At an increasing rate companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions.
Through these three sessions I tried to give some tools and ideas, to help participants start digging into ways of finding the right approach for their company.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
A short introduction to two critical points for understanding the current changes and how they affect companies' customer and business value. The goal of the presentation is to inspire a discussion to develop a shared language and understanding.
An Interactive presentation / workshop given for clients in different industries (always with some individual tailoring). this is the latest version.
The presentation invites organizations to discuss different elements of the current customer gap to try to articulate and understand it better.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
There is a gap between what we want our organizations to become and what we put into them to get there. We are redesigning our organizations to fit the 21st century only to fuel them with 20th century data once they get there.
We overestimate changes in the short run and underestimate them in the long runHelge Tennø
A short introduction to two critical points for understanding the current changes and how they affect companies' customer and business value. The goal of the presentation is to inspire a discussion to develop a shared language and understanding.
An Interactive presentation / workshop given for clients in different industries (always with some individual tailoring). this is the latest version.
The presentation invites organizations to discuss different elements of the current customer gap to try to articulate and understand it better.
Technology Will Disrupt - Why, What and How?Helge Tennø
Why, what and how? Understanding the future by looking at the building blocks of business, technology and people. “The future is only complex if you fail to understand it from the point of view of what is driving the change.”
The Next Generation Content Is The ProductHelge Tennø
Customers are demanding more from their products and servces. Corporations need to fill the gap between the product and the customer with more value and service.
Successful innovators don't care about innovatingHelge Tennø
Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.
How do we measure the value of social media?Helge Tennø
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening.
Our job is to become ambassadors and show the rest how customer insight and involvement can be increasingly valuable to the future of the business.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful.
Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there.
The premise is that our imagination is limited by the tools we use to understand the world around us.
And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing.
The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going.
In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
How does an organizations relationship to its stakeholders change amid growing complexity? Why do we need to scrutinize if our mental models are from our own solutions looking out rather than from the stakeholders looking in? And what could we learn from and apply to the way we are organized?
My presentation at the inaugural Edge of the Web conference in Perth, Western Australia on 6 November 2008.
An introduction to Enterprise 2.0/Web 2.0 and then a look at business benefits plus a very quick look at a couple of case studies.
It shares significant content with my earlier E2.0 talk, but is tighter and more focused.
A full transcript is at http://www.acidlabs.org/2008/11/19/enterprise-20-a-new-age-of-aquarius/
Change - tools and ideas to meet the futureHelge Tennø
A collaborative presentation.
For the next 90 minutes we will give you ideas to understand the future and collaborative tasks to put it into your context.
By the end you will have broken a few preconceptions, discovered new ideas and have in your possession a broader toolbox to solve emerging and differentiated challenges
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs.
As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here.
I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Back in 2013 the McKinsey Global Institute published a report entitled Disruptive technologies: Advances that will transform life, business, and the global economy. The report identified 12 technologies that could drive truly massive economic transformations and disruptions in the coming years. The report also looks at exactly how these technologies could change our world, as well as their benefits and challenges, and offers guidelines to help leaders from businesses and other institutions respond. The Report estimated that, together, applications of the 12 technologies discussed in the report could have a potential economic impact between $14 trillion and $33 trillion a year in 2025.
The potential benefits of the technologies discussed in the report are tremendous—but so are the challenges of preparing for their impact. If business and government leaders wait until these technologies are exerting their full influence on the economy, it will be too late to capture the benefits or react to the consequences.
Disruptive Technologies examined the current challenges and opportunities brought by such innovation whilst providing delegates the opportunity to test technologies via live demonstrations.
How do we measure the value of social media?Helge Tennø
By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening.
Our job is to become ambassadors and show the rest how customer insight and involvement can be increasingly valuable to the future of the business.
Our imagination is taken hostage (by outdated input variables)Helge Tennø
By input variables I mean the information, data and experiences we put into our organizations to make them tick. I will argue that there is a gap between what we want our organizations to become and what we put into them to get there.
Input Variables - Presentation ADC*E Festival ‘17Helge Tennø
I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful.
Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there.
The premise is that our imagination is limited by the tools we use to understand the world around us.
And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing.
The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going.
In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.
Overly ambitious 90 minute deck for a corporate workshop fertilizing discussions aiming to create a shared language and common understanding of the changes taking place in the 21st century.
Mental Models and Organizations Amid Growing ComplexityHelge Tennø
How does an organizations relationship to its stakeholders change amid growing complexity? Why do we need to scrutinize if our mental models are from our own solutions looking out rather than from the stakeholders looking in? And what could we learn from and apply to the way we are organized?
My presentation at the inaugural Edge of the Web conference in Perth, Western Australia on 6 November 2008.
An introduction to Enterprise 2.0/Web 2.0 and then a look at business benefits plus a very quick look at a couple of case studies.
It shares significant content with my earlier E2.0 talk, but is tighter and more focused.
A full transcript is at http://www.acidlabs.org/2008/11/19/enterprise-20-a-new-age-of-aquarius/
Change - tools and ideas to meet the futureHelge Tennø
A collaborative presentation.
For the next 90 minutes we will give you ideas to understand the future and collaborative tasks to put it into your context.
By the end you will have broken a few preconceptions, discovered new ideas and have in your possession a broader toolbox to solve emerging and differentiated challenges
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
At an increasing rate (according to IBM C-Suite studies) companies are seeing that they need to figure out ways to put the customer at the center of their attention and decisions. But do businesses have the data or insight to put them there?
In the MIT Sloan Management Review article Finding The Right Product For Your Product Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse discusses the idea of understanding what jobs customers are trying to solve and then figuring out the reason people are pulling the product into these jobs.
As many others I am currently prototyping a tool for this theory (Work-In-Progress) and my work so far can be seen and downloaded here.
I'm employing the same strategies towards my own business as I do with my clients, therefore the tool is still just a prototype being redesigned and redesigned again. But hopefully there are people out there interested in trying the tool out, give feedback and help on the way forward. This tool is not a parking lot for an idea - but a continuous, hopefully never-ending process.
Digital Darwinism: An Interview with Brian Solis, Global Innovation Evangelis...Brian Solis
Under pressure to act fast during the pandemic, businesses sped up their digital transformation plans, compressing their timetables from years into months. Now they face the next phase of evolution, what digital prophet Brian Solis calls the “novel economy”. For businesses to adapt and thrive, says Solis, they must take a more profound and humanistic approach to transformation.
Audio Interview: https://www.customerfirstthinking.ca/digital-darwinism-an-interview-with-brian-solis-global-innovation-evangelist-salesforce/
7 top technology trends and what they mean for brand experienceJack Morton Worldwide
Technology drastically impacts every aspect of the world around us these days, but it's harder than ever to integrate technology into live experiences in ways that are relevant, effective and above all seamless.
Discover our top technology trends and what they mean for brands, marketers and brand experience.
Back in 2013 the McKinsey Global Institute published a report entitled Disruptive technologies: Advances that will transform life, business, and the global economy. The report identified 12 technologies that could drive truly massive economic transformations and disruptions in the coming years. The report also looks at exactly how these technologies could change our world, as well as their benefits and challenges, and offers guidelines to help leaders from businesses and other institutions respond. The Report estimated that, together, applications of the 12 technologies discussed in the report could have a potential economic impact between $14 trillion and $33 trillion a year in 2025.
The potential benefits of the technologies discussed in the report are tremendous—but so are the challenges of preparing for their impact. If business and government leaders wait until these technologies are exerting their full influence on the economy, it will be too late to capture the benefits or react to the consequences.
Disruptive Technologies examined the current challenges and opportunities brought by such innovation whilst providing delegates the opportunity to test technologies via live demonstrations.
As technology becomes invisible, the opportunity for companies to connect with participants arises from its understanding of its fundamental ability to ad value to situations in a persons life.
Business culture is changing, and so will technology, design and communicationHelge Tennø
Today there are three different core principles for running a business. Communication is a strategic tool for all of these models, but in completely different ways. What businesses need to do is accept that these different models exist, understand or decide which type of business they are, and then make sure to use the right type of communications portfolio to reach their goals.
the art of creativity: asking provocative questionsJoyce Hostyn
Since we live in the world our questions create, "the most interesting thing you can do in life... is to call into question the rules of the game.” Questions make the impossible possible, help the unknown become known, and transform paradigms. To transform yourself, transform your organization, or transform the world learn the art of asking provocative questions.
What Modern Art can teach us about CreativityPodium Wisdom
How can masters like Picasso, Monet, Warhol and Pollock inspire you to be more creative? Come in and find out!
If you enjoyed this, connect with me at https://twitter.com/podiumwisdom. I excavate the web for goodies on persuasion, art, presentation, design and more!
How to fix a Broken Brand (McDonalds Case Study 2015)Graham Brown
It's not all sunshine and rainbows in marketing.
What happens when your brand is broken?
What happens when you have one of the most globally recognized brands but your sales are flat even though you're spending $1.5 billion on advertising?
What happens when you're losing the youth market and competitors like Starbucks, Chipotle and Shake Shack are eating away at your market share?
Forget brand makeovers, rebrands and a better ad campaign. What McDonalds needs to stay relevant is something far more radical.
In this case study presentation I look at McDonalds. What is the root cause of the McDonalds brand marketing strategy? Why is more "branding" and more of the old ad agency model going to create more of the same problem? And how can McDonalds fix its brand through building a powerful Frontline Brand Experience?
In this presentation, I look at the shift from Branding to Brand Experience and the 3 areas McDonalds needs to focus on to fix its broken brand.
This isn't the holy grail; but rather a road-tested 'cheat sheet‘ for quick wins on your Facebook page
We're interested in your tips also so we can do a Volume 2.
For an overview on Soap's social offering visit
http://www.soapcreative.com/social/
As much as we love how fun the Ice Bucket Challenge is, we can't stand to watch that the whole meaning of why it exists is lost. Here's why you should care about ALS.
10 Things CEOs Need to Know About Design Jason Putorti
Presentation first delivered at the 2010 Bessemer Cloud Conference introducing design concepts for non-designers, simple tactics to improve existing products, and strategies for success in product/experience design moving forward.
Thank you Dustin Curtis, Kim Goodwin, Jared Spool, Marc Gobé, Indi Young, Steve Krug, Robert Hoekman, Jr., Seth Godin, and Jesse James Garrett for content and inspiration.
Customer Discovery within Lean LaunchPad augmented with a select number of design research tools speeds up deep empathy, and expands student and founder understanding of the core, deep-rooted unmet needs they are trying to solve.
Have you ever been the lone customer advocate? We’ll share our strategy for creating a customer-first culture, the successes and failures, and tips for how to adapt it to your own organization.
In the ideal world of user experience we always put our customer first, our teams are all on the same page, and we strive to delight customers above all else. But what happens when you are the lone customer advocate in a sea of data driven, results-focused, back end engineers? A small UX team trying to drive change across hundreds of engineers and re-focus their years of legacy work to be customer-backed seemed an impossible feat. However, with support from leadership, and some out of the box techniques that allowed us to bring a scalable customer empathy program to the organization, we’ve started to see amazing results.
We’ll take you through our journey to transform all members of our large technology organization into customer advocates. We’ll share our strategy for creating a culture of empathy, the successes and failures, and tips for how to adapt it to your own organization.
A talk given to University of Washington HCDE Program introducing how design thinking offers a toolkit for the 21st century "4C" skills of collaboration, communication, creativity and critical thinking
A full text introduction to product creation, prepared as a speech #IDCEE2014. Can be used as questionnaire to take most important decisions on MVP and later on product creation and development.
New Models of Purpose-Driven Exploration in Knowledge WorkWilliam Evans
The last 20 years have been a period of radical disruption and transformation in knowledge work. The "why, what, and how" of new value creation and delivery in knowledge-intensive work is shifting and the power has moved from the center to the edges. In his talk, Evans will explore the emergence of new methods of exploration, abductive ideation, and empirical validation that is changing how value creation happens. The very idea first introduced by Buckminster Fuller, when he said that everything was becoming ephemeralized—doing "more and more with less and less until eventually you can do everything with nothing"—or more recently when Marc Andreessen said, "software is eating the world," has had a direct impact on information-seeking and information-synthesizing behaviors. Evans will unpack how many of these models and methods are really the exaptation of Lean, Systems Thinking, and Design Thinking principles, transplanted from the world of manufacturing into the ephemeral world of knowledge work and knowledge management. He'll finish by showing how these models can frame the challenges posed by sense-making (experiential) change in knowledge work.
Will Evans explores the convergence of practice and theory using Lean Systems, Design Thinking, Theory of Constraints, and Service Design with global enterprises from NYC to Berlin to Singapore. As Chief Design Officer, he works with a select group of clients undergoing Lean and Agile transformations across the entire organization. Will earned his Jonah® from AGI, and serves on the Board of Advisors for Rutgers CX (Customer Experience) Program. Formerly, he was Design Thinker-In-Residence at NYU Stern.
Lean LaunchPad NYU ITP - Value Proposition, with additional design and enthrography tools for how to talk to customers, observe, and get underneath the obvious pain points.
Content marketing in healthcare - buzzwords or business driver?Julie O'Donnell
Across sectors there is much talk about content marketing. This presentation addresses our changing attitudes and content preferences. It explores what content marketing is? How can it deliver business value? Is it just for FMCG brands or can healthcare companies and B2B organisations leverage it? What do you need to do to start a content marketing culture in your organisation? This presentation gives a few examples and some simple tips that you can implement today.
Performing While Transforming: Disrupting as an IncumbentRishi Dean
Here we walk through a case study of how we "disrupted ourselves" at Sittercity to move from a first generation marketplace towards a new on-demand model.
How to Think Like an Insurtech - Design Thinking & Insurance at Insurance Ope...Josh Levine
Presented Mar 2019 at Insurance Operations Bootcamp 2019 / Las Vegas, Four Seasons Hotel (Resource Pro)
Attendees included operations and sales executives from agencies, brokers, MGAs, and carriers.
Zero to One Startup Masterclass Series - Week TwoIsaac Jumba
The masterclass covers hands-on workshops from how to come up with ideas to solidifying their ideas into INVESTOR READY businesses. The target is for those new to entrepreneurship intending to build a startup or those who are already working on an idea and need to solidify or scale their business.
Product Strategy for Startups (english) #GoogleLaunchpad #StartupWiseGuysBenno Lœwenberg
Endless amounts of products are offered to the market, that nobody asked for. A well shaped product strategy is fundamental to enable building something, that people actually need or want.
This talk illuminates how a propper product strategy looks like and what the crucial success factors are. How it helps translating business goals and vision into product design and business model, that take customer needs and market affordances into account.
Quick guide to people-centered design by Michael Koenka of MDK Strategy. This covers processes, deliverables, plus handy insights into when to use it and why. Hats off and mad props goes out to the great peeps at Google Ventures, IDEO and Stanford Design for influencing this deck.
Next-Level Collaboration: the Future of Content and Design | GIANT CONF 2015Rebekah Baggs
Imagine a future where siloed departments and legacy workflows don’t stand in our way. Today’s content is complex, interconnected, and needs to be ready for devices we haven’t even dreamed of yet. Tomorrow isn’t going to get any simpler. Successful outcomes demand a new kind of collaboration.
For the past two years, Rebekah has studied how successful teams collaborate and has helped transform the way her team works and produces together. In this session, you’ll hear what she’s learned about making effective cross-discipline collaboration possible, and leave with actionable approaches you can use to unite your team and workflow, too.
In this talk, we discussed:
- What it takes to make effective collaboration possible
- How content strategists play a key role in creating the cross-discipline teams of tomorrow
- Practical techniques you can use to bridge silos, increase productivity, and deliver better project outcomes for everyone
Similar to The End of Shareholder Capitalism / The Beginning of Customer Capitalism (20)
We Are Running Our Organizations on Old DataHelge Tennø
Data informs the mental models by which we manage our organizations and make decisions. Big space data, computer vision and machine learning creates a new generation of data and gives companies a completely new framework for understanding their world. Solving the short comings of todays rude, inefficient and static data. Are we ready to be rewired and reprogrammed?
This is my presentation at SpacePort Norway in Stavanger on the 20th of June 2017. It is similar in content to my talk in Skellefteå published just a few days ago but tailored to a different crowd.
Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…
Companies are designed to keep customers outHelge Tennø
Companies increasingly have to accommodate and work on the premise of the customer. Adding huge strain to the current model of management - designed to keep customers out.
In the end, the best customer experience wins, no matter who makes it - v.2Helge Tennø
Customer Experience is merging communication with business, helping companies develop new customers and new revenue streams. In this talk we look at what customer experience is, how it should work and what lies in store for its future.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
The End of Shareholder Capitalism / The Beginning of Customer Capitalism
1. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART I: THE LEARNING ORGANISATION
PART II: THE CUSTOMER GAP
PART III: BUSINESS DESIGN
2. THIS SLIDESHOW INCLUDES THE SLIDES
FROM THREE INTERACTIVE SESSIONS AT
ONE HYPER ISLAND OPEN MASTER CLASS
IN STOCKHOLM SEPT. 2014
!
THE GOAL IS TO HAVE THE
PARTICIPANTS THROUGH DISCUSSIONS
AND WORKSHOPS FIND
THE ANSWERS THEMSELVES.
3. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART I: THE LEARNING ORGANISATION
14. 3 FIRST TYPES OF INSIGHTS
- STRUCTURED DATA - - UNSTRUCTURED DATA - - HUMAN SCIENCE DATA -
SENSEMAKING
BIG DATA
15. YOUR
SOURCES
OF INSIGHT
STRUCTURED
DATA
EMPLOYEES
UNSTRUCTURED
DATA
SENSEMAKING
CREATING A CULTURE WHERE EMPLOYEES
CONTINUOUSLY FUEL THE ORGANIZATION
WITH IDEAS AND INSIGHTS
INVITING AND INVOLVING
CUSTOMERS IN THE CO-
CREATION OF OFFERINGS
EXISTING AND ACCESSIBLE OWNED DATA
FROM SPREADSHEETS OR DATABASES
UNORGANIZED DATA. EXTERNAL SOURCES.
OFTEN OUTSIDE OF THE TRADITIONAL FIELD
OF VIEW OF RESEARCH.
THE HUMAN SCIENCE APPROACH TO
UNDERSTANDING CUSTOMERS. OBSERVING
WITHOUT HYPOTHESIS. A SITUATIONAL APPROACH
CUSTOMER
CENTRICITY
RAPID
EVALUATION
LAUNCHING AND LEARNING FROM IDEAS LIVE IN
THE MARKETPLACE TESTING THEM ON CONSUMERS
AS REAL IDEAS/OFFERINGS
CO-CREATION
UNSTRUCTURED
DATA
SENSEMAKING
EMPLOYEES
CUSTOMERS
CO-CREATION
RAPID
EVALUATION
STRUCTURED
DATA
DESIGNING SERVICES IN ORDER
TO COLLECT BRAND NEW TYPES
OF DATA
SERVICES
AND TOOLS
16. A WHOLE NEW INNOVATION BALL GAME
THROUGH CREATIVE CO_CREATION
17. YOUR
SOURCES
OF INSIGHT
STRUCTURED
DATA
EMPLOYEES
UNSTRUCTURED
DATA
SENSEMAKING
CREATING A CULTURE WHERE EMPLOYEES
CONTINUOUSLY FUEL THE ORGANIZATION
WITH IDEAS AND INSIGHTS
INVITING AND INVOLVING
CUSTOMERS IN THE CO-
CREATION OF OFFERINGS
EXISTING AND ACCESSIBLE OWNED DATA
FROM SPREADSHEETS OR DATABASES
UNORGANIZED DATA. EXTERNAL SOURCES.
OFTEN OUTSIDE OF THE TRADITIONAL FIELD
OF VIEW OF RESEARCH.
THE HUMAN SCIENCE APPROACH TO
UNDERSTANDING CUSTOMERS. OBSERVING
WITHOUT HYPOTHESIS. A SITUATIONAL APPROACH
CUSTOMER
CENTRICITY
RAPID
EVALUATION
LAUNCHING AND LEARNING FROM IDEAS LIVE IN
THE MARKETPLACE TESTING THEM ON CONSUMERS
AS REAL IDEAS/OFFERINGS
CO-CREATION
UNSTRUCTURED
DATA
SENSEMAKING
EMPLOYEES
CUSTOMERS
CO-CREATION
RAPID
EVALUATION
STRUCTURED
DATA
DESIGNING SERVICES IN ORDER
TO COLLECT BRAND NEW TYPES
OF DATA
SERVICES
AND TOOLS
18. INSIGHT:
YOUR JOB IS NOT TO FIGURE OUT HOW DATA WORKS - BUT TO
UNDERSTAND THAT YOU CAN ASK COMPLETELY NEW QUESTIONS IN
ORDER TO UNDERSTAND THE CUSTOMER AND THE JOB THEY ARE DOING.
THE GOAL IS TO BE AS CREATIVE WHEN IT COMES TO
FIGURING OUT WHICH QUESTIONS YOU ASK AS YOU
ARE WHEN TRYING TO FIGURE OUT WHICH NEW
PRODUCTS TO INVENT.
19. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART I: THE LEARNING ORGANISATION
20. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART II: THE CUSTOMER GAP
25. -THE CUSTOMER GAP-
WHICH GAP EXIST BETWEEN YOU AND YOUR CUSTOMERS, AND
WHICH GAPS DO YOU ANTICIPATE WITHIN THE NEXT THREE YEARS?
DISCUSS
26. [HAPPENS WHEN ORGANISATIONS HAVE REDUNDANT METHODS (COMMON ARE WORLDVIEW, SILOS,
GOALS AND MANAGEMENT) TO OPERATE OR TOOLS TO UNDERSTAND THE WORLD]
32. TASK
-HOW WOULD YOU IDENTIFY OR
CATEGORISE YOUR CUSTOMERS?
- HOW WOULD IT HELP YOU IMPROVE
PRODUCTS OR SERVICES?
- HOW DOES IT HELP YOU EARN BRAND
NEW MONEY?
QUESTION:
METHOD: INTERVIEW EACH OTHER ON JOBS_TO_BE_DONE
APPLIED IN YOUR COMPANY - TWO AND TWO
33. TASK
AS CONSUMERS - TO WHICH JOB
ARE YOU HIRING THESE
COMPANIES/ORGANISATIONS?
QUESTION:
IN THE GROUPS FOR FOUR MINUTES:
- PICK TWO LOGOS AND DISCUSS
METHOD:
WHENI'M IWANTTO SOTHATICAN
(SITUATION) (MOTIVATION) (ROOTCAUSE/AMBITION)
35. TASK
A. FORM GROUPS OF THREE
B. EVERYBODY STAND UP - PICK THE
PERSON OF MEDIUM HEIGHT
METHOD:
36. TASK
A. FORM GROUPS OF THREE
B. EVERYBODY STAND UP - PICK THE
PERSON OF MEDIUM HEIGHT
C. THIS PERSON FINDS A PRODUCT SHE/HE
IS HIGHLY PASSIONATE ABOUT - NOT
YOUR OWN!
METHOD:
37. TASK
A. FORM GROUPS OF THREE
B. EVERYBODY STAND UP - PICK THE
PERSON OF MEDIUM HEIGHT
C. THIS PERSON FINDS A PRODUCT SHE/HE
IS HIGHLY PASSIONATE ABOUT
D. THE OTHER PEOPLE ARE GOING TO
INTERVIEW HER/HIM IN ORDER TO
FIGURE OUT WHICH JOBS SHE/HE IS
HIRING THE PRODUCT FOR.
METHOD:
38. TASK
A. FORM GROUPS OF THREE
B. EVERYBODY STAND UP - PICK THE
PERSON OF MEDIUM HEIGHT
C. THIS PERSON FINDS A PRODUCT SHE/HE
IS HIGHLY PASSIONATE ABOUT
D. THE TWO OTHER PEOPLE ARE GOING TO
INTERVIEW HER/HIM IN ORDER TO
FIGURE OUT WHICH JOBS SHE/HE IS
HIRING THE PRODUCT FOR.
E. EXHAUST THE PERSON - AND THEN
SOME - ONLY THROUGH EXHAUSTIVE
QUESTIONING, ASKING WHY AND
FINDING CREATIVE WAYS TO EXPLORE
THE MIND OF THE PERSON BEING
INTERVIEWED WILL WE FIND VALUABLE
ANSWERS.
METHOD:
39. TASK
A. IN THE SAME GROUP AND WITH THE SAME
PERSON BEING INTERVIEWED - EXPLORE
THE METHOD FURTHER….
B. UNDERSTAND THE JOB IN ACCORDANCE
WITH THE DIFFERENT ELEMENTS
METHOD:
40. 8BARRIERS
What are the pains in the job the
product or service is solving?
MOTIVATION
What motivated the customer to pull
the product into their life?
The last time they did the job and
didn’t use the product - what did they
use?
GAINS
ROOT CAUSE / AMBITION
What is the root cause for the
customer doing the job?
RESCUE
What assets in today’s job could be
set free and digitized?
BYPASS
What process in today’s job
could as well be skipped?
RECONFIGURE
INDIVIDUALIZATION
What would the customer gain from
individual tailoring of the product?
SUPPORT
LONGEVITY
What would the customer gain from the company
helping with the job every day / in their every day
processes?
#ROLE
SOCIAL
What is the social role of the job?
#ROLE
FUNCTIONAL
What is the functional role of the job?
#ROLE
EMOTIONAL
What is the emotional role of the job?
JOB_TO_BE_DONE
In the customer’s words - what is the job they are doing that
causes them to pull the product or service into their life?
THE CUSTOMER_JOB_TO_BE_DONE CANVAS- HT_PROTOTYPE_002
The Customer_Job_To_Be_Done Canvas is built on the ideas of Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse in their MIT Sloan Management Review Article Finding The Right Job For Your Product.
It is also extended/influenced by Shoshana Zuboff’s McKinsey Quarterly Article Creating Value in The Age of Distributed Capitalism.
THIS TOOL IS A PROTOTYPE. NEVER USE IT AS IT IS. BUT UNDERSTAND IT, YOUR OWN SITUATION AND CUSTOMER JOB’S - AND THEN REDESIGN IT TO YOUR INDIVIDUAL NEEDS. GOOD LUCK
SITUATION/LIFECYCLE
What, where, when and why did the job occur? As a decision
journey or as a part of the customers everyday processes?
“
HELGE
TENNØ
HELGETENNO.COM
THE JOB THE CUSTOMER THE OPPORTUNITIES
41. TASK
FOR FIFTEEN MINUTES - EXPLORE THE
MODEL, FIND SOME ANSWERS.
!
PRESENT TO THE REST OF THE CLASS WHICH
BOXES YOU CHOSE AND WHICH ANSWERS
YOU FOUND.
42. 8BARRIERS
What are the pains in the job the
product or service is solving?
MOTIVATION
What motivated the customer to pull
the product into their life?
The last time they did the job and
didn’t use the product - what did they
use?
GAINS
ROOT CAUSE / AMBITION
What is the root cause for the
customer doing the job?
RESCUE
What assets in today’s job could be
set free and digitized?
BYPASS
What process in today’s job
could as well be skipped?
RECONFIGURE
INDIVIDUALIZATION
What would the customer gain from
individual tailoring of the product?
SUPPORT
LONGEVITY
What would the customer gain from the company
helping with the job every day / in their every day
processes?
#ROLE
SOCIAL
What is the social role of the job?
#ROLE
FUNCTIONAL
What is the functional role of the job?
#ROLE
EMOTIONAL
What is the emotional role of the job?
JOB_TO_BE_DONE
In the customer’s words - what is the job they are doing that
causes them to pull the product or service into their life?
THE CUSTOMER_JOB_TO_BE_DONE CANVAS- HT_PROTOTYPE_002
The Customer_Job_To_Be_Done Canvas is built on the ideas of Clayton M. Christensen, Scott D. Anthony, Gerald Berstell and Denise Nitterhouse in their MIT Sloan Management Review Article Finding The Right Job For Your Product.
It is also extended/influenced by Shoshana Zuboff’s McKinsey Quarterly Article Creating Value in The Age of Distributed Capitalism.
THIS TOOL IS A PROTOTYPE. NEVER USE IT AS IT IS. BUT UNDERSTAND IT, YOUR OWN SITUATION AND CUSTOMER JOB’S - AND THEN REDESIGN IT TO YOUR INDIVIDUAL NEEDS. GOOD LUCK
SITUATION/LIFECYCLE
What, where, when and why did the job occur? As a decision
journey or as a part of the customers everyday processes?
“
HELGE
TENNØ
HELGETENNO.COM
THE JOB THE CUSTOMER THE OPPORTUNITIES
43. TASK
FOR TWO MINUTES DISCUSS THE JOB YOU
WANT TO PRESENT AND DECIDE ON THE
PERSON PRESENTING
METHOD:
44. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART II: THE CUSTOMER GAP
45. HYPER ISLAND OMC STOCKHOLM 24-26 SEPT. 2014
HELGE TENNØ
PART III: BUSINESS DESIGN
51. JOIN INTO GROUPS
!
IF YOU ARE MORE THAN ONE FROM ONE
COMPANY - GET TOGETHER WITH THE
OTHERS IN YOUR COMPANY
!
IF YOU ARE ONE - GET TOGETHER WITH
OTHERS FROM THE SAME OR SIMILAR
INDUSTRY 2-4 IN EACH GROUP
!
THE REST CREATE OPEN GROUPS
2-4 PEOPLE IN EACH GROUP
TASK:
52. IN GROUPS - FIGURE OUT
CREATE YOUR OWN COMPANY’S
COMPETITOR USING A CUSTOMER
CENTRIC APPROACH
TASK:
USE JOBS_TO_BE_DONE - FIND THE CORE AMBITION
INCENTIVISING YOUR CUSTOMERS TO HIRE YOUR
COMPANY, PRODUCT OR SERVICE.
1. CUSTOMER
JOB-2B-DONE:
THE VALUE PROPOSITION IS HOW
THE COMPANY SOLVES THE JOB
PRODUCING WHICH UNIQUE VALUE.
CUSTOMER AMBITION + COMPANY’S ABILITIES
2. VALUE
PROPOSITION:
WHAT DO YOU NEED TO DELIVER TO
ACCOMMODATE THE JOB WITH YOUR
VALUE PROPOSITION?
3. DELIVERY:
WITH NO CHANCE OF FAILURE!!
WHAT DO YOU NEED TO
DELIVER TO ACCOMMODATE
THE JOB WITH YOUR VALUE
PROPOSITION?
PROPOSITION
HOW THE COMPANY
SOLVES THE JOB
PRODUCING
WHICH UNIQUE VALUE.
CUSTOMER AMBITION +
COMPANY’S ABILITIES
2. VALUE
3. DELIVERY
JOB-TO-BE-DONE
INCLUDES ROOT CAUSE
1. CUSTOMER
“
COMPANY’S
ABILITIES
CUSTOMER
JOB_TO_BE_DONE
COMPETITORS
OFFERINGS
53. WHAT DO YOU NEED TO
DELIVER TO ACCOMMODATE
THE JOB WITH YOUR VALUE
PROPOSITION?
PROPOSITION
HOW THE COMPANY
SOLVES THE JOB
PRODUCING
WHICH UNIQUE VALUE.
CUSTOMER AMBITION +
COMPANY’S ABILITIES
2. VALUE
3. DELIVERY
JOB-TO-BE-DONE
INCLUDES ROOT CAUSE
1. CUSTOMER
“
COMPANY’S
ABILITIES
CUSTOMER
JOB_TO_BE_DONE
COMPETITORS
OFFERINGS
CUSTOMER CENTRIC
BUSINESS PROPOSITION & DELIVERIES
- START IN THE MIDDLE AND WORK OUTWARDS -
54. An example of a
VALUE PROPOSITION
We help clients move in the pace of technology, the market
and their customers.
!
By dismantling preconceived ideas, thinking, creating and
delivering on business strategy and customer insight,
designing and operating the offerings they need to stay in
motion, competitive and attractive to 21st century
customer demands and be ground breaking in the industries
they are shaping.
COMPANY’S
ABILITIES
CUSTOMER
JOB_TO_BE_DONE
COMPETITORS
OFFERINGS