverable, 3) on-page optimization, 4) creating content, 5) gaining quality links, 6) refining internal linking, and 7) using analytics. It emphasizes that SEO requires a proactive approach and focuses on quality over quantity. The landscape is always changing, so practitioners must stay up to date on algorithm updates.
Internet marketing in 2013 by Tomer Harel @ KeyScouts.comTomer Harel
Discussing how to set an online marketing strategy and how to build a growing stream of targeted traffic to your website using three core principles that anyone can follow. Highlight what really works for businesses in social media, how to do content marketing and the critical SEO mistakes you should avoid in 2013 and beyond.
The document provides an overview of NuRelm's online marketing services, including building a good website, planning online marketing strategies, search engine optimization techniques, social media engagement, content marketing, and analytics. It emphasizes the importance of ongoing content creation and marketing to drive traffic to websites and keep visitors engaged.
Sourav SEO Case Study - 1k to 100k trafficsourav kumar
SEO is cool. didn't agree? I have managed to rank keywords like sbi personal loan single handedly. Here are the outcomes of my work: 1. I increased traffic 1k to 100k/pm 2. Increased DA 15 to 30. 3. Got 400+ organic leads. 4. Reduced Spam score 36 to 1. 5. Ranked highly competitive keyword 6. 900+ keywords on first page. 7. Increase High Quality Backlinks { before 400, Now 20k}
Managing your personal online reputation - Interpreting and influencing searc...Sean McGinnis
This presentation details a method for positively managing your personal online reputation (or that of your business) through interpreting and influencing search results. Tips and tricks include understand the basics of search engine algorithms, using positive SEO techniques and tactics to create fresh content that will push negative results off the first page of search results.
Rankpocalypse! Can SEO Survive Without Rankings?Hileman Group
This document provides information from a webinar presentation on SEO. It discusses how SEO is evolving as search engines use more signals to determine results and as search queries become more conversational. It notes that keyword rankings are no longer the primary metric for SEO success. The document offers strategies for addressing pushback on this change, such as measuring organic traffic and key performance indicators over time rather than immediate keyword rankings. It emphasizes thinking beyond traditional tactics like link building and optimizing only for Google to consider other sites and platforms. The key takeaway is that SEO requires adapting to the changing search landscape and focusing on overall organic growth rather than keyword rankings alone.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...rbrisco
10-Minute Website Makeover Website Clinic for B2B Websites
There are many elements to consider when managing a B2B website when the primary focus is on lead generation. User Experience is a big one!
Presented: April 26, 2017 Presentation
10-Minute Make Overs for B2B Websites Presented at Bay Area Content Marketing...Rosemary Brisco
See 4 website MakeOvers that will not only improve user engagement and searchability but will encourage site visitors to take a conversation action like requesting a demo, completing a form.
→ Bay Area Content Marketing MeetUp - April 26, 2017 Presentation
The document discusses the importance of search engine optimization (SEO) for local businesses. It outlines a three step process for SEO success: 1) identifying relevant keywords, 2) on-page optimization of titles, headers, descriptions and content, and 3) off-page optimization through link building from other sites using the target keywords. Proper optimization can help businesses rank higher in search engines like Google and gain more exposure, customers, and business from online marketing.
Applying content marketing hacks from Tech to Publishing - Tech Forum 2023BookNet Canada
Marketing at a publishing house can be a challenge — so many books, so little time. It can feel difficult to give each book the time and attention it deserves. But while time often feels like it’s in short supply, content never is.
If you’ve been wanting to stop, take stock of what you’re doing, and create meaningful content marketing plans that maximize your impact while taking into account your time and budget-strapped realities, this webinar is for you. Brownyn Kienapple, Director of Content Marketing at PolicyMe, worked in publicity and marketing at Penguin Canada for four years, so she knows firsthand the challenges unique to the industry.
Link to presentation: https://youtu.be/FW6m29tmzSE
Presented by BookNet Canada on April 4, 2023, with support from the Department of Canadian Heritage.
How SEO Has Changed (and what to do about it) - Adam Audette - RKG Summit 2013Adam Audette
This document discusses how SEO has changed and provides recommendations. It notes that SEO has evolved from a focus on keywords, algorithms and links to prioritizing the user experience through relevant high-quality content. Several common beliefs about SEO are identified as false premises, such as the focus on rankings and links over understanding user needs. The document recommends focusing on creating value for users rather than trying to manipulate search engines.
Mark Munroe discusses strategies for long-term SEO success. He advocates for embedding SEO intelligence throughout an organization by closely collaborating with teams like content, engineering, and marketing. This creates an "SEO machine" where everyone understands SEO goals. Key aspects include over-communicating about SEO, answering all SEO questions with explanations, setting aggressive linking goals across teams, and protecting important page templates that drive traffic. Link building remains important but requires earned strategies like content marketing rather than manipulative tactics. Testing changes is important to avoid traffic drops. The overall goal is for SEO strategies to match Google's intent for a long-lasting reputation and organic success.
The document discusses user experience (UX) design and public relations. It introduces Karl Fast, Stefanie Moore, and Damon Herren who are experts in UX design from Kent State University and Metrics Marketing. UX design focuses on the human experience and engagement with products across digital and physical mediums. The goal is to design anything with the user's experience and engagement in mind.
This document discusses how public relations (PR) and user experience (UX) are connected. It recommends that PR professionals research and understand their target users or audiences, create engaging content, and focus on providing a positive experience across multiple platforms. The document provides examples of how organizations can facilitate frictionless sharing of content through social media verbs like "pinned", "listened", and "watched" to enhance the user experience.
The document discusses designing for the mobile experience. It notes that in 2011, more smartphones were sold than PCs and over 1,400 smartphones are sold/activated daily. It also notes that mobile optimized sites saw users accomplish 64% of tasks while full sites saw only 58%. The document provides tips for better mobile experiences such as knowing the user, not shrinking the desktop experience, making sites finger-friendly, and minimizing user input. It provides supporting data showing the importance of usability and a good mobile experience.
This document discusses analytics and the use of data to understand website traffic and marketing campaigns. It provides examples of how IBM used targeted direct mail to generate $4.8 million in leads for under $2,000. It also discusses how Chipotle saw a 17% redemption rate on a direct mail offer that outperformed all age groups. The document emphasizes building context around data, asking questions, and taking specific actions based on analytics insights.
This document discusses developing best practices for social media measurement. It addresses common questions around turning social media listening data into action, building robust measurement programs, and quantifying influencer analysis. The document provides guidance on framing a listening approach around the five W's, answering the "why" question, selecting enterprise listening tools, and putting together an effective training program. It emphasizes using data to understand customers and inform business decisions.
Mobile device usage has grown substantially in recent years, with nearly 50% of Americans using smartphones. This rapid adoption has expanded the tools available for mobile marketing from just websites and SMS to include check-ins, apps, QR codes and more. However, measuring the effectiveness of mobile campaigns poses challenges due to the many mobile platforms and privacy rules. Analytics have also evolved to track paths, conversions and business metrics across websites, mobile sites, apps and social media. Marketers are increasingly focused on demonstrating ROI, but incomplete data and tools remain an issue for some analysts.
The document provides tips on using social media to improve one's online image and avoid common pitfalls that could negatively impact employment opportunities. It recommends being consistent across profiles, keeping private life private and professional life professional, building a network before needing it, and participating in relevant online groups. The document also advises against disclosing confidential information, posting inappropriate comments, spending excessive work time on social media, and displaying turn-offs for employers like criminal activity or extremist views.
1) The document discusses using social media like Twitter and text messaging to raise funds for disaster relief through organizations like the Red Cross.
2) It encourages individuals and non-profits to take control of their own messaging by creating social media accounts and sharing first-hand accounts of events.
3) Examples are given of politicians like Scott Brown who were able to raise their profile and win elections through savvy social media use that engaged large audiences.
Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Setup Default Value for a Field in Odoo 17Celine George
In Odoo, we can set a default value for a field during the creation of a record for a model. We have many methods in odoo for setting a default value to the field.
Temple of Asclepius in Thrace. Excavation resultsKrassimira Luka
The temple and the sanctuary around were dedicated to Asklepios Zmidrenus. This name has been known since 1875 when an inscription dedicated to him was discovered in Rome. The inscription is dated in 227 AD and was left by soldiers originating from the city of Philippopolis (modern Plovdiv).
A Free 200-Page eBook ~ Brain and Mind Exercise.pptxOH TEIK BIN
(A Free eBook comprising 3 Sets of Presentation of a selection of Puzzles, Brain Teasers and Thinking Problems to exercise both the mind and the Right and Left Brain. To help keep the mind and brain fit and healthy. Good for both the young and old alike.
Answers are given for all the puzzles and problems.)
With Metta,
Bro. Oh Teik Bin 🙏🤓🤔🥰
CapTechTalks Webinar Slides June 2024 Donovan Wright.pptxCapitolTechU
Slides from a Capitol Technology University webinar held June 20, 2024. The webinar featured Dr. Donovan Wright, presenting on the Department of Defense Digital Transformation.
This document provides an overview of wound healing, its functions, stages, mechanisms, factors affecting it, and complications.
A wound is a break in the integrity of the skin or tissues, which may be associated with disruption of the structure and function.
Healing is the body’s response to injury in an attempt to restore normal structure and functions.
Healing can occur in two ways: Regeneration and Repair
There are 4 phases of wound healing: hemostasis, inflammation, proliferation, and remodeling. This document also describes the mechanism of wound healing. Factors that affect healing include infection, uncontrolled diabetes, poor nutrition, age, anemia, the presence of foreign bodies, etc.
Complications of wound healing like infection, hyperpigmentation of scar, contractures, and keloid formation.
THE SACRIFICE HOW PRO-PALESTINE PROTESTS STUDENTS ARE SACRIFICING TO CHANGE T...indexPub
The recent surge in pro-Palestine student activism has prompted significant responses from universities, ranging from negotiations and divestment commitments to increased transparency about investments in companies supporting the war on Gaza. This activism has led to the cessation of student encampments but also highlighted the substantial sacrifices made by students, including academic disruptions and personal risks. The primary drivers of these protests are poor university administration, lack of transparency, and inadequate communication between officials and students. This study examines the profound emotional, psychological, and professional impacts on students engaged in pro-Palestine protests, focusing on Generation Z's (Gen-Z) activism dynamics. This paper explores the significant sacrifices made by these students and even the professors supporting the pro-Palestine movement, with a focus on recent global movements. Through an in-depth analysis of printed and electronic media, the study examines the impacts of these sacrifices on the academic and personal lives of those involved. The paper highlights examples from various universities, demonstrating student activism's long-term and short-term effects, including disciplinary actions, social backlash, and career implications. The researchers also explore the broader implications of student sacrifices. The findings reveal that these sacrifices are driven by a profound commitment to justice and human rights, and are influenced by the increasing availability of information, peer interactions, and personal convictions. The study also discusses the broader implications of this activism, comparing it to historical precedents and assessing its potential to influence policy and public opinion. The emotional and psychological toll on student activists is significant, but their sense of purpose and community support mitigates some of these challenges. However, the researchers call for acknowledging the broader Impact of these sacrifices on the future global movement of FreePalestine.
Elevate Your Nonprofit's Online Presence_ A Guide to Effective SEO Strategies...TechSoup
Whether you're new to SEO or looking to refine your existing strategies, this webinar will provide you with actionable insights and practical tips to elevate your nonprofit's online presence.
How to Manage Reception Report in Odoo 17Celine George
A business may deal with both sales and purchases occasionally. They buy things from vendors and then sell them to their customers. Such dealings can be confusing at times. Because multiple clients may inquire about the same product at the same time, after purchasing those products, customers must be assigned to them. Odoo has a tool called Reception Report that can be used to complete this assignment. By enabling this, a reception report comes automatically after confirming a receipt, from which we can assign products to orders.
19. Want to be be clear: Doing SEO assumes… Have. Know. Love. Analytics. SEO matches existing goals. Have a site that allows easy changes to: HTML. Copy. 19
20. Four levels of optimization. 1. Indexable, crawlable site. 2. Onsite keyword targeting. 3. Know the link. Be the link. 4. Smart social and content. 20
21. Step No. 1: Is your site ready to be indexed? 21
22. Where PR fails SEO. We pass the keys on to IT. Or worse, outsource. 22
43. Onpage keyword infusion. Commence. Title tags. Describes page to engines. Be descriptive. “Home” vs. “Cleveland PR Agency” Less than 65 characters. Unique on every page. 43
44. How it looks in Google SERPs. This is not ideal. 44
57. Link building is hard. Too bad. Link “cold calling.” Research, then ask nicely. Great onsite content. Guest blogging. Blogger relations. Paying. 57
58. Where SEO fails link building. You’re already the best at pitching, why doesn’t PR own link building? 58
59. Pinhole. Which sites are most relevant to my audience and can I get a link from them? 59
60. Link building tools. Yahoo! Site Explorer. SEOMoz. Raven. Majestic SEO. Ontolo. Your (my) big mouth/email. 60
64. Good news? Smart content is SO pinhole. Fills a niche. Attribute content to a place in the sales cycle. 64
65. Good news? PR people are great writers. We can produce content out the wazoo. blog posts case studies white papers webinars video 65
66. Bad news? The GOOG doesn’t care. Yet. Ranking factors according to 2010 SEOMoz Survey Authority of domain (age, breadth of site) 24% Link popularity 22% Anchor text of external links 20% On-page keyword usage 15% Social graph 6% 66
67. Social often only ranks for low search. #humblebrag LinkedIn No. 1. Twitter No. 2. NingNo. 3. Quora No. 10. YouTube No. 11. 67
69. Good news? Content + social does work. Blogs can account for 20-40% of organic traffic. Blogs can increase all traffic 55%. 57% of businesses have acquired a customer through their company blog. 69
70. First step. Optimize offsite assets. YouTube. Twitter. LinkedIn. Quora. Slideshare. Other shiny objects. Etc. 70
71. 71 Next step. Get all editorial-y Develop an editorial calendar.
73. For example, develop a process. Every press release. Posted on Twitter? Posted on Facebook? Posted on company blog? Posted on distribution site? Video to YouTube? Images to Flickr? 73
This is not how to spam. This is not how to trick the search engines.Honestly this is about wanting PR to embrace stats.We bicker all day long about how to measure PR or social media.You can measure SEO-related PR efforts right nowThese are all whitehat tactics.
At the end of the day, SEO is about disciplined content and writing. Social media can answer good questions.SEO can put your best foot forward.
I know we’re at a social media conference. But, um, we have a problem. What type of information are we reading and PR people talking about? Social and social by itself.
According to SEOMoz data. That means the different between 1 and 10 is astronomical. That also means your assets, not just your site. Video, news, etc.
If you are a VP/partner at an agency, or hope to be someday, search marketing will grow 16% this year to $19.3 billion. If you don’t offer SEO, your competitor will. If haven’t realized everyone else thinks they can do PR. A lot of PR firms build sites, you could conceivably screw your client in SEO by designing poorly.
If you work at a large corporation or in a PR firm that does outsources web development and hosting, he/she who owns the website runs the day. The biggest bottlenecks in enterprise SEO is with this department. If you start to talk and know they’re language, you can do a lot of thinks yourself.
We’re not snowflakes. PR people are a coming out every year. Most KSU PR student knows more about SEO than I did coming out of school.Also, PR firms and departments are getting their lunch handed to them in SEO by
Content is exploding. 51% of businesses report that they plan to increase their spend in content marketing over the next 12 months. Some even say the amount of content will double
When you add SEO and SEO-based thinking into PR firms and departments are getting their lunch handed to them in SEO by ad firms. If you own the site, you have the power.You also get a lot more stats to play with. Show your bosses.
Google’s algorithm was built on links to crawl the web. Call them bots, spiders, doesn’t matter.
Can we agree on this?Goals cannot be sales guy said we don’t rank No. 1 for blue widgets. We will
Where does PR usually live? In the bottom two. It’s also where content marketing and social media live. The problem is the bottom two won’t work without top two.Why because your site is still your most important asset
Site is still your greatest, most expensive asset. 1 out 4 clients sites we come across has serious indexing issues.
How many people think that the internet is going away? Then why aren’t we doing this stuff. Instead of taking ownership of the website. PR sits in the corner. Quietly. If PR doesn’t try to take on the website from clients, someone will. Usually that jerk in advertising.
In a perfect world your site should be organized thusly. We call this a directory structure or silo structureTells the engines which content is more important.
This is an example of a flat site. No amount of social media marketing or content marketing will help this. We can spend months getting a client reorganized.
More simply, ask yourself. If so, you’re well on your way.
This is a huge problem with many agencies and client sites. We get too cute. If your content is on three different domains, the main site doesn’t benefit. Pinhole. Why would someone go to three sites to find relevant content?
We see duplicate content all the time. Some content management systems have a URL rewrite feature that doesn’t get rid of the URL. So both are indexable, both are crawlable.
I know, I know. Everyone loves Hubspot website grader. Great tool. Problem is? It can’t tell you everything that is wrong, or fix it. I’ve found sites with unindexable content scoring in the 90s.
Keywords can be process.
It’s a huge, time consuming process.At SEO conferences, there are super long presos on this. Should start during the first stage.
What is one of the first things we do in PR? Remember that part about knowing your audience?
WALK AROUND.
Cleveland-based hospital The client was convinced 1 and the user used another. OK, now that we have keywords, now what?Numbers don’t mean as much as user intent. We always recommend using a keyword generating software and scoring, don’t let it run your life. Don’t let stats run your keyword list.
Here’s the bad news. Ranking for a lot of stuff is hard.Don’t fall in love with data.A lot of keywords are not doable in a year, or even over years.It’s ok to say no.
Get your site optimized.
Does everyone know where the title tag lives? Kent state.One of the most important ranking signals of all onpage SEO. Each page on your site has a field called a Title tag. Does
As a PR person, this is how we are being judged by the outside world. This is how we are perceived by the world. Imagine if this said home? Would you click on this?Total aside, looking at the some of the marketing firms here today, 80% don’t have a descriptive home page title tag..
Next step.
The meta description field has zero influence on rankings. But gets people to click.
Why would I click on this result? Where is it located? What are their specialties?
Remember
Don’t add keywords to irrelevant content. Also, there is no magic number of times to use it to get it on the page.
Really easy to have advice. So much misinformation. There are many different subsets of SEO and most information deals with small sitesEnterprise SEO is different.Treat SEO just like PR.
This is the bad news. Link building is still the best and fastest way to rank well. Crudely, do you have more and better links?
Clicking on the SEO checkbox You probably know more about SEO than the sales people. Great tool, but guess who owns the content? Do it, but know what it means. This is temporary.Most sophisitcatedalgos in the world. Don’t you think Google knows this trick?
This. never ends.
Ask simply.
If you already have a link building process, you’re shouldn’t be in here.
Don’t worry, this is the home stretch.
What do we keep hearing about? Google +1 Bing’s Facebook integration.Still a small part of ranking well.
I searched for my name last night and got this. Everyone else try it. What’s No. 1 for your name?
We read all about content marketing and strategy and the growth, but the part they don’t tell you is how much if it is designed for smaller sites.
Think about that last part. For many of us, one client is all we need to make this investment in time worthwhile.
2nd most popular search engine isn’t Yahoo, it’s YouTube according to comScoreFollow guidelinesDon’t be spammy.