On 12 December 2017, Jeff Gothelf, speaker, executive coach and author, held this talk at the "hafentalks", an event series on technology, corporate culture and design in Düsseldorf, organized by InVision: "Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership. In this talk, Jeff Gothelf, author of Lean UX, recaps his learnings from practitioner to author and to teacher of Lean UX."
In this presentation, Jeff talks about how to use a lean framework for product experimentation & better interaction design. He reviews some of the key principles for lean design and talks about how you can better tailor your product to meet your customers' needs.
UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years o...UX Poland
Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership. Have the countless memes, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010?
In this talk, Jeff Gothelf, author of Lean UX, will recap his learnings from practitioner to author to teacher of Lean UX and the teams trying to adopt it. What’s worked? What hasn’t? Why? Where are things now and where are they headed? This tactical talk will cover all of that and more.
Innovation Studios: The Engines of Enterprise ExperimentationJeff Gothelf
First delivered at the Enterprise UX Conference in San Antonio, TX in May 2015, this talk covers a model for building a disruptive innovation practice inside a large organization.
Lean UX: It really is about getting out of the deliverables businessJeff Gothelf
A look back at the last 4 years of Lean UX, what I've learned and how it's evolved from a design framework to a broader product development perspective.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Lean Product Design Is The New Marketing. PRESENTATION: Lean Product Design Is the New Marketing - Given by Jeff Gothelf, @JBoogie - Neo.com Lean UX, Principal Author
Almost Everything I've Learned From 5 Years of Lean UXJeff Gothelf
Since first sharing our agile and ux learnings with the world and then moving the conversation forward into Lean UX, I've had the privilege of spending time with a lot of companies all over the world. This is what I've learned so far about building better digital products and businesses.
Blue Moon - Advertising Plan (Group Project)Sam Cheema
Blue Moon Ad Plan that was a required assessment as part of undertaking my studies in SUNY New Paltz. We devised this plan through research and foresight of implication.
Surviving. That's the number one word students use to describe themselves in the middle of the semester. Time, Money, and Career are three areas of life that can combine to cause so much stress!
This workshop will give you quick, simple actions you can take RIGHT NOW to get back in control of your time, your money, and your career - so that you can stop trying to survive and start living your best life for the second half of this semester.
Let's finish Spring '22 with better grades, deeper learning, some time for fun, a little extra cash to enjoy, and real progress toward launching your post-graduation dreams!
In this presentation, Jeff talks about how to use a lean framework for product experimentation & better interaction design. He reviews some of the key principles for lean design and talks about how you can better tailor your product to meet your customers' needs.
UX Poland 2016 - Jeff Gothelf - Almost Everything I've Learned From 5 Years o...UX Poland
Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX has created a new way of looking at how we design products and services. Equally as important, it has created a new way to look at working together with our colleagues in product management, software engineering, marketing and executive leadership. Have the countless memes, conferences, articles, blog posts, books and presentations made a difference? Has Lean UX made a difference? How have the ideas evolved since 2010?
In this talk, Jeff Gothelf, author of Lean UX, will recap his learnings from practitioner to author to teacher of Lean UX and the teams trying to adopt it. What’s worked? What hasn’t? Why? Where are things now and where are they headed? This tactical talk will cover all of that and more.
Innovation Studios: The Engines of Enterprise ExperimentationJeff Gothelf
First delivered at the Enterprise UX Conference in San Antonio, TX in May 2015, this talk covers a model for building a disruptive innovation practice inside a large organization.
Lean UX: It really is about getting out of the deliverables businessJeff Gothelf
A look back at the last 4 years of Lean UX, what I've learned and how it's evolved from a design framework to a broader product development perspective.
From the MarTech Conference in San Francisco, California, March 31-April 1, 2015. SESSION: Lean Product Design Is The New Marketing. PRESENTATION: Lean Product Design Is the New Marketing - Given by Jeff Gothelf, @JBoogie - Neo.com Lean UX, Principal Author
Almost Everything I've Learned From 5 Years of Lean UXJeff Gothelf
Since first sharing our agile and ux learnings with the world and then moving the conversation forward into Lean UX, I've had the privilege of spending time with a lot of companies all over the world. This is what I've learned so far about building better digital products and businesses.
Blue Moon - Advertising Plan (Group Project)Sam Cheema
Blue Moon Ad Plan that was a required assessment as part of undertaking my studies in SUNY New Paltz. We devised this plan through research and foresight of implication.
Surviving. That's the number one word students use to describe themselves in the middle of the semester. Time, Money, and Career are three areas of life that can combine to cause so much stress!
This workshop will give you quick, simple actions you can take RIGHT NOW to get back in control of your time, your money, and your career - so that you can stop trying to survive and start living your best life for the second half of this semester.
Let's finish Spring '22 with better grades, deeper learning, some time for fun, a little extra cash to enjoy, and real progress toward launching your post-graduation dreams!
Marketing with big data and other buzzwords from techbritain17 Danny Denhard
As marketers we have endless potential with big data, personalised data and information our devices provide, in this conference deck I question whether big data and other marketing buzzwords really are more than just buzzwords and try to inspire your next campaign with stats and information.
Do you think things like big data, scarcity and emojis can help your next campaign or company?
4 reasons that you cannot engage your team after electionFlora Liu
After election there are always some of the EB or LCP candidates start to disengaged . How can we create an environment to support them passing this tough time ?
Shotguns trump rifles: Why social media strategy is now a volume playJay Baer
Reliable reach is now a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer. There are 3 reasons why reliable reach is so difficult, and why adding channels and volume to your social media strategy is now a best practice.
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ PresentationDamien Wright
This SEO presentation is from Photolush 2015 in Bellingham, WA. Topics include how Google works, on-site optimization, off-site optimization, link earning, and web analytics.
April Wensel - Crafting Compassionate CodeApril Wensel
As developers, we might think we don't have to care about humans because we work on machines. However, nothing could be further from the truth. The only reason for us to build technology is to serve humans.
Therefore, practicing compassion is essential for effective software development. Though many people think of compassion as something soft or ambiguous, you'll learn how compassion provides a practical framework for making rational decisions about our code with the goal of reducing suffering for ourselves, our collaborators, and our users.
From understanding customer pain points all the way down to the level of choosing variable names, applying practical compassion can help us craft better code, improve people's lives, and ultimately find more satisfaction in our work!
Presented at NewCrafts Paris 2019 - http://ncrafts.io/
A PR and Social Media agency, Vista delivers brand building and sales driving programmes. Promising an in-house commitment, with a consultancy service, via social media management, content marketing, traditional and SEO PR and social media advertising. This highly experienced team designs memorable campaigns that strike a chord and drive sales.
Smart Retail Concepts using Artificial IntelligenceGokul Alex
My session on #SmartRetail presented in #MOBConf #DevCon2018 at Meetup Cafe in Kerala Startup Mission #KSUM. This presentation delves deeper into the convergence of Artificial Intelligence, Retail Value Chain and Digital Economy.
APItheDocs: How Can API Documentation Be Agile?eBranding Ninja
How can API documentation become inherently agile? how can you foster a culture that gets your developers excited about documentation? About customer experience? How can you persuade your agile team to make documented a priority? How do you get developers creating more software?
This talk looks to answer these questions and more, including the real-world journeys of WorldPay and Sengrid make sure documentation is a part of their agile processes and how.
Talk given at API the Docs, London.
http://apithedocs.org/london/
By Jennifer Riggins
http://ebranding.ninja
http://twitter.com/jkriggins
Most developers are familiar with the basics of AI: how do you make a computer, an algorithm, a system learn something? What most don't realize though is that the same principles are applied to people.
This talk looks at the theory behind how people learn, and maps it to real life examples of how specifically developers learn.
Meeting and event planners are the movie producers of the corporate world. What you do has the power to educate, empower and inspire people. Your work isn’t just a line item, it’s essential to helping your company achieve its organizational objectives. In this session, you’ll learn about the newest technology, team-building, meeting design and food and beverage trends.
Learner objectives:
1. Understand the essential steps required for any successful meeting.
2. Discover tech tools that expedite the planning process.
3. Learn how new trends in meeting design, technology, team-building and F&B can be incorporated into meetings & events.
Have questions about this presentation? We'll be moderating a LIVE Q&A on Twitter on May 5, 2015 at 1pm CT/2pm ET. Tweet questions to @PYMLive and tag with #IAAPAPW.
This presentation was created as a gift to the members of IAAP in honor of Administrative Professionals Week. For more on-demand learning, or to find in-depth sessions mentioned in this presentation, visit http://iaap-hq.org.
For more articles on how to plan meetings and events, visit http://planyourmeetings.com - where subscriptions and great ideas are free.
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
Innovation Studios: the Engines of Enterprise Experimentation (Jeff Gothelf a...Rosenfeld Media
Jeff Gothelf: "Innovation Studios: the Engines of Enterprise Experimentation"
Enterprise UX 2015 • May 14, 2015 • San Antonio, TX, USA
http://enterpriseux.net
Lean Product design is the New MarketingJeff Gothelf
This is the talk I gave at MarTech San Francisco, March 31, 2015.
It focuses on the principles of lean product design as the foundation for driving great relationships that build true consumer value.
Marketing with big data and other buzzwords from techbritain17 Danny Denhard
As marketers we have endless potential with big data, personalised data and information our devices provide, in this conference deck I question whether big data and other marketing buzzwords really are more than just buzzwords and try to inspire your next campaign with stats and information.
Do you think things like big data, scarcity and emojis can help your next campaign or company?
4 reasons that you cannot engage your team after electionFlora Liu
After election there are always some of the EB or LCP candidates start to disengaged . How can we create an environment to support them passing this tough time ?
Shotguns trump rifles: Why social media strategy is now a volume playJay Baer
Reliable reach is now a unicorn in social media. Businesses must now shift their social media strategy and build a touchpoint corral around their customers, says Jay Baer. There are 3 reasons why reliable reach is so difficult, and why adding channels and volume to your social media strategy is now a best practice.
SEO: A Crash Course | What is SEO in 2015? An Ethoseo™ PresentationDamien Wright
This SEO presentation is from Photolush 2015 in Bellingham, WA. Topics include how Google works, on-site optimization, off-site optimization, link earning, and web analytics.
April Wensel - Crafting Compassionate CodeApril Wensel
As developers, we might think we don't have to care about humans because we work on machines. However, nothing could be further from the truth. The only reason for us to build technology is to serve humans.
Therefore, practicing compassion is essential for effective software development. Though many people think of compassion as something soft or ambiguous, you'll learn how compassion provides a practical framework for making rational decisions about our code with the goal of reducing suffering for ourselves, our collaborators, and our users.
From understanding customer pain points all the way down to the level of choosing variable names, applying practical compassion can help us craft better code, improve people's lives, and ultimately find more satisfaction in our work!
Presented at NewCrafts Paris 2019 - http://ncrafts.io/
A PR and Social Media agency, Vista delivers brand building and sales driving programmes. Promising an in-house commitment, with a consultancy service, via social media management, content marketing, traditional and SEO PR and social media advertising. This highly experienced team designs memorable campaigns that strike a chord and drive sales.
Smart Retail Concepts using Artificial IntelligenceGokul Alex
My session on #SmartRetail presented in #MOBConf #DevCon2018 at Meetup Cafe in Kerala Startup Mission #KSUM. This presentation delves deeper into the convergence of Artificial Intelligence, Retail Value Chain and Digital Economy.
APItheDocs: How Can API Documentation Be Agile?eBranding Ninja
How can API documentation become inherently agile? how can you foster a culture that gets your developers excited about documentation? About customer experience? How can you persuade your agile team to make documented a priority? How do you get developers creating more software?
This talk looks to answer these questions and more, including the real-world journeys of WorldPay and Sengrid make sure documentation is a part of their agile processes and how.
Talk given at API the Docs, London.
http://apithedocs.org/london/
By Jennifer Riggins
http://ebranding.ninja
http://twitter.com/jkriggins
Most developers are familiar with the basics of AI: how do you make a computer, an algorithm, a system learn something? What most don't realize though is that the same principles are applied to people.
This talk looks at the theory behind how people learn, and maps it to real life examples of how specifically developers learn.
Meeting and event planners are the movie producers of the corporate world. What you do has the power to educate, empower and inspire people. Your work isn’t just a line item, it’s essential to helping your company achieve its organizational objectives. In this session, you’ll learn about the newest technology, team-building, meeting design and food and beverage trends.
Learner objectives:
1. Understand the essential steps required for any successful meeting.
2. Discover tech tools that expedite the planning process.
3. Learn how new trends in meeting design, technology, team-building and F&B can be incorporated into meetings & events.
Have questions about this presentation? We'll be moderating a LIVE Q&A on Twitter on May 5, 2015 at 1pm CT/2pm ET. Tweet questions to @PYMLive and tag with #IAAPAPW.
This presentation was created as a gift to the members of IAAP in honor of Administrative Professionals Week. For more on-demand learning, or to find in-depth sessions mentioned in this presentation, visit http://iaap-hq.org.
For more articles on how to plan meetings and events, visit http://planyourmeetings.com - where subscriptions and great ideas are free.
Upcoming trends for organic marketing in 2015 From Search London / #searchlondonDanny Denhard
Upcoming trends for organic marketing in 2015 was presented at the first #searchlondon event of 2015. This deck is to help people understand what happened in 2014 and what trends to expect in SEO, social media and Content Marketing in 2015. I cover the power of mobile, unbundling, the changing SEO landscape and predict a number of changes companies should look towards over 2015.
The 6th life changing technology shift deckDanny Denhard
We have lived through 6 major technology shifts, tv to the pc - to the internet - to search and social media to mobile and coming in 2016 VR. We will see the next huge technology shift & this teases you to think about how to leverage it for your business and within your vertical.
This is a flash talk I have gave at a clients and has been amended to slideshare.
Innovation Studios: the Engines of Enterprise Experimentation (Jeff Gothelf a...Rosenfeld Media
Jeff Gothelf: "Innovation Studios: the Engines of Enterprise Experimentation"
Enterprise UX 2015 • May 14, 2015 • San Antonio, TX, USA
http://enterpriseux.net
Lean Product design is the New MarketingJeff Gothelf
This is the talk I gave at MarTech San Francisco, March 31, 2015.
It focuses on the principles of lean product design as the foundation for driving great relationships that build true consumer value.
Since the idea first percolated in 2010 through to its current state as a permanent hashtag on Twitter, Lean UX changed the way we look at designing products—including how we work with our colleagues in product management, software engineering, marketing, and executive leadership.
In this tactical talk, Jeff Gothelf, author of Lean UX, shares his key insights from 5 years of teaching, writing about, and practicing Lean UX.
My experiences with IPO's and and Lean Startups showed me how and why these companies need Business Application Strategy. Here you will see my reason your startup can and should have a Business Application Strategy.
Want to land a sweet tech job? But not sure how to break in? Discover the seven secrets that took me from teaching kindergarten to landing jobs at Apple, LinkedIn, and startups!
Contract Management, a strategic perspective | Arjen van BerkumArjen Van Berkum
How is technology changing social interaction? The way we maintain relationships and collaborate is influencing contractual relations and as a result the outcome of contracts. Contract management, especially the psychological contract, is defining the quality of a brand ecosystem.
2024: A Travel Odyssey The Role of Generative AI in the Tourism UniverseSimone Puorto
This presentation examines how Generative Artificial Intelligence (GenAI) is reshaping the travel sector. It discusses how AI-driven personalization offers unique travel suggestions, such as accommodations, activities, and dining, tailored to individual preferences. The speech also highlights AI's role in breaking language barriers making international travel more accessible through advanced translation tools. Another aspect is Meta-Travel, where GenAI, combined with Extended Reality, creates virtual previews of destinations. The talk also covers AI's influence on revenue and yield management through dynamic pricing models and its application in customer support with round-the-clock AI chatbots. The overall theme of the speech is the transformative potential of GenAI in travel, enhancing planning, experiences, sustainability, and safety. It underscores how this technology can lead to personalized, enriching journeys, marking a new era in travel innovation and exploration.
13 Fintech Startups to Watch in 2017 | Ajay NagpalAjay Nagpal
Ajay Nagpal identifies thirteen fintech startups that should be watched in 2017. Please visit Ajay-Napal.com to learn more about fintech and financial literacy.
The Team Member and Guest Experience - Lead and Take Care of your restaurant team. They are the people closest to and delivering Hospitality to your paying Guests!
Make the call, and we can assist you.
408-784-7371
Foodservice Consulting + Design
The case study discusses the potential of drone delivery and the challenges that need to be addressed before it becomes widespread.
Key takeaways:
Drone delivery is in its early stages: Amazon's trial in the UK demonstrates the potential for faster deliveries, but it's still limited by regulations and technology.
Regulations are a major hurdle: Safety concerns around drone collisions with airplanes and people have led to restrictions on flight height and location.
Other challenges exist: Who will use drone delivery the most? Is it cost-effective compared to traditional delivery trucks?
Discussion questions:
Managerial challenges: Integrating drones requires planning for new infrastructure, training staff, and navigating regulations. There are also marketing and recruitment considerations specific to this technology.
External forces vary by country: Regulations, consumer acceptance, and infrastructure all differ between countries.
Demographics matter: Younger generations might be more receptive to drone delivery, while older populations might have concerns.
Stakeholders for Amazon: Customers, regulators, aviation authorities, and competitors are all stakeholders. Regulators likely hold the greatest influence as they determine the feasibility of drone delivery.
Senior Project and Engineering Leader Jim Smith.pdfJim Smith
I am a Project and Engineering Leader with extensive experience as a Business Operations Leader, Technical Project Manager, Engineering Manager and Operations Experience for Domestic and International companies such as Electrolux, Carrier, and Deutz. I have developed new products using Stage Gate development/MS Project/JIRA, for the pro-duction of Medical Equipment, Large Commercial Refrigeration Systems, Appliances, HVAC, and Diesel engines.
My experience includes:
Managed customized engineered refrigeration system projects with high voltage power panels from quote to ship, coordinating actions between electrical engineering, mechanical design and application engineering, purchasing, production, test, quality assurance and field installation. Managed projects $25k to $1M per project; 4-8 per month. (Hussmann refrigeration)
Successfully developed the $15-20M yearly corporate capital strategy for manufacturing, with the Executive Team and key stakeholders. Created project scope and specifications, business case, ROI, managed project plans with key personnel for nine consumer product manufacturing and distribution sites; to support the company’s strategic sales plan.
Over 15 years of experience managing and developing cost improvement projects with key Stakeholders, site Manufacturing Engineers, Mechanical Engineers, Maintenance, and facility support personnel to optimize pro-duction operations, safety, EHS, and new product development. (BioLab, Deutz, Caire)
Experience working as a Technical Manager developing new products with chemical engineers and packaging engineers to enhance and reduce the cost of retail products. I have led the activities of multiple engineering groups with diverse backgrounds.
Great experience managing the product development of products which utilize complex electrical controls, high voltage power panels, product testing, and commissioning.
Created project scope, business case, ROI for multiple capital projects to support electrotechnical assembly and CPG goods. Identified project cost, risk, success criteria, and performed equipment qualifications. (Carrier, Electrolux, Biolab, Price, Hussmann)
Created detailed projects plans using MS Project, Gant charts in excel, and updated new product development in Jira for stakeholders and project team members including critical path.
Great knowledge of ISO9001, NFPA, OSHA regulations.
User level knowledge of MRP/SAP, MS Project, Powerpoint, Visio, Mastercontrol, JIRA, Power BI and Tableau.
I appreciate your consideration, and look forward to discussing this role with you, and how I can lead your company’s growth and profitability. I can be contacted via LinkedIn via phone or E Mail.
Jim Smith
678-993-7195
jimsmith30024@gmail.com
Artificial intelligence (AI) offers new opportunities to radically reinvent the way we do business. This study explores how CEOs and top decision makers around the world are responding to the transformative potential of AI.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...CIOWomenMagazine
This person is none other than Oprah Winfrey, a highly influential figure whose impact extends beyond television. This article will delve into the remarkable life and lasting legacy of Oprah. Her story serves as a reminder of the importance of perseverance, compassion, and firm determination.
Oprah Winfrey: A Leader in Media, Philanthropy, and Empowerment | CIO Women M...
hafentalks #9 - Jeff Gothelf: "Almost Everything I've Learned from 6 Years of Lean UX"
1. A L M O S T E V E RY T H I N G I ’ V E
L E A R N E D F R O M 6 Y E A R S O F
L E A N U X
J E F F G O T H E L F | | J E F F @ G O T H E L F. C O | | @ J B O O G I E
2. @ J B O O G I E
A G I L E + U X = H E A R T B R E A K
T W O S O U L S A D R I F T I N A N O C E A N O F P R O C E S S A N D J A R G O N
26. @ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
27. @ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
MINIMUM VIABLE
CONVERSATION
28. @ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
29. @ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
30. @ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
What do I need to communicate?
31. @ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
What do I need to communicate?
Who do I need to communicate it to?
32. @ J B O O G I E
A R T I FA C T S N O T A R C H I V E S
D E L I V E R A B L E S A R E T E M P O R A RY
What do I need to communicate?
Who do I need to communicate it to?
What’s the least amount of effort I need to
communicate it?
45. @ J B O O G I E
C O N T I N U O U S C O N V E R S AT I O N
46. @ J B O O G I E
C O N T I N U O U S C O N V E R S AT I O N
Ship
SenseRespond
47. @ J B O O G I E
T H I S I S N O T J U S T A D E S I G N C H A L L E N G E , N O R
I S I T A P R O D U C T D E V E L O P M E N T C H A L L E N G E .
T H E B I G R E A L I S AT I O N !
48. @ J B O O G I E
T H E O R G A N I Z AT I O N H A S T O S H I F T
M O S T I M P O R TA N T …
49. @ J B O O G I E
H U M I L I T Y
N E W T O O L S , N E W WAY S O F T H I N K I N G
50. @ J B O O G I E
H O W M A N Y O F Y O U R U N A N D , W H I L E
Y O U ’ R E R U N N I N G , PA U S E , TA K E P H O T O S
A L O N G T H E WAY A N D U P L O A D T H E M T O
S O C I A L M E D I A ?
A T Y P I C A L S U R V E Y W O U L D A S K
51. @ J B O O G I E
T H AT ’ S A S I N I N E !
A D D P H O T O S W H I L E Y O U R U N ?
52. @ J B O O G I E
Y O U R U N PA S T T H I N G S
T H E F U T U R E I S U N P R E D I C TA B L E
53. @ J B O O G I E
Y O U R U N PA S T S C E N E RY
T H E F U T U R E I S U N P R E D I C TA B L E
60. T H E F U T U R E I S F O G G Y
A P O S I T I O N O F H U M I L I T Y TA K E S S M A L L R I S K S
61. W E C A N ’ T M A K E P R O D U C T D E C I S I O N S L I K E T H I S
A N Y M O R E
W E ’ R E S E T T I N G O U R P R O D U C T S T E A M U P T O FA I L
67. "We poured surreal amounts of money into it, yet we all thought it had no
value for the customer, which was the biggest irony. Whenever anyone
asked why we were doing this, the answer was, ‘Because Jeff wants it.’ No
one thought the feature justified the cost to the project. No one. Absolutely
no one."
69. "If you think that's a big failure, we're
working on much bigger failures right
now…some of them are going to make
the Fire Phone look like a tiny little
blip.
The size of your mistakes needs to
grow along with the company. If it
doesn't, you're not going to be
inventing at scale that can actually
move the needle."
http://www.businessinsider.com/jeff-bezos-why-fire-phone-was-a-good-thing-2016-5
70. @ J B O O G I E
E X P E R I M E N TAT I O N
M I N I M U M V I A B L E W H AT ?
71. @ J B O O G I E
E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
72. @ J B O O G I E
E X P E R I M E N TAT I O N
C O M P O N E N T S O F L E A N U X
What’s the smallest thing we can make or do to test our assumptions?
84. GOTHELF.CO / @JBOOGIE
THE TRUTH CURVE
Level of Effort / Investment
Evidence
THE LAND OF WISHFUL THINKING
CONVERSATIONS
PAPERTESTS
PROTOTYPE
WIZARDOFOZ
PRICETEST
BETAPUBLICRELEASE
SCALABILITY
OPTIMISATION
Concept credit: Giff Constable
85. GOTHELF.CO / @JBOOGIE
THE TRUTH CURVE
Level of Effort / Investment
Evidence
THE LAND OF WISHFUL THINKING
CONVERSATIONS
PAPERTESTS
PROTOTYPE
WIZARDOFOZ
PRICETEST
BETAPUBLICRELEASE
SCALABILITY
OPTIMISATION
Anything you’re doing in here is
stupid.
i.e., unnecessarily risky
Concept credit: Giff Constable
86. GOTHELF.CO / @JBOOGIE
THE TRUTH CURVE
Level of Effort / Investment
Evidence
THE LAND OF WISHFUL THINKING
CONVERSATIONS
PAPERTESTS
PROTOTYPE
WIZARDOFOZ
PRICETEST
BETAPUBLICRELEASE
SCALABILITY
OPTIMISATION
Concept credit: Giff Constable
87. GOTHELF.CO / @JBOOGIE
THE TRUTH CURVE
Level of Effort / Investment
Evidence
THE LAND OF WISHFUL THINKING
CONVERSATIONS
PAPERTESTS
PROTOTYPE
WIZARDOFOZ
PRICETEST
BETAPUBLICRELEASE
SCALABILITY
OPTIMISATION
Concept credit: Giff Constable
PRODUCT/SOLUTION FIT PRODUCT/MARKET FIT
88. GOTHELF.CO / @JBOOGIE
THE TRUTH CURVE
Level of Effort / Investment
Evidence
THE LAND OF WISHFUL THINKING
CONVERSATIONS
PAPERTESTS
PROTOTYPE
WIZARDOFOZ
PRICETEST
BETAPUBLICRELEASE
SCALABILITY
OPTIMISATION
Concept credit: Giff Constable
PRODUCT/SOLUTION FIT PRODUCT/MARKET FIT
Should we build it?
89. GOTHELF.CO / @JBOOGIE
THE TRUTH CURVE
Level of Effort / Investment
Evidence
THE LAND OF WISHFUL THINKING
CONVERSATIONS
PAPERTESTS
PROTOTYPE
WIZARDOFOZ
PRICETEST
BETAPUBLICRELEASE
SCALABILITY
OPTIMISATION
Concept credit: Giff Constable
PRODUCT/SOLUTION FIT PRODUCT/MARKET FIT
Should we build it?
Can we build a business here?
90. @ J B O O G I E
W E M A K E E V I D E N C E - B A S E D D E C I S I O N S