The document discusses trends in communication and connectivity. It explores how collaboration has shifted from individuals developing ideas independently to groups working together to develop ideas communally. It also examines how businesses and organizations are focusing more on social innovation and addressing societal needs rather than just profits. Additionally, it looks at how creativity is increasingly being viewed as something that can be taught and cultivated rather than just an innate skill.

1. The Future of Communication
Denise Taw / Spring 2010

2. Introduction
Communication has always been the basis of human kind’s search to better
understand ourselves, as well as to make connections with others. In the age of
technology, urbanization and globalization, communication has been the sole
base that has sparked off these trends, amongst others.
We now hope to use a simple process in order to predict how communication and
connectivity will evolve, impacting our creative and everyday lives. Through the
perspective of organizations, communities and individuals, the exploration of
these examples aim to filter out trends that are already happening, or will happen
in the near future.
Questions Considered:
•How can these trends change the way we lead our daily lives?
•What are the possible implications and after-effects of such trends?
•How has improvements in digital communication purposefully shaped the way we connect with others?

3. One: Escalated Collaboration
Based off the concept of sharing our personal opinions and lives thorugh social
media – there is now a shift from how people used to come up with ideas and
improve on them, to how different groups with similar ideals or aesthetics team up
and collaborate and create something that will benefit them both.
Latest off the chart is the way an idea is put out there by a team, and others create
their own content from this idea. In this sense, no one single person can take credit
for this project - because it is build on by a whole community of individuals that
allows it to improve and evolve.
Lanvin x H&M designer
collaboration
How it occurred:
Social Media (everyone sharing their own ideas)
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Collaborations (two groups or more coming together to formulate an idea)
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Contribution of Ideas (No limit to the number of people coming together to populate an idea, and it does not end.)

4. Understanding Escalated Collaboration
Art of The Trench Threadless Ffffound
A web service that allows an
Honing in the latest fashion The idea of the store that was
exclusive group of users to post and
trend of street-style, British based on the concept of ‘designs
share ideas through images and
luxury fashion brand Burberry made by the people’ - the creation
video. They recommend other user’s
created a simple, sophisticated and curation of a community
tastes and interests to inspire and
platform for devotees of the seemed to be much more
innovate. The establishment of found
trench to submit and share their important than sales. The public
has inspired many other platforms to
pictures and stories behind decides which designs get printed
surface, such as tumblr and jjjjound.
their beloved belted coat. and stays in the store.
artofthetrench.com threadless.com ffffound.com
Possible Implications
• More information is available, forcing transparency amongst organizations and governments.
• Consumers have their voices heard through an outlet.
• Sharing becomes easier; but may pose as a problem of cluttering.
• Discovering new perspectives in each field of studies as collaborations and crowdsourcing occurs.

5. Two: Social Innovation for Our Future
We’re not saying the days of coporate America are gone, but it has been
evolving. The number of business sprouting up in order to combat real world
issues has led to social innovation in order to improve our daily lives.
It is the shift from how companies used to put themselves before the
consumer, to how they recognize the needs of people such as working
conditions, education, community, development, health, shortage of land and
space. In the profit and non-profit sector, they have begun to realize that
having a positive impact on society will yield good results.
How it occurred:
TED Talks
Telling consumers “You need this product”
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Listening to what consumers think they know they want.
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Listening to the needs of the community, ensuring there is shared value for all.

6. Understanding Social Innovation for Our Future
Habitat 67 Institute For The Future Yoxi
A habitat created in Montreal, With the idea of creating shared
An independent non-profit
Quebec in order to provide Value through Collaboration, Yoxi
research center that work with
private housing despite the land has create numerous competitions
organizations to make better,
shortage. Combining first world to make the world a better place.
more informed decisions about
problems + real world Creative compeitions and social
the future. They have created
problems, architects have games have been established to
games in order to solve realistic
created a solution that led to solve real world social issues
world problems such as fossil
innovating a new kind of where teams will compete with
fuels shortage.
solution. one another - and the winning
team will get their idea funded.
habitat67.com iftf.org yoxi.tv
Possible Implications
• More people will recognize the importance, resulting in greater care and do their own part to aid this cause.
• Better cures and technology advances may result.

7. Three: Culturing Creativity
The concept of creativity has always been seen as something you have, or you
don’t. It has always been an uninteligible entity that has lived through generations
of innovators and creators alike. But by deeming creativity as something learnable,
there is now an emphasis on teaching and understanding creativity.
People are trying to create environments to inspire and facilitate creative
development. Governments, schools, big and small organizations start to
recognize the need for critical thinking and conceptualization of fresh ideas and
their solution is to understand, and teach it. The discussion about the explanation
of creativity, where to comes from and how to get there increases steadily and
people are getting more curious in learning how to breed creativity.
Sharing the concept of creativity
through various mediums
The evolving thought of creativity:
It is within you; tap into it.
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Lets try to understand the concept of creativity, and teach it to others.

8. Understanding Culturing Creativity
Fuel Your Creativity Teach Me Edward de Bono
An annual festival which celebrates Since the 1970s, he has written
Inspiration to get creative or get over thirty books, started creative
visual communication with
inspired contributed by thinking workshops (e.g the six
workshops and conferences about
creatives for creatives. They thinking hats) and schools (e.g the
understanding creativity. It
feature articles, interviews, school of thinking) all around the
explores the aspects of art and
images to give perspective to world and held symposiums
design and covers unexpected
individuals who feel uncreative. concen trated on teaching creative
qualities that lead to creativity and
how it can be bred. processes and lateral thinking to
the public.
fuelyourcreativity.com teachme.it edwarddebono.com
Possible Implications
• Creativity will turn to a requirement in every industry.
• Better creations will be produced through creative innovation thus making lives better.
• New job opportunities may surface with changes to the abilities of creative thinkers.
• All of these creative courses or knowledge are not found within a school based system, hopefully schools and governments
will start impletmenting them.