Damon Herren

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Damon Herren

  1. 1. Understanding themobile experienceDamon HerrenMetrics Marketing@damon
  2. 2. In 2011, the number of smartphonessold exceeded the number of PCs sold http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4
  3. 3. 1,420k smartphones aresold/activated every day http://www.lukew.com/ff/entry.asp?1506 Photos used under Creative Commons from arabcrunch, richardstowey, keepthebyte, and roger_g1
  4. 4. 3.5 smartphones per day for everyperson living in Cleveland. Photo used under Creative Commons from ronnie44052
  5. 5. In a few years, the number of mobiledevices will “dwarf” the number of PC’s http://www.businessinsider.com/the-future-of-mobile-deck-2012-3#-4
  6. 6. Mobile users on “full” siteswere only able to accomplish58% of their tasks. http://www.useit.com/alertbox/mobile-usability.html
  7. 7. Mobile users on mobileoptimized sites accomplished64% of their tasks. http://www.useit.com/alertbox/mobile-usability.html
  8. 8. Poor mobileexperience
  9. 9. Photo used under Creative Commons from andyinnyc
  10. 10. 84% at home Photo used under Creative Commons from jlt http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  11. 11. 74% while waiting in lines Photo used under Creative Commons from quinnanya http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  12. 12. 69% while shopping Photo used under Creative Commons from sheila_steele http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  13. 13. 64% at work Photo used under Creative Commons from cloneofsnake http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  14. 14. 62% while watching TV Photo used under Creative Commons from osde-info http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  15. 15. 47% during commute Photo used under Creative Commons from jannem http://blog.compete.com/2010/03/12/smartphone-owners-a-ready-and-willing-audience/
  16. 16. 40% in the bathroom Photo used under Creative Commons from epsos http://bit.ly/gNizAX/
  17. 17. 60% are liars - Luke Wroblewski Photo used under Creative Commons from epsos http://bit.ly/gNizAX/
  18. 18. 1. Know thy user Photo used under Creative Commons from andyinnyc
  19. 19. 61%a of users are unlikely toreturn to site that they had troubleaccessing from their phone. - http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/
  20. 20. 20-25% of never orUKmobile internet users US andinfrequently use the desktop internet. - http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation
  21. 21. >50% ofusers do notAfricanmobile internet Asian and use theinternet on a PC. - http://www.slideshare.net/OnDevice/the-mobile-only-internet-generation
  22. 22. 2. Don’t shrink the experience
  23. 23. 3. Make it finger friendly Photo used under Creative Commons from supadupamestizo Photo used under Creative Commons from bayat
  24. 24. Mean Errors by Target Size 35% 30% 29.9% 25%Mean Errors (%) 20% 15% 12.9% 10% 5% 5.9% 2.8% 1.6% 0% 3.8mm 5.8mm 7.7mm 9.6mm 11.5mm Target Size (mm) http://www.mediateam.oulu.fi/publications/pdf/1076.pdf
  25. 25. 47% ofmobilesay they are moreapt to click a users ad by mistakethan they do on purpose. - http://paidcontent.org/2011/01/27/419-pontiflex-about-half-of-mobile-app-clicks-are-accidental/
  26. 26. 3. Make it finger friendly Photo used under Creative Commons from supadupamestizo Photo used under Creative Commons from bayat
  27. 27. Photo used under Creative Commons from spadgy
  28. 28. 11% of mobile users phonestoactually screaming at their admitover frustration at buying on mobile. - http://www.mobify.com/resources/Google-webinar-are-you-mobile-ready/
  29. 29. 4. Minimize User Input Photo used under Creative Commons from spadgy
  30. 30. Better Mobile Experience 1. Know thy user 2. Don’t shrink the experience 3. Make it finger friendly 4. Minimize user input
  31. 31. More about mobile experiences…

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