The document discusses the ways in which the media product uses and develops conventions of real media forms. The product is described as meeting conventions of the social realism genre while also incorporating elements of teen drama and action films. Feedback was gathered from peers during planning which informed the serious portrayal of the topic and poster design. Audience feedback benefited the outcomes and confirmed the effective combination of the film and ancillary texts for the target audience. A variety of media technologies were researched and iMovie was particularly useful for editing, sound, and special effects during film production.

1. IN WHAT WAYS DOES YOUR MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE FORMS AND
CONVENTIONS OF REAL MEDIA PRODUCTS?

2. In terms of using the codes and conventions of real
media products, I would say that my film definitely meets
these forms and sticks to its genre quite well whilst also
incorporating elements of other genre’s into it. My overall
genre is unquestionably Social Realism, but at the same
time integrates components of Teen-Drama and also
Action films too. My poster is also a fairly true expression
of the conventions of existing posters too, because the
picture is very simple and leaves the topic ambiguous,
and the colour scheme reflects the genre and gives the
audience a slight idea of what could be coming. Again,
my review is also true to real products because it is
positive and also reflective and advertising of my film.

3. HOW EFFECTIVE IS THE COMBINATION OF YOUR
MAIN PRODUCT AND ANCILLARY TEXTS?

4. I think that the combination of my film and
ancillary texts is rather effective and I feel that
they will have the impact that I want them to
have on my target audience as well as other
viewers and possible audiences. Taking on
board my feedback, I would say that my
products are entertaining while also being
educational, and this was my aim from the
beginning.

5. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE
FEEDBACK?

6. My audience feedback has been extremely beneficial to the
overall outcomes of my main product and ancillary texts.
Before I constructed or filmed any part of my short film, I asked
my peers about how they thought I should portray the topic of
drink driving. My expectations were met and they all said that I
should go about the topic in a serious manner, and this
absolutely benefitted my film and allowed it to reflect the true
codes of conventions of existing media products. While
creating my poster, I worked with some more peers and asked
for their advice about whether I should focus on a moving
object or an actual face as the main focus of the poster. I tried
it both ways, but recognised that my peers were right in saying
that I should focus on an object rather than a face, and my
poster definitely looks better and is truer to conventions of
Social Realism posters this way.

7. HOW DID YOU USE MEDIA TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?

8. Having a wide knowledge of different media
technologies is absolutely crucial if you want to
succeed in the production of coursework projects,
and so I had to do a large amount of research into
different software and programmes that would
help me in the production of my outcomes. The
most helpful programme I used in the production
of my short film was absolutely Mac’s iMovie. The
outstanding speed editors, sound system and
features and different effects meant that creating,
altering and putting my film together was quick,
easy and actually really fun and interesting.