Internal social collaboration is built on the genuine engagement and interaction one has with peers. That engagement draws on transparency, open dialogue and insightful communication to generate value to the person and the organization.Come learn more about how we are applying community management principles that are generating tangible business value demonstrating how colleagues work more effectively together, how we are delivering exceptional client service and how we are developing a culture of helpfulness where each of us is more engaged and more connected to each other and the work we do every day. We encourage, expect and recognize social and collaborative behavior enabled through new media tools in order to build trust; develop, model and embed new ways of working; foster a culture of agility and innovation; reinvigorate our knowledge culture; and provide differentiated client service.
Millennials now make up the majority of the workforce, and they’re demanding diversity and inclusion to be at the forefront of an organization’s values and business strategy, with 53% of millennials saying that they would leave their organization for one with more workplace inclusion features. Regardless of industry, all companies are feeling the pressure to innovate in order to keep up with the changing demands of today’s consumer, and the Boston Consulting Group (BCG) has found that organizations that have more diverse leadership have 19% higher revenue due to innovation.
One thing is very clear: Inclusion is no longer an option, but a necessity. And companies are investing in it at lightning speed. Deloitte has found that 78% of organizations believe diversity and inclusion provides a competitive advantage and over two-thirds of executives rate diversity and inclusion as an important issue. But as leadership teams are increasingly investing in inclusion, they’re still struggling to measure inclusion at their own organizations.
Watch our webinar where Lauren Franklin, Limeade Brand Manager, and Bernardo M. Ferdman, Ph.D., award-winning and accomplished inclusion & diversity expert and author, leadership and organization development consultant, Fellow of the Society for Industrial and Organizational Psychology and the Society of Consulting Psychology, and author of the Inclusion@Work® Assessment, discuss diversity and inclusion initiatives that not only celebrate individuality but enrich the workplace for all.
This presentation was given by Richard Baker, Senior Engagement & Communications Manager of London Midland and David MacLeod of the Engage for Success movement at a Hudson HR briefing on 4 Feb 14
A recent study from the Deloitte University Leadership Center for Inclusion and law professor Kenji Yoshino reveals widespread instances of "covering," the process by which individuals downplay their differences relative to mainstream perceptions, in ways costly to productivity and sense of self at work. According to Uncovering Talent: A New Model for Inclusion, three out of four say they cover their identity; and, surprisingly, half of straight white male respondents report hiding their authentic selves on the job.
Read the full report: http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-university-leadership-center-for-inclusion.html
Millennials now make up the majority of the workforce, and they’re demanding diversity and inclusion to be at the forefront of an organization’s values and business strategy, with 53% of millennials saying that they would leave their organization for one with more workplace inclusion features. Regardless of industry, all companies are feeling the pressure to innovate in order to keep up with the changing demands of today’s consumer, and the Boston Consulting Group (BCG) has found that organizations that have more diverse leadership have 19% higher revenue due to innovation.
One thing is very clear: Inclusion is no longer an option, but a necessity. And companies are investing in it at lightning speed. Deloitte has found that 78% of organizations believe diversity and inclusion provides a competitive advantage and over two-thirds of executives rate diversity and inclusion as an important issue. But as leadership teams are increasingly investing in inclusion, they’re still struggling to measure inclusion at their own organizations.
Watch our webinar where Lauren Franklin, Limeade Brand Manager, and Bernardo M. Ferdman, Ph.D., award-winning and accomplished inclusion & diversity expert and author, leadership and organization development consultant, Fellow of the Society for Industrial and Organizational Psychology and the Society of Consulting Psychology, and author of the Inclusion@Work® Assessment, discuss diversity and inclusion initiatives that not only celebrate individuality but enrich the workplace for all.
This presentation was given by Richard Baker, Senior Engagement & Communications Manager of London Midland and David MacLeod of the Engage for Success movement at a Hudson HR briefing on 4 Feb 14
A recent study from the Deloitte University Leadership Center for Inclusion and law professor Kenji Yoshino reveals widespread instances of "covering," the process by which individuals downplay their differences relative to mainstream perceptions, in ways costly to productivity and sense of self at work. According to Uncovering Talent: A New Model for Inclusion, three out of four say they cover their identity; and, surprisingly, half of straight white male respondents report hiding their authentic selves on the job.
Read the full report: http://www2.deloitte.com/us/en/pages/about-deloitte/articles/deloitte-university-leadership-center-for-inclusion.html
How you position your mission-driven organization is a vital part of your identity, as it differentiates you from others. A firm positioning strategy can become a strong center of gravity for all your communications.
Did you know Bill Gates has 24 million followers on Twitter while Microsoft has only 7 million? People — consumers and partners — want to connect with the human side of a brand, especially on social media. As an organizational leader, building a strong personal brand will help you gain interest among investors, acquire top talent and establish your company’s brand and credibility.
In this 30-minute webinar, you'll learn both the science and habits behind inclusion and valuable tools you can use to inspire and promote inclusive behaviors at your organization.
Uncovering the Powerful Connection Between Engagement and InclusionLimeade
This webinar with Dr. Laura Hamill, Chief People Office and Chief Science Officer and Dr. Julianne Tillmann, Director of Research, and Mari Hegyi, Direction, People Team at Limeade will dive into the latest research on the interplay between employee engagement and inclusion. We will cover how organizational leaders can support engagement and inclusion at a higher cultural level and share tactical approaches HR professionals can use on a day-to-day basis.
Talent Match - Shaping Journeys towards Employment for Young PeopleMacc-Manchester
Greater Manchester Social Value Network Conference, June 2nd, 2016
Marie Graham, Greater Manchester Talent Match Programme Manager, Greater Manchester Centre for Voluntary Organisation
Penny Anderson, Community Engagement Manager (National), BAM Construct UK Ltd
Introduction to work of Greater Manchester Social Value NetworkMacc-Manchester
Greater Manchester Social Value Network Conference, June 2nd, 2016
Matthew Jackson, Deputy Chief Executive, Centre for Local Economic Strategies (CLES)
What does workplace culture mean to you and why does it really matter? Let’s examine some facts and figures – and then look at the reasons why it is so important for companies to get this right!
Nedbank, one of South Africa's top banks, has increased revenues through managing their culture.
See Web Seminar at www.valuescentre.com
Read The Nedbank Turnaround Story http://www.valuescentre.com/docs/thenedbankturnaroundstory.pdf
Purpose is where your core business makes a positive impact on society. This slide deck, originally presented at Major Dutch purpose event Purposed 2019, explains the value of purpose. It also covers how to connect people with your corporate purpose from a marketing, hr, csr or c-level perspective. Curious about how to transform purpose into action? Get in touch with GoodUp!
Operationalizing Social Customer Servicemeghan_caprez
Customer service is no longer a nice to have as part of your social media program. It's expected by your audience. With the right processes and technology, you can offer efficient and high-quality customer service to your followers.
How To Avoid Drowning in the Digital Data Stream: Techniques and Tools for Ef...meghan_caprez
Strategic communication professionals are early adopters in using social media to distribute information, but often do not take advantage of the flood of audience data that accumulates online. Social media users leave digital footprints that show their activities, interests, ideas, connections, and concerns. The information shared on social media sites is a goldmine for public relations practitioners
How you position your mission-driven organization is a vital part of your identity, as it differentiates you from others. A firm positioning strategy can become a strong center of gravity for all your communications.
Did you know Bill Gates has 24 million followers on Twitter while Microsoft has only 7 million? People — consumers and partners — want to connect with the human side of a brand, especially on social media. As an organizational leader, building a strong personal brand will help you gain interest among investors, acquire top talent and establish your company’s brand and credibility.
In this 30-minute webinar, you'll learn both the science and habits behind inclusion and valuable tools you can use to inspire and promote inclusive behaviors at your organization.
Uncovering the Powerful Connection Between Engagement and InclusionLimeade
This webinar with Dr. Laura Hamill, Chief People Office and Chief Science Officer and Dr. Julianne Tillmann, Director of Research, and Mari Hegyi, Direction, People Team at Limeade will dive into the latest research on the interplay between employee engagement and inclusion. We will cover how organizational leaders can support engagement and inclusion at a higher cultural level and share tactical approaches HR professionals can use on a day-to-day basis.
Talent Match - Shaping Journeys towards Employment for Young PeopleMacc-Manchester
Greater Manchester Social Value Network Conference, June 2nd, 2016
Marie Graham, Greater Manchester Talent Match Programme Manager, Greater Manchester Centre for Voluntary Organisation
Penny Anderson, Community Engagement Manager (National), BAM Construct UK Ltd
Introduction to work of Greater Manchester Social Value NetworkMacc-Manchester
Greater Manchester Social Value Network Conference, June 2nd, 2016
Matthew Jackson, Deputy Chief Executive, Centre for Local Economic Strategies (CLES)
What does workplace culture mean to you and why does it really matter? Let’s examine some facts and figures – and then look at the reasons why it is so important for companies to get this right!
Nedbank, one of South Africa's top banks, has increased revenues through managing their culture.
See Web Seminar at www.valuescentre.com
Read The Nedbank Turnaround Story http://www.valuescentre.com/docs/thenedbankturnaroundstory.pdf
Purpose is where your core business makes a positive impact on society. This slide deck, originally presented at Major Dutch purpose event Purposed 2019, explains the value of purpose. It also covers how to connect people with your corporate purpose from a marketing, hr, csr or c-level perspective. Curious about how to transform purpose into action? Get in touch with GoodUp!
Operationalizing Social Customer Servicemeghan_caprez
Customer service is no longer a nice to have as part of your social media program. It's expected by your audience. With the right processes and technology, you can offer efficient and high-quality customer service to your followers.
How To Avoid Drowning in the Digital Data Stream: Techniques and Tools for Ef...meghan_caprez
Strategic communication professionals are early adopters in using social media to distribute information, but often do not take advantage of the flood of audience data that accumulates online. Social media users leave digital footprints that show their activities, interests, ideas, connections, and concerns. The information shared on social media sites is a goldmine for public relations practitioners
Booze you can use! Engaging ways to crush it in the digital spaceYouToo Social Media
To cut through the clutter online today, you need to produce shareable, digestible and creative content that is tailored for every platform. From creative contests, engaging stories and authentic TV moments, find out how TODAY has become the number 1 morning show on social media, including a behind the scene look at the “Wine Bot,” which encourages customer engagement and conversation across channels.
Students and communication professionals gathered to discuss the role of social media in public relations and marketing at the 2015 YouToo Social Media Conference. Here are 11 key takeaways from speakers like Gini Dietrich and Mark W. Smith.
For too long, B2B marketers shrugged off the opportunities social media offered to their organizations, arguing that social media made sense only for B2C companies. But B2B customers are using social media too – just in a way that best suits them. And that’s only the beginning. Employees, prospects, investors and other key stakeholders use social media every day to inform their ideas about B2B companies. So where should you start? This session will present ideas about how to get your B2B social media strategy started – or augmented – by following a four-step social media process.
PR pros have a new challenge in social media: telling their organization’s story consistently through a variety of social media channels. With fleeting attention spans stretch across multiple platforms, this session will focus on defining a brand's social media identity to tell a social story while providing impactful value to a wide range of audiences.
Chris Baldwin, Principal, True Digital Communications
Tyler Norris, Digital Strategist, True Digital Communications
It used to be so easy - have good media relations, and control the message around your client. And then the disruptors arrived - social media, bloggers, influencers, the FTC. Now, instead of sending pre-approved information to your media connections, communications have to be tailored to specific audiences, positive-only sentiment is out the window, and digital reach means the potential for crisis is always just a wrong tweet away.
In this talk, we'll look at the following changes that the PR industry needs to implement to keep up:
• Communication strategies that adapt to the latest Google algorithms;
• The ethical pitch and partnership, where long term wins are valued over short-term gains;
• The blurring lines between PR, marketing and advertising;
• How to use influencers and unfiltered brand champions to react to a crisis.
The PR industry is at a crossroads - making the right changes now will prepare you for these changes. Ignorance will simply see you secede to not only your competitors, but to those up-and-coming channels that are taking the attention online your clients crave but you can't deliver on. The decision is yours.
The 10 Best Copywriting Formulas for Social Media HeadlinesBuffer
A Top Ten list of the best copywriting formulas used by writers and marketers, and how they might fit with the social media headlines you write.
1. Before – After – Bridge
2. Problem – Agitate – Solve
3. Features – Advantages – Benefits (FAB)
4. The 4 C’s
5. The 4 U’s
6. Attention – Interest – Desire – Action (AIDA)
7. A FOREST
8. The 5 basic objections
9. Picture – Promise – Prove – Push (PPPP)
10. The 1 – 2 – 3 – 4 Formula for Persuasive Copy
The complete list is available on the Buffer blog here: https://blog.bufferapp.com/copywriting-formulas
The adoption of the Sustainable Development Goals (SDGs) in 2015 has made a U-turn in how organizations and companies perceive a business model that has been used for almost three decades.
Corporate Social Responsibility (CSR) is the idea that a company should focus on more than just the bottom line by also investing in its people and the community. Most business leaders support this idea, however there are some questions about how companies should be investing in CSR and what that investment should look like in today’s society.
In this 2-hour interactive session, you will join CSR Consultants Cliff Yee and Carol Chin-Fatt from Raffa, P.C. to explore effective, impactful CSR strategies for small businesses. Topics and discussion will include: the broad scope of CSR, case studies to illustrate best practices, how and why you should create a purpose-driven culture, and how to craft and implement the right tactics for your organization.
Cause Marketing: Find New Ways to Fully Embed CSR Initiative into your Brand ...Simba Events
CSR Leadership World 2014 committee, Simba Events, concentrates to bring the whole system from global network to review and exam CSR issues with 360 angle to discover the earnest ways toward a sustainable economy future!
2014全球企业社会责任领袖峰会组委会-上海辛巴商务咨询有限公司，致力于打造一个整合全球CSR体系资源力量，用360度的全视角审视及检测当前及未来的CSR发展议题，共同找到通往可持续发展的商业未来的最佳路径！
In today’s increasing challenging world, it is not enough for brands to just take care of the bottom line. Social and environmental issues have developed over the years that has
impact lives all over the world.
Companies needs to walk the talk, by infusing a deep-seeded promise into their brands that goes beyond traditional platitudes of “building shareholder value” or by greenwashing.
Brands for Good aims to recognize businesses that have not only made a difference but also commits as stewards for positive impact.
Lite version of presentation by Iain willox of action planning approach that will be adopted in COPIE 2 presented at Cologne meeting on 5 and 6 march 09
EY Connect Day is bigger than just a volunteer opportunity. It’s a chance for our personnel to build a better working world by investing time in causes that matter. We strive to contribute more to our communities and give our people more meaningful experiences by tapping into their professional skills and capabilities through skills-based volunteering.
Corporate Social Responsibility (CSR) is the idea that a company should focus on more than just the bottom line by also investing in its people and the community. Most business leaders support this idea, however there are some questions about how companies should be investing in CSR and what that investment should look like in today’s society.
How to make social impact your growth strategy.Ellis Jones
Your business has a positive social impact. Understand it. Make it your growth strategy.
More information here:
http://www.ellisjones.com.au/social-impact-consulting/
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Internal Social Collaboration: A Path to Business Value With an Enterprise Social Network
1. Social collaboration: A path to
business value
YouToo Conference, Kent State University
April 2016
2. Page 1 Social collaboration: A path to business value
Amy Dolzine
Global Knowledge Awareness Advisor
EY
Cleveland, Ohio
@amydolz
Introductions
3. Page 2 Social collaboration: A path to business value
Failing to plan is planning
to fail …
– Alan Lakein
4. Page 3 Social collaboration: A path to business value
Who is EY
EY is an organization of
member firms operating
in 150 countries.
► We collaborate globally to offer
audit, tax, transaction and
advisory services.
► Each service line has a wide,
diverse range of business units
and offerings.
► Our organization is constantly
growing and evolving.
We compete in a market
where insights are the
product: knowledge
is and will be a
key differentiator in
building a
better working world
5. Page 4 Social collaboration: A path to business value
Current state of social collaboration at EY
6. Page 5 Social collaboration: A path to business value
Keys to our and your success?
7. Page 6 Social collaboration: A path to business value
Keys to sustained success
2
Be intentional with your strategy and define success
Start with a strategy focused on the outcome – the business value social
will generate.
3
Use the levers to your advantage
Incorporate the three levers to drive successful adoption, engagement,
and business value.
- Purpose.
- High quality community management.
- Measurement and iteration.
1
Know your organization
Understand and factor in the key aspects of your organization, culture,
people.
8. Page 7 Social collaboration: A path to business value
#1 – Know your organization
Given our environment,
an initial strategy for
responding to risk
concerns was critical.
Risks
► Client confidentiality
► Brand and reputation
► Information security
► Data privacy
Automated
monitoring
Auditing
Access
management
Data
purging Moderation
Terms
of use
9. Page 8 Social collaboration: A path to business value
#2 – Be intentional with your
social strategy …
Outcomes
Leader
engagement
Resourcing for
engagements
Awareness
across lines of
business
Personal brand
building
Quick
collaboration
On-boarding Expertise
location
Informal team
communications
Scenarios
Increase
competitiveness
Create high-performing
teams
10. Page 9 Social collaboration: A path to business value
… and define success
IndiaUSAustraliaUKAustralia
Quick collaboration
Awareness across lines of business
Leadership engagement
Expertise location
Resourcing for engagements
Personal brand building
11. Page 10 Social collaboration: A path to business value
What is required to support the long term
vitality of social collaboration?
12. Page 11 Social collaboration: A path to business value
#3 - Key levers of adoption, engagement and
business value
Clarity of purpose
High quality community management
Measurement and iteration
1
2
3
13. Page 12 Social collaboration: A path to business value
Clarity of purpose
One mechanism to achieve clarity is through our
approach to group management.
► Strategic – purpose is directly aligned with the overall strategy
► Visible – heavily promoted and obvious to users
► Vital – mutual responsibility for long-term success
► Expedient – focus on day-to-day needs and may not persist
► Organic – user initiated and managed
Tactical Groups
(bottoms up approach to social)
Verified Groups
(top-down approach to social)
14. Page 13 Social collaboration: A path to business value
High quality community management
We see a direct correlation between group success
and the quality of community management.
0
1
2
3
4
0
2
4
6
8
10
12
14
16
18
20
Q1 Q2 Q3 Q4
Communitymanagementeffectiveness
Aggregategroupeffectiveness
Community management correlation
Top Q Bottom Q CM top CM bottom
Key success factors:
► Authenticity
► Training
► Mentoring
► Accountability
15. Page 14 Social collaboration: A path to business value
Measurement and iteration
Adoption
Engagement
Value
► Monthly adoption tracking with leadership of
key lines of business
► Self-serve reports to break down adoption
and raw activity
1 2 3 4 5
► Quantitative and qualitative scorecards
► Peer comparisons pegged to a maturity model
► Dashboards for leadership
$X.Xm
Actual revenue
generated
► High-impact examples of social success
► Link engagement with tangible business value
► Reinforce and debunk any negativity
+
=
Meaningful measurement is critical to inform and drive
future activity.
16. Page 15 Social collaboration: A path to business value
Keys to sustained success
2
Be intentional with your strategy and define success
Start with a strategy focused on the outcome – the business value social
will generate.
3
Use the levers to your advantage
Incorporate the three levers to drive successful adoption, engagement,
and business value.
- Purpose.
- High quality community management.
- Measurement and iteration.
1
Know your organization
Understand the factor in the key aspects of your organization, culture,
people.
17. Page 16 Social collaboration: A path to business value
Social Collaboration: A Path to Business Value
Date published: April 2016
For further information, please contact:
Amy Dolzine, EY Knowledge
+1 216 470 1292
Amy.Dolzine@ey.com
Produced by Global Markets – EY Knowledge.
