The document discusses promotional strategies for a documentary called "From China to Edmundia". It describes creating two ancillary texts - a double-page magazine spread and newspaper advertisement - to promote the documentary. The spread includes an interview discussing how the documentary was made and trends in British education. Cross-media convergence and synergy are also discussed as effective promotional techniques, like uploading the documentary online. Knowing the target audience of 18-30 year olds interested in travel and culture is emphasized as important for making promotional content relevant.
Environmental Implications of Promotional Campaigns in Enugu MetropolisIOSR Journals
An obvious fallout from today’s global world is the increased domination of marketing space and practice by promotions. This has resulted in greater use and application of promotional campaigns by organizations and individuals in affecting and influencing their targets. Prominent among these promotional tools in the recent past are posters, banners, bannerettes, fliers, handbills etc which are displayed in every nook and cranny of our immediate environment. But beyond the core aim of advancing promotional causes for either products or individual goals, these promotional materials turn out as community spoilers and pollutants as most of them are recklessly displayed and littered on the environments. This study evaluated the environmental implications of all promotional campaigns via banners, posters, fliers, handbills etc. Findings from it show serious environmental abuse, disorder, indecency and irresponsibility with their obvious environmental and health implications on the people. For this reason, we recommended greater usage of the digital signage promotional mode, effective monitoring of promotional campaign displays by relevant agencies as well as the enforcement of the “polluter-pays principle” and the payment of pollution tax by corporations, among others as remedies.
【오피뷰】①구로립카페②강북립카페③수유립카페 구글에서 검색해보고 이용해보시기 바랍니다.고서야 감히 공작 궁에 이미지 크리스털을 설치하겠습니까? 나밀 공작님은 자신만의 마법 병단을 구축한 세력가십니다. 게다가 공작 궁 주위에는 5서클 법사만 다섯 분 계셔서 늘 공작궁을 순찰하시며 방범 결계를 점검하는데 백작님 의뢰는 드레곤 레어에 가서 드레곤 비늘 뽑아 오기나 마찬가지입죠. 그래서 저희 에딘 길드에서는 애초부터 의뢰를 거부했습죠.” 사실이다. 자신들은 실력이 안 된다며 들켜서 죽어도 좋다는 떠돌이【오피뷰】①구로립카페②강북립카페③수유립카페 구글에서 검색해보고 이용해보시기 바랍니다.들을 킬라에게 소개 시켜주었다. “그런데 그 떠돌이 놈들이 백작님의 의뢰를 맡겠다하자 길마님은 그 놈들을 의심하고, 감시 했습죠. 그들의 인척이 공작 궁에 하녀로 있으며 내부에서 내응한다며 백작님께 큰소리 친 것도 다 거짓말입니다. 공작 궁에서는 이중삼중으로 사람을 거르는데 그거다 헛소리입니다. 아니나 다를까 백작님의 선금을 물 쓰듯이 쓰며 돌아다니자 저희들은 그들에 대한 감시를 강화했습니다. 그런데 이놈들이
Environmental Implications of Promotional Campaigns in Enugu MetropolisIOSR Journals
An obvious fallout from today’s global world is the increased domination of marketing space and practice by promotions. This has resulted in greater use and application of promotional campaigns by organizations and individuals in affecting and influencing their targets. Prominent among these promotional tools in the recent past are posters, banners, bannerettes, fliers, handbills etc which are displayed in every nook and cranny of our immediate environment. But beyond the core aim of advancing promotional causes for either products or individual goals, these promotional materials turn out as community spoilers and pollutants as most of them are recklessly displayed and littered on the environments. This study evaluated the environmental implications of all promotional campaigns via banners, posters, fliers, handbills etc. Findings from it show serious environmental abuse, disorder, indecency and irresponsibility with their obvious environmental and health implications on the people. For this reason, we recommended greater usage of the digital signage promotional mode, effective monitoring of promotional campaign displays by relevant agencies as well as the enforcement of the “polluter-pays principle” and the payment of pollution tax by corporations, among others as remedies.
【오피뷰】①구로립카페②강북립카페③수유립카페 구글에서 검색해보고 이용해보시기 바랍니다.고서야 감히 공작 궁에 이미지 크리스털을 설치하겠습니까? 나밀 공작님은 자신만의 마법 병단을 구축한 세력가십니다. 게다가 공작 궁 주위에는 5서클 법사만 다섯 분 계셔서 늘 공작궁을 순찰하시며 방범 결계를 점검하는데 백작님 의뢰는 드레곤 레어에 가서 드레곤 비늘 뽑아 오기나 마찬가지입죠. 그래서 저희 에딘 길드에서는 애초부터 의뢰를 거부했습죠.” 사실이다. 자신들은 실력이 안 된다며 들켜서 죽어도 좋다는 떠돌이【오피뷰】①구로립카페②강북립카페③수유립카페 구글에서 검색해보고 이용해보시기 바랍니다.들을 킬라에게 소개 시켜주었다. “그런데 그 떠돌이 놈들이 백작님의 의뢰를 맡겠다하자 길마님은 그 놈들을 의심하고, 감시 했습죠. 그들의 인척이 공작 궁에 하녀로 있으며 내부에서 내응한다며 백작님께 큰소리 친 것도 다 거짓말입니다. 공작 궁에서는 이중삼중으로 사람을 거르는데 그거다 헛소리입니다. 아니나 다를까 백작님의 선금을 물 쓰듯이 쓰며 돌아다니자 저희들은 그들에 대한 감시를 강화했습니다. 그런데 이놈들이
Owning your own home is a dream that everyone would love to have come true. However, buying a house and arranging a loan might generate a long list of questions for you. Especially, about how to initiate the process of getting a loan. In such cases, hiring a professional mortgage broker in MA who can remove some of your stress and calm your nerves is certainly a good option. This blog emphasize on the benefits of hiring a private mortgage broker in MA.
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Study skills develop throughout the course of study, often unnoticed. Writing, reading comprehension and information retrieval skills are the most important study skills, and you should develop them right from the beginning of studies. Conversation and presentation skills also develop naturally as study experiences accumulate. As a university student, you should also assess your own learning and study skills and think about what your strengths as a learner a
Made according to CBSE guidelines . “Screening advertisements in newspapers/
magazines, and through radio and TV
programmes and reporting on the differences
in appeal of different media of advertising” . Includes questionnaire , pictures , summaries , conclusion .
Public Relations is the dynamic process of engaging your company with the public by keeping them being informed about your company’s news, policy, promotion.
Effective public relations campaigns are usually enabled by low cost strategies rather than advertising plans that need a large budget allocation.
1. How effective is the combination
of your main product and
ancillary texts?
2. Promotional campaign
The double-page spread and adverting I created
are the two things used to support and promote
my TV documentary “From China to Edmundia”.
They are taking part of the marketing.
Marketing is communicating the value of a
product, service or brand to customers, for the
purpose of promoting or selling that product,
service, or brand.
Advertising is one of the method used in
marketing. It an effective promotional campaign.
It is now taking part of everything. All products
need to be advertised in order to sell to the
customers.
For promote media products, synergy and cross-
media convergence are the two things people
are using the most in this digital age.
3. What makes an effective
promotional campaign?
Know your audience and keep the content relevant
The first thing we should always do before promote any products is targeting the right
audiences. “From China to Edmundia” is a travel lifestyle documentary. So the people
who are interested in those two genres should be targeted. In addition, “From China
to Edmundia” is mainly talking about an international student’s life in a boarding
school in UK and her own hometown-Beijing,China. People who interested in different
national cultures and environments, and also have the similar experiences are suited
to target. Then the next step is look for a particular age group. Documentaries are
generally watched by adults instead of young age people therefore I set the range of
my target audience from 18-30. So my promotional campaigns should be suitable for
this age group.
Creativity
The ideas of editing the products is also important. With the development of society,
people’s opinions are growing together, so the style of the promotional campaign will
attract to the audiences mostly. What I mean by “Style” is I should mix “novelty” and
“traditional” together into promotional campaign .Not only showing the first mentioned
of two, but also the latter.
Feedback
Often update the audience’s suggestions will be very helpful on marketing because
the whole point of this process is trying to make the audiences become interested in
my products. I then can have the right direction on what the promotional campaigns I
should create.
4. The combination of my
documentary and two ancillary
texts Apart from the documentary I have created, I have also made two ancillary texts in order
to show my ability of creating other media format products, therefore I decided to make a
double-page spread on a magazine and newspaper advertisement from the choices of
exam board.
The two ancillary texts are both used to promote the documentary. For example, people
who are interested in TV shows and films will buy Radio Times in order to get the new
information. So the double-page spread on the magazine is a way to make people know
about my documentary. Radio Times is mainly introduced directors , behind screen stories
or something relate to the films or TV shows.
By using my products as examples, for the double-spread sheet, I tried to pretend the
magazine had an interview with me as a BBC TV documentary director. In the interview I
have shared my ideas of how I create the story and some behind screen stories.
The whole point of these two ancillary texts used to promote “From China to Edmundia” in
order to make more people know about my documentary from different places,such as
magazines and newspaper.
5. Synergy & Cross-
media
convergence
Cross-media convergence is technology that allows an audience to consume
more than one type of media from a single platform. Lots of aspects of the internet
e.g. social networking, YouTube, online editions of newspapers and magazines.
Synergy is the term used to describe a situation where different entities cooperate
advantageously for a final outcome. It’s the ‘strategy of synchronising and actively
forging connections between directly related areas of entertainment.
New media is now fully supporting them.
They are important for my documentary because they are taking parts of
production, distribution, marketing and exhibition of my documentary.
I have uploaded my documentary onto YouTube therefore audiences can watch it
online whenever they want. Furthermore, the advertising I created for newspaper
can also upload online, so that people can notice my documentary while they are
looking at the advertising.
In short, I can attract many more audiences if I use them to promote my
documentary.
6. New media
In term of new media, it is related to the old media. Old media, such
as films, magazines and newspaper. Furthermore, new media is the
content available on-demand through the new technologies and
internet.
Internet is important because people are getting most information
from there. It can help us solve many problems, such as online
shopping, emails.
Internet becomes our necessities and we need to use it everyday. It
is also a way to let people communicate with each other all over the
world.
Media studies and Internet cannot be separated. Most media
platforms are created by digital technologies and promoted by
Internet. For example, I have used cameras in order to filming, Final
Cut Pro to edit my documentary and InDesign to design the ancillary
texts. It is important to use digital technology and different media
platforms because they can help me to represent my products in a
much more better way. They are never hard to learn and use for
7. Double-page spread
Double-page spread is one of the ancillary texts I have produced which use to
relate to my documentary “From China to Edmundia” .
I have used my own picture in order to link with the lifestyle genre. The text I wrote
on the right hand page is an interview with me as an BBC documentary director. It
contains the information how I come up with these ideas, the relationship between
UK and other countries, the trend of future British education and some behind
screen stories.
I have used many light colours to make the contents not seem to be very boring in
a psychological way. In addition, I used bold and bigger size font on the masthead
and the headline to make the key words stand out therefore readers can know
what the contents about by read through them.
8. Advertising
I created an newspaper advertisement in order to
promote my documentary.
Through my research, most adverts for TV
documentaries are designed on a landscape page
therefore I used this convention. This page includes the
title,date of release and channel of release. Apart from
them, I have also added a quote which is related to the
genres of my documentary.
I have used Photoshop to the colour “China” and
“Edmundia” with their own flags.