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David Meerman Scott - Trump, Bush, Clinton & Sanders
The document analyzes how inbound marketing and sales strategies influenced the outcomes of the 2016 U.S. presidential election, focusing on candidates Donald Trump, Hillary Clinton, Bernie Sanders, and Jeb Bush. It highlights Trump's effective use of real-time marketing and social media to create a strong brand and garner support, while also critiquing the failings of other candidates in leveraging their online and offline presence. Overall, it underscores the significance of modern marketing tactics in political campaigns.
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David Meerman Scott - Trump, Bush, Clinton & Sanders
- 1. @DMScott #INBOUND16 TRUMP, BUSH, CLINTON,& SANDERS How Inbound Marketing and Inbound Sales Decided the 2016 U.S. Presidential Election David Meerman Scott
- 2. @DMScott #INBOUND16 The bestsales and marketing case study!
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- 5. @DMScott #INBOUND16 David MeermanScott photo
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- 9. @DMScott #INBOUND16 David MeermanScott photo David Meerman Scott photo
- 10. @DMScott #INBOUND16 David MeermanScott photo
- 11. @DMScott #INBOUND16 IMPORTANT NOTE: Thisis a sales and marketing presentation Not a political discussion (!!)
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- 14. @DMScott #INBOUND16 1 THEPRIMARIES
- 15. @DMScott #INBOUND16 Offline andOnline Integrate Online and offline (or not)
- 16. @DMScott #INBOUND16 Image: DavidMeerman Scott
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- 18. @DMScott #INBOUND16 Image: DavidMeerman Scott
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- 20. @DMScott #INBOUND16 1. #Hashtagfor the event I was attending 2. My social content shared by the campaigns 3. Content created by the campaigns ready to be shared by supporters on social networks 4. Follow-up after the event with images, quotes, etc. Missed Opportunities
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- 40. @DMScott #INBOUND16 You ARE Whatyou publish
- 41. @DMScott #INBOUND16 BERNIE SANDERS A 75-year-oldsocialist from Vermont, built a movement with millions of passionate supporters. Image: BernieSanders.com
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- 43. @DMScott #INBOUND16 Sanders’ campaign raisedan average of $27 each from nearly 7 million people.
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- 45. @DMScott #INBOUND16 1. Hefailed to harness his supporters’ online passion for the good of his campaign 2. Worse, he failed to reign in dark online forces who trolled supporters of other candidates 3. His campaign invested way too much in traditional advertising. But Sanders marketing was out of alignment
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- 49. @DMScott #INBOUND16 Where VotersLive and Interact Real-Time Social Networking
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- 52. @DMScott #INBOUND16 JOHN KASICH Selfie #FAIL DavidMeerman Scott photo
- 53. @DMScott #INBOUND16 HILLARY CLINTON Selfie NINJA DavidMeerman Scott photo
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- 56. @DMScott #INBOUND16 Hillary Clintonphoto (!!!!)
- 57. @DMScott #INBOUND16 David MeermanScott photo
- 58. @DMScott #INBOUND16 500 selfiesat once! Photo: Barbara Kinney, Hillary for America
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- 62. @DMScott #INBOUND16 Simple andMemorable message repeated often ?
- 63. @DMScott #INBOUND16 Simple andMemorable message repeated often #MAGA
- 64. @DMScott #INBOUND16 Trump =Real-Time
- 65. @DMScott #INBOUND16 Trump =Real-Time
- 66. @DMScott #INBOUND16 Trump =Real-Time
- 67. @DMScott #INBOUND16 Donald Trump generated$5 billion in free media mediaQuant
- 68. @DMScott #INBOUND16 2015 Primary season Boughtvs Earned Media mediaQuant + New York Times
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- 71. @DMScott #INBOUND16 Dollars perPrimary Delegate #1 - Donald Trump $49,891 per delegate $77 million spent 1,543 delegates @realDonaldTrumpThe Atlantic
- 72. @DMScott #INBOUND16 #2 -Hillary Clinton $105,566 per delegate $297 million spent 2,814 delegates @HillaryClinton Dollars per Primary Delegate The Atlantic
- 73. @DMScott #INBOUND16 #3 -Bernie Sanders $117,731 per delegate $223 million spent 1,893 delegates @SenSanders Dollars per Primary Delegate The Atlantic
- 74. @DMScott #INBOUND16 #11 -Jeb Bush $34 million per delegate $139 million spent 4 delegates @JebBush Dollars per Primary Delegate The Atlantic
- 75. @DMScott #INBOUND16 JEB BUSH The initialfront runner used an outdated playbook Photo: facebook.com/jebbush
- 76. @DMScott #INBOUND16 Social Mediaare Tools… Real-Time is a Mindset
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- 81. @DMScott #INBOUND16 2 THEGENERAL
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- 96. @DMScott #INBOUND16 “If HillaryClinton were a man, I don’t think she’d get five percent of the vote. The only thing she’s got going is the woman’s card.”
- 97. @DMScott #INBOUND16 “Mr. Trumpaccused me of playing the woman card. If fighting for women’s health care and paid family leave and equal pay is playing the woman card, then deal me in!”
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- 99. @DMScott #INBOUND16 Real Timeis Essential
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- 105. @DMScott #INBOUND16 Monthly 2016free media >> tied << Trump = $500 million Clinton = $500 million mediaQuant (August 2016)
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- 119. @DMScott #INBOUND16 Trump campaignemails Sept 19 – Sept 30, 2016
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- 125. @DMScott #INBOUND16 Clinton ground game: Volunteersselling door to door
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- 128. @DMScott #INBOUND16 3 REAL-TIMEAT THE DEBATES
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- 134. @DMScott #INBOUND16 Mike Pencewas regarded to have “won” the VP debate
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- 138. @DMScott #INBOUND16 Dueling TextMessages from the Clinton and Trump Campaigns Trump Campaign sent 5:06 am on 10 October (the morning after the second debate) Clinton Campaign sent 10:22 pm on 9 Oct (as the second debate was going on) @HillaryClinton @realDonaldTrump
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- 141. @DMScott #INBOUND16 Early frontrunner Jeb Bush was using the outdated Outbound Marketing playbook that got his father and brother elected president.
- 142. @DMScott #INBOUND16 Bernie Sandersfailed to use his millions of online supporters for good… And many became very dark and nasty.
- 143. @DMScott #INBOUND16 Clinton’s careful,traditional marketing strategies failed to energize enough voters.
- 144. @DMScott #INBOUND16 Donald Trumpis a marketing genius.
- 145. @DMScott #INBOUND16 Trump’s relianceon just two strategies – Real-Time Twitter and mega rallies, both covered by mainstream media – won him the Republican nomination.
- 146. @DMScott #INBOUND16 Trump createda powerful brand, reaching his buyers via Inbound Marketing. This strategy has made him the 45th President.
- 147. @DMScott #INBOUND16 Until the2020 election cycle…
- 148. @DMScott #INBOUND16 David MeermanScott www.DavidMeermanScott.com
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