Q1. In what ways does your media product use, develop or challenge forms and ...DianaAlexandru6
The document discusses how the author's media product uses and challenges conventions of real media. The author aims to balance familiar conventions with new ideas. For their TV advertisements and sponsorship sequence promoting a perfume, they conform to conventions like color themes but challenge stereotypes by focusing on different types of women and their interests rather than including male characters. They also use a split screen to uniquely convey the product's concept of suiting different women. By thoughtfully employing and adapting conventions, the author has created an original media product.
The document discusses audience feedback methods used for a media project. It defines the target audience as males aged 16-24 and describes tailoring content to their interests like meaningful lyrics. Feedback was gathered through online surveys, pie charts, and peer reviews at different draft stages. The peer feedback helped improve locations, typography, images and video elements. Overall, the audience feedback helped ensure the content appealed to the target demographic and identify small changes needed to further improve the final products.
Amy Myers discusses various promotional methods for her new magazine, including both traditional and modern approaches. Some traditional methods include promotions in newspapers, radio, television, and posters on buses. For modern promotions, she plans to use social media like Facebook and Twitter, create hashtags to generate interest, and develop a mobile app to engage her target teenage audience. The promotions aim to increase awareness of the magazine and gain a wider readership both domestically and internationally.
powerpoint which contains both of my existing products research & my client research. I talk about specific information about my client & what kind of products which already exist & analysis them.
From conducting audience feedback on their documentary, radio trailer, and newspaper advertisement, the documentarian learned several things:
- The audience generally enjoyed the documentary and had positive feedback, though there was some constructive criticism about unclear sound in parts that could be improved.
- The humorous parts and complex title sequence of the documentary were effective.
- The newspaper advertisement was simple yet effective at enticing audiences to learn more about the "burning book."
- The radio trailer informed audiences about the documentary in a way that set the mood effectively and helped the documentary and trailer work well together.
- Audience feedback showed the importance of persuasion through humor, information, and ads to motivate audiences to watch.
The combination of the main products and ancillary tasks was effective because they aimed for consistency across the three products by using an easily identifiable presenter and images related to youth. The magazine, radio advertisement, and documentary all focused on the topic of underage drinking and featured youths to raise awareness of the serious issue and attract the target audience's attention by relating to their experiences. The presenter from the documentary was also used in the radio advertisement to link the products and maintain continuity.
The document discusses film distribution and how to promote and distribute an independent film. It defines film distribution as making a movie available for audiences, which is normally done by a professional distributor who handles marketing and release strategies. For an independent film, the document proposes using social media platforms like Instagram, YouTube, and websites to promote the film's trailer in order to reach large audiences, especially teenagers and young adults. It also discusses ways to engage audiences through the film itself, such as using dramatic background music, varied camera angles and shots, unique credits, and making the main character charismatic.
The document discusses various marketing techniques that could be used to distribute an upcoming artist's music production widely, including newspaper/magazine articles, official websites/fan sites, local music festivals, social media, word of mouth marketing, radio interviews, merchandise, and distribution on YouTube, iTunes, and Spotify. The goal is to create a large target audience and increase the artist's recognition to help the artist and the company's business. Each technique is described in terms of how it could promote the artist's music and increase awareness, interest, and followers.
Q1. In what ways does your media product use, develop or challenge forms and ...DianaAlexandru6
The document discusses how the author's media product uses and challenges conventions of real media. The author aims to balance familiar conventions with new ideas. For their TV advertisements and sponsorship sequence promoting a perfume, they conform to conventions like color themes but challenge stereotypes by focusing on different types of women and their interests rather than including male characters. They also use a split screen to uniquely convey the product's concept of suiting different women. By thoughtfully employing and adapting conventions, the author has created an original media product.
The document discusses audience feedback methods used for a media project. It defines the target audience as males aged 16-24 and describes tailoring content to their interests like meaningful lyrics. Feedback was gathered through online surveys, pie charts, and peer reviews at different draft stages. The peer feedback helped improve locations, typography, images and video elements. Overall, the audience feedback helped ensure the content appealed to the target demographic and identify small changes needed to further improve the final products.
Amy Myers discusses various promotional methods for her new magazine, including both traditional and modern approaches. Some traditional methods include promotions in newspapers, radio, television, and posters on buses. For modern promotions, she plans to use social media like Facebook and Twitter, create hashtags to generate interest, and develop a mobile app to engage her target teenage audience. The promotions aim to increase awareness of the magazine and gain a wider readership both domestically and internationally.
powerpoint which contains both of my existing products research & my client research. I talk about specific information about my client & what kind of products which already exist & analysis them.
From conducting audience feedback on their documentary, radio trailer, and newspaper advertisement, the documentarian learned several things:
- The audience generally enjoyed the documentary and had positive feedback, though there was some constructive criticism about unclear sound in parts that could be improved.
- The humorous parts and complex title sequence of the documentary were effective.
- The newspaper advertisement was simple yet effective at enticing audiences to learn more about the "burning book."
- The radio trailer informed audiences about the documentary in a way that set the mood effectively and helped the documentary and trailer work well together.
- Audience feedback showed the importance of persuasion through humor, information, and ads to motivate audiences to watch.
The combination of the main products and ancillary tasks was effective because they aimed for consistency across the three products by using an easily identifiable presenter and images related to youth. The magazine, radio advertisement, and documentary all focused on the topic of underage drinking and featured youths to raise awareness of the serious issue and attract the target audience's attention by relating to their experiences. The presenter from the documentary was also used in the radio advertisement to link the products and maintain continuity.
The document discusses film distribution and how to promote and distribute an independent film. It defines film distribution as making a movie available for audiences, which is normally done by a professional distributor who handles marketing and release strategies. For an independent film, the document proposes using social media platforms like Instagram, YouTube, and websites to promote the film's trailer in order to reach large audiences, especially teenagers and young adults. It also discusses ways to engage audiences through the film itself, such as using dramatic background music, varied camera angles and shots, unique credits, and making the main character charismatic.
The document discusses various marketing techniques that could be used to distribute an upcoming artist's music production widely, including newspaper/magazine articles, official websites/fan sites, local music festivals, social media, word of mouth marketing, radio interviews, merchandise, and distribution on YouTube, iTunes, and Spotify. The goal is to create a large target audience and increase the artist's recognition to help the artist and the company's business. Each technique is described in terms of how it could promote the artist's music and increase awareness, interest, and followers.
The document discusses the development of a television advertisement for a perfume product. Key points:
1) The ad achieves many appropriate codes and conventions discussed previously, and considers the impact of perfume ads compared to other products.
2) Choosing the right soundtrack is vital to relating the product to the brand. The ad uses an upbeat song whose lyrics imply the perfume makes one smell good.
3) Unlike many ads, it does not repeatedly show the brand name bottle, instead revealing it at the end for greater impact, following conventions for successful perfume ads.
The document discusses the development of a television advertisement for a new perfume product. It selected an upbeat song, "She's So Lovely" by Scouting for Girls, to feature in the ad as the lyrics imply the perfume makes one smell good. Test views of the ad showed the message was clear without associating the product with other brands. The ad follows conventions for perfume ads by not showing the brand bottle until the end for greater impact.
The document summarizes Cancer Research UK's campaign to encourage smoking cessation. The campaign's objectives were to educate people about the health risks of smoking and promote local stop smoking services. Radio, TV, and print ads targeted both smokers wanting to quit and those unaware of smoking's harms. The radio ad featured a smoker straining to read a short text in one breath, illustrating smoking's effects. While the print ad similarly showed fading text, the TV ad used upbeat music to engage viewers despite conveying smoking's negative lung impacts. Repetition of calls to contact smoking cessation advisers sought to encourage people to take action. The campaign considered legal and ethical standards as well as regulatory bodies that oversee advertising content.
This document discusses different types of marketing strategies for magazines, including above the line, below the line, guerrilla, and viral marketing. It also covers how Q Magazine utilizes various distribution methods and social media to engage its audience. Specifically, it notes that above the line marketing aims for widespread brand awareness while below the line is more targeted. Viral marketing relies on customers to spread the word, and guerrilla marketing uses unconventional tactics to stand out. Q Magazine sells over 40,000 copies annually in the UK and uses subscriptions, retail sales, and a YouTube channel to reach readers while also maintaining a social media presence to facilitate communication with its prosumer audience.
This document discusses online audio ads, which convert online music into a channel for marketing communications. It describes online audio ads as an ad format that has proven effective in Western markets and is gaining momentum in Russia. The document outlines the benefits of online audio ads, such as precise targeting of audiences, associating brands with the emotions of music, and delivering messages even to "non-clickers". Examples are given of campaigns by Starbucks and Bookmate that achieved high conversion rates through the use of digital audio ads.
CleanBandit's website effectively promotes their music and brand. It displays one of their music videos as the main image to give visitors a sense of their music style. This helps increase their large fan base. The website provides information about the band like tour dates and news to keep fans updated. It also allows fans to stream and download their songs from services like Spotify and Apple Music. The clear goal is to use the website to continue building a worldwide fan base, and it seems well designed to achieve this aim.
This document describes a fashion app called Yuwa. The app allows users to choose colors for available designs and design new products. It is useful for fashion designers and tailors. The app aims to deliver clothing and accessories to users based on their requirements. The target market is large audiences of all ages, especially women aged 15-30, as many people now have smartphones. Advantages include allowing users to design outfits as desired and reducing time spent selecting fashion outfits.
The document summarizes a digital marketing campaign to launch a new raspberry flavor of Lipton Ice Tea among youth. The campaign focused on building brand awareness and a positive image through an engagement strategy on Facebook and a dedicated website. Key tactics included positive theme campaigns, contests, and applications to interact with fans and recruit the target audience. The campaign was successful in greatly exceeding its interaction goal and recruiting a large, engaged fan base in the target demographic.
The combination of the local newspaper, website, and poster is effective in reaching diverse audiences. By offering traditional print media alongside digital media on the website, the newspaper can engage both older audiences who prefer newspapers as well as younger, internet-connected audiences. Additionally, the poster advertises the newspaper to commuters and others on the go who may not have time to read a full newspaper. Maintaining consistent branding across the newspaper, website, and poster through the use of the same masthead, color palette, and fonts helps audiences recognize they are all part of the same media company.
This document outlines a social media marketing strategy for PepsiCo brands Pepsi, Pepsi Refresh Project, amp energy drink. It includes establishing a mission and vision focused on responsible corporate citizenship. The strategy proposes a campus competition between Big Ten schools for the Pepsi Refresh Project to drive engagement on social media. It also recommends using YouTube videos and campus representatives to promote amp as the go-to energy drink. Key elements are weekly check-ins, media opportunities with athletes/celebrities, and a 30% budget for Facebook/Twitter engagement.
This document outlines a social media marketing strategy for PepsiCo brands Pepsi, Pepsi Refresh Project, amp energy drink. It includes establishing a mission and vision focused on responsibility. The strategy proposes a campus competition between Big Ten schools for Pepsi Refresh Project, using YouTube videos and campus representatives to promote amp, and establishing a budget with most funds going to Facebook/Twitter engagement. It concludes with next steps like weekly calls, reports, securing spokespeople for social media interactions.
Continental is launching a promotional campaign to expand awareness of its brands. The campaign will offer prizes from partner Adidas, including sports accessories, clothes, shoes, and trips to Euro 2016. Adidas prizes will play a key role and be prominently featured in campaign materials. The partnership between Continental and Adidas has a history of success, providing an opportunity for a "win-win" extension through this promotional campaign.
Weed Control, Oil Field Services Odessa TX, weed spraying, Texastrophyweed
Trophy Weed Control LLC is a company that specializes in removing unwanted vegetation through weed control services for safety and aesthetic reasons. They provide weed control for industrial sites like oil and gas fields, wind turbine farms, and industrial properties, as well as residential properties. Their services help improve safety by removing habitats for snakes and insects and improving visibility, while also enhancing the appearance and value of customers' land.
Dokumen tersebut membahas tentang bridge dan switch sebagai perangkat jaringan. Bridge berfungsi untuk menghubungkan beberapa jaringan terpisah, sedangkan switch merupakan perluasan dari konsep bridge. Terdapat dua arsitektur dasar switch, yaitu cut-through dan store-and-forward. Cut-through mempercepat kecepatan karena hanya melihat alamat tujuan sebelum meneruskan paket, sedangkan store-and-forward memeriksa seluruh isi paket terle
Truvisage cream works to reduce wrinkles and improve skin elasticity and firmness. It cleans pores and fine lines, replacing lost moisture and hydrating the deepest skin layers with a rejuvenating formula. Truvisage also uses collagen synthesis to decrease natural skin drooping over time. For lasting results, anti-aging skin care like using truvisage cream must be done daily to maintain moisture as skin loses it more quickly with age. A simple morning wash with warm water or gentle cleanser is recommended as part of the skin therapy.
This document discusses the process of constructing a concrete road. It describes concrete being mixed and loaded onto trucks at a concrete plant. The trucks then deliver the concrete to the road construction site where it is poured in front of a paver that spreads and levels it. Photos show the different stages of mixing, loading, transporting, and pouring the concrete for a new road.
El documento describe un procedimiento analítico para separar e identificar cationes del grupo I, incluyendo plata, mercurio y plomo. Primero, se agrega ácido clorhídrico diluido a la solución de muestra para precipitar los tres cationes. Luego, se filtra y lava el precipitado para separarlos, disolviendo el plomo con agua hirviendo y la plata con hidróxido de amonio diluido. Finalmente, se identifican los cationes a través de pruebas específicas: el plomo
A brief, slightly different look at engaging customers, and the effective use of opening statements. (An example of materials I authored and presented as District Training Lead - Dallas South, Takeda Pharmaceuticals USA, Inc.)
"Wow, wow, wow!! It has been quite some time since I have been so impressed with an item passed along to me! From someone that is not a reader, you engaged me with the first sentence and I was hooked! I will gladly pass this along to my team with appreciation to Stephen for creating it ... you certainly achieved high-level engagement with this one!" - Senior District Manager, Corpus Christi
Behavioral Models of Information Security: Industry irrationality & what to d...Kelly Shortridge
I examine the information security industry through the lens of behavioral models. Traditional ways of thinking about defensive and offensive motivations focus on models such as game theory, which tend to assume the people on each side are “rational” actors. However, humans have lots of quirks in their thinking that are the result of cognitive biases, and that lead to “irrational” behaviors.
The question therefore is: what biases do defenders and attackers have when they make decisions, and how can we leverage these insights to improve the efficacy of defense? In particular, I’ll discuss what implications theories such as Prospect Theory, time inconsistency, less-is-better effect, sunk cost fallacy, dual system theory and social biases such as fairness and trust have for why the industry dynamics are the way they are.
Given at NCC Group's Security Open Forum on August 17, 2016
El documento presenta información sobre sales de plata, plomo y mercurio, incluyendo sus fórmulas químicas y propiedades. Describe procedimientos para identificar los iones de estas sales a través de reacciones de precipitación con ácidos y bases. Explica cómo se pueden solubilizar algunos precipitados mediante calentamiento u otros reactivos.
El documento presenta información sobre un diplomado en emergenciología en el Hospital Militar Coronel Elbano Paredes Vivas para Andrea Castellano y Karina Gil. Define la emergenciología como la ciencia que estudia los riesgos que amenazan de forma súbita la salud o vida de personas, requiriendo que los emergenciólogos trabajen en condiciones adversas atendiendo diferentes tipos de emergencias como accidentes graves o de transporte masivo.
The document discusses the development of a television advertisement for a perfume product. Key points:
1) The ad achieves many appropriate codes and conventions discussed previously, and considers the impact of perfume ads compared to other products.
2) Choosing the right soundtrack is vital to relating the product to the brand. The ad uses an upbeat song whose lyrics imply the perfume makes one smell good.
3) Unlike many ads, it does not repeatedly show the brand name bottle, instead revealing it at the end for greater impact, following conventions for successful perfume ads.
The document discusses the development of a television advertisement for a new perfume product. It selected an upbeat song, "She's So Lovely" by Scouting for Girls, to feature in the ad as the lyrics imply the perfume makes one smell good. Test views of the ad showed the message was clear without associating the product with other brands. The ad follows conventions for perfume ads by not showing the brand bottle until the end for greater impact.
The document summarizes Cancer Research UK's campaign to encourage smoking cessation. The campaign's objectives were to educate people about the health risks of smoking and promote local stop smoking services. Radio, TV, and print ads targeted both smokers wanting to quit and those unaware of smoking's harms. The radio ad featured a smoker straining to read a short text in one breath, illustrating smoking's effects. While the print ad similarly showed fading text, the TV ad used upbeat music to engage viewers despite conveying smoking's negative lung impacts. Repetition of calls to contact smoking cessation advisers sought to encourage people to take action. The campaign considered legal and ethical standards as well as regulatory bodies that oversee advertising content.
This document discusses different types of marketing strategies for magazines, including above the line, below the line, guerrilla, and viral marketing. It also covers how Q Magazine utilizes various distribution methods and social media to engage its audience. Specifically, it notes that above the line marketing aims for widespread brand awareness while below the line is more targeted. Viral marketing relies on customers to spread the word, and guerrilla marketing uses unconventional tactics to stand out. Q Magazine sells over 40,000 copies annually in the UK and uses subscriptions, retail sales, and a YouTube channel to reach readers while also maintaining a social media presence to facilitate communication with its prosumer audience.
This document discusses online audio ads, which convert online music into a channel for marketing communications. It describes online audio ads as an ad format that has proven effective in Western markets and is gaining momentum in Russia. The document outlines the benefits of online audio ads, such as precise targeting of audiences, associating brands with the emotions of music, and delivering messages even to "non-clickers". Examples are given of campaigns by Starbucks and Bookmate that achieved high conversion rates through the use of digital audio ads.
CleanBandit's website effectively promotes their music and brand. It displays one of their music videos as the main image to give visitors a sense of their music style. This helps increase their large fan base. The website provides information about the band like tour dates and news to keep fans updated. It also allows fans to stream and download their songs from services like Spotify and Apple Music. The clear goal is to use the website to continue building a worldwide fan base, and it seems well designed to achieve this aim.
This document describes a fashion app called Yuwa. The app allows users to choose colors for available designs and design new products. It is useful for fashion designers and tailors. The app aims to deliver clothing and accessories to users based on their requirements. The target market is large audiences of all ages, especially women aged 15-30, as many people now have smartphones. Advantages include allowing users to design outfits as desired and reducing time spent selecting fashion outfits.
The document summarizes a digital marketing campaign to launch a new raspberry flavor of Lipton Ice Tea among youth. The campaign focused on building brand awareness and a positive image through an engagement strategy on Facebook and a dedicated website. Key tactics included positive theme campaigns, contests, and applications to interact with fans and recruit the target audience. The campaign was successful in greatly exceeding its interaction goal and recruiting a large, engaged fan base in the target demographic.
The combination of the local newspaper, website, and poster is effective in reaching diverse audiences. By offering traditional print media alongside digital media on the website, the newspaper can engage both older audiences who prefer newspapers as well as younger, internet-connected audiences. Additionally, the poster advertises the newspaper to commuters and others on the go who may not have time to read a full newspaper. Maintaining consistent branding across the newspaper, website, and poster through the use of the same masthead, color palette, and fonts helps audiences recognize they are all part of the same media company.
This document outlines a social media marketing strategy for PepsiCo brands Pepsi, Pepsi Refresh Project, amp energy drink. It includes establishing a mission and vision focused on responsible corporate citizenship. The strategy proposes a campus competition between Big Ten schools for the Pepsi Refresh Project to drive engagement on social media. It also recommends using YouTube videos and campus representatives to promote amp as the go-to energy drink. Key elements are weekly check-ins, media opportunities with athletes/celebrities, and a 30% budget for Facebook/Twitter engagement.
This document outlines a social media marketing strategy for PepsiCo brands Pepsi, Pepsi Refresh Project, amp energy drink. It includes establishing a mission and vision focused on responsibility. The strategy proposes a campus competition between Big Ten schools for Pepsi Refresh Project, using YouTube videos and campus representatives to promote amp, and establishing a budget with most funds going to Facebook/Twitter engagement. It concludes with next steps like weekly calls, reports, securing spokespeople for social media interactions.
Continental is launching a promotional campaign to expand awareness of its brands. The campaign will offer prizes from partner Adidas, including sports accessories, clothes, shoes, and trips to Euro 2016. Adidas prizes will play a key role and be prominently featured in campaign materials. The partnership between Continental and Adidas has a history of success, providing an opportunity for a "win-win" extension through this promotional campaign.
Weed Control, Oil Field Services Odessa TX, weed spraying, Texastrophyweed
Trophy Weed Control LLC is a company that specializes in removing unwanted vegetation through weed control services for safety and aesthetic reasons. They provide weed control for industrial sites like oil and gas fields, wind turbine farms, and industrial properties, as well as residential properties. Their services help improve safety by removing habitats for snakes and insects and improving visibility, while also enhancing the appearance and value of customers' land.
Dokumen tersebut membahas tentang bridge dan switch sebagai perangkat jaringan. Bridge berfungsi untuk menghubungkan beberapa jaringan terpisah, sedangkan switch merupakan perluasan dari konsep bridge. Terdapat dua arsitektur dasar switch, yaitu cut-through dan store-and-forward. Cut-through mempercepat kecepatan karena hanya melihat alamat tujuan sebelum meneruskan paket, sedangkan store-and-forward memeriksa seluruh isi paket terle
Truvisage cream works to reduce wrinkles and improve skin elasticity and firmness. It cleans pores and fine lines, replacing lost moisture and hydrating the deepest skin layers with a rejuvenating formula. Truvisage also uses collagen synthesis to decrease natural skin drooping over time. For lasting results, anti-aging skin care like using truvisage cream must be done daily to maintain moisture as skin loses it more quickly with age. A simple morning wash with warm water or gentle cleanser is recommended as part of the skin therapy.
This document discusses the process of constructing a concrete road. It describes concrete being mixed and loaded onto trucks at a concrete plant. The trucks then deliver the concrete to the road construction site where it is poured in front of a paver that spreads and levels it. Photos show the different stages of mixing, loading, transporting, and pouring the concrete for a new road.
El documento describe un procedimiento analítico para separar e identificar cationes del grupo I, incluyendo plata, mercurio y plomo. Primero, se agrega ácido clorhídrico diluido a la solución de muestra para precipitar los tres cationes. Luego, se filtra y lava el precipitado para separarlos, disolviendo el plomo con agua hirviendo y la plata con hidróxido de amonio diluido. Finalmente, se identifican los cationes a través de pruebas específicas: el plomo
A brief, slightly different look at engaging customers, and the effective use of opening statements. (An example of materials I authored and presented as District Training Lead - Dallas South, Takeda Pharmaceuticals USA, Inc.)
"Wow, wow, wow!! It has been quite some time since I have been so impressed with an item passed along to me! From someone that is not a reader, you engaged me with the first sentence and I was hooked! I will gladly pass this along to my team with appreciation to Stephen for creating it ... you certainly achieved high-level engagement with this one!" - Senior District Manager, Corpus Christi
Behavioral Models of Information Security: Industry irrationality & what to d...Kelly Shortridge
I examine the information security industry through the lens of behavioral models. Traditional ways of thinking about defensive and offensive motivations focus on models such as game theory, which tend to assume the people on each side are “rational” actors. However, humans have lots of quirks in their thinking that are the result of cognitive biases, and that lead to “irrational” behaviors.
The question therefore is: what biases do defenders and attackers have when they make decisions, and how can we leverage these insights to improve the efficacy of defense? In particular, I’ll discuss what implications theories such as Prospect Theory, time inconsistency, less-is-better effect, sunk cost fallacy, dual system theory and social biases such as fairness and trust have for why the industry dynamics are the way they are.
Given at NCC Group's Security Open Forum on August 17, 2016
El documento presenta información sobre sales de plata, plomo y mercurio, incluyendo sus fórmulas químicas y propiedades. Describe procedimientos para identificar los iones de estas sales a través de reacciones de precipitación con ácidos y bases. Explica cómo se pueden solubilizar algunos precipitados mediante calentamiento u otros reactivos.
El documento presenta información sobre un diplomado en emergenciología en el Hospital Militar Coronel Elbano Paredes Vivas para Andrea Castellano y Karina Gil. Define la emergenciología como la ciencia que estudia los riesgos que amenazan de forma súbita la salud o vida de personas, requiriendo que los emergenciólogos trabajen en condiciones adversas atendiendo diferentes tipos de emergencias como accidentes graves o de transporte masivo.
"Kỹ năng tổ chức cuộc họp hiệu quả là một trong những kỹ năng rất cần thiết và rất quan trọng để thành công trong công việc. Các bạn có thể tham khảo slide sau đúc kết những ý chính và quan trọng để có thể tổ chức một cuộc họp hiệu quả nhé.
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Kỹ năng sáng tạo là kỹ năng rất cần thiết trong cuộc sống cũng như trong công việc. Kỹ năng sáng tạo giúp bạn tư duy khác biệt, giúp bạn có lợi thế cạnh tranh để thành công. Để tăng khả năng sáng tạo, bạn có thể tham khảo slide sau để rèn luyện kỹ năng sáng tạo như sau.
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The document discusses various methods for promoting campaigns, including television advertisements, direct mail, email messages, magazines/newspapers, newsletters, posters, radio announcements, and web pages. It notes that television ads can promote brand awareness, direct mail and email can be customized for specific audiences, print media allows wide reach, newsletters/posters must stand out, radio can reach many, and web pages/social media enable interaction and sharing. Effective techniques include using shock value, threats, catchy music, puzzles, and endorsements from influential people.
Any keyboard that allows you to make keystrokes by using switches rather than a membrane is referred to as a mechanical keyboard. Most common among gamers because they regularly utilized the keyboard.
The document discusses the purpose and forms of various media used to promote music. It explains that music videos are short films made to promote songs and grab audience attention, helping to sell music recordings. Cross-media marketing uses multiple media like email, social media and websites to promote products. Websites can be used for e-commerce, entertainment, sharing information or services. Social media makes it easy to connect and share music with others. Synergy combines media to promote music appearing in films or TV shows. Popular music genres discussed include pop, which originated from rock and roll, and examples of popular pop artists are provided.
The document discusses marketing strategies for a new music and fashion app. It identifies the target audience as those aged 18-30 who are interested in both music and fashion. To market the app, it proposes using a low budget radio advertising campaign, targeting influencers on Instagram, and customizing campaigns based on user data. It recommends marketing the app on Facebook, Instagram, Twitter, relevant websites through display ads, and in the App Store and Google Play since those platforms cover the target users.
Advertising media Meaning &Types of Media & their merits and demeritsUshaDevi53
This document discusses different types of advertising media. It defines advertising media as devices that transmit advertising messages from advertisers to customers. It then describes various print media like newspapers, magazines, banners, billboards, books, brochures and flyers. It also discusses advantages like appealing to visual learners and reaching multiple generations, and disadvantages like higher costs and inability to target specific audiences. The document further explains broadcast media like radio and television advertising, providing advantages and disadvantages of each.
The document discusses various methods for promoting campaigns, including television advertisements, direct mail, email messages, magazines/newspapers, newsletters, posters, radio announcements, and web pages. Television advertisements, direct mail, email messages, magazines/newspapers, radio announcements can reach wide audiences. Newsletters and posters must be placed where the target audience will notice them. Effective web pages add social networking features so audiences can like and follow the campaign online. The document also provides tips for making campaigns stand out using shock, threats, catchy music, enigmas, or powerful supporters.
This document summarizes a research report on whether people still listen to radio ads and if radio ads are still effective relative to television ads. It includes an introduction outlining the research problem and objectives, a literature review on previous related studies, and a description of the research methodology used. The findings indicate that most people still listen to the radio, but prefer television ads due to the inclusion of visual elements. While radio ads have advantages like lower cost, listeners often tune out or change stations during ads.
Bauer Media would be a suitable distributor for my magazine as they already distribute a similar magazine, Kerrang!, which targets the same teenage audience interested in rock music. Bauer Media understands this audience well through Kerrang! magazine and radio stations. Distributing with Bauer Media would allow my magazine to reach a wide audience through their existing marketing channels and audience insights.
Response 1To MichelleSubject Traditional vs. Digital Prom.docxcarlstromcurtis
Response 1:
To: Michelle
Subject: Traditional vs. Digital Promotional Tools
Hi Michelle,
Below is a summary of the advantages and disadvantages of the differing promotional tools and how they relate to our target segment and branding strategy:
Digital:
Digital as you mentioned has many advantages over traditional. Digital outlets such as internet ads, socials media, and blogs are a fraction of the cost and reach a much larger audience. These same forms can also be placed to target specific consumers, for example if we know our consumers will be using our devices for social media, we purchase internet ad space on Facebook, Twitter, and Snapchat so our marketing will reach them directly. Digital media also allows for instant and 24/7 access as well, if someone is talking about something you may not have heard about, you can always find it online. With today’s digital trends drawing the attention of a few can cause a viral trend, through hashtags, and every person who is interested then will draw in all their followers, and their followers, and hopefully repeats to reach millions. The downside of digital is its targeted ability as well, if we put our focus on social media, if you are not a person who uses social media much or at all, you may never see our advertisements at all. (Touro, 2018)
Traditional:
Traditional promotional tools have lost a lot of traction but still have many advantages. Traditional advertisements, such as taking ad space in the Sunday paper, a billboard, radio, or tv commercial are still very viable. Imagine driving to work, you have the radio on and hear about our product that you may have otherwise had no idea about, then drive by our billboard with our slogan. Think about a tv commercial aired during the Super Bowl. In TV history, the broadcast with most views, still belongs to Super Bowl XLIX with 114.4 million views. (Bibel, 2014) That one purchased piece of air time can capture numerous customers that otherwise would have been passed over. The disadvantages of traditional, are of course cost, Super Bowl commercials don’t come cheap, and radio broadcasts and billboards only reach a limited audience. (Touro, 2018)
Recommended:
At the end, with our marketing budget, it is best to recommend a mixed approach. Personally, I recommend about a 65% digital and 35% traditional approach. We want our focus to be on our target market, which points us in the direction that using digital promotion is better. Yet at the same time, we do not want to isolate or disregard potential customers if we want to maximize our profitability.
Response 2:
Promotional Tools – Digital vs. Traditional
For a successful launch of our new product, MM Global Buds, we need to take a look at how we are going to market to our potential customers. We have identified our target market as individuals, families, and business men/women that travel to foreign countries with a different language. This wi ...
Time Inc. would be a good media institution to distribute the product because they reach a large, diverse audience across multiple platforms such as print, mobile, online, and social media. They also have experience distributing magazines similar to the product and promoting related brand experiences and events. Additionally, their international offices could help market and sell the product globally.
Time Inc. would be a good media institution to distribute the product because they reach a large, diverse audience across multiple platforms such as print, mobile, online, and social media. They also have experience distributing magazines targeted toward digital natives and promoting related brand experiences and events. Distributing the product through Time Inc. could help market it internationally by leveraging their global offices and connections.
This document discusses various methods for writers to market themselves, including leaflets, print media, websites, blogging, and social networking sites. It provides details on designing leaflets and where to distribute them. While print advertising is declining due to the rise of online advertising and social media, print still targets specific audiences. Maintaining a website is important for visibility, and using analytics can help attract viewers. Social media gives writers access to a large, worldwide audience daily. A survey found that 50% of people felt social networking sites were the best advertising method for a new business.
Writers can market themselves through various methods including leaflets, print media, websites, blogging, and social networking sites. A survey found that 50% of people felt social networking sites were the best way for a new business to advertise as they provide worldwide reach and easy accessibility. While traditional print advertising is declining due to increased online options, print still targets specific audiences. Websites are also effective but require promotion so people know how to find the site. The most successful promotions utilize multiple methods rather than relying on just one.
The document provides an evaluation of a media coursework project to create a music magazine. It discusses how the magazine uses conventions of real magazines, such as the title and date on the cover. It aims to appeal to both genders aged 15-25. The author chose to publish with Musicmag.net because they have experience with music magazines and wide genre coverage. Through the process, the author learned to use new programs like Photoshop and how to appeal to audiences and address their target demographic.
Social media is a hugely impactful tool for marketing to younger audiences. It allows cost-effective advertising to the large percentage of 16-30 year olds who frequently use platforms like Facebook and Instagram. These social media sites need to be central to promoting a new music magazine, as they are the most popular ways for the target audience to access news and entertainment content digitally. Maintaining active profiles on Facebook, Instagram, and Twitter will spread information about new articles and issues, while a website can host digital versions of content to widen the magazine's reach.
Advertising media refers to the various channels used to communicate promotional messages about products to potential customers. This includes broadcast media like television and radio, as well as print media such as newspapers and magazines. Broadcast media has the advantage of wide reach through appealing to multiple senses with audio and video. However, people may not pay full attention when exposed to broadcast media. Print media allows for targeted local advertising and has loyal customer bases, but has a smaller overall reach than broadcast options. Both media types can be effective depending on the business and advertising goals.
My media product would likely be distributed by Bear Media Group, as they publish similar magazines like NME and MOJO that target the same indie music audience. Bear Media Group knows how to reach this audience across different media platforms and has experience successfully distributing magazines with specialized indie music content to a mainstream audience through large retailers. They would help maximize the audience and sales of my new magazine.
My media product, a music magazine called Urban Beats, represents many conventions of real music magazines in its layout, content ratio, target audience, and use of advertisements. While following conventions like a typical magazine cover layout and 20% advertisements, it also challenges some conventions by developing the layout for shelf display and including a free CD to attract buyers. The intended audience is teenagers and young adults aged 14-24 from urban and working-class areas who are fans of hip hop music. Large media companies like IPC Media or Bauer Media would be suitable to distribute the magazine widely through their cross-media ownership of other platforms like radio, television, and internet.
My media product, a music magazine called Urban Beats, represents many conventions of real music magazines through its layout, use of advertisements, target audience, and ratio of content to images. However, it also challenges some conventions through its shelf layout and inclusion of a free CD. The magazine targets 14-24 year olds, especially those from urban and working-class backgrounds, by focusing on hip hop artists and using appropriate language for that audience. Large media companies like IPC Media or Bauer Media would be suitable to distribute the magazine because of their cross-media promotion abilities.
Beaur Media Group would likely distribute the magazine because:
1) They already distribute similar magazines like Q Magazine that target young indie audiences.
2) They have expertise reaching this niche audience across different media platforms.
3) Distributing through an existing large company allows access to their distribution channels and expertise promoting similar products.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Fix the Import Error in the Odoo 17Celine George
An import error occurs when a program fails to import a module or library, disrupting its execution. In languages like Python, this issue arises when the specified module cannot be found or accessed, hindering the program's functionality. Resolving import errors is crucial for maintaining smooth software operation and uninterrupted development processes.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Executive Directors Chat Leveraging AI for Diversity, Equity, and InclusionTechSoup
Let’s explore the intersection of technology and equity in the final session of our DEI series. Discover how AI tools, like ChatGPT, can be used to support and enhance your nonprofit's DEI initiatives. Participants will gain insights into practical AI applications and get tips for leveraging technology to advance their DEI goals.
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
Main Java[All of the Base Concepts}.docxadhitya5119
This is part 1 of my Java Learning Journey. This Contains Custom methods, classes, constructors, packages, multithreading , try- catch block, finally block and more.
This presentation includes basic of PCOS their pathology and treatment and also Ayurveda correlation of PCOS and Ayurvedic line of treatment mentioned in classics.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
2. Radio announcements
The use of radio announcement are key in creating a successful music
magazine, this is essential to creating a well known magazine as people
listen to the radios mainly in their cars and other than that either spend
time on their computer or watching their television, due to this the best
time to get a radio ad out for you magazine would be around the time
areas of 7-9 AM and the evening times of 5-7 PM, these times are key
areas for radio announcements as people are either going to or from work
in their cars, therefore more people will hear the announcement on the
radio than if the announcement was done at 9 PM at night when everyone
is at home
3. Major newspapers
The use of other peoples success to create your own is very effective especially
for an upcoming magazine that needs to find its audience before fully
becoming a successful magazine, one of the methods of doing this would be
using well known newspapers to promote your magazine when the magazine
has just been created and needs some recognition. A key factor to be taken
into account when making ads within newspapers is the type of newspaper
you choose to put your ad in, depending on the magazine you choose this will
either increase the amount of people that you get from putting this ad in the
magazine, a key factor to use when looking for the correct magazine to put the
ad in is the type of people who buy the magazine already, look at the audience
they have created… If they have an audience of individualists this means that it
would more likely create a larger as it links directly to indie music having a
mainly individualist following.
4. Telemarketing and television ads
The use of both telemarketing and television ads are very effective when
increasing or making an audience for your magazine, the use of television
ads are very effective as a large majority of people in modern society
watch television on a daily basis and has become a part of their lives, the
use of television ads could be properly used when added with a music
television station, this would be effective as it would both be targeted at 2
main audiences at once, ones who watch television daily and also those
who are already interested in music itself, the use of choosing the right
channel correctly is also very effecting in increasing an audience, if you
chose the exact opposite music genre station from your genre of music
that you are presenting the outcome would be that you would get less of
an audience as it is not in their interest to look at the music that you are
portraying in your magazine.
5. Web Pages
Web pages are extremely effective at creating a larger audience for your magazine, this
is due to the fact that a large amount of the world population spend most of their day
or at least some of their day on the internet browsing, the use of small ads on the sides
of pages while people are browsing is effective in doing is job, if done correctly and the
ad is eye-catching you are sure to at least get the person to look at the ad. Furthermore,
you can get a larger audience by using video ads before videos, this is very effective in
grabbing an audience as the use of sound and video is more enjoyable to look at when
looking at an advert. However, one key problem with using adverts on the internet is the
use of Adblock which gets rid of ads from pages completely, this is extremely bad as it
gets rid of the ads all together.
A final point for using the web as a way of advertising is social media. The use of social
media is very key in modern society as millions of people use social media every day
and even check up on it every hour, the use of an ad on the side or at the front of a
social media is sure to have a large impact on audience growth, furthermore, choosing
the correct social media website is key as there are so many, key examples of good
advertising social media websites are; Facebook, Twitter and Instagram.