This document discusses how expectations of websites have changed since 2004 and the fundamentals needed for a growth-oriented website. It notes that today's websites need to have a solid foundation, be optimized for all devices, and include relevant content for different visitor personas. It also highlights how the HubSpot website platform can help by automatically optimizing content for any device and allowing users to easily create compelling calls-to-action and see increased website traffic.

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Grow Your Website with
HubSpot
Jeffrey Vocell, Product Marketing Manager
HubSpot

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JEFFREY
VOCELL
jvocell@hubspot.com
@jvocell

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#growyourwebsite

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1 EXPECTATIONS HAVE
CHANGED OF WEBSITES

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FIRST THING
What is the
you want visitors to think?

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Of consumers get frustrated when
content appears that has nothing to
do with their interests
Janrain
Website & Content Relevance
74
%

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The average website took 10+ seconds to load. In fact, Akamai
found that adding a progress bar increased the tolerable wait
time to 38 seconds.
Website Speed - 2004

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The average website took 10+ seconds to load. In fact, Akamai
found that adding a progress bar increased the tolerable wait
time to 38 seconds.
Website Speed - 2015
Websites with more than 3 second load-times lose 40% of
visitors. Mobile visitors also expect an experience just as fast as
your desktop website.
20042015

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Website Speed
0
1000
2000
3000
4000
5000
6000
7000
8000
Time to Display Time to Interact
HubSpot Web Average
http://bit.ly/hsspeed

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The average website page weight was 90Kb.
Page Weight - 2004

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Today, the average
page weight is over
2Mb.
Page Weight - 2015
That’s a 2,122%
increase since 2004.

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Automatic image compression and dynamic image
resizing reduce page weight enough to save 70Gb
of data and fill the Library of Congress 7 times

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Security - 2004
Back then, website security
was mainly a concern for
major corporations

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Security - 2015

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17 MILLION ATTACKS PER
DAY

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Website Speed
Your website is secure with HubSpot. We utilize a
leading firewall solution to keep hackers from
accessing, or taking down your website.

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You can’t grow your website on
outdated expectations or without
a solid foundation

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2 FUNDAMENTALS OF A
GROWTH-ORIENTED WEBSITE

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YOUR
WEBSITE

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Strangers
Visitors
Leads
Customers
Social Media
Forms
Email Optimization
BlogSEO Mobile Optimization
Calls-to-Action Landing Page Optimization
CRM Synch #
Lead Scoring
Sales Alerts
Personalized
Email + Web +
Social
Nurturing
Feedback Forms
Email + Web + Social
Engagement
The path you create with your
website defines how, and if,
strangers will turn into customers

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1. Solid foundation
2. Ready for visitors anytime, anywhere
3. Relevant content for key personas
4. Search Engine Optimized pages
5. Enticing Calls-to-Action
6. Integrations – email, and more.
Growing websites all have …

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Mobile Search is Outpacing
Desktop
Jerry Dischler, VP of Product
Management at Google recently
announced
“More Google searches take
place on mobile devices than
on computers in 10 countries,
including the U.S. and Japan.

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With HubSpot Website Platform, all your content is
automatically optimized for visitors from any device

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and they’re all looking for content relevant to them
Everyone here has different devices, likes, and pain points

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http://

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https://
✔ Improved search
rankings
✔ User trust
✔ Secure information passing
between the browser, and
your website

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In the time it takes you to
make your afternoon cup
of coffee.
No design skills needed
No coding skills needed
✔
✔
Create compelling Calls-to-Action on your website

38. In the past two years HubSpot has made
more than 1,600 updates, fixes, and
enhancements to the HubSpot Website
Platform

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All of this results in
….

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Website Traffic
Began using HubSpot
Website Platform

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Companies that use the HubSpot
Website Platform see visits rise by
40%, and landing page submission
increase by 47%.
- HubSpot Data

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Let’s see how easy it is to create a
beautiful website in HubSpot.