This document outlines Joshua Austin's personal brand canvas. It describes his arena as sports marketing and management, with a focus on athlete and team brand marketing. It highlights his skills in storytelling, strategic planning, creativity, and understanding of the sports industry from his experience as an athlete, journalist, coach, and team owner. His goals are to increase his social media presence and industry connections while graduating with a high GPA by December 2020 to position himself in the sports marketing field.

1. J OS H UA AU S T I N
D E V E LO P I N G M Y P E R S O N A L B R A N D C A N VA S
!1

2. MY
AR E N A
• Sports Marketing & Sports
Management (Broad)
• Athlete Marketing/
Management
• Team Brand Marketing/
Management

3. I A M A N E N I G M AT I C , S E L F - M O T I VAT E D C R E AT I V E
T H I N K E R W H O TA K E S J O Y I N D E V I S I N G S O L U T I O N S .
I DE N T I T Y

4. S KI LLS
• Dynamic Storytelling
• Identifying and Creating Strategic Plans
• Creativity
• Graphic/Digital Design
• Audio/Visual Production
• Relatability

5. I H A V E R E A L L I F E E X P E R I E N C E W O R K I N G W I T H A T H L E T E S , T E A M S , A N D B R A N D S D U R I N G M Y 6 +
Y E A R S A S A P R O F E S S I O N A L J O U R N A L I S T . I A M A C R E A T I V E J A C K O F A L L T R A D E S W H O H A S P L A Y E D
R O L E S I N T H E S P O R T S I N D U S T R Y I N C L U D I N G A T H L E T E , C R E D E N T I A L E D M E D I A , C O A C H , A N D E V E N
O W N E R / P R E S I D E N T O F A N A M A T E U R S O C C E R T E A M . I H A V E A R A R E U N D E R S T A N D I N G O F M U L T I P L E
S I D E O F T H E I N D U S T R Y W H I C H C A N H E L P M E F I N D C O M M O N G R O U N D A N D B U I L D E F F E C T I V E P L A N S .
WH AT M A KES M E D I F F E R E N T

6. CR E DE N T I ALS
• 6+ years in journalism working for both local and national
outlets, including sports illustrated imprint Fansided
• BA in Science from Full Sail University in Sports Marketing
& Media
• Founder and former co-owner of Rubber City Football Club

7. I B R I N G A PA S S I O N A N D E F F O R T T H AT C O M E S F R O M A D E S I R E T O B E G R E AT. M Y C L I E N T S N E E D S O M E O N E W H O W I L L
P U T A S M U C H PA S S I O N I N T O T H E M A S T H E Y H AV E P U T I N T O D E V E L O P I N G T H E I R S K I L L S A N D C A R E E R . W H I L E T H E R E A R E
P L E N T Y O F M A R K E T E R S A N D M A N A G E R S I N T H E I N D U S T RY F E W H AV E T H E V I S I O N F O R S T O RY T E L L I N G , T H E E X P E R I E N C E
T O U N D E R S TA N D A L L S I D E S O F T H E I N D U S T RY, T H E S K I L L S E T T O H A N D L E M U LT I P L E J O B S , A N D T H E U N F L A P PA B L E
PA S S I O N T O F O L L O W T H R O U G H O N E V E RY P R O J E C T A N D V I S I O N . I P R O M I S E M Y C L I E N T S A N I N D I V I D U A L I Z E D A P P R O A C H
TA I L O R E D 1 0 0 % T O T H E I R N E E D S A N D U N P R E C E D E N T E D E F F O R T T O M A K E T H AT V I S I O N T H E I R R E A L I T Y.
MY P R OM I S E

8. T H E H A R D FA C T O F T H E M A R K ET I N G
A N D M A N A G E M E N T I S T H AT T H E B I G
C O M PA N I E S H AV E A S Y S T E M AT I C
A P P R O A C H T H AT TA K E S AW AY T H E
I N D I V I D U A L A P P R O A C H .
I . A M . D I F F E R E N T.
I K E E P M Y C L I E N T L I S T S M A L L E R S O I
C A N O F F E R E A C H C L I E N T I N D I V I D U A L
A N D N E E D S P E C I F I C S E R V I C E . I T I S
Y O U R B R A N D A N D I T ’ S T H E M O S T
I M P O R TA N T T H I N G T O Y O U .
F O R A T E A M T O B E S U C C E S S F U L T H E
E N T I R E T E A M H A S T O B E A L L I N A N D
1 0 0 % F O C U S E D O N T H E TA S K AT
H A N D . I T ’ S I M P O S S I B L E T O D O T H AT
W I T H H U N D R E D S O F C L I E N T S .
I G I V E E A C H C L I E N T M Y F U L L
AT T E N T I O N , E F F O R T, A N D S K I L L S ET
E V E R Y S I N G L E T I M E .
P OS I T I ON I N G

9. W H I L E T H E A U D I E N C E W I L L B E S P E C I F I C T O E A C H C L I E N T, O U R G E N E R A L A U D I E N C E
W I L L B E C A S U A L A N D D I E - H A R D S P O R T S FA N S W H O H AV E A N A C T I V E S O C I A L M E D I A
P R E S E N C E . T H E Y A L S O W O U L D H AV E T E N D E N C I E S T O R E A C T A N D B E I N F L U E N C E D B Y
H U M A N I N T E R E S T S T O R I E S
AU D I E N CE

10. T H E B E S T W AY T O G ET N O T I C E D I S
B Y D O I N G . I W I L L G A I N T H E
AT T E N T I O N O F M Y A U D I E N C E A N D
F U T U R E C L I E N T S B Y U S I N G S O C I A L
M E D I A A N D N ET W O R K I N G
O P P O R T U N I T I E S T O S H O W W H AT I ’ M
C A PA B L E O F.
I W I L L C R E AT E “ T E S T P R O J E C T S ” A S
D I S P L AY S O F M Y A B I L I T I E S A N D
U S E S O C I A L M E D I A T O S P R E A D
T H E M .
I W I L L A L S O B E AT T E N D I N G
S P O R T I N G E V E N T S I N M U LT I P L E
LO C A L E S A N D U S E M Y C O N N E C T I O N S
I N T H E S P O R T I N G W O R L D F R O M M Y
S C H O O L A N D J O U R N A L I S M D AY S T O
C O N N E C T W I T H C L I E N T S .
N E T WOR KI N G AN D
M AR KE T I N G

11. COM P E T I T I ON
• Recent graduates who will be around 10 years younger
• Talented managers such as Audi Attar with established
reputations
• Independent companies such as Waterhouse Hayes

12. W H I L E I E X C E L AT U S I N G D ATA T O C R E AT E A V I A B L E S T R AT E G I C
P L A N , T H E R E S E A R C H I T S E L F A N D T H E A B I L I T Y T O F I N E I T I S A N
A R E A T H AT I B E L I E V E I H AV E T H E M O S T R O O M F O R I M P R O V E M E N T.
P R OF ES S I ON AL DE VE LOP M E N T

13. G OALS AN D
TAR G E TS
• Increase social media
presence
• Graduate with no less than a
3.5 GPA in December 2020
• Hit 5k followers on both Twitter
and Instagram by graduation in
December 2020
• Increase industry relevant
LinkedIn connections by 200%
by graduation in December
2020

14. R ESOU R CES
• Images provided copyright free by Pixabay
https://pixabay.com
• Audie Attar I LinkedIn
https://www.linkedin.com/in/audie-attar-mba-mcdr-
a764255/
• Sports Marketing I Los Angeles
https://www.waterhousehayes.com