The document discusses how digital marketing has become essential for businesses in the post-COVID world. It addresses how the pandemic impacted businesses that were not prepared digitally and lacked online systems. It defines the "new normal" as social distancing and uncertain return to pre-COVID ways. It emphasizes establishing an integrated digital footprint through search engine optimization (SEO), social media marketing, and other online strategies to attract customers. Specific tips are provided around domain naming, website speed, content and keyword optimization, local SEO, video marketing, and using emerging technologies and social platforms.
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Learn Advance Digital Marketing Courses in Nagpur. Digital Marketing Institute in Nagpur and Navi Mumbai. Digital Marketing Classes in Nagpur & Navi Mumbai.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
This is a Digital Marketing Project based on the business of Domino's in India. The project talks about how a business can have a firm foothold in the market, in this digital era.
The Digital Marketing Training Program is designed by the industry experts. You will get Hands-on learning with live projects and simulation exams. With the complements of
world-class course content in Blogging, PPC, Social Media, and Web Analytics.
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Learn Advance Digital Marketing Courses in Nagpur. Digital Marketing Institute in Nagpur and Navi Mumbai. Digital Marketing Classes in Nagpur & Navi Mumbai.
Going Digital helps you in your digital transformation journey.
We simplify the four technology pillars for an organization's digital transformation.
Founded by Sandeep Raut, a top 10 global digital transformation thought leader, influencer, and keynote speaker, GOING DIGITAL offers a wide range of digital transformation consulting services with the necessary tools and practical expertise to help grow your business.
Social Beat - ROI Driven Digital MarketingSocial Beat
Founded in 2012, Social Beat is one of India's leading digital marketing solutions company, enabling businesses to build their brands and achieve business results via the digital medium.
Social Beat is a Premier Google Partner, recommended Facebook agency and a member of Facebook India SME Council and a trusted online expert with offices in Bangalore, Chennai & Mumbai. Our expertise with video content, as well as platforms such as Influencer and 22 Languages makes us the ideal digital marketing solutions partner for brands and businesses as they seek to engage with audiences in both urban and rural markets. The 110-member team of digital experts offers integrated digital marketing solutions including UX, web development, social media marketing, content marketing, video production, Search Engine Optimisation, digital advertising, influencer marketing and impactful language content.
In 2017, Social Beat bagged two awards at the Social Samosa "Best Social Media Brands" and was the only agency recognised by Google India for innovation in both, Search & Display Advertising.
With focus verticals of real estate, retail, FMCG and BFSI, Social Beat has over 150 clients including TVS Motors, Mahindra Lifespaces, CavinKare, Murugappa Group, Sterling Holidays, House of Hiranandani, Brigade Group, Forum Mall, Specsmakers, Chola Finance, Casagrand, FundsIndia, Klay Schools, Mphasis, Dr. Mohan’s Diabetes Specialities Centre, Motherhood and TVS Logistics amongst many others.
In recognition of its excellent performance and contribution to the field of digital marketing, Social Beat’s co-founder Suneil Chawla was awarded the Best Digital Marketing Professional by CMO Council and the Outstanding Digital Person of the Year award at the Digital Marketing Conclave & Awards by Think Media and VIT University Business School. In 2016, Vikas Chawla was recognized as one of the Most Influential Digital Marketing Leaders by CMO Asia.
The Digital Marketing Workshop is a short intensive class that will introduce you to the fundamentals of digital marketing. The course aims to develop your skills to be able to plan, implement and measure effective campaigns. It will cover different digital platforms and tools to help you craft sound recommendations for your company or your client’s business. In this course, you will learn:
Digital Marketing Dynamics
Pillars of Digital Marketing
Measuring Data
Intro to SEO
This is a Digital Marketing Project based on the business of Domino's in India. The project talks about how a business can have a firm foothold in the market, in this digital era.
The Digital Marketing Training Program is designed by the industry experts. You will get Hands-on learning with live projects and simulation exams. With the complements of
world-class course content in Blogging, PPC, Social Media, and Web Analytics.
Neuronimbus is committed to being the bridge between brands and the power of social media. We bring together our staunch belief in organic social media marketing campaigns and our expertise and experience with 16+ years of successful legacy behind us. From identifying the audience that can be targeted to understanding their social media behavior, and formulating a strategy that is more than just guesswork, we deliver the experience and resources you need.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Pinterest Marketing Strategies for growing your business. Pinterest has 400 Millions audience and most audience are Female. This network will helpful for industries which are relevant to Female Audience.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Digital Marketing Workshop for CorporatesDigital Vidya
Digital Marketing is the new paradigm in which Marketing is done today. Let us empower and enable you to unleash the potential of Digital Marketing for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand and business in the Digital World.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Neuronimbus is committed to being the bridge between brands and the power of social media. We bring together our staunch belief in organic social media marketing campaigns and our expertise and experience with 16+ years of successful legacy behind us. From identifying the audience that can be targeted to understanding their social media behavior, and formulating a strategy that is more than just guesswork, we deliver the experience and resources you need.
Website foundations for a good digital marketing planPeter Bui
Foundations that you need to look at before setting up a digital marketing plan and things to look out for in the future that will effect your digital strategy.
This strategy used a company for a year. I'm sharing this strategy combined with a case study. You can reach every single detail about technological B2B Digital Marketing Strategy.
Pinterest Marketing Strategies for growing your business. Pinterest has 400 Millions audience and most audience are Female. This network will helpful for industries which are relevant to Female Audience.
Smart Digital Marketing Plan for eCommerce Website, by Anthony RaglandAnthony Ragland
This presentation, by Smart Digital, Inc is a 2015 Digital Marketing Presentation for an eCommerce Website Client.
About Smart Digital Marketing Firm:
Smart Digital is a forward-thinking digital marketing service firm located in Atlanta, Georgia. Our team provides expert digital marketing services to companies who want to increase their online revenue and expand their digital footprint. Our firm capabilities are smart digital marketing strategies and savvy growth hacking strategies.
About The Presenter:
Anthony M. Ragland is the founder of Smart Digital, inc. As founder, he is the leader of the firm’s digital marketing practice. Anthony plays a hands-on role in the strategic planning and tactical execution of all client projects.
Digital Marketing Workshop for CorporatesDigital Vidya
Digital Marketing is the new paradigm in which Marketing is done today. Let us empower and enable you to unleash the potential of Digital Marketing for your business. And, in the process, help you ensure that your people have acquired the right skills to take charge of your brand and business in the Digital World.
Digital Marketing Plan for Real Estate BusinessGaurav Tripathi
Its a complete step by step digital marketing plan and strategy for real estate business. Follow these actionable steps to increase your business online reputation, sales, leads and ranking. Wanna know how you can increase leads for your real estate business? Check this detailed Digital Marketing Plan
Digital Marketing Course In Chandigarh Bobby singh
Digital Marketing Course In Chandigarh
CIIM – (Chandigarh Institute of Internet Marketing) is a professional Institute of Digital Marketing in Chandigarh, Mohali and Panchkula Punjab, India. CIIM - #1 Digital Marketing | Course Institute in Chandigarh | ciim.in 36 Modules, 15 Certifications, Live project training with 100% Placement - Call. 100% Live Online Training. 200+ Batches. 2200+ Trainees. 100% Jobs. Courses: SEO, SMO, PPC, ORM, SMM. 12+ Google Certifications CIIM Contact Us Book a Free Demo Class"
Team Samrat Multiventure was established in 2016 with the main objective to serve their services for Training and Development, Travel & Tourism, Website Development and Digital Marketing. Team Samrat Multiventure is one of the fastest growing ventures in the field of service provider activities. We have a dedicated team of young and energetic individuals who put their heart, soul and mind in their respective fields. Our expert team and excellent work ethics has helped us in becoming favorite of our valuable clients.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Using SEO to Grow Your Small Business | MACH DigitalMark Wilson
SEO is not black magic or a secret science, but there are some important things you should know about SEO: how it looks in 2018, how it can benefit your business and if it's actually the best solution for you.
This workshop should help you by:
1. Improving your knowledge to be more confident about SEO for your business
2. Equipping you with practical advice and action steps to do some of it yourself
3. Explaining what to look out for when working with a digital agency and how to get the most out of the relationship
Topics Covered:
1. Before You Start with SEO…
2. SEO: What You Need to Know
- YOUR WEBSITE
- LOCAL SEO
- THE IMPORTANCE OF ‘SHARE OF SERP’ [WORKSHOP]
- INBOUND AND CONTENT MARKETING
- THE ‘OTHER STUFF’
3. Choosing an SEO Partner / Agency
Learn more at http://www.machdigital.com.au/digital-marketing-blog
E-Commerce and Social Business - What a business owner should know about SEO,...Elizabeth Quintanilla, MBA
E-Commerce and Social Business - What a business owner should know about SEO, Social Media, Email Marketing, and more ..
Presented At Austin, TX Economic Business Growth Incubator (EGBI) on 2/14. Really enjoyed teaching the class to highly motivated bootstrap entrepreneurs! - Elizabeth Quintanilla
What are the Top 5 Interactive Marketing trends in 2012? And how can you prepare for them and react to the trends as a marketing professional or business owner?
10 Digital Marketing Activities Anyone Can Do to Generate Quick Wins:
How to market to qualified prospects, engage them with your business then turn them into clients.
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
Avente Consulting SEO Training at SMU : Unlocking the secrets to better searc...IMSeoKing.com
The Evolution of Search & the Search Engine Wars
Knowing & Understanding what is the Google Love Google Concept
The Anatomy of an Online Business or Website & How to pitch for Business
How to Structure your site for Search Relevancy
The way forward: Social Media and Other Emerging Trends
Create customer engagement with digital marketing and engaging your customers...IMSeoKing.com
How to Engage Your Customers by Building an Internet Footprint that Lasts?
We covered the following points in the talk:
1. Who is my Customer? What is the Customer Demographics?
2. How to Communicate to my Customer?
3. What to Communicate to my Customer?
4. Speak the lingo of the Customer.
5. Be there where the Customer hangs out (online & possibly offline too).
6. The Anatomy of an Online Business.
7. How to structure your site for SEO and search engine relevancy.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
1. Going Digital in a
Post COVID 19
World
Do you even know where to start?
2. 01
How Did the Pandemic Influence Digital Marketing?
Who was Impacted? Why are they impacted?
Why were they were caught off guard?
02
Digital Marketing Fitting into the “New Normal” narrative.
The Definition of New Normal. Is it the same pre COVID?
Will Normal ever return? The new concept of Social Distancing.
Digital Marketing in the New Normal. Is it a must for businesses?
03
The Concept of a Digital Footprint – Will SEO Bring Leads?
Establishing a Digital Footprint.
Who to target? Where to target? How to target? How does Google Work?
04
Emerging Trends, Technology & The Concept of Follow Me Marketing
Besides Website, SEO, Social Media
Easy to change colors, photos and Text.
Going Digital in a Post COVID 19 World
4. What is the “New Normal” COVID 19 & Beyond?
1. When will normal return?
End of the Year or next year?
2. What does social distancing mean?
Operating at 50% Capacity.
3. Who is most impacted?
Restaurants, Retail, Airline, Travel, Hotels,
Events & Conferences
4. How will this impact our lives?
Business, Socially, Employment and more...
6. Why were they impacted?
1. Relied too much on Footfall traffic.
2. No Online Order.
3. No means to deliver to their custome
4. Did not Adapt Fast Enough.
How did the Pandemic
Influence Digital
Marketing?
Who was impacted when
the Pandemic hit?
Food Outlets, Florists,
Neighbourhood Hardware,
Furniture Shops
7. Resistive to Technology
Steep learning curve to learning Video
conferencing and online meetings
Their excuse
There is no need for Website!
How did the Pandemic
Influence Digital
Marketing?
They were caught off-
guard or perhaps too
complacent!
1. No online ordering
systems, no ecommerce.
2. F&B rely too much on the
likes of Grab, Deliveroo
and Food Panda. Who
has customer
information?
8. Going Digital in a
Post COVID 19 World!
All DOOM & GLOOM?
Google my What?
Your business is not searchable. Not on maps.
No listing in Google My Business .
Youtube is for watching movies! Oh really?
Youtube is the second largest search engine in
the world after Google.com
Here is the problem right!!
I do not need a website! Then
what you rely? Flyers?
Social Media is for young kids!
Do u know the right way of Ads
targeting?
10. Digital Marketing Fitting into
the New Normal
Omni Channel Marketing – Multi touchpoints
• Online to Offline – Booking of Appointments
(FB Ads to Web)
• Offline to Online: Re-marketing of walk-ins
to onboard them online to continue the
customer experience and journey.
• Workflows, Customer Service
Journey & Follow-ups
• Integrated Social Media with
Customer Service Functions
• Show room Booking Systems,
Queue Systems.
• Temperature Taking, Attendance
Taking
Gives rise to a new opportunity?
Plan, Systemise, Optimise
11. The Concept of a
Digital Footprint
Will SEO
Bring Leads?
Going Digital in a Post COVID 19 World.
12. The Concept of a Digital Footprint
• Use Digital Marketing to Build an Integrated Digital
Footprint for your business! Driving vs breadcrumbs.
• An Internet Footprint = Online Street Sign that points
the search engine spider to your business.
• Digital Marketing is not separate containers. Omni
Channel Marketing is the new buzz word.
• SEO is only one of the components of a Digital
Footprint.
• The others include Social Media Marketing, Content
Marketing, Email Marketing, Press Release, Offline
Marketing, Loyalty Marketing & PDPA.
• It is An Integrated approach: Online to Offline, Online
to Offline - SO How do we Start?
14. The Audience – Which Personna?
Craft Better & More
Relevant Messaging &
Laser Targeting to
Right Platform.
Why is this important?
• Know their Preferences,
Know their Demographics,
Know Where they hang out!
• Know the Colours, Know the
Lingo.
16. Target Audience Identification – The Halal Satay Company
Secondary Audience Identification – To Identify & Capture New Markets
17. Will SEO Bring Leads to My Business?
Should I Consider SEO to be part of my marketing strategy?
• Demand Based Vs Interest Based targeting
(a) SEO
(b) Google Ads
(c) FB Ads
• Buying Keyword: Keyword with Strong Commercial Intent
(a) Property Agent Singapore, Property Singapore
(b) New Launch Singapore
(c) Executive Condo near (at) Sengkang East Way
• SEO cannot be compartmentalised. Think Omni Channel Marketing
• SEO Done Blindly! Need Business Objectives, Customer Journey,
Message and Systems for follow up. PDPA
18. Will SEO Bring Leads to My Business?
Which Came First the Google or the Yahoo?
• Search Result Relevancy: A query typed in Google
provided more relevancy than did Excite, Yahoo and other
search engines.
• Redirected to other website, Yahoo kept to Yahoo platform.
• A focus on User Experience:
Google provided relevant information in relation to their
search queries.
• Indication of Relevancy: Sergei Brin and Larry Page
thought links and clicks as a sort of recommendation,
an indication of relevancy and value. No other search
engine was doing this at that point in time.
22. Will SEO Bring Leads to My Business?
The Keyword Research Process
KEYWORDS - NOT ALL KEYWORDS ARE MADE EQUAL
• Which Keyword will your buyer search for?
Property Vs Apartment in Manhattan Vs 3 Room Apartment in
Manhattan
• Which is a “Buying” Keyword – Keyword with commercial search intent?
• Do not over-optimise keywords; main reason should be readable and
relevant to website visitor.
THE DEPARTMENT STORE ANALOGY
• Keywords & Topical & Contextual Relevancy to your market.
• Is Your site well organised? Does Google know the location
& service area of your Business?
25. Will SEO Bring Leads to My Business?
On Page SEO – Optimisation of a page in your Website
Main Title: The main title of the article should contain the article keyword
that we wish to rank for. The keyword is usually located closer towards the
left or starting the title.
Sub Titles: For an article minimum is to have at least 2 or 3 subtitles. Each
subtitle will have to contain the keyword in it.
Images: rename images to include keyword as part of image name.
First Paragraph: The first paragraph of the article must contain the
keyword preferable as starting with the keyword or placing the keyword at
the left most possible position, nearer to the starting sentence of the
paragraph.
Content Block: As a tough guide if your content is 3 paragraphs, then
the keyword should at least appear 2 times in that content block. Each
content block must build upon the previous one to tell a story. An article
can contain as many content block as possible so that the total words
meets the article requirement of at least 500 to 800 words per article.
Last Paragraph: In the last paragraph, the last sentence has to have the
keyword towards the end of the sentence when possible or closest to it.
26. Will SEO Bring Leads to My Business?
OFF PAGE SEO: BACKLINKS – LINK BUILDING
• LINK POPULARITY – How Many Links?
• SPEED OF LINK BUILDING – How fast was the links built?
• LINK REPUTATION – How credible are your Links?
• LINK DIVERSITY – Links from Different Sources, eg Social Media,
News Sites, Directory Sites, Blogs, Industry Related Sites
27. Will SEO Bring Leads to My Business?
How Does This Translate to A
Search Result?
A DEMO!
28. Putting it altogether!
Google Analytics
Google Spider
Domain & Hosting
External Backlinks
External Backlinks (Social Media )
also known as Social Signals
Google XML Sitemap
“Hey Google, wave
wave, my site has
got new content!!”
Informs Google when
site is updated.
www.web.com
A good website should contain the following.
1. Tracking & Analytics Code:
a) Google Adword Pixel, Facebook Pixel &
LinkedIn Insight Tag
b) Hotjar
c) Google Analytics
2. Website Platform based on purpose:
a) Normal Website: Wordpress (no Wix)
b) E-Commerce: Shopify / Woo Commerce
3. The Look: Theme or Skins
4. Functions Needed:
a) Wordpress: Plugins
b) Shopify: Apps
5. Website Structure & Content
a) Keyword in Domain
b) Design of menu structure
c) Post topic, category and tags
d) Internal linking of posts.
Website
Ads 1. Google Ads
a) Search Ads
b) Youtube Ads
c) GDN Ads – Adsense
sites
2. FB Ads
3. LinkedIn Ads
30. Immediate Tips on Improving SEO for your Business
DOMAIN & HOSTING
• Hosting in same Country that your main business area is from (Loading
Speed & Location).
• Keyword in Domain Name.
• Buy an SSL secured domain for your site.
WEBSITE PERFORMANCE
• Beautiful Images ( too little text | too large file size)
• Pay attention to Mobile Optimisation of your website (Responsive Design).
• Take note of Website Load Speed. (big images, un-necessary scripts and
too many plugins)
31. Immediate Tips on Improving SEO for your Business
CONTENT OPTIMISATION
• Always write with readers in mind and then the search engines.
• Ensure that you write in Topical Relevance and Contextual Relevance.
• Optimise the image file names with keywords.
LOCAL SEO (LOCATION OPTIMISATION)
• List your business in Google My Business. So that this maps your business
mentioned in your website to a location.
• List in General Directories & Trade Specific Directories using the same format for
Business Name, Address and Phone (NAP).
32. Immediate Tips on Improving SEO for your Business
VIDEO OPTIMISATION – YOUTUBE OPTIMISATION
• Are you leaving money on the table by not being in Youtube?
• Youtube is the 2nd Largest Search Engine after Google.com
• Have a presence in Youtube and optimise it for search.
SOCIAL MEDIA, IMAGES & GO LIVE TECHNOLOGY
• Study where your competitors have their presence in!
• Have a presence in Social Media.
• Have branded images in Google Photos.