2. Way to promote
Promotional methods have advanced greatly and today
their a lots of ways to promote a film which not only
caters for the target audience of the film but even
manages to attract secondary audiences as well.There are
many ways to promote such as:
Websites
Social Networking
Film Websites
Different types ofTrailers
3. Youtube
Youtube is a great way to promote the films as it is one the
most used websites in the world and is likely to build an active
audience for the film.
It lets promotional banners be put right at the top of the films
when clicked link the person to the film website and trailer.
Behind the scenes and promotional interviews by the cast and
crew can be uploaded in order to make the audience feel they
are being targeted directly.
Many films today create promotional competitions or activities
where the audience can get involved with,YouTube's used
specifically to promote this competitions and the film in hand.
4. Twitter
Twitter is one the most famous social networking
websites in today’s generation making it a famous hotspot
to promote films.
Actors today tend to always have anTwitter account
these days allowing them to reach their fans on a first
hand basis and promote their films.
Production and Distribution have their own account
allowing them to reach a wider audience as well.
5. Different Types of Trailers
Teaser trailer or full length trailers are a classic way to
promote films.
They have always been used a promotional tool and
continue to be popular even though their are many new
ways of promotion that have branched out.
Trailers andTeaser trailers create hype attracting the
audience’s attention.They can be shown as tag along with
another film depending on how big the film is on a scale,
independent or conglomerate.
They can be shown on TV spots depending on if the
production company has brought many tv spots or not.
6. Film Websites
A film website is again another classic way to promote a
film.
This has become an popular way of promoting in the last
decade or so with the rise of the WorldWide Web.
The film has more in depth information about the article
and various other promotional activities.
Die hard fans are likely to visit the website regardless of
what the film is like so they are likely to spread
information about the film afterwards again hyping the
films awaited release.
