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Ignite us
1) The document discusses how to engage makers online through five parts: culture, trends, guidelines, the real/physical world, and passion. 2) It examines how culture has changed with the rise of digital technology and social media, and how makers want more than just transactions - they want community and passion. 3) Seven trends in how people engage online are outlined, along with five guidelines for platforms to follow to connect passionate producers and consumers. 4) The importance of blending the digital and physical world is emphasized to create immersive experiences for both events and ongoing engagement. 5) Makers are driven by passion, not just profits, so platforms need to ignite and accelerate their passions
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Ignite us
- 1. Ignite us How do we engage the makers online? Helge Tennø slideshare.net/helgetenno 180360720.no @congbo Image by Kamal Zharif on flickr.com
- 2. five parts: Seven Five real/physical Culture Passion trends guidelines world
- 3. Culture Part 1: Culture: “we must try to put ourselves inside their skin and look at us through their eyes just to understand the thoughts that lie behind their decisions and their actions” - Robert S. McNamara, The Fog of war Image by Dot! on Flickr.com
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- 5. Culture “I’ve never meta company that understood its customers”
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- 8. Culture specially goes for digital technology this e
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- 10. Culture HMV and Jessopsare both in administration. It’s not that people don’t want to buy things, rather .. they want more than just to buy things
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- 12. Culture proof! “Whether physically or through connected technologies, shopping is still best experienced socially” - PSFK Future of Retail report
- 13. Culture times are changing / nothing lasts forever “the stone age didn’t end because we ran out of stone..” - Richard Sears - image by Zanthia on flickr.com
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- 17. ing is amechanism for creating need advertis
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- 23. Culture ...passion... ..the problem with these venture firms is that they target short term success, but makers don’t wan’t short term success, the want to create a living, to spend their life doing something their passionate about.. Jonas Feiring
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- 25. Seven trends Part 2:
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- 34. Five guidelines Part 3:
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- 40. real/physical world
- 41. real/physical world There is no real and digital life, they are the same...
- 42. real/physical world “A revolution doesn’t happen when society adopts new tools it happens when society adopts new behaviors.” - Clay Shirky, US Now
- 43. real/physical world Microsoft offers a toolbox
- 44. real/physical world - Gives people opportunity to participate at their own level - Connects passionate producers to passionate consumers - Gives makers the opportunity to follow their dream
- 45. real/physical world - Gives people the ability to use their skills - Sense of purpose, bigger goal - Gamification layer - Not only an open social platform - it’s retail
- 46. real/physical world Statoil at ONS A wonderful display of digital / physical imagination
- 47. real/physical world Leading up to And continuing afterwards event An event is just the short space in time when several people are experiencing the same thing simultaneously - it should neither be the beginning or end of the experience... IMAGE BY IHL ON FLICKR:COM
- 48. real/physical world “light lots of small fires” - Mark Earls but ONE thing IMAGE BY PIERO SIERRA ON FLICKR.COM
- 49. “hey, fellas, look,they turned the app into a bank”
- 50. Passion Part 5: Passion
- 51. Passion We even createdone of these ourselves:
- 52. Passion What we have is ...passion...
- 53. Passion ...an accelerator... What we need is
- 54. Passion Be a passionatepart in our idea
- 55. Passion we don’t wantyour traditional marketing - we want your Bill Gates 1984
- 56. Passion ignite us Image by ElDave on flickr.com
- 57. thank you! Helge Tennø slideshare.net/helgetenno 180360720.no @congbo