Ifrah Abdi Khalif plans to use both modern and traditional promotional methods to advertise her new film. For modern promotion, she will create social media accounts for the film on YouTube, Twitter, and Facebook to share behind-the-scenes content, actor interviews, film clips, photos from filming, and information about the film. She also plans to advertise through billboards on motorways, buses, and in store windows to catch people's eyes. For traditional promotion, she will take out newspaper advertisements because newspapers are read daily and see frequent views, helping to increase film purchases.

1. Ifrah Abdi Khalif
When it comes to promoting my film there are several methods, which I can use.There is
modern day methods, which are anything that is to do with digital media and traditional
methods of promoting a film. By promoting my film I will be able to attract my target
audience. In the same way, by using promotional methods, it will set a trend for my film,
which then will allow other vast majority of the country knowing my film as soon as they
see it. By promoting my film there is a high chance of it reaching internationally,
allowing the fans to increase. I can also use above the line and below line method to
promote my film.

2. To promote my film I aim to use modern promotional methods as well as traditional methods because the new
generation are used to the new technology, which keeps developing every year. Also they have been brought up
with these technology, so therefore they known their way around it and how to use it.
Social networking sites would be one of the main sources of modern promotional methods that would attract my
main target audience.
One social network I can use is YouTube and to do this, I will create a YouTube account for my film, which will
contain behind the scene clip, interviews with the main character and little clips from the film, without spoiling for my
audience.
I can also create a twitter account and then I can post a pictures of the actors during the filming day and will give
other people the opportunity to leave their feedback.
Furthermore, I would set up a Facebook page so that people who have an interest in my film and want to find
out more about it would be able to look at my page with easy access with no difficulties.

3. Additionally, I will post my film poster onto motorway billboards, buses and window shops around the
country so that they are seen by every kind of person. Personally I believe that this is a successful method
of advertising because many drivers on motorways have to stop and wait in traffic and while they are
waiting, my billboard picture may catch their eye. This could potentially persuade them to watch my film or
even buy it when it the DVD comes out.

4. Traditional Promotional Methods
Firstly, I intent to stick with some of the traditional promotional methods because the older
generation have been brought up without technology, so therefore they are used to seeing films
being promoted through television, newspapers, radios etc.
Hopefully I can put my advertisement within a newspaper to promote my film. This is because
I believe this is one of the most effective promotional methods as a newspaper is a daily resource
and most people read these every day. This means that my film will be viewed frequently and
therefore increase its purchases