The document discusses how social media can be used for fundraising by nonprofits. It notes that social media should not replace other forms of fundraising and provides suggestions for small nonprofits to use social media effectively. The key recommendations are to make fundraising campaigns emotional, make a specific ask, and make it easy for supporters to donate, share, and join the movement.
Social media for social good - How nonprofits can integrate social media into...Tara Jefferson
Nonprofits will learn about the benefits of fundraising using Web 2.0 tools, understand how to integrate social media into existing fundraising efforts, and gain insight on how to discern a good online campaign from a bad one.
Engaging Donors Online presented for the JCC's of North AmericaAbila
Presenter Bridget Brandt, shared this presentation at the JCC's of North America conference in 2011. We hope that by sharing it here, other organizations will have the chance to learn from the industry best practices presented.
Engaging Donors in an Online Age for the JCC's of North America Professional ...Bridget Brandt
This presentation was a part of the 2011 JCC's of North America Professional Conference and provides ideas and tips for successful online fundraising and increasing donor engagement.
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
In this workshop, we will cover:
Specific storytelling strategies that you can employ to connect with supporters;
Real-world examples from nonprofits rocking digital storytelling for social media engagement;
Battle-tested tools to use to rock your digital storytelling.
Social media for social good - How nonprofits can integrate social media into...Tara Jefferson
Nonprofits will learn about the benefits of fundraising using Web 2.0 tools, understand how to integrate social media into existing fundraising efforts, and gain insight on how to discern a good online campaign from a bad one.
Engaging Donors Online presented for the JCC's of North AmericaAbila
Presenter Bridget Brandt, shared this presentation at the JCC's of North America conference in 2011. We hope that by sharing it here, other organizations will have the chance to learn from the industry best practices presented.
Engaging Donors in an Online Age for the JCC's of North America Professional ...Bridget Brandt
This presentation was a part of the 2011 JCC's of North America Professional Conference and provides ideas and tips for successful online fundraising and increasing donor engagement.
How to Drive Social Media Engagement With Your Nonprofit StoriesJulia Campbell
In this workshop, we will cover:
Specific storytelling strategies that you can employ to connect with supporters;
Real-world examples from nonprofits rocking digital storytelling for social media engagement;
Battle-tested tools to use to rock your digital storytelling.
Bloggers as Digital Influencers #iblog9Janette Toral
Discussion on why bloggers should regard themselves as digital influencers. What bloggers can do to build a unique path for themselves and focus on what they want to achieve on the long term. A talk given by Janette Toral last May 31, 2013 at iBlog: the 9th Philippine Blogging Summit.
Making Social Media Make Money - Shashi BellamkondaAffiliate Summit
Social Media has exploded into our lives and media consciousness. This presentation will explore practical business applications to deliver real bottom line profitability. Shashi Bellamkonda, Social Media Swami, Network Solutions
Webinar bridging the social & email gapAttentive.ly
In this interactive webcast, Cheryl Contee of Fission, Michael Cervino of Frakture and Roz Lemieux of Attentive.ly share their insights on digital trends every marketer needs to plan for in 2015 including:
- Why email (yes email) should be the foundation of your social strategy.
- The new role content will play in building your social community.
- Key analytics you should be tracking to increase engagement.
- New trends in data integration between social and other channels.
You’ll walk away knowing how to shift your existing social, content and email programs. We’ll also show you some handy tools and resources to get ahead of the curve.
On April 27, 2017, Shenandoah University will hold its second annual #SUDayofGiving to give back to the SU Community and to invest in the future of Shenandoah.
Show Shenandoah your support by giving to SU online, spreading the word about #SUDayofGiving on social media and by learning more about Shenandoah’s goals for the future.
Visit www.su.edu/dayofgiving
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
Katya Andresen,COO, Network for Good
Twitter Handle: @katyaN4G
Learn the truth about why people give and how some surprising insights about our brains might change the way you approach raising money via social networking. Participants will gain five practical new approaches to apply in your work advancing social good.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
Bloggers as Digital Influencers #iblog9Janette Toral
Discussion on why bloggers should regard themselves as digital influencers. What bloggers can do to build a unique path for themselves and focus on what they want to achieve on the long term. A talk given by Janette Toral last May 31, 2013 at iBlog: the 9th Philippine Blogging Summit.
Making Social Media Make Money - Shashi BellamkondaAffiliate Summit
Social Media has exploded into our lives and media consciousness. This presentation will explore practical business applications to deliver real bottom line profitability. Shashi Bellamkonda, Social Media Swami, Network Solutions
Webinar bridging the social & email gapAttentive.ly
In this interactive webcast, Cheryl Contee of Fission, Michael Cervino of Frakture and Roz Lemieux of Attentive.ly share their insights on digital trends every marketer needs to plan for in 2015 including:
- Why email (yes email) should be the foundation of your social strategy.
- The new role content will play in building your social community.
- Key analytics you should be tracking to increase engagement.
- New trends in data integration between social and other channels.
You’ll walk away knowing how to shift your existing social, content and email programs. We’ll also show you some handy tools and resources to get ahead of the curve.
On April 27, 2017, Shenandoah University will hold its second annual #SUDayofGiving to give back to the SU Community and to invest in the future of Shenandoah.
Show Shenandoah your support by giving to SU online, spreading the word about #SUDayofGiving on social media and by learning more about Shenandoah’s goals for the future.
Visit www.su.edu/dayofgiving
Kivi Leroux Miller, President, NonprofitMarketingGuide.com
Content marketing is about producing relevant communications that naturally and easily attract supporters to your cause, rather that interrupting them with what you think is important. We’ll look at how social media is the perfect playground for nonprofits to experiment and discover what’s most relevant and compelling to your supporters, and how this can inform your content strategy in email, direct mail, and more.
Katya Andresen,COO, Network for Good
Twitter Handle: @katyaN4G
Learn the truth about why people give and how some surprising insights about our brains might change the way you approach raising money via social networking. Participants will gain five practical new approaches to apply in your work advancing social good.
Social Media for Nonprofits | National Philanthropy Day ConferenceWahine Media
What if you could incite the next ice bucket challenge?
What if you knew what to say and how to say it? What if you could share your essence... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs paid visibility; best social platforms and listening tools; and what metrics you should be watching, and how to find them.
A Wake Up Call for P2P Fundraisers - sponsored by DonorDriveJulia Campbell
It’s NOT business as usual for Non-Profit Organizations. Yesterday's growth drivers are becoming increasingly obsolete; demographic shifts are resetting donor and participant expectations; and the promise of technology to reach new donors has never been more real. Julia Campbell walks you through the three ways to thrive in the new normal for NPOs.
Keynote sponsored by DonorDrive: https://www.donordrive.com/
Students and communication professionals gathered to discuss the role of social media in public relations and marketing at the 2015 YouToo Social Media Conference. Here are 11 key takeaways from speakers like Gini Dietrich and Mark W. Smith.
How To Avoid Drowning in the Digital Data Stream: Techniques and Tools for Ef...meghan_caprez
Strategic communication professionals are early adopters in using social media to distribute information, but often do not take advantage of the flood of audience data that accumulates online. Social media users leave digital footprints that show their activities, interests, ideas, connections, and concerns. The information shared on social media sites is a goldmine for public relations practitioners
Internal Social Collaboration: A Path to Business Value With an Enterprise So...meghan_caprez
Internal social collaboration is built on the genuine engagement and interaction one has with peers. That engagement draws on transparency, open dialogue and insightful communication to generate value to the person and the organization.Come learn more about how we are applying community management principles that are generating tangible business value demonstrating how colleagues work more effectively together, how we are delivering exceptional client service and how we are developing a culture of helpfulness where each of us is more engaged and more connected to each other and the work we do every day. We encourage, expect and recognize social and collaborative behavior enabled through new media tools in order to build trust; develop, model and embed new ways of working; foster a culture of agility and innovation; reinvigorate our knowledge culture; and provide differentiated client service.
Booze you can use! Engaging ways to crush it in the digital spaceYouToo Social Media
To cut through the clutter online today, you need to produce shareable, digestible and creative content that is tailored for every platform. From creative contests, engaging stories and authentic TV moments, find out how TODAY has become the number 1 morning show on social media, including a behind the scene look at the “Wine Bot,” which encourages customer engagement and conversation across channels.
Operationalizing Social Customer Servicemeghan_caprez
Customer service is no longer a nice to have as part of your social media program. It's expected by your audience. With the right processes and technology, you can offer efficient and high-quality customer service to your followers.
What if you could incite the next Ice Bucket Challenge?
What if you knew what to say and how to say it? What if you could share your essence, aspirations and goals of your organization... affordably? What if you could target your outreach to capture the attention of donors, partners, volunteers and attendees? What if you could talk to the world?
Learn about the lure of social media and why campaigns go viral; how to succeed by showing up; the power of the “social” relationship; what constitutes a perfect post; storytelling over pitch; content creators are your gold; creating cool captions and positive spin; the do’s and don’ts of asking for money on social; organic vs. paid visibility; social and traditional marketing– the perfect brew; best social platforms and listening tools; productivity hacks (i.e. automation vs. scheduling); what metrics you should be watching and how to find them, and our favorite non-profit campaigns.
Focus on the kind of relationships you build on social media rather than the number of followers,fans,likes you have is what works on social media sites.
When you share your resources with causes you are passionate about, you are more connected to your community and the world. Donors to charitable organizations are not all wealthy. Eight-six percent of adults in the U.S. identify themselves as donors.
It used to be so easy - have good media relations, and control the message around your client. And then the disruptors arrived - social media, bloggers, influencers, the FTC. Now, instead of sending pre-approved information to your media connections, communications have to be tailored to specific audiences, positive-only sentiment is out the window, and digital reach means the potential for crisis is always just a wrong tweet away.
In this talk, we'll look at the following changes that the PR industry needs to implement to keep up:
• Communication strategies that adapt to the latest Google algorithms;
• The ethical pitch and partnership, where long term wins are valued over short-term gains;
• The blurring lines between PR, marketing and advertising;
• How to use influencers and unfiltered brand champions to react to a crisis.
The PR industry is at a crossroads - making the right changes now will prepare you for these changes. Ignorance will simply see you secede to not only your competitors, but to those up-and-coming channels that are taking the attention online your clients crave but you can't deliver on. The decision is yours.
For too long, B2B marketers shrugged off the opportunities social media offered to their organizations, arguing that social media made sense only for B2C companies. But B2B customers are using social media too – just in a way that best suits them. And that’s only the beginning. Employees, prospects, investors and other key stakeholders use social media every day to inform their ideas about B2B companies. So where should you start? This session will present ideas about how to get your B2B social media strategy started – or augmented – by following a four-step social media process.
PR pros have a new challenge in social media: telling their organization’s story consistently through a variety of social media channels. With fleeting attention spans stretch across multiple platforms, this session will focus on defining a brand's social media identity to tell a social story while providing impactful value to a wide range of audiences.
Chris Baldwin, Principal, True Digital Communications
Tyler Norris, Digital Strategist, True Digital Communications
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
1. BOOSTING SOCIAL “CHANGE”: SOCIAL MEDIA AND FUNDRAISING FOR NONPROFITS Stephanie A. Jansky Communications and Public Affairs Manager Cleveland Clinic @SAJansky Tara Pringle Jefferson Public Affairs Associate The Cleveland Foundation @TaraPJefferson Twitter hashtag for the session: #socialgood
2. FIRST THINGS FIRST : SOCIAL MEDIA DOESN’T REPLACE OTHER FORMS OF FUNDRAISING.
If they’d like to use the hashtag to ask questions or give input or share their thoughts, they are welcome to do so.
Social media doesn’t replace other forms of fundraising (way too new). It’s an added layer. Works best in conjunction with other forms of fundraising: direct mail, e-mail, events, etc. Can be used primarily to increase awareness of your nonprofit and communicate with supporters, donors, potential donors, etc. Social media is a way to engage them so they eventually give money. Let’s talk about the generational differences. Who’s using social media? What approach would work best for your audience?
Review the chart. Remind them that Gen Y (or Millennials) are a sizeable group – more than 51 million strong. Half of us give to charity. It’s important to engage this audience now - because when they are boomers and beyond (and more wealthy), they will give to YOUR cause/nonprofit.
The last three really pertain to our discussion today. Facebook and other social media are lumped together, capturing only 2% of the Mature generation. Does this mean you should abandon your social media profiles (if you have them set up already) if you appeal primarily to older adults? No. Keep those networks up. Perhaps at this time your social media profiles would be your second tier of communication. And if you haven’t set up social media profiles - do! Even if they don’t result in huge financial gifts, the communication tools and access they provide are invaluable…and can lead to financial gifts sometime in the future. So we’ve talked about HOW people give. Let’s talk about why.
People want to know how their money will solve the problem, not how your organization will solve it. Highly recommend Katya Andersen’s Homer Simpson for Nonprofits – tells you how people really think. http://web.networkforgood.org/201002ebook In designing a fundraising campaign that appeals to a donor, a donor will ask, “How can my money make a difference to the cause? Even if it’s only $20? Or $50? NOT: “How can I help this organization make a difference to the cause?” That is secondary. Be the donor
Pyramid of social media engagement. Most organizations have a pretty decent amount of followers. But once you bring people from followers to SUPPORTERS, that’s where the power lies. Also, this pyramid can be read top to bottom or bottom to top. People who are at one point organizers can get new passions and then go back to being a follower. So don’t take the folks at the top for granted.
How do we move people from supporters to followers? That’s the key with using social media profiles to drum up support for your cause. Anyone can get followers. Simply being active on the social networks can allow you to get a sizeable number of followers. It is much harder to find SUPPORTERS, as I’m sure you already know.
Notice that these aren’t necessarily about how to use Facebook or maximizing your YouTube videos…it is about messages and causes, not necessarily specific websites, platforms or tools.
Make it personal - try and tap into a personal experience, emotion or situation your donor(s) could face or have faced.
Examples: MedWish International, Charity:Water
Charity: water has a lot going for it. It’s easy to donate. They have the Twestival. Two clicks to their donate page, easily visible from the home page. Home page has an image of an individual and their story. Talk a little about Twestival and what it means for nonprofits.
The real value of using social media is the power to harness the effects of referrals and word of mouth. {Cleveland International Film Festival - @CIFF - great use of social media and sharing for the last festival)
American Cancer Society – Much larger organization that the ones in the room, but they have some good tactics that wouldn’t be as costly to implement. Twitter/Facebook link, shows how many people have already joined. If you’re nervous about showing how many people have already participated, start with your staff. Then ask each staff member to ask one other person to contribute. It‘s okay if it starts small… Bonus tidbit: Can you link your campaign to an existing event? #100X100 on Twitter www.onehundredsquared.com April 10 – during the NTEN conference 1400 + nonprofit professionals interested in social media - what better audience?
Malaria No More Backstory from the website: Ashton Kutcher beat CNN to one million followers on the social media platform Twitter at 2:13am EST on Friday, April 17th. To celebrate his triumph over the network giant, Kutcher is sending 10,000 mosquito nets to help Malaria No More fight malaria in Africa. This will help protect 20,000 children from this disease—and raise awareness just in time for World Malaria Day on April 25th! Early Friday morning as his numbers pulled ahead, Ashton showed off a check to Malaria No More for $100,000, already cut and signed, during a live video feed as he counted down to one million followers. Charity:Water. They show videos of the drilling of the wells in real time that can be watched via the Web.
More information on the Haiti earthquake fundraising campaign: http://mashable.com/2010/01/13/haiti-red-cross-donations/ http://www.journalism.org/index_report/social_media_aid_haiti_relief_effort