The document discusses lean product design. It notes that lean product design focuses on continuous learning, experimentation, iteration and a user-centered point of view. The document provides examples of companies like Cooking Light, Taproot and Real Simple Magazine that have adopted lean product design principles. It argues that lean product design can help companies get products to market faster by fostering a culture of learning across product, marketing, technology and design.

1. INBOUND15
L E A N P R O D U C T D E S I G N
R E S E A R C H + M A R K E T I N G +
P R O D U C T
J E F F G O T H E L F | | N E O . C O M | | @ J B O O G I E

2. INBOUND15
T H A T ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
@JBOOGIE .::.

3. INBOUND15
Y O U R U N P A S T T H I N G S
T H E F U T U R E I S U N P R E D I C T A B L E
@JBOOGIE .::.

4. INBOUND15
Y O U R U N P A S T S C E N E R Y
T H E F U T U R E I S U N P R E D I C T A B L E
@JBOOGIE .::.

5. INBOUND15@JBOOGIE .::.

6. INBOUND15
I R A N P A S T T H I S S C E N E
T H E F U T U R E I S U N P R E D I C T A B L E
@JBOOGIE .::.

7. INBOUND15@JBOOGIE .::.

8. INBOUND15@JBOOGIE .::.

9. INBOUND15
V A L U E
@JBOOGIE .::.

10. INBOUND15
V A L U E
@JBOOGIE .::.

11. INBOUND15
V A L U E
@JBOOGIE .::.

12. INBOUND15
R E L A T I O N S H I P S A R E E M E R G E N T
@JBOOGIE .::.

13. INBOUND15
R E L A T I O N S H I P S A R E E M E R G E N T
@JBOOGIE .::.

14. INBOUND15
T H E R E A R E I N F I N I T E W A Y S T O C R E A T E G R E A
P R O D U C T E X P E R I E N C E S
@JBOOGIE .::.

15. INBOUND15@JBOOGIE .::.
– N A T H A N S H E D R O F F
“Marketing is the ‘inhale’. It’s how you learn.”

16. INBOUND15
W E ’ R E U S I N G T H E W R O N G T O O L S
T H E P A C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E
@JBOOGIE .::.

17. INBOUND15
C O N T I N U O U S L E A R N I N G
T H E P A C E O F L E A R N I N G H A S T O R E F L E C T M A R K E T R E A L I T I E
@JBOOGIE .::.

18. INBOUND15
L E A N P R O D U C T D E S I G N
L E A R N I N G I N A C O N T I N U O U S W O R L D
@JBOOGIE .::.

19. INBOUND15
H U M I L I T Y
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

20. INBOUND15
E X P E R I M E N T A T I O N
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

21. INBOUND15
I T E R A T I O N
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

22. INBOUND15
U S E R - C E N T E R E D P O V
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

23. INBOUND15
D A T A
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

24. INBOUND15
R E S P O N S I V E N E S S
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

25. INBOUND15
N E W B U S I N E S S M O D E L
C A S E S T U D Y : C O O K I N G L I G H T
@JBOOGIE .::.

26. INBOUND15
2 - S I D E D M A R K E T P L A C E
C A S E S T U D Y : T A P R O O T
@JBOOGIE .::.

27. INBOUND15
A N E W W A Y T O E N G A G E
C A S E S T U D Y : R E A L S I M P L E M A G A Z I N E
@JBOOGIE .::.

28. INBOUND15
A N E W W A Y T O E N G A G E
C A S E S T U D Y : R E A L S I M P L E M A G A Z I N E
@JBOOGIE .::.

29. INBOUND15
A N E W W A Y T O E N G A G E
C A S E S T U D Y : R E A L S I M P L E M A G A Z I N E
@JBOOGIE .::.

30. INBOUND15
D I D W E C H A N G E
C U S T O M E R B E H A V I O R ?
O B J E C T I V E M E A S U R E S O F S U C C E S S
@JBOOGIE .::.

31. INBOUND15
D E L I B E R A T E D E S I G N
C O M P O N E N T S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

32. INBOUND15
A C U L T U R E O F L E A R N I N G
O U T C O M E S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

33. INBOUND15
P R O D U C T + M A R K E T I N G + T E C H + D E S I G N
O U T C O M E S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

34. INBOUND15
G E T T O P R O D U C T F A S T E R
O U T C O M E S O F L E A N P R O D U C T D E S I G N
@JBOOGIE .::.

35. INBOUND15
T H A N K Y O U !
@JBOOGIE .::.
N E W B O O K I N 2 0 1 6 : S E N S I N G B O O K . C O M
J E F F G O T H E L F || @ J B O O G I E ||
J E F F @ N E O . C O M