The importance of brand in the digital media environment

•

115 likes•6,487 views

The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost feelings of calmness, happiness and focus.

An installment of Town Hall's new series with University of Washington Department of Communication, The Revolution is Here: How Digital Media and Awakened Citizens Are Changing the World, features Hanson Hosein, director of UW's Master of Communication in Digital Media. Formerly a foreign correspondent for NBC News, Hosein will discuss how people under authoritarian regimes, such as Iran, are using new technologies to communicate, and seizing back some of the concentrated power formerly exerted through a tightly controlled state media. Slideshow design by Jay Al-Hashal.

The Importance and Function of Your Website in Digital Marketing

Shane O'Neill

Welcome to the Digital Marketing Revolution. In the past few years we have seen digital marketing efforts increase dramatically for the retail jeweler. Scalability, data tracking and low costs have made digital media the marketing topic du jour. There is serious money and business at stake for those who enter the fray, but digital efforts can’t survive alone. There are detailed aspects that can significantly alter successful outcomes, and most revolve around your website. Find out how programs like paid search, retargeting and mobile advertising work and, more importantly, what you are risking in time and money if you don’t have the proper foundation. Your website is arguably the most important asset you posses to drive new business. It is also the most frequently neglected. The introduction to countless digital marketing and social media opportunities combined with the rise of the smartphone have changed the game forever. Explore why it is vital to understand the how and why of the digital landscape and what it means for your business.

The End of Shareholder Capitalism / The Beginning of Customer Capitalism

Helge Tennø

Five Customer Gaps

Helge Tennø

By referencing several of the current changes as social media we limit the perspective and reach of our ideas. We see these activities as satellites outside of core business, insignificant flirting with customers compared to the bigger commercial changes happening. Our job is to become ambassadors and show the rest how customer insight and involvement can be increasingly valuable to the future of the business.

Nick Cooper, Landor

MRS

Business culture is changing, and so will technology, design and communication

Helge Tennø

Online Branding

Vbout.com

One hundred inspirational ideas

Helge Tennø

Business experimentation

Helge Tennø

Agile Customer Thinking - Introduction Workshop

Helge Tennø

Inevitable

Helge Tennø

Input Variables - Presentation ADC*E Festival ‘17

Helge Tennø

I work with input variables - figuring out and finding the data and insight that goes into an organization in order to make it successful. Working with these problems I am sensing a gap - between what we want our organizations to become and what we put into our organization to get there. The premise is that our imagination is limited by the tools we use to understand the world around us. And that we are using old models to collect our data - and because we are using old models and methods we are only picking our data from the same pools of experience and information as we have done for decades past - serving us the same perspective of the world as we are used to seeing. The future is not directly in font of us - it’s outside. And so looking in the same direction only further, or in the same places only deeper, won’t help us listen to the right data in order to navigate towards where we are going. In this talk I shed light on this problem, that I am working on, probing and playing with. And I also try to explain why this is an important issue to solve right now - because of the changes in both the business models and practices that create wealth and customers behavioral patterns.

Fit for Uncertainty

Helge Tennø

Mental Models and Organizations Amid Growing Complexity

Helge Tennø

Viewers also liked

We are in culture not sales

Helge Tennø

Ignite us

Helge Tennø

Showroom_Brand introduction 2013vaimicom

Presentation of Digital Marketing

jigar doshi

Companies sell stuff, people buy stuff

Helge Tennø

Future Media

Helge Tennø

The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...

BMA Carolinas

Changing The Currency

Helge Tennø

Session 1, introduction to branding 2013 2014

John Verhoeven

Fagmøte om Omni-Channel Marketing - Agenda

Helge Tennø

Business Advice From the Richest People in the World

HubSpot

How do we measure the value of social media?

Helge Tennø

Nick Cooper, Landor

MRS

Business culture is changing, and so will technology, design and communication

Helge Tennø

Online Branding

Vbout.com

One hundred inspirational ideas

Helge Tennø

Viewers also liked (16)

We are in culture not sales

Ignite us

Showroom_Brand introduction 2013

Presentation of Digital Marketing

Companies sell stuff, people buy stuff

Future Media

The Importance of Branding and Emotion in B2B Marketing by Ryan Saurer of Goo...

Changing The Currency

Session 1, introduction to branding 2013 2014

Fagmøte om Omni-Channel Marketing - Agenda

Business Advice From the Richest People in the World

How do we measure the value of social media?

Nick Cooper, Landor

Business culture is changing, and so will technology, design and communication

Online Branding

One hundred inspirational ideas

More from Helge Tennø

Business experimentation

Helge Tennø

Agile Customer Thinking - Introduction Workshop

Helge Tennø

Inevitable

Helge Tennø

Input Variables - Presentation ADC*E Festival ‘17

Helge Tennø

Fit for Uncertainty

Helge Tennø

Mental Models and Organizations Amid Growing Complexity

Helge Tennø

We Are Running Our Organizations on Old Data

Helge Tennø

Data informs the mental models by which we manage our organizations and make decisions. Big space data, computer vision and machine learning creates a new generation of data and gives companies a completely new framework for understanding their world. Solving the short comings of todays rude, inefficient and static data. Are we ready to be rewired and reprogrammed? This is my presentation at SpacePort Norway in Stavanger on the 20th of June 2017. It is similar in content to my talk in Skellefteå published just a few days ago but tailored to a different crowd.

Our imagination is taken hostage (by outdated input variables)

Helge Tennø

From customer hostility to customer centricity

Helge Tennø

The Outcome Economy

Helge Tennø

Each technological age has been marked by a shift in how the industrial platform enables companies to rethink their business processes and create wealth. In the talk I argue that we are limiting our view of what this next industrial/digital age can offer because of how we read, measure and through that perceive the world (how we cherry pick data). Companies are locked in metrics and quantitative measures, data that can fit into a spreadsheet. And by that they see the digital transformation merely as an efficiency tool to the fossil fuel age. But we need to stretch further…

Customer As Strategy

Helge Tennø

We overestimate changes in the short run and underestimate them in the long run

Helge Tennø

The Customer OS - Why digital isn’t digital and customers hold the key to you...

Helge Tennø

Grow your thinkingHelge Tennø

Technology Will Disrupt - Why, What and How?

Helge Tennø

The Next Generation Content Is The Product

Helge Tennø

Companies are designed to keep customers out

Helge Tennø

In the end, the best customer experience wins, no matter who makes it - v.2

Helge Tennø

Successful innovators don't care about innovating

Helge Tennø

Innovations don’t work when they are made with the company in mind - and go on to be launched into a market that is neither interested or finds it meaningful. Advertising and design is then added in order to capture peoples motivation and imagination. But why are we doing it this way round? Why don’t we turn the process on its head and start by figuring out what people find meaningful in the first place.

The customer gap

Helge Tennø

More from Helge Tennø (20)

Business experimentation

Agile Customer Thinking - Introduction Workshop

Inevitable

Input Variables - Presentation ADC*E Festival ‘17

Fit for Uncertainty

Mental Models and Organizations Amid Growing Complexity

We Are Running Our Organizations on Old Data

Our imagination is taken hostage (by outdated input variables)

From customer hostility to customer centricity

The Outcome Economy

Customer As Strategy

We overestimate changes in the short run and underestimate them in the long run

The Customer OS - Why digital isn’t digital and customers hold the key to you...

Grow your thinking

Technology Will Disrupt - Why, What and How?

The Next Generation Content Is The Product

Companies are designed to keep customers out

In the end, the best customer experience wins, no matter who makes it - v.2

Successful innovators don't care about innovating

The customer gap

Recently uploaded

Digital Transformation in PLM - WHAT and HOW - for distribution.pdf

Jos Voskuil

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx

fakeloginn69

What are the main advantages of using HR recruiter services.pdf

HumanResourceDimensi1

Pitch Deck Teardown: RAW Dating App's $3M Angel deck

HajeJanKamps

The Parable of the Pipeline a book every new businessman or business student ...

awaisafdar

Business Valuation Principles for Entrepreneurs

Ben Wann

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...

BBPMedia1

Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.

Memorandum Of Association Constitution of Company.ppt

seri bangash

www.seribangash.com A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA: Contents of Memorandum of Association: Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company. https://seribangash.com/article-of-association-is-legal-doc-of-company/ Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent. Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause. www.seribangash.com Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up. https://seribangash.com/promotors-is-person-conceived-formation-company/ Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value. Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA. Importance of Memorandum of Association: Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process. Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations. Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability. External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers. https://seribangash.com/difference-public-and-private-company-law/ Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void. Amendment of MOA: While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder

anas about venice for grade 6f about venice

anasabutalha2013

Exploring Patterns of Connection with Social Dreaming

Nicola Wreford-Howard

Improving profitability for small business

Ben Wann

In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.

Accpac to QuickBooks Conversion Navigating the Transition with Online Account...

PaulBryant58

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

Arihant Webtech Pvt. Ltd

The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/

FINAL PRESENTATION.pptx12143241324134134

LR1709MUSIC

Attending a job Interview for B1 and B2 Englsih learners

Erika906060

Buy Verified PayPal Account | Buy Google 5 Star Reviews

usawebmarket

Buy Verified PayPal Account Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions. PayPal Services Features- 🟢 Email Access 🟢 Bank Added 🟢 Card Verified 🟢 Full SSN Provided 🟢 Phone Number Access 🟢 Driving License Copy 🟢 Fasted Delivery Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram. 24/7 Hours Reply/Please Contact usawebmarketEmail: support@usawebmarket.com Skype: usawebmarket Telegram: @usawebmarket WhatsApp: +1‪(218) 203-5951‬ USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.

Enterprise Excellence is Inclusive Excellence.pdf

KaiNexus

Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion. What is Enterprise Excellence? Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization. What might I learn? A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo. Who might benefit? Anyone and everyone leading folks from the shop floor to top floor. Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

creerey

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

dylandmeas

Sustainability: Balancing the Environment, Equity & Economy

Operational Excellence Consulting

[Note: This is a partial preview. To download this presentation, visit: https://www.oeconsulting.com.sg/training-presentations] Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit. Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability. LEARNING OBJECTIVES 1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments. 2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts. 3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations. CONTENTS 1. Introduction and Key Concepts of Sustainability 2. Principles and Practices of Sustainability 3. Measures and Reporting in Sustainability 4. Sustainability Implementation & Best Practices To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations

Recently uploaded (20)

Digital Transformation in PLM - WHAT and HOW - for distribution.pdf

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx

What are the main advantages of using HR recruiter services.pdf

Pitch Deck Teardown: RAW Dating App's $3M Angel deck

The Parable of the Pipeline a book every new businessman or business student ...

Business Valuation Principles for Entrepreneurs

RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...

Memorandum Of Association Constitution of Company.ppt

anas about venice for grade 6f about venice

Exploring Patterns of Connection with Social Dreaming

Improving profitability for small business

Accpac to QuickBooks Conversion Navigating the Transition with Online Account...

Search Disrupted Google’s Leaked Documents Rock the SEO World.pdf

FINAL PRESENTATION.pptx12143241324134134

Attending a job Interview for B1 and B2 Englsih learners

Buy Verified PayPal Account | Buy Google 5 Star Reviews

Enterprise Excellence is Inclusive Excellence.pdf

Cree_Rey_BrandIdentityKit.PDF_PersonalBd

Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf

Sustainability: Balancing the Environment, Equity & Economy

The importance of brand in the digital media environment

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (16)

More from Helge Tennø

More from Helge Tennø (20)

Recently uploaded

Recently uploaded (20)