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Film producers use various marketing techniques like trailers, social media, billboards, and television ads to promote their films and attract different audiences. The document discusses marketing for the movie Bridget Jones's Baby that was seen on billboards, buses, and even chocolate wrappers. Social media marketing seems to be the most effective nowadays as most people, especially teenagers, engage with film promotions on platforms like Facebook, Twitter, and Instagram.
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Promotional method
Ifrah Khalif plans to promote her film using both modern and traditional promotional methods to attract different audiences. Modern methods will include creating social media accounts for the film on YouTube, Twitter, and Facebook to share behind-the-scenes content, actor interviews, and allow audience feedback. Traditional methods will involve advertising the film poster on billboards, buses, shops, newspapers, and television to reach older audiences more familiar with traditional advertising. The goal is to build awareness of and interest in the film among both new and old generations.
Ifk
Ifrah Abdi Khalif plans to use both modern and traditional promotional methods to advertise her new film. For modern promotion, she will create social media accounts for the film on YouTube, Twitter, and Facebook to share behind-the-scenes content, actor interviews, film clips, photos from filming, and information about the film. She also plans to advertise through billboards on motorways, buses, and in store windows to catch people's eyes. For traditional promotion, she will take out newspaper advertisements because newspapers are read daily and see frequent views, helping to increase film purchases.
Marketing strategy proposal for Chiquita brand 2013
Marketing Strategy for Chiquita brand based on 50th Anniversary of the famous Blue Sticker. Or how to engage customers all over the world and create buzz in few easy steps and in cost effective way. This is about inbound and engagement marketing and why am I sure that this might work? Because it is very simple strategy.
Film packages – Psychological Thriller
Keeping a consistent font style, representing psychological extremes consistently, using an established studio known for the genre, and maintaining a coherent narrative across marketing materials are important for successfully marketing a psychological thriller film. The audience will have expectations based on similar previous works, so the film package must clearly link together to reinforce the film's brand and genre.
Question Three
Development Hell Ltd would be a suitable publisher for the club music magazine. They already publish magazines targeting a similar audience. There is demand for a magazine in this genre. The magazine could be distributed through the same channels as Development Hell's other magazines like newsagents, supermarkets, and airports. Multi-platform access through an online webpage and social media would allow more people to engage with the magazine's content and discussions.
Promotional methods
The document discusses promotional methods for a new magazine to gain popularity and increase sales. It recommends using billboard ads as they are large and visible in busy areas. It also suggests promoting on public transportation as many people use it daily. Social media should be utilized to build anticipation and allow audiences to connect. A competition is proposed to meet an artist featured in the first issue to generate interest and sales.
Advertising
The document discusses the definition and purpose of advertising. It defines advertising as a paid form of non-personal communication used to promote products and services. The goals of advertising are to promote sales, educate the public about products, and introduce new products. Advertising benefits manufacturers by increasing sales and profits, consumers by providing more choices, and society by supporting economic growth. Common advertising media include newspapers, magazines, television, radio, and online platforms. Selection of media depends on the nature of the product and its target market.
Recommended
Promotional method
Ifrah Khalif plans to promote her film using both modern and traditional promotional methods to attract different audiences. Modern methods will include creating social media accounts for the film on YouTube, Twitter, and Facebook to share behind-the-scenes content, actor interviews, and allow audience feedback. Traditional methods will involve advertising the film poster on billboards, buses, shops, newspapers, and television to reach older audiences more familiar with traditional advertising. The goal is to build awareness of and interest in the film among both new and old generations.
Ifk
Ifrah Abdi Khalif plans to use both modern and traditional promotional methods to advertise her new film. For modern promotion, she will create social media accounts for the film on YouTube, Twitter, and Facebook to share behind-the-scenes content, actor interviews, film clips, photos from filming, and information about the film. She also plans to advertise through billboards on motorways, buses, and in store windows to catch people's eyes. For traditional promotion, she will take out newspaper advertisements because newspapers are read daily and see frequent views, helping to increase film purchases.
Marketing strategy proposal for Chiquita brand 2013
Marketing Strategy for Chiquita brand based on 50th Anniversary of the famous Blue Sticker. Or how to engage customers all over the world and create buzz in few easy steps and in cost effective way. This is about inbound and engagement marketing and why am I sure that this might work? Because it is very simple strategy.
Film packages – Psychological Thriller
Keeping a consistent font style, representing psychological extremes consistently, using an established studio known for the genre, and maintaining a coherent narrative across marketing materials are important for successfully marketing a psychological thriller film. The audience will have expectations based on similar previous works, so the film package must clearly link together to reinforce the film's brand and genre.
Question Three
Development Hell Ltd would be a suitable publisher for the club music magazine. They already publish magazines targeting a similar audience. There is demand for a magazine in this genre. The magazine could be distributed through the same channels as Development Hell's other magazines like newsagents, supermarkets, and airports. Multi-platform access through an online webpage and social media would allow more people to engage with the magazine's content and discussions.
Promotional methods
The document discusses promotional methods for a new magazine to gain popularity and increase sales. It recommends using billboard ads as they are large and visible in busy areas. It also suggests promoting on public transportation as many people use it daily. Social media should be utilized to build anticipation and allow audiences to connect. A competition is proposed to meet an artist featured in the first issue to generate interest and sales.
Advertising
The document discusses the definition and purpose of advertising. It defines advertising as a paid form of non-personal communication used to promote products and services. The goals of advertising are to promote sales, educate the public about products, and introduce new products. Advertising benefits manufacturers by increasing sales and profits, consumers by providing more choices, and society by supporting economic growth. Common advertising media include newspapers, magazines, television, radio, and online platforms. Selection of media depends on the nature of the product and its target market.
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Presentation.pptx
The document discusses several promotion methods for a fashion documentary, including an Instagram page, TikTok page, YouTube channel, class screenings, and posters around college. The Instagram and TikTok pages aimed to foreshadow the documentary and generate curiosity through short video clips and photos. Class screenings and posters provided local promotion on campus. Merchandise, film festivals, and social media groups were considered but avoided due to concerns about reach, relevance, or potential for online toxicity. The key promotion strategies focused on using social media platforms like Instagram and TikTok to engage the target 16-24 year old audience.
Evaluation Question 4
This document discusses advertising methods for a new magazine. It suggests using social media like Facebook and Twitter since the target audience is younger. Billboards and ads on buses are also recommended to reach people when they are outside. Existing magazines use these methods like ads on TV, radio, billboards, and the sides of buses. The distributor could promote the magazine's content and offer competitions to encourage people to buy it.
Evaluation question pp
This document discusses advertising methods for a new magazine. It suggests using social media like Facebook and Twitter since the target audience is younger. Billboards and ads on buses are also recommended to reach people when they are outside. Existing magazines use these methods like ads on TV, radio, billboards, and the sides of buses. The distributor could promote the magazine's content and offer competitions to encourage people to buy it.
Example
This document discusses advertising methods for a new magazine. It suggests using social media like Facebook and Twitter since the target audience is younger. Billboards and ads on buses are also recommended to reach people when they are outside. Existing magazines use these methods like ads on TV, radio, billboards, and the sides of buses. The distributor could promote the magazine's content and offer competitions to encourage people to buy it.
Evaluation question pp
This document discusses advertising methods for a new magazine. It suggests using social media like Facebook and Twitter since the target audience is younger. Billboards and ads on buses are also recommended to reach people when they are outside. Existing magazines use these methods like ads on TV, radio, billboards, and the sides of buses. The distributor could promote the magazine's content and offer competitions to encourage people to buy it.
how would you attract/address your audience
The document discusses several ways to attract a target audience to a media product. It identifies characters' personalities, realistic portrayals, and advertising through social media platforms like Facebook and billboards as important methods. YouTube is also mentioned as a platform to host the product and leverage its advertising features to reach audiences.
Marketing Through Social Media
Social media has become a major platform for marketing. It allows brands to promote products to millions of potential customers on platforms like Facebook and Instagram. Facebook alone has nearly 3 billion monthly users that are exposed to ads and promotions from the over 3 million brands that use the platform. Influencers, who have large followings, are also an effective way for brands to market through social media, as their followers are more likely to purchase products endorsed by influencers they follow. Overall, social media provides an inexpensive and diverse way for brands to promote to a massive online audience.
Personal statment nd dating
This personal statement discusses the applicant's interest and experience in the media industry. They have studied media both in and out of school, exploring topics like technology convergence and cross-media ownership. The applicant is confident in presenting and selling products to target audiences, and conducts small interviews and discussions to refine their ideas. Their goal is to create an internationally distributed product that targets technology users broadly and could help the media industry form new partnerships and consolidate ownership.
Marketing & Distribution
Marketing is the process of promoting a product to increase sales by making the public aware and meeting customer needs and wants. Distribution makes a product available to customers by moving it through a chain from manufacturer to retailer to consumer. Modern marketing often uses social media sites like Facebook, Instagram, and YouTube due to their wide reach and lower costs. These sites allow posting videos, photos, and information about a product to generate interest. Traditional methods like television ads, cinema previews, and posters are also effective ways to market an opening scene from a movie.
Statement (1) (1)
The document discusses the author's interest in media and marketing from a young age. They became fascinated by music videos and advertisements and chose to study creative media in college. Through college projects like producing a magazine, video game, podcast, and music video, they were able to narrow their interests down to commercial advertising. They also gained skills in software like Photoshop and Premiere Pro. While in college, they also do hair braiding on the side and took part in a citizenship program to gain work and life skills. They completed a short digital marketing course and now want to go to university to learn more about different marketing fields to choose a specialization and work in media marketing.
Promoting movies
Marketing involves promoting a product to increase sales and make customers aware of it. Distribution makes a product available to customers through a chain from manufacturer to retailer to consumer. Today, products can be promoted through social media sites like Facebook, Instagram, and YouTube more cheaply and effectively than through traditional large budgets. These sites allow posting videos, photos, and information about a product to generate interest and recognition among social media users.
Question 5
Alice Hicks promoted her horror film using various advertising techniques including posters, social media, and traditional media placements. She displayed posters of the scary film in magazines, billboards, and bus stops to target her audience. She also created a Twitter page to share clips and updates about the film. After several months of this multi-pronged advertising campaign, she planned to release the film in cinemas and on DVD, Blu-Ray, streaming services and television to maximize its reach and profits.
Film marketing research #
Film marketing is important because films are expensive to produce and need to earn money back at the box office. Marketing techniques introduce the film to the public and encourage them to see it, like constructing press junkets with interviews of key personnel. There are traditional marketing methods like trailers, posters and interviews as well as newer social media techniques. Trailers are especially important as the first footage the public sees of a film and can influence whether people decide to watch it and earn the studio profit.
Distributing my film
This document discusses strategies for distributing an independent film, including using social media, film festivals, and film websites. It provides examples of how major films like Tenet and independent films like Bait and Sorry We Missed You utilized these strategies. It also discusses defining the target audience and unique selling point to boost interest in the film. Research on film distributors and comparable films was conducted to inform the distribution process.
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Similar to Summary
Presentation.pptx
The document discusses several promotion methods for a fashion documentary, including an Instagram page, TikTok page, YouTube channel, class screenings, and posters around college. The Instagram and TikTok pages aimed to foreshadow the documentary and generate curiosity through short video clips and photos. Class screenings and posters provided local promotion on campus. Merchandise, film festivals, and social media groups were considered but avoided due to concerns about reach, relevance, or potential for online toxicity. The key promotion strategies focused on using social media platforms like Instagram and TikTok to engage the target 16-24 year old audience.
Evaluation Question 4
This document discusses advertising methods for a new magazine. It suggests using social media like Facebook and Twitter since the target audience is younger. Billboards and ads on buses are also recommended to reach people when they are outside. Existing magazines use these methods like ads on TV, radio, billboards, and the sides of buses. The distributor could promote the magazine's content and offer competitions to encourage people to buy it.
Evaluation question pp
This document discusses advertising methods for a new magazine. It suggests using social media like Facebook and Twitter since the target audience is younger. Billboards and ads on buses are also recommended to reach people when they are outside. Existing magazines use these methods like ads on TV, radio, billboards, and the sides of buses. The distributor could promote the magazine's content and offer competitions to encourage people to buy it.
Example
This document discusses advertising methods for a new magazine. It suggests using social media like Facebook and Twitter since the target audience is younger. Billboards and ads on buses are also recommended to reach people when they are outside. Existing magazines use these methods like ads on TV, radio, billboards, and the sides of buses. The distributor could promote the magazine's content and offer competitions to encourage people to buy it.
Evaluation question pp
This document discusses advertising methods for a new magazine. It suggests using social media like Facebook and Twitter since the target audience is younger. Billboards and ads on buses are also recommended to reach people when they are outside. Existing magazines use these methods like ads on TV, radio, billboards, and the sides of buses. The distributor could promote the magazine's content and offer competitions to encourage people to buy it.
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The document discusses several ways to attract a target audience to a media product. It identifies characters' personalities, realistic portrayals, and advertising through social media platforms like Facebook and billboards as important methods. YouTube is also mentioned as a platform to host the product and leverage its advertising features to reach audiences.
Marketing Through Social Media
Social media has become a major platform for marketing. It allows brands to promote products to millions of potential customers on platforms like Facebook and Instagram. Facebook alone has nearly 3 billion monthly users that are exposed to ads and promotions from the over 3 million brands that use the platform. Influencers, who have large followings, are also an effective way for brands to market through social media, as their followers are more likely to purchase products endorsed by influencers they follow. Overall, social media provides an inexpensive and diverse way for brands to promote to a massive online audience.
Personal statment nd dating
This personal statement discusses the applicant's interest and experience in the media industry. They have studied media both in and out of school, exploring topics like technology convergence and cross-media ownership. The applicant is confident in presenting and selling products to target audiences, and conducts small interviews and discussions to refine their ideas. Their goal is to create an internationally distributed product that targets technology users broadly and could help the media industry form new partnerships and consolidate ownership.
Marketing & Distribution
Marketing is the process of promoting a product to increase sales by making the public aware and meeting customer needs and wants. Distribution makes a product available to customers by moving it through a chain from manufacturer to retailer to consumer. Modern marketing often uses social media sites like Facebook, Instagram, and YouTube due to their wide reach and lower costs. These sites allow posting videos, photos, and information about a product to generate interest. Traditional methods like television ads, cinema previews, and posters are also effective ways to market an opening scene from a movie.
Statement (1) (1)
The document discusses the author's interest in media and marketing from a young age. They became fascinated by music videos and advertisements and chose to study creative media in college. Through college projects like producing a magazine, video game, podcast, and music video, they were able to narrow their interests down to commercial advertising. They also gained skills in software like Photoshop and Premiere Pro. While in college, they also do hair braiding on the side and took part in a citizenship program to gain work and life skills. They completed a short digital marketing course and now want to go to university to learn more about different marketing fields to choose a specialization and work in media marketing.
Promoting movies
Marketing involves promoting a product to increase sales and make customers aware of it. Distribution makes a product available to customers through a chain from manufacturer to retailer to consumer. Today, products can be promoted through social media sites like Facebook, Instagram, and YouTube more cheaply and effectively than through traditional large budgets. These sites allow posting videos, photos, and information about a product to generate interest and recognition among social media users.
Question 5
Alice Hicks promoted her horror film using various advertising techniques including posters, social media, and traditional media placements. She displayed posters of the scary film in magazines, billboards, and bus stops to target her audience. She also created a Twitter page to share clips and updates about the film. After several months of this multi-pronged advertising campaign, she planned to release the film in cinemas and on DVD, Blu-Ray, streaming services and television to maximize its reach and profits.
Film marketing research #
Film marketing is important because films are expensive to produce and need to earn money back at the box office. Marketing techniques introduce the film to the public and encourage them to see it, like constructing press junkets with interviews of key personnel. There are traditional marketing methods like trailers, posters and interviews as well as newer social media techniques. Trailers are especially important as the first footage the public sees of a film and can influence whether people decide to watch it and earn the studio profit.
Distributing my film
This document discusses strategies for distributing an independent film, including using social media, film festivals, and film websites. It provides examples of how major films like Tenet and independent films like Bait and Sorry We Missed You utilized these strategies. It also discusses defining the target audience and unique selling point to boost interest in the film. Research on film distributors and comparable films was conducted to inform the distribution process.
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Criteria 5
The filmmaker conducted target audience research through questionnaires to learn about viewers' habits and opinions regarding social realism films. They found that the niche audience enjoys when films include common conventions of the genre and are distributed through their preferred methods. To attract a mainstream audience, the filmmaker plans to work with BBC and Film4 for higher budget advertising like posters, trailers and billboards placed near venues the target demographics frequent, such as cinemas for teenagers.
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My media diary
For three days, the author kept a diary recording their daily media use and observations on how media influences society. On Monday, the author used Facebook, watched movies on TV and in theaters, went shopping where they saw advertisements, and used their phone to communicate. On Tuesday, the author used the internet, Facebook, read magazines and books, saw advertisements while shopping, and watched TV and movies. On Wednesday, the author again used the internet, Facebook, watched TV, went to the cinema where they saw advertisements, and read a book based on past events. The author presented this information to demonstrate the extensive use of various media in everyday life and its influence on society.
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Paul
The document discusses various marketing techniques for films, including trailers, social media, billboards, and television advertisements. An exit poll was conducted after viewing the film "Bridget Jones's Baby" which found that the target audience was primarily younger females who enjoyed comedy and romance genres. Most audience members reported seeing advertisements on social media like Facebook and trailers influencing their decision to see the film. The analysis suggests social media marketing may be the most effective technique for reaching target audiences.
Paul
The document discusses various marketing techniques for films, including trailers, social media, billboards, and television advertisements. An exit poll was conducted after viewing the film "Bridget Jones's Baby" which found that the target audience was primarily younger females who enjoyed comedy and romance genres. Most audience members reported seeing advertisements on social media like Facebook and trailers influencing their decision to see the film. The analysis suggests social media marketing may be the most effective technique for reaching target audiences.
Document2 (2)
The film poster uses pink and purple colors and prominently features the three main actors, indicating it is aimed at female audiences and focuses on the actors. It places the actors' names and the film title in the center to draw attention. However, there is a lot of small text that may not interest many viewers. The actors look directly at the viewer to create a personal connection.
Exit poll analysis
An exit poll of moviegoers who saw the film "Bridget Jones's Baby" found the following:
- 75% of respondents were between 16-18 years old, showing a young target audience.
- All respondents were female, indicating the film appeals primarily to women.
- 75% said their favorite genres were comedy and romance, matching the film's genres.
- Social media like Facebook and Twitter were the top ways audiences saw ads for movies.
- For "Bridget Jones's Baby" specifically, ads on Facebook, billboards, trailers, and TV were most effective at attracting audiences.
- Beyond simply enjoying the franchise, movie posters and trailers persuaded many to see the film
Exit poll analysis
An exit poll of moviegoers who saw the film "Bridget Jones's Baby" found the following:
- 75% of respondents were between 16-18 years old, showing a young target audience.
- All respondents were female, indicating the film appeals primarily to women.
- 75% said their favorite genres were comedy and romance, matching the film's genres.
- Social media like Facebook and Twitter were the top ways audiences saw ads for movies.
- For "Bridget Jones's Baby" specifically, ads on Facebook, billboards, trailers, and TV were most effective at attracting audiences.
- Beyond simply enjoying the film, movie posters and trailers persuaded some audiences to see through
Document2
The film poster uses pink and purple colors and prominently features the three main actors, indicating it is aimed at female audiences and focuses on the actors as the most important elements of the film. The poster places the actors' names and the film title in the primary optical area at the top to draw initial attention, while there is a lot of small text in the weaker follow area that few people will read. It addresses viewers in a direct mode to make an personal connection.
Research techniques
This document discusses different techniques for researching target audiences for films, including: mainstream films aimed at a mass market; alternative films produced outside major studios and targeted at niche audiences; and niche films targeted at a small, specific audience. It also lists other factors used in audience research: gender, age, socio-economic status, psychographics, geodemographic segmentation, sexual orientation, and regional identity.
Research techniques
This document discusses different techniques for researching target audiences for films, including: mainstream films that are widely distributed; alternative films produced outside major studios and aimed at niche markets; and niche films targeting small, specific audiences. It also lists other factors like gender, age, socioeconomic status, psychographics, geodemography, sexual orientation, and regional identity that can help define a target audience.
Research techniques
This document discusses different techniques for researching target audiences for films, including:
Mainstream films which are widely distributed and appeal to a broad audience. Alternative films are produced independently from major studios and niche films target a small, specific audience. Other techniques include considering the gender, age, socioeconomic status, psychographics, geodemographic region, sexual orientation and regional identity of the intended viewers.
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Summary
- 1. There are lots of different marketing techniques out there to promote films now, the reason film producers use these marketing techniques is to get more people to watch the film and using a few different techniques that are aimed at different people get different audiences to watch films. A few different examples of marketing techniques are trailer, social media including: Facebook, twitter, snapchat, Instagram etc. billboards. Busses, TV. As I went watching Bridget jones’s baby movie, I was researching a lot about the different marketing techniques, as whenever was out I saw so many adverts on billboards/busses whilst just walking around promoting the film , also I have seen the film being advertised on food such as aero chocolate so maybe aero chocolate are sponsoring the filmas this is a good way of promoting films as so many people buy chocolate and just seeing that on the wrapper makes people think about going to watch it. Personally I think social media marketing campaigns are the most successful, as in today society social media is so big and nearly everybody has it except older generation who would probably see adverts about films on TV/ billboards. Rom my survey results it shows this as most people said social media and my target audience was 16-18 year olds which makes sense as these sort of people are always on social media.