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THE CONTINUOUS DISCOVERY
IS IT THE FUTURE OF CONTINUOUS DELIVERY?
BRUNOBOUCARD |
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WHO ARE YOU?
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B R U N O B O U C A R D
+ 3 0 Y E A R S I N T H E I T F I E L D
A G I L E C O A C H
T E C H N I C A L C O A C H
T E C H N I C A L A R C H I T E C T
O R G A N I Z E R O F T H E B D D P A R I S M E E T U P
I N T E R N A T I O N A L S P E A K E R & T R A I N E R
A B O U T T D D , B D D , D D D
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WHO AM I
ONCE UPON A TIME
A BUSINESS
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DECIDES TO CREATE
A NEW PRODUCT
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THEY FINALLY USED
THE MOST POPULAR
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AFTER SEVERAL MONTHS OF
INTENSE DEVELOPMENT...
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THE BACKLOG HAS BECOME HUGE
AND THE PRODUCT
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DRIPPING WITH FEATURES! ARE WE
SURE THEY ARE ALL USEFUL?
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PLENTY FEATURES
BUT NO ONE FOR CUSTOMERS!
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I ' M S I C K O F YO U R
W I S H L I S T O F F E AT U R E S
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W H E N W I L L YO U D I S C U S S M Y N E E D S
M Y PA I N F U L P O I N T S A N D M Y D E S I R E S
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CAN WE REWIND
THE FILM?
S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E
1985 — THE WATERFALL
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S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E
1985 — THE WATERFALL
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S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E
1985 — THE WATERFALL
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S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E
1985 — THE WATERFALL
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S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E
1985 — THE WATERFALL
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CONTINUOUS INTEGRATION
1991- GRADY BOOCH
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SCRUM FRAMEWORK
1993
By Dr ian mitchell - Own work, CC BY-SA 4.0
EXTREME PROGRAMING
1996 C3 PROJECT
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AGILE MANIFESTO
MANIFESTO FOR
AGILE SOFTWARE DEVELOPMENT
2001
DOMAIN-DRIVEN DESIGN
2003
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CONTINUOUS DELIVERY
AROUND 2007 - 2009
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L E A D T I M E
D E P L O Y M E N T F R E Q U E N C Y
M E A N T I M E T O R E S T O R E ( M T T R )
C H A N G E F A I L P E R C E N T A G E
ACCELERATE
2018
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TEAM TOPOLOGIES
2019
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T H E
P RO D U C T
D E L I V E RY
I N 3 0 Y E A R S ,
D E L I V E R Y
T I M E S H A V E
B E C O M E
I N C R E D I B L Y
Q U I C K L Y
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NO O O !
IT’S STILL NOT
WHAT I WANT
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OH DAMN!
BUT WE DO SCRUM
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THE PRODUCT OWNER
IS A ROLE ON
A SCRUM TEAM
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THE PRODUCT MANAGER
IS
A JOB
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WE ARE IN
THE BUILD TRAP
RIGHT?
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THE PRODUCT DELIVERY
F O R M O R E T H A N 30 Y E A R S
W E H AV E B E E N FOCUSED O N
DELIVERING CODE
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ESCAPING THE BUILD TRAP
2019
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INSPIRED
SECOND EDITION 2019
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I N T H E
M E A N T I M E
A P RO D U C T
C OAC H F O U N D
H E R
I N S P I R AT I O N I N
T H E A G I L E
M A N I F E S T O
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CONTINUOUS DISCOVERY HABITS
2021
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CONTINUOUS DISCOVERY
DEFINITION
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W E E K L Y T O U C H P O I N T S W I T H C U S T O M E R S ,
T H R O U G H T H E T E A M B U I L D I N G T H E P R O D U C T ,
W H E R E T H E Y C O N D U C T S M A L L R E S E A R C H A C T I V I T I E S
I N P U R S U I T O F A D E S I R E D P R O D U C T O U T C O M E
CONTINUOUS DISCOVERY
DEFINITION
@brunoboucard
W E E K L Y T O U C H P O I N T S W I T H C U S T O M E R S ,
T H R O U G H T H E T E A M B U I L D I N G T H E P R O D U C T ,
W H E R E T H E Y C O N D U C T S M A L L R E S E A R C H A C T I V I T I E S
I N P U R S U I T O F A D E S I R E D P R O D U C T O U T C O M E
CONTINUOUS DISCOVERY
DEFINITION
@brunoboucard
W E E K L Y T O U C H P O I N T S W I T H C U S T O M E R S ,
T H R O U G H T H E T E A M B U I L D I N G T H E P R O D U C T ,
W H E R E T H E Y C O N D U C T S M A L L R E S E A R C H A C T I V I T I E S
I N P U R S U I T O F A D E S I R E D P R O D U C T O U T C O M E
CONTINUOUS DISCOVERY
DEFINITION
@brunoboucard
W E E K L Y T O U C H P O I N T S W I T H C U S T O M E R S ,
T H R O U G H T H E T E A M B U I L D I N G T H E P R O D U C T ,
W H E R E T H E Y C O N D U C T S M A L L R E S E A R C H A C T I V I T I E S
I N P U R S U I T O F A D E S I R E D P R O D U C T O U T C O M E
THIS DEFINITION DRAWS A LOT
OF CHANGES
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D O N ' T PA N I C ;
S TA R T S M A L L ,
T H I N K B A B Y
S T E P S
TOWA R D
N E W
P R AC T I C E S
N E W H A B I T S
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C O N T I N U O U S D I S C OV E RY ?
T H I N K I N G
C U S TO M E R S
I M PAC T S
STOP TO BE OBSESSING
ABOUT THE FEATURES!
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M O D E R N P R O D U C T D I S C OV E RY
1. OUTCOME-
ORIENTED
2. CUSTOMER-
CENTRIC
3.
COLLABORATIVE
4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS
ADOPT NEW HABITS TO ACHIEVE
THE CONTINUOUS DISCOVERY
@brunoboucard
M O D E R N P R O D U C T D I S C OV E RY
1. OUTCOME-
ORIENTED
2. CUSTOMER-
CENTRIC
3.
COLLABORATIVE
4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS
ADOPT NEW HABITS TO ACHIEVE
THE CONTINUOUS DISCOVERY
@brunoboucard
M O D E R N P R O D U C T D I S C OV E RY
1. OUTCOME-
ORIENTED
2. CUSTOMER-
CENTRIC
3.
COLLABORATIVE
4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS
ADOPT NEW HABITS TO ACHIEVE
THE CONTINUOUS DISCOVERY
@brunoboucard
M O D E R N P R O D U C T D I S C OV E RY
1. OUTCOME-
ORIENTED
2. CUSTOMER-
CENTRIC
3.
COLLABORATIVE
4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS
ADOPT NEW HABITS TO ACHIEVE
THE CONTINUOUS DISCOVERY
@brunoboucard
M O D E R N P R O D U C T D I S C OV E RY
1. OUTCOME-
ORIENTED
2. CUSTOMER-
CENTRIC
3.
COLLABORATIVE
4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS
ADOPT NEW HABITS TO ACHIEVE
THE CONTINUOUS DISCOVERY
@brunoboucard
M O D E R N P R O D U C T D I S C OV E RY
1. OUTCOME-
ORIENTED
2. CUSTOMER-
CENTRIC
3.
COLLABORATIVE
4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS
ADOPT NEW HABITS TO ACHIEVE
THE CONTINUOUS DISCOVERY
https://www.producttalk.org/2019/03/continuous-discovery-across-the-organization/ @brunoboucard
N E W O RG A N I Z AT I O N
TOWA R D N E W
C O L L A B O R AT I O N
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PRODUCT
MANAGER
PRODUCT TEAM
THE PRODUCT TRIOS
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PRODUCT
MANAGER
UX
DESIGNER
PRODUCT TEAM
THE PRODUCT TRIOS
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SOFTWARE
ENGINEER
PRODUCT
MANAGER
UX
DESIGNER
PRODUCT TEAM
THE PRODUCT TRIOS
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SOFTWARE
ENGINEER
PRODUCT
MANAGER
UX
DESIGNER
PRODUCT TEAM
THE PRODUCT TRIOS
THE PRODUCT TRIO’S
GOAL IS TO
COLLABORATE IN A
WAY THAT LEVERAGES
EVERYONE’S
EXPERTISE
@brunoboucard
PRODUCT
MANAGER
VIABILITY
UX
DESIGNER
DESIRABILITY
SOFTWARE
ENGINEER
FEASIBILITY
THIS INTERSECTION OF
FEASIBILITY,
DESIRABILITY AND VIABILITY
IT IS WHERE WE MAKE THE
BEST PRODUCT DECISIONS
PRODUCT TEAM
THE PRODUCT TRIOS
THE PRODUCT TRIO’S
GOAL IS TO
COLLABORATE IN A
WAY THAT LEVERAGES
EVERYONE’S
EXPERTISE
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THE BUSINESS VISON
THE PRODUCT LEADER
T H E V I S I O N
N O T T H E
S O L U T I O N
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THE BUSINESS VISON
THE PRODUCT LEADER
T H E V I S I O N
N O T T H E
S O L U T I O N
N O N E E D
D E TA I L S
@brunoboucard
THE BUSINESS VISON
THE PRODUCT LEADER
T H E V I S I O N
N O T T H E
S O L U T I O N
C O L L A B O R AT E
W I T H T H E T R I O S
N O N E E D
D E TA I L S
@brunoboucard
THE BUSINESS VISON
THE PRODUCT LEADER
T H E V I S I O N
N O T T H E
S O L U T I O N
C O L L A B O R AT E
W I T H T H E T R I O S
N O N E E D
D E TA I L S
@brunoboucard
P RO D U C T L E A D E R
A N D
T H E H I G H E S T PA I D P E R S O N ’ S O P I N I O N
https://jeffgothelf.com/blog/highest-paid-persons-opinion/
T A M I N G T H E H I P P O
W H A T D O W E
T H I N K O U R
C U S T O M E R S W I L L
D O D I F F E R E N T L Y
I F W E
I M P L E M E N T
Y O U R I D E A
S U C C E S S F U L L Y ?
P RO D U C T L E A D E R
A N D
T H E H I G H E S T PA I D P E R S O N ’ S O P I N I O N
H O W W I L L W E K N O W
T H I S I D E A I S W O R K I N G
A T A S C A L E W O R T H
D E P L O Y I N G T O O U R
E N T I R E C U S T O M E R
B A S E ?
https://jeffgothelf.com/blog/highest-paid-persons-opinion/
T A M I N G T H E H I P P O
W H A T D O W E
T H I N K O U R
C U S T O M E R S W I L L
D O D I F F E R E N T L Y
I F W E
I M P L E M E N T
Y O U R I D E A
S U C C E S S F U L L Y ?
SO FAR, SO GOOD!
BUT WHERE TO START?
@brunoboucard
1. SETTING A CLEAR
BUSINESS OUTCOME
2. DISCOV E R I N G THE
O PPO RTUN IT I E S
3 . G E N E R AT I N G
A N D VA L I DAT I N G
T H E B E S T S O L U T I O N S
4 . M A N AG I N G D I S C OV E RY WO R K
T H E V I S I O N
G U I D E S T H E
D E C I S I O N S
A N D
D I R E C T I O N
O F T H E
C O M P A N Y
1 . S E T T I N G A C L E A R
B U S I N E S S O U T C O M E
@brunoboucard
A CLEAR
BUSINESS OUTCOME
I F Y O U C A N ’ T M E A S U R E I T, Y O U
C A N ’ T M A N A G E I T
- W . E D W A R D S D E M I N G
@brunoboucard
A CLEAR
BUSINESS OUTCOME
OBJECTIVE
KEY RESULTS
@brunoboucard
A CLEAR
BUSINESS OUTCOME
Kindle Device
Team Aims to
Increase Sales
by 15%
O K R
M E A S U R E S
H O W W E L L D O E S
T H E P R O D U C T
S U P P O R T
A B U S I N E S S
O U T C O M E A N D
W H E T H E R I T
C R E A T E S
V A L U E
@brunoboucard
N E G O T I A T I O N
I N B O T H
D I R E C T I O N S
B E T W E E N T H E
P R O D U C T L E A D E R
A N D T H E
P R O D U C T T R I O S
A CLEAR
BUSINESS OUTCOME
O K R
M E A S U R E S
H O W W E L L D O E S
T H E P R O D U C T
S U P P O R T
A B U S I N E S S
O U T C O M E A N D
W H E T H E R I T
C R E A T E S
V A L U E
Kindle Device
Team Aims to
Increase Sales
by 15%
@brunoboucard
N E G O T I A T I O N
I N B O T H
D I R E C T I O N S
B E T W E E N T H E
P R O D U C T L E A D E R
A N D T H E
P R O D U C T T R I O S
A CLEAR
BUSINESS OUTCOME
O K R
M E A S U R E S
H O W W E L L D O E S
T H E P R O D U C T
S U P P O R T
A B U S I N E S S
O U T C O M E A N D
W H E T H E R I T
C R E A T E S
V A L U E
Kindle Device
Team Aims to
Increase Sales
by 15%
@brunoboucard
.
AN OUTCOME IS A CHANGE
IN HUMAN BEHAVIOR
THAT DRIVES BUSINESS RESULTS
@brunoboucard
1. SETTING A CLEAR
BUSINESS OUTCOME
2. DISCOV E R I N G THE
O PPO RTUN IT I E S
3 . G E N E R AT I N G
A N D VA L I DAT I N G
T H E B E S T S O L U T I O N S
4 . M A N AG I N G D I S C OV E RY WO R K
2 . D I S C O V E R I N G
T H E O P P O R T U N I T I E S
L E A R N A B O U T
N E E D S
P A I N P O I N T S
A N D D E S I R E S
O F C U S T O M E R S
T H A T A D D R E S S E D
T H E B U S I N E S S
O U T C O M E
@brunoboucard
CONDUCTS WEEKLY
CUSTOMER INTERVEWS
NEVER ASK WHAT
USERS WANT ON A
CLOSED QUESTION
@brunoboucard
CONDUCTS WEEKLY
CUSTOMER INTERVEWS
ASK ABOUT THE NEEDS,
THE PAIN POINTS, OR EVEN
THE DESIRES CONCERNING
THEIR EXPECTATIONS
@brunoboucard
GOOD DOCUMENTS
ARE LIKE VACATION PHOTOS
CONDUCTS WEEKLY
CUSTOMER INTERVEWS
AUTOMATE THE RECRUITING PROCESS
Customer interview: Full name
Quick Facts Insights Opportunities
“A memorable quote ....”
@brunoboucard
CONDUCTS WEEKLY
CUSTOMER INTERVEWS
INTERVIEWING QUICKLY
AND EFFICIENTLY IS
HARD!
@brunoboucard
CONDUCTS WEEKLY
CUSTOMER INTERVEWS
Oren Friedman: Rally Demo
@brunoboucard
Making Internet Business Personal | Intercom
ALL OUR RESEARCH
ARE MAP IN …
Product Trio
Interviews
Users
@brunoboucard
ALL OUR RESEARCH
ARE MAPS IN A VISUAL TREE
Desired
Outcome
Opportunity
Product Trio
Interviews
Users
THE OPPORTUNITY
SOLUTION TREE
@brunoboucard
ALL OUR RESEARCH
ARE MAPS IN A VISUAL TREE
Desired
Outcome
Opportunity
Opportunity
Product Trio
Interviews
Users
THE OPPORTUNITY
SOLUTION TREE
@brunoboucard
ALL OUR RESEARCH
ARE MAPS IN A VISUAL TREE
Desired
Outcome
Opportunity
Opportunity
Opportunity
Product Trio
Interviews
Users
THE OPPORTUNITY
SOLUTION TREE
@brunoboucard
ALL OUR RESEARCH
ARE MAPS IN A OST
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity
Product Trio
Interviews
Users
@brunoboucard
ALL OUR RESEARCH
ARE MAPS IN A OST
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity
Opportunity
Product Trio
Interviews
Users
@brunoboucard
ALL OUR RESEARCH
ARE MAPS IN A OST
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
Product Trio
Interviews
Users
@brunoboucard
HAVE CONVERSATIONS
AROUND THE OST
THE OPPORTUNITY SOLUTION TREE
IS A STORYTELLING TOOL
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W I T H A S M A N Y
C U S T O M E R S
I N P U T A S
P O S S I B L E
INFUSE THOSE
DAILY DECISIONS
@brunoboucard
M A K E
D E C I S I O N S
E V E RY DAY
I S H A R D
FACED WITH NEW
OPPORTUNITIES WE MUST
@brunoboucard
THE OPPORTUNITY
SOLUTION TREE (OST)
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
R E S O L V E T H E T E N S I O N
B E T W E E N B U S I N E S S N E E D S
A N D C U S T O M E R N E E D S
@brunoboucard
FRAME
OPPORTUNITIES
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity
Opportunity
Opportunity
O N L Y I N C L U D E
O P P O R T U N I T I E S T H A T
A R E R E L E V A N T T O Y O U R
C U S T O M E R O U T C O M E
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
@brunoboucard
THE OPPORTUNITY
SOLUTION TREE (OST)
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
H E L P T O M A K E S E N S E
O F T H E M E S S Y W O R L D
O F P R O D U C T D I S C O V E R Y
@brunoboucard
OST HELP PRODUCT TRIO
ADAPT A CONTINUOUS MIDSET
Opportunity
Opportunity Opportunity
Opportunity
SOLVING SMALLER OPPORTUNITIES … …EVENTUALLY, SOLVE BIGGER OPPORTUNITIES
@brunoboucard
OST HELP PRODUCT TRIO
ADAPT A CONTINUOUS MIDSET
Opportunity
Opportunity Opportunity
Opportunity
SOLVING SMALLER OPPORTUNITIES … …EVENTUALLY, SOLVE BIGGER OPPORTUNITIES
@brunoboucard
HOW TO DIGG DEEPER
YOUR OPPORTUNITIES
A S K I N D L E R E A D E R
I W A N T T O S E E T H E B O O K
C O V E R O F T H E L A S T R E A D I N G
W H E N M Y D E V I C E I S O F F
@brunoboucard
THE EXAMPLE MAPPING
QUALIFYING YOUR
OPPORTUNITIES
https://cucumber.io/blog/bdd/example-mapping-introduction/ @brunoboucard
REPRESENTING CUSTOMER
SEGMENTS ON YOUR OST
https://www.producttalk.org/2021/09/customer-segments-hopes-take/
W H O ?
W H AT ?
W H E N ?
W H E R E ?
W H Y ?
H O W ?
S TA R T W I T H
T H E 5 W + H
Q U E S T I O N S
A N S W E R I N G
E A C H O F
T H E S E
Q U E S T I O N S I S
C R I T I C A L T O
T E L L I N G A
S T O R Y
@brunoboucard
REPRESENTING CUSTOMER
SEGMENTS ON YOUR OST
https://www.producttalk.org/2021/09/customer-segments-hopes-take/
THE OPPORTUNITY SOLUTION TREE IS ESSENTIALLY A
STORYTELLING TOOL
IT HELPS US EXPLAIN WHY WE’RE DOING THIS WORK (THE
OUTCOME) AND WHEN AND WHERE OUR CUSTOMERS
HAVE UNMET NEEDS (THE OPPORTUNITIES)
@brunoboucard
REPRESENTING CUSTOMER
SEGMENTS ON YOUR OST
https://www.producttalk.org/2021/09/customer-segments-hopes-take/
SOMETIMES
IT MAKES SENSE TO DIVIDE
USERS BY SEGMENT TO
CLARIFY
@brunoboucard
1. SETTING A CLEAR
BUSINESS OUTCOME
2. DISCOV E R I N G THE
O PPO RTUN IT I E S
3 . G E N E R AT I N G
A N D VA L I DAT I N G
T H E B E S T S O L U T I O N S
4 . M A N AG I N G D I S C OV E RY WO R K
3. GENERATING
AND VALIDATING
THE BEST
SOLUTIONS
M A K E
R E L E V A N T
C H O I C E S
W I T H O U T
W A S T I N G
T I M E
@brunoboucard
OST ENABLES SOLVING
OPPORTUNITIES FASTER
Opportunity
SOLUTION ?
?
W H I C H O F T H E S E N E E D S I S
M O S T E S S E N T I A L F O R U S T O A D D R E S S ?
S H O U L D W E S O L V E T H I S C U S T O M E R N E E D ?
@brunoboucard
I WANT TO
SEE MORE
WHEN MY
KINDLE
DEVICE IS
OFF
I WANT TO
SEE THE
BOOK
COVER OF
THE LAST
READING
I WANT TO
SEE
PROPOSALS
FOR BOOKS
RELATED TO
MY CURRENT
READING
I WANT TO SEE
THE
PERCENTAGE
OF CURRENT
READING
“One option is no choice.
Two options are a dilemma.
Three options is a choice.”
- Tony Robbins
OST UNLOCK BETTER
DECISION-MAKING
@brunoboucard
OPPORTUNITY SOLUTION TREES
BENEFITS
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
SOLUTION SOLUTION
SOLUTION
BUILD AND MAINTAIN A
SHARED UNDERSTANDING
OF HOW THEY MIGHT
REACH THEIR DESIRED
OUTCOME
@brunoboucard
OPPORTUNITY SOLUTION TREES
BENEFITS
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
SOLUTION SOLUTION
SOLUTION
ADOPT
A CONTINUOUS MINDSET
@brunoboucard
OPPORTUNITY SOLUTION TREES
BENEFITS
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
SOLUTION SOLUTION
SOLUTION
UNLOCK
SIMPLER STAKEHOLDER
MANAGEMENT
@brunoboucard
OPPORTUNITY SOLUTION TREES
BENEFITS
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
SOLUTION SOLUTION
SOLUTION
Assumption Test
Assumption Test
Assumption Test
UNLOCK
FASTER LEARNING CYCLES
https://www.jpattonassociates.com/story-mapping/ @brunoboucard
OPPORTUNITY SOLUTION TREES
BENEFITS
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
SOLUTION SOLUTION
SOLUTION
Assumption Test
Assumption Test
Assumption Test
BUILD CONFIDENCE
IN KNOWING
WHAT TO DO NEXT
@brunoboucard
OPPORTUNITY SOLUTION TREES
ADVISE
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
SOLUTION SOLUTION
SOLUTION
Assumption Test
Assumption Test
Assumption Test
FIND THE RIGHT
BALANCE BETWEEN
IMPLEMENTATION TIME
AND VALIDATION OF
YOUR SOLUTION
@brunoboucard
OPPORTUNITY SOLUTION TREES
ADVISE
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
SOLUTION SOLUTION
SOLUTION
Assumption Test
Assumption Test
Assumption Test
BEING WRONG IS PART
OF THE GAME
@brunoboucard
OPPORTUNITY SOLUTION TREES
ADVISE
Desired
Outcome
Opportunity
Opportunity
Opportunity
Opportunity Opportunity
Opportunity
SOLUTION SOLUTION
SOLUTION
Assumption Test
Assumption Test
Assumption Test
THE MORE YOU KNOW
YOUR USERS, THE MORE
YOU WILL BE ABLE TO
SENSE THE SOLUTIONS
THAT HAVE AN IMPACT
@brunoboucard
E X P LO R E T H E U N C OV E R O P P O R T U N I T I E S
T H E U S E R S T O RY M A P P I N G
@brunoboucard
OST UNLOCK
FASTER LEARNING CYCLES
THE PROBLEM SPACE
AND SOLUTION SPACE
EVOLVE TOGETHER
THE PROBLEM
SPACE
THE SOLUTION
SPACE
@brunoboucard
1. SETTING A CLEAR
BUSINESS OUTCOME
2. DISCOV E R I N G THE
O PPO RTUN IT I E S
3 . G E N E R AT I N G
A N D VA L I DAT I N G
T H E B E S T S O L U T I O N S
4 . M A N AG I N G D I S C OV E RY WO R K
@brunoboucard
THE SOLUTION AREA
WHERE WE TEST ASSUMPTIONS AND
PROTOTYPE SOLUTIONS
THE OPPORTUNITY AREA
WHERE WE COMPARE OPPORTUNITIES
AND STRATEGIZE
THE OUTCOME AREA
WHERE WE GAUGE THE IMPACT OF OUR
WORK ON THE BUSINESS OUTCOME
4. MANAGING DISCOVERY WORK
@brunoboucard
THE SOLUTION AREA
T E S T A S S U M P T I O N S A N D P R O T O T Y P E S O L U T I O N S
CHOOSE THE BEST SOLUTION IDEA
@brunoboucard
THE SOLUTION AREA
T E S T A S S U M P T I O N S A N D P R O T O T Y P E S O L U T I O N S
DATA COMES FROM INSTRUMENTING YOUR PRODUCT
MEASURING PROTO PERFORMANCE IN PRODUCTION
@brunoboucard
THE OPPORTUNITY AREA
C O M P A R E O P P O R T U N I T I E S A N D S T R A T E G I Z E
TEAMS MUST START PREPARING
FOR OPPORTUNITIES WITH HIGH IMPACT
@brunoboucard
THE OPPORTUNITY AREA
C O M P A R E O P P O R T U N I T I E S A N D S T R A T E G I Z E
WHILE WORKING ON THE MOST AVAILABLE OPTIONS
TO DELIVER THEM AS SOON AS POSSIBLE
@brunoboucard
THE OUTCOME AREA
G A U G E T H E I M PA C T
O F O U R W O R K O N T H E B U S I N E S S O U T C O M E
IT FEELS GOOD
WHEN CUSTOMERS ENGAGE WITH WHAT WE BUILD
BUT SADLY
SATISFYING A CUSTOMER’S NEED IS NOT OUR ONLY JOB
@brunoboucard
THE OUTCOME AREA
G A U G E T H E I M PA C T
O F O U R W O R K O N T H E B U S I N E S S O U T C O M E
BUT WE MUST REMEMBER
THAT OUR GOAL IS TO SATISFY CUSTOMER
NEEDS WHILE CREATING VALUE FOR OUR BUSINESS
@brunoboucard
THE CONTINUOUS DISCOVERY
IS IT THE FUTURE OF CONTINUOUS DELIVERY?
CONTINUOUS DISCOVERY& DELIVERY
TOGETHER
https://www.producttalk.org/2021/11/discovery-handoffs/ @brunoboucard
THE PRODUCT TRIO BELONGS TO THE
DEVELOPMENT TEAM
https://www.producttalk.org/2021/11/discovery-handoffs/
DECIDING
WHAT TO
BUILD
BUILD IT
@brunoboucard
CONTINUOUS DISCOVERY
INVOLVES
CONTINUOUS DELIVERY
Research Release
CONTINUOUS
PRODUCT
DISCOVERY
CONTINUOUS
PRODUCT
DELIVERY
@brunoboucard
CONTINUOUS DISCOVERY
INVOLVES
CONTINUOUS DELIVERY
Research Release
CONTINUOUS
PRODUCT
DISCOVERY
CONTINUOUS
PRODUCT
DELIVERY
WHAT SHOULD WE
BUILD NEXT?
@brunoboucard
CONTINUOUS DISCOVERY
INVOLVES
CONTINUOUS DELIVERY
Research Release
CONTINUOUS
PRODUCT
DISCOVERY
CONTINUOUS
PRODUCT
DELIVERY
Feedback
Learn
WHAT SHOULD WE
BUILD NEXT?
@brunoboucard
CONTINUOUS DISCOVERY
INVOLVES
CONTINUOUS DELIVERY
Research Release
CONTINUOUS
PRODUCT
DISCOVERY
CONTINUOUS
PRODUCT
DELIVERY
Feedback
Learn
Customer Customer
WHAT SHOULD WE
BUILD NEXT?
@brunoboucard
DESIGN A STRONG PRODUCT
DESIRABLE FOR CUSTOMERS
Research Release
Feedback
Learn
Customer Customer
WHAT SHOULD WE
BUILD NEXT?
@brunoboucard
NO SILVER BULLET
JUST PROVEN APPROACHES
Research Release
Feedback
Learn
Customer Customer
WHAT SHOULD WE
BUILD NEXT?
@brunoboucard
DESIGN PRODUCTS
CUSTOMERS LOVES
@brunoboucard
C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY
OUTCOME OVER OUTPUT
MINDSET SHIFTING
FROM OUTPUT TO OUTCOME
THINKING CUSTOMERS IMPACTS
@brunoboucard
OUTCOME OVER OUTPUT
MINDSET SHIFTING
FROM OUTPUT TO OUTCOME
THINKING CUSTOMERS IMPACTS
BUSINESS OUTCOME
OKR-BASED
MEASURE BUSINESS VALUE
NEGOTIATION TWO WAY LEADER & TRIOS
C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY
@brunoboucard
OUTCOME OVER OUTPUT
MINDSET SHIFTING
FROM OUTPUT TO OUTCOME
THINKING CUSTOMERS IMPACTS
CUSTOMER OUTCOMES
MEASURE HOW THE PRODUCT DRIVES
BUSINESS VALUE
BUSINESS OUTCOME
OKR-BASED
MEASURE BUSINESS VALUE
NEGOTIATION TWO WAY LEADER & TRIOS
C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY
@brunoboucard
OUTCOME OVER OUTPUT
MINDSET SHIFTING
FROM OUTPUT TO OUTCOME
THINKING CUSTOMERS IMPACTS
CUSTOMER OUTCOMES
MEASURE HOW THE PRODUCT DRIVES
BUSINESS VALUE
CONTINUOUS INTERVIEWING
CUSTOMER NEEDS, PAINT POINTS, DESIRES
ACTIONABLE INSIGHTS
AUTOMATE THE RECRUITING PROCESS
BUSINESS OUTCOME
OKR-BASED
MEASURE BUSINESS VALUE
NEGOTIATION TWO WAY LEADER & TRIOS
C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY
@brunoboucard
OUTCOME OVER OUTPUT
MINDSET SHIFTING
FROM OUTPUT TO OUTCOME
THINKING CUSTOMERS IMPACTS
CUSTOMER OUTCOMES
MEASURE HOW THE PRODUCT DRIVES
BUSINESS VALUE
CONTINUOUS INTERVIEWING
CUSTOMER NEEDS, PAINT POINTS, DESIRES
ACTIONABLE INSIGHTS
AUTOMATE THE RECRUITING PROCESS
BUSINESS OUTCOME
OKR-BASED
MEASURE BUSINESS VALUE
NEGOTIATION TWO WAY LEADER & TRIOS
OPPORTUNITY SOLUTION TREES
CONTINUOUS MINDSET
FASTER LEARNING CYCLE
BETTER DECISIONS MAKING
SIMPLER MANAGEMENT
C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY
@brunoboucard
OUTCOME OVER OUTPUT
MINDSET SHIFTING
FROM OUTPUT TO OUTCOME
THINKING CUSTOMERS IMPACTS
BUSINESS OUTCOME
OKR-BASED
MEASURE BUSINESS VALUE
NEGOTIATION TWO WAY LEADER & TRIOS
CUSTOMER OUTCOMES
MEASURE HOW THE PRODUCT DRIVES
BUSINESS VALUE
OPPORTUNITY SOLUTION TREES
CONTINUOUS MINDSET
FASTER LEARNING CYCLE
BETTER DECISIONS MAKING
SIMPLER MANAGEMENT
PRODUCT TRIOS
INCLUDED IN THE DEVELOPMENT TEAM
PRAGMATIC DECISIONS
BUSINESS VALUE
CUSTOMER OUTCOME
MAP OPPORTUNITIES
CONTINUOUS INTERVIEWING
CUSTOMER NEEDS, PAINT POINTS, DESIRES
ACTIONABLE INSIGHTS
AUTOMATE THE RECRUITING PROCESS
C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY
@brunoboucard
THANK YOU!
@brunoboucard
@brunoboucard

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Continuous Discovery is it future of Continuous Delivery.pdf

  • 1. THE CONTINUOUS DISCOVERY IS IT THE FUTURE OF CONTINUOUS DELIVERY? BRUNOBOUCARD | @brunoboucard
  • 3. B R U N O B O U C A R D + 3 0 Y E A R S I N T H E I T F I E L D A G I L E C O A C H T E C H N I C A L C O A C H T E C H N I C A L A R C H I T E C T O R G A N I Z E R O F T H E B D D P A R I S M E E T U P I N T E R N A T I O N A L S P E A K E R & T R A I N E R A B O U T T D D , B D D , D D D @brunoboucard WHO AM I
  • 4. ONCE UPON A TIME A BUSINESS @brunoboucard
  • 5. DECIDES TO CREATE A NEW PRODUCT @brunoboucard
  • 6. THEY FINALLY USED THE MOST POPULAR @brunoboucard
  • 7. AFTER SEVERAL MONTHS OF INTENSE DEVELOPMENT... @brunoboucard
  • 8. THE BACKLOG HAS BECOME HUGE AND THE PRODUCT @brunoboucard
  • 9. DRIPPING WITH FEATURES! ARE WE SURE THEY ARE ALL USEFUL? @brunoboucard
  • 10. PLENTY FEATURES BUT NO ONE FOR CUSTOMERS! @brunoboucard
  • 11. I ' M S I C K O F YO U R W I S H L I S T O F F E AT U R E S @brunoboucard
  • 12. W H E N W I L L YO U D I S C U S S M Y N E E D S M Y PA I N F U L P O I N T S A N D M Y D E S I R E S @brunoboucard
  • 14. S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E 1985 — THE WATERFALL @brunoboucard
  • 15. S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E 1985 — THE WATERFALL @brunoboucard
  • 16. S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E 1985 — THE WATERFALL @brunoboucard
  • 17. S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E 1985 — THE WATERFALL @brunoboucard
  • 18. S O F T W A R E D E V E L O P M E N T B E F O R E A G I L E 1985 — THE WATERFALL @brunoboucard
  • 19. CONTINUOUS INTEGRATION 1991- GRADY BOOCH @brunoboucard
  • 20. SCRUM FRAMEWORK 1993 By Dr ian mitchell - Own work, CC BY-SA 4.0
  • 21. EXTREME PROGRAMING 1996 C3 PROJECT @brunoboucard
  • 22. AGILE MANIFESTO MANIFESTO FOR AGILE SOFTWARE DEVELOPMENT 2001
  • 24. CONTINUOUS DELIVERY AROUND 2007 - 2009 @brunoboucard
  • 25. L E A D T I M E D E P L O Y M E N T F R E Q U E N C Y M E A N T I M E T O R E S T O R E ( M T T R ) C H A N G E F A I L P E R C E N T A G E ACCELERATE 2018 @brunoboucard
  • 27. T H E P RO D U C T D E L I V E RY I N 3 0 Y E A R S , D E L I V E R Y T I M E S H A V E B E C O M E I N C R E D I B L Y Q U I C K L Y @brunoboucard
  • 28. NO O O ! IT’S STILL NOT WHAT I WANT @brunoboucard
  • 29. OH DAMN! BUT WE DO SCRUM @brunoboucard
  • 30. THE PRODUCT OWNER IS A ROLE ON A SCRUM TEAM @brunoboucard
  • 31. THE PRODUCT MANAGER IS A JOB @brunoboucard
  • 32. WE ARE IN THE BUILD TRAP RIGHT? @brunoboucard
  • 33. THE PRODUCT DELIVERY F O R M O R E T H A N 30 Y E A R S W E H AV E B E E N FOCUSED O N DELIVERING CODE @brunoboucard
  • 34. ESCAPING THE BUILD TRAP 2019 @brunoboucard
  • 36. I N T H E M E A N T I M E A P RO D U C T C OAC H F O U N D H E R I N S P I R AT I O N I N T H E A G I L E M A N I F E S T O @brunoboucard
  • 38. CONTINUOUS DISCOVERY DEFINITION @brunoboucard W E E K L Y T O U C H P O I N T S W I T H C U S T O M E R S , T H R O U G H T H E T E A M B U I L D I N G T H E P R O D U C T , W H E R E T H E Y C O N D U C T S M A L L R E S E A R C H A C T I V I T I E S I N P U R S U I T O F A D E S I R E D P R O D U C T O U T C O M E
  • 39. CONTINUOUS DISCOVERY DEFINITION @brunoboucard W E E K L Y T O U C H P O I N T S W I T H C U S T O M E R S , T H R O U G H T H E T E A M B U I L D I N G T H E P R O D U C T , W H E R E T H E Y C O N D U C T S M A L L R E S E A R C H A C T I V I T I E S I N P U R S U I T O F A D E S I R E D P R O D U C T O U T C O M E
  • 40. CONTINUOUS DISCOVERY DEFINITION @brunoboucard W E E K L Y T O U C H P O I N T S W I T H C U S T O M E R S , T H R O U G H T H E T E A M B U I L D I N G T H E P R O D U C T , W H E R E T H E Y C O N D U C T S M A L L R E S E A R C H A C T I V I T I E S I N P U R S U I T O F A D E S I R E D P R O D U C T O U T C O M E
  • 41. CONTINUOUS DISCOVERY DEFINITION @brunoboucard W E E K L Y T O U C H P O I N T S W I T H C U S T O M E R S , T H R O U G H T H E T E A M B U I L D I N G T H E P R O D U C T , W H E R E T H E Y C O N D U C T S M A L L R E S E A R C H A C T I V I T I E S I N P U R S U I T O F A D E S I R E D P R O D U C T O U T C O M E
  • 42. THIS DEFINITION DRAWS A LOT OF CHANGES @brunoboucard D O N ' T PA N I C ; S TA R T S M A L L , T H I N K B A B Y S T E P S
  • 43. TOWA R D N E W P R AC T I C E S N E W H A B I T S @brunoboucard
  • 44. C O N T I N U O U S D I S C OV E RY ? T H I N K I N G C U S TO M E R S I M PAC T S STOP TO BE OBSESSING ABOUT THE FEATURES! @brunoboucard
  • 45. M O D E R N P R O D U C T D I S C OV E RY 1. OUTCOME- ORIENTED 2. CUSTOMER- CENTRIC 3. COLLABORATIVE 4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS ADOPT NEW HABITS TO ACHIEVE THE CONTINUOUS DISCOVERY @brunoboucard
  • 46. M O D E R N P R O D U C T D I S C OV E RY 1. OUTCOME- ORIENTED 2. CUSTOMER- CENTRIC 3. COLLABORATIVE 4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS ADOPT NEW HABITS TO ACHIEVE THE CONTINUOUS DISCOVERY @brunoboucard
  • 47. M O D E R N P R O D U C T D I S C OV E RY 1. OUTCOME- ORIENTED 2. CUSTOMER- CENTRIC 3. COLLABORATIVE 4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS ADOPT NEW HABITS TO ACHIEVE THE CONTINUOUS DISCOVERY @brunoboucard
  • 48. M O D E R N P R O D U C T D I S C OV E RY 1. OUTCOME- ORIENTED 2. CUSTOMER- CENTRIC 3. COLLABORATIVE 4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS ADOPT NEW HABITS TO ACHIEVE THE CONTINUOUS DISCOVERY @brunoboucard
  • 49. M O D E R N P R O D U C T D I S C OV E RY 1. OUTCOME- ORIENTED 2. CUSTOMER- CENTRIC 3. COLLABORATIVE 4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS ADOPT NEW HABITS TO ACHIEVE THE CONTINUOUS DISCOVERY @brunoboucard
  • 50. M O D E R N P R O D U C T D I S C OV E RY 1. OUTCOME- ORIENTED 2. CUSTOMER- CENTRIC 3. COLLABORATIVE 4. VISUAL 5. EXPERIMENTAL 6. CONTINUOUS ADOPT NEW HABITS TO ACHIEVE THE CONTINUOUS DISCOVERY https://www.producttalk.org/2019/03/continuous-discovery-across-the-organization/ @brunoboucard
  • 51. N E W O RG A N I Z AT I O N TOWA R D N E W C O L L A B O R AT I O N @brunoboucard
  • 55. SOFTWARE ENGINEER PRODUCT MANAGER UX DESIGNER PRODUCT TEAM THE PRODUCT TRIOS THE PRODUCT TRIO’S GOAL IS TO COLLABORATE IN A WAY THAT LEVERAGES EVERYONE’S EXPERTISE @brunoboucard
  • 56. PRODUCT MANAGER VIABILITY UX DESIGNER DESIRABILITY SOFTWARE ENGINEER FEASIBILITY THIS INTERSECTION OF FEASIBILITY, DESIRABILITY AND VIABILITY IT IS WHERE WE MAKE THE BEST PRODUCT DECISIONS PRODUCT TEAM THE PRODUCT TRIOS THE PRODUCT TRIO’S GOAL IS TO COLLABORATE IN A WAY THAT LEVERAGES EVERYONE’S EXPERTISE @brunoboucard
  • 57. THE BUSINESS VISON THE PRODUCT LEADER T H E V I S I O N N O T T H E S O L U T I O N @brunoboucard
  • 58. THE BUSINESS VISON THE PRODUCT LEADER T H E V I S I O N N O T T H E S O L U T I O N N O N E E D D E TA I L S @brunoboucard
  • 59. THE BUSINESS VISON THE PRODUCT LEADER T H E V I S I O N N O T T H E S O L U T I O N C O L L A B O R AT E W I T H T H E T R I O S N O N E E D D E TA I L S @brunoboucard
  • 60. THE BUSINESS VISON THE PRODUCT LEADER T H E V I S I O N N O T T H E S O L U T I O N C O L L A B O R AT E W I T H T H E T R I O S N O N E E D D E TA I L S @brunoboucard
  • 61. P RO D U C T L E A D E R A N D T H E H I G H E S T PA I D P E R S O N ’ S O P I N I O N https://jeffgothelf.com/blog/highest-paid-persons-opinion/ T A M I N G T H E H I P P O W H A T D O W E T H I N K O U R C U S T O M E R S W I L L D O D I F F E R E N T L Y I F W E I M P L E M E N T Y O U R I D E A S U C C E S S F U L L Y ?
  • 62. P RO D U C T L E A D E R A N D T H E H I G H E S T PA I D P E R S O N ’ S O P I N I O N H O W W I L L W E K N O W T H I S I D E A I S W O R K I N G A T A S C A L E W O R T H D E P L O Y I N G T O O U R E N T I R E C U S T O M E R B A S E ? https://jeffgothelf.com/blog/highest-paid-persons-opinion/ T A M I N G T H E H I P P O W H A T D O W E T H I N K O U R C U S T O M E R S W I L L D O D I F F E R E N T L Y I F W E I M P L E M E N T Y O U R I D E A S U C C E S S F U L L Y ?
  • 63. SO FAR, SO GOOD! BUT WHERE TO START? @brunoboucard
  • 64. 1. SETTING A CLEAR BUSINESS OUTCOME 2. DISCOV E R I N G THE O PPO RTUN IT I E S 3 . G E N E R AT I N G A N D VA L I DAT I N G T H E B E S T S O L U T I O N S 4 . M A N AG I N G D I S C OV E RY WO R K
  • 65. T H E V I S I O N G U I D E S T H E D E C I S I O N S A N D D I R E C T I O N O F T H E C O M P A N Y 1 . S E T T I N G A C L E A R B U S I N E S S O U T C O M E @brunoboucard
  • 66. A CLEAR BUSINESS OUTCOME I F Y O U C A N ’ T M E A S U R E I T, Y O U C A N ’ T M A N A G E I T - W . E D W A R D S D E M I N G @brunoboucard
  • 67. A CLEAR BUSINESS OUTCOME OBJECTIVE KEY RESULTS @brunoboucard
  • 68. A CLEAR BUSINESS OUTCOME Kindle Device Team Aims to Increase Sales by 15% O K R M E A S U R E S H O W W E L L D O E S T H E P R O D U C T S U P P O R T A B U S I N E S S O U T C O M E A N D W H E T H E R I T C R E A T E S V A L U E @brunoboucard
  • 69. N E G O T I A T I O N I N B O T H D I R E C T I O N S B E T W E E N T H E P R O D U C T L E A D E R A N D T H E P R O D U C T T R I O S A CLEAR BUSINESS OUTCOME O K R M E A S U R E S H O W W E L L D O E S T H E P R O D U C T S U P P O R T A B U S I N E S S O U T C O M E A N D W H E T H E R I T C R E A T E S V A L U E Kindle Device Team Aims to Increase Sales by 15% @brunoboucard
  • 70. N E G O T I A T I O N I N B O T H D I R E C T I O N S B E T W E E N T H E P R O D U C T L E A D E R A N D T H E P R O D U C T T R I O S A CLEAR BUSINESS OUTCOME O K R M E A S U R E S H O W W E L L D O E S T H E P R O D U C T S U P P O R T A B U S I N E S S O U T C O M E A N D W H E T H E R I T C R E A T E S V A L U E Kindle Device Team Aims to Increase Sales by 15% @brunoboucard
  • 71. . AN OUTCOME IS A CHANGE IN HUMAN BEHAVIOR THAT DRIVES BUSINESS RESULTS @brunoboucard
  • 72. 1. SETTING A CLEAR BUSINESS OUTCOME 2. DISCOV E R I N G THE O PPO RTUN IT I E S 3 . G E N E R AT I N G A N D VA L I DAT I N G T H E B E S T S O L U T I O N S 4 . M A N AG I N G D I S C OV E RY WO R K
  • 73. 2 . D I S C O V E R I N G T H E O P P O R T U N I T I E S L E A R N A B O U T N E E D S P A I N P O I N T S A N D D E S I R E S O F C U S T O M E R S T H A T A D D R E S S E D T H E B U S I N E S S O U T C O M E @brunoboucard
  • 74. CONDUCTS WEEKLY CUSTOMER INTERVEWS NEVER ASK WHAT USERS WANT ON A CLOSED QUESTION @brunoboucard
  • 75. CONDUCTS WEEKLY CUSTOMER INTERVEWS ASK ABOUT THE NEEDS, THE PAIN POINTS, OR EVEN THE DESIRES CONCERNING THEIR EXPECTATIONS @brunoboucard
  • 76. GOOD DOCUMENTS ARE LIKE VACATION PHOTOS
  • 77. CONDUCTS WEEKLY CUSTOMER INTERVEWS AUTOMATE THE RECRUITING PROCESS Customer interview: Full name Quick Facts Insights Opportunities “A memorable quote ....” @brunoboucard
  • 78. CONDUCTS WEEKLY CUSTOMER INTERVEWS INTERVIEWING QUICKLY AND EFFICIENTLY IS HARD! @brunoboucard
  • 79. CONDUCTS WEEKLY CUSTOMER INTERVEWS Oren Friedman: Rally Demo @brunoboucard Making Internet Business Personal | Intercom
  • 80. ALL OUR RESEARCH ARE MAP IN … Product Trio Interviews Users @brunoboucard
  • 81. ALL OUR RESEARCH ARE MAPS IN A VISUAL TREE Desired Outcome Opportunity Product Trio Interviews Users THE OPPORTUNITY SOLUTION TREE @brunoboucard
  • 82. ALL OUR RESEARCH ARE MAPS IN A VISUAL TREE Desired Outcome Opportunity Opportunity Product Trio Interviews Users THE OPPORTUNITY SOLUTION TREE @brunoboucard
  • 83. ALL OUR RESEARCH ARE MAPS IN A VISUAL TREE Desired Outcome Opportunity Opportunity Opportunity Product Trio Interviews Users THE OPPORTUNITY SOLUTION TREE @brunoboucard
  • 84. ALL OUR RESEARCH ARE MAPS IN A OST Desired Outcome Opportunity Opportunity Opportunity Opportunity Product Trio Interviews Users @brunoboucard
  • 85. ALL OUR RESEARCH ARE MAPS IN A OST Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Product Trio Interviews Users @brunoboucard
  • 86. ALL OUR RESEARCH ARE MAPS IN A OST Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity Product Trio Interviews Users @brunoboucard
  • 87. HAVE CONVERSATIONS AROUND THE OST THE OPPORTUNITY SOLUTION TREE IS A STORYTELLING TOOL @brunoboucard
  • 88. W I T H A S M A N Y C U S T O M E R S I N P U T A S P O S S I B L E INFUSE THOSE DAILY DECISIONS @brunoboucard
  • 89. M A K E D E C I S I O N S E V E RY DAY I S H A R D FACED WITH NEW OPPORTUNITIES WE MUST @brunoboucard
  • 90. THE OPPORTUNITY SOLUTION TREE (OST) Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity R E S O L V E T H E T E N S I O N B E T W E E N B U S I N E S S N E E D S A N D C U S T O M E R N E E D S @brunoboucard
  • 91. FRAME OPPORTUNITIES Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity O N L Y I N C L U D E O P P O R T U N I T I E S T H A T A R E R E L E V A N T T O Y O U R C U S T O M E R O U T C O M E Opportunity Opportunity Opportunity Opportunity Opportunity @brunoboucard
  • 92. THE OPPORTUNITY SOLUTION TREE (OST) Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity H E L P T O M A K E S E N S E O F T H E M E S S Y W O R L D O F P R O D U C T D I S C O V E R Y @brunoboucard
  • 93. OST HELP PRODUCT TRIO ADAPT A CONTINUOUS MIDSET Opportunity Opportunity Opportunity Opportunity SOLVING SMALLER OPPORTUNITIES … …EVENTUALLY, SOLVE BIGGER OPPORTUNITIES @brunoboucard
  • 94. OST HELP PRODUCT TRIO ADAPT A CONTINUOUS MIDSET Opportunity Opportunity Opportunity Opportunity SOLVING SMALLER OPPORTUNITIES … …EVENTUALLY, SOLVE BIGGER OPPORTUNITIES @brunoboucard
  • 95. HOW TO DIGG DEEPER YOUR OPPORTUNITIES A S K I N D L E R E A D E R I W A N T T O S E E T H E B O O K C O V E R O F T H E L A S T R E A D I N G W H E N M Y D E V I C E I S O F F @brunoboucard
  • 96. THE EXAMPLE MAPPING QUALIFYING YOUR OPPORTUNITIES https://cucumber.io/blog/bdd/example-mapping-introduction/ @brunoboucard
  • 97. REPRESENTING CUSTOMER SEGMENTS ON YOUR OST https://www.producttalk.org/2021/09/customer-segments-hopes-take/ W H O ? W H AT ? W H E N ? W H E R E ? W H Y ? H O W ? S TA R T W I T H T H E 5 W + H Q U E S T I O N S A N S W E R I N G E A C H O F T H E S E Q U E S T I O N S I S C R I T I C A L T O T E L L I N G A S T O R Y @brunoboucard
  • 98. REPRESENTING CUSTOMER SEGMENTS ON YOUR OST https://www.producttalk.org/2021/09/customer-segments-hopes-take/ THE OPPORTUNITY SOLUTION TREE IS ESSENTIALLY A STORYTELLING TOOL IT HELPS US EXPLAIN WHY WE’RE DOING THIS WORK (THE OUTCOME) AND WHEN AND WHERE OUR CUSTOMERS HAVE UNMET NEEDS (THE OPPORTUNITIES) @brunoboucard
  • 99. REPRESENTING CUSTOMER SEGMENTS ON YOUR OST https://www.producttalk.org/2021/09/customer-segments-hopes-take/ SOMETIMES IT MAKES SENSE TO DIVIDE USERS BY SEGMENT TO CLARIFY @brunoboucard
  • 100. 1. SETTING A CLEAR BUSINESS OUTCOME 2. DISCOV E R I N G THE O PPO RTUN IT I E S 3 . G E N E R AT I N G A N D VA L I DAT I N G T H E B E S T S O L U T I O N S 4 . M A N AG I N G D I S C OV E RY WO R K
  • 101. 3. GENERATING AND VALIDATING THE BEST SOLUTIONS M A K E R E L E V A N T C H O I C E S W I T H O U T W A S T I N G T I M E @brunoboucard
  • 102. OST ENABLES SOLVING OPPORTUNITIES FASTER Opportunity SOLUTION ? ? W H I C H O F T H E S E N E E D S I S M O S T E S S E N T I A L F O R U S T O A D D R E S S ? S H O U L D W E S O L V E T H I S C U S T O M E R N E E D ? @brunoboucard
  • 103. I WANT TO SEE MORE WHEN MY KINDLE DEVICE IS OFF I WANT TO SEE THE BOOK COVER OF THE LAST READING I WANT TO SEE PROPOSALS FOR BOOKS RELATED TO MY CURRENT READING I WANT TO SEE THE PERCENTAGE OF CURRENT READING “One option is no choice. Two options are a dilemma. Three options is a choice.” - Tony Robbins OST UNLOCK BETTER DECISION-MAKING @brunoboucard
  • 104. OPPORTUNITY SOLUTION TREES BENEFITS Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity SOLUTION SOLUTION SOLUTION BUILD AND MAINTAIN A SHARED UNDERSTANDING OF HOW THEY MIGHT REACH THEIR DESIRED OUTCOME @brunoboucard
  • 105. OPPORTUNITY SOLUTION TREES BENEFITS Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity SOLUTION SOLUTION SOLUTION ADOPT A CONTINUOUS MINDSET @brunoboucard
  • 106. OPPORTUNITY SOLUTION TREES BENEFITS Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity SOLUTION SOLUTION SOLUTION UNLOCK SIMPLER STAKEHOLDER MANAGEMENT @brunoboucard
  • 107. OPPORTUNITY SOLUTION TREES BENEFITS Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity SOLUTION SOLUTION SOLUTION Assumption Test Assumption Test Assumption Test UNLOCK FASTER LEARNING CYCLES https://www.jpattonassociates.com/story-mapping/ @brunoboucard
  • 108. OPPORTUNITY SOLUTION TREES BENEFITS Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity SOLUTION SOLUTION SOLUTION Assumption Test Assumption Test Assumption Test BUILD CONFIDENCE IN KNOWING WHAT TO DO NEXT @brunoboucard
  • 109. OPPORTUNITY SOLUTION TREES ADVISE Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity SOLUTION SOLUTION SOLUTION Assumption Test Assumption Test Assumption Test FIND THE RIGHT BALANCE BETWEEN IMPLEMENTATION TIME AND VALIDATION OF YOUR SOLUTION @brunoboucard
  • 110. OPPORTUNITY SOLUTION TREES ADVISE Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity SOLUTION SOLUTION SOLUTION Assumption Test Assumption Test Assumption Test BEING WRONG IS PART OF THE GAME @brunoboucard
  • 111. OPPORTUNITY SOLUTION TREES ADVISE Desired Outcome Opportunity Opportunity Opportunity Opportunity Opportunity Opportunity SOLUTION SOLUTION SOLUTION Assumption Test Assumption Test Assumption Test THE MORE YOU KNOW YOUR USERS, THE MORE YOU WILL BE ABLE TO SENSE THE SOLUTIONS THAT HAVE AN IMPACT @brunoboucard
  • 112. E X P LO R E T H E U N C OV E R O P P O R T U N I T I E S T H E U S E R S T O RY M A P P I N G @brunoboucard
  • 113. OST UNLOCK FASTER LEARNING CYCLES THE PROBLEM SPACE AND SOLUTION SPACE EVOLVE TOGETHER THE PROBLEM SPACE THE SOLUTION SPACE @brunoboucard
  • 114. 1. SETTING A CLEAR BUSINESS OUTCOME 2. DISCOV E R I N G THE O PPO RTUN IT I E S 3 . G E N E R AT I N G A N D VA L I DAT I N G T H E B E S T S O L U T I O N S 4 . M A N AG I N G D I S C OV E RY WO R K @brunoboucard
  • 115. THE SOLUTION AREA WHERE WE TEST ASSUMPTIONS AND PROTOTYPE SOLUTIONS THE OPPORTUNITY AREA WHERE WE COMPARE OPPORTUNITIES AND STRATEGIZE THE OUTCOME AREA WHERE WE GAUGE THE IMPACT OF OUR WORK ON THE BUSINESS OUTCOME 4. MANAGING DISCOVERY WORK @brunoboucard
  • 116. THE SOLUTION AREA T E S T A S S U M P T I O N S A N D P R O T O T Y P E S O L U T I O N S CHOOSE THE BEST SOLUTION IDEA @brunoboucard
  • 117. THE SOLUTION AREA T E S T A S S U M P T I O N S A N D P R O T O T Y P E S O L U T I O N S DATA COMES FROM INSTRUMENTING YOUR PRODUCT MEASURING PROTO PERFORMANCE IN PRODUCTION @brunoboucard
  • 118. THE OPPORTUNITY AREA C O M P A R E O P P O R T U N I T I E S A N D S T R A T E G I Z E TEAMS MUST START PREPARING FOR OPPORTUNITIES WITH HIGH IMPACT @brunoboucard
  • 119. THE OPPORTUNITY AREA C O M P A R E O P P O R T U N I T I E S A N D S T R A T E G I Z E WHILE WORKING ON THE MOST AVAILABLE OPTIONS TO DELIVER THEM AS SOON AS POSSIBLE @brunoboucard
  • 120. THE OUTCOME AREA G A U G E T H E I M PA C T O F O U R W O R K O N T H E B U S I N E S S O U T C O M E IT FEELS GOOD WHEN CUSTOMERS ENGAGE WITH WHAT WE BUILD BUT SADLY SATISFYING A CUSTOMER’S NEED IS NOT OUR ONLY JOB @brunoboucard
  • 121. THE OUTCOME AREA G A U G E T H E I M PA C T O F O U R W O R K O N T H E B U S I N E S S O U T C O M E BUT WE MUST REMEMBER THAT OUR GOAL IS TO SATISFY CUSTOMER NEEDS WHILE CREATING VALUE FOR OUR BUSINESS @brunoboucard
  • 122. THE CONTINUOUS DISCOVERY IS IT THE FUTURE OF CONTINUOUS DELIVERY?
  • 124. THE PRODUCT TRIO BELONGS TO THE DEVELOPMENT TEAM https://www.producttalk.org/2021/11/discovery-handoffs/ DECIDING WHAT TO BUILD BUILD IT @brunoboucard
  • 125. CONTINUOUS DISCOVERY INVOLVES CONTINUOUS DELIVERY Research Release CONTINUOUS PRODUCT DISCOVERY CONTINUOUS PRODUCT DELIVERY @brunoboucard
  • 126. CONTINUOUS DISCOVERY INVOLVES CONTINUOUS DELIVERY Research Release CONTINUOUS PRODUCT DISCOVERY CONTINUOUS PRODUCT DELIVERY WHAT SHOULD WE BUILD NEXT? @brunoboucard
  • 127. CONTINUOUS DISCOVERY INVOLVES CONTINUOUS DELIVERY Research Release CONTINUOUS PRODUCT DISCOVERY CONTINUOUS PRODUCT DELIVERY Feedback Learn WHAT SHOULD WE BUILD NEXT? @brunoboucard
  • 128. CONTINUOUS DISCOVERY INVOLVES CONTINUOUS DELIVERY Research Release CONTINUOUS PRODUCT DISCOVERY CONTINUOUS PRODUCT DELIVERY Feedback Learn Customer Customer WHAT SHOULD WE BUILD NEXT? @brunoboucard
  • 129. DESIGN A STRONG PRODUCT DESIRABLE FOR CUSTOMERS Research Release Feedback Learn Customer Customer WHAT SHOULD WE BUILD NEXT? @brunoboucard
  • 130. NO SILVER BULLET JUST PROVEN APPROACHES Research Release Feedback Learn Customer Customer WHAT SHOULD WE BUILD NEXT? @brunoboucard
  • 132. C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY OUTCOME OVER OUTPUT MINDSET SHIFTING FROM OUTPUT TO OUTCOME THINKING CUSTOMERS IMPACTS @brunoboucard
  • 133. OUTCOME OVER OUTPUT MINDSET SHIFTING FROM OUTPUT TO OUTCOME THINKING CUSTOMERS IMPACTS BUSINESS OUTCOME OKR-BASED MEASURE BUSINESS VALUE NEGOTIATION TWO WAY LEADER & TRIOS C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY @brunoboucard
  • 134. OUTCOME OVER OUTPUT MINDSET SHIFTING FROM OUTPUT TO OUTCOME THINKING CUSTOMERS IMPACTS CUSTOMER OUTCOMES MEASURE HOW THE PRODUCT DRIVES BUSINESS VALUE BUSINESS OUTCOME OKR-BASED MEASURE BUSINESS VALUE NEGOTIATION TWO WAY LEADER & TRIOS C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY @brunoboucard
  • 135. OUTCOME OVER OUTPUT MINDSET SHIFTING FROM OUTPUT TO OUTCOME THINKING CUSTOMERS IMPACTS CUSTOMER OUTCOMES MEASURE HOW THE PRODUCT DRIVES BUSINESS VALUE CONTINUOUS INTERVIEWING CUSTOMER NEEDS, PAINT POINTS, DESIRES ACTIONABLE INSIGHTS AUTOMATE THE RECRUITING PROCESS BUSINESS OUTCOME OKR-BASED MEASURE BUSINESS VALUE NEGOTIATION TWO WAY LEADER & TRIOS C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY @brunoboucard
  • 136. OUTCOME OVER OUTPUT MINDSET SHIFTING FROM OUTPUT TO OUTCOME THINKING CUSTOMERS IMPACTS CUSTOMER OUTCOMES MEASURE HOW THE PRODUCT DRIVES BUSINESS VALUE CONTINUOUS INTERVIEWING CUSTOMER NEEDS, PAINT POINTS, DESIRES ACTIONABLE INSIGHTS AUTOMATE THE RECRUITING PROCESS BUSINESS OUTCOME OKR-BASED MEASURE BUSINESS VALUE NEGOTIATION TWO WAY LEADER & TRIOS OPPORTUNITY SOLUTION TREES CONTINUOUS MINDSET FASTER LEARNING CYCLE BETTER DECISIONS MAKING SIMPLER MANAGEMENT C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY @brunoboucard
  • 137. OUTCOME OVER OUTPUT MINDSET SHIFTING FROM OUTPUT TO OUTCOME THINKING CUSTOMERS IMPACTS BUSINESS OUTCOME OKR-BASED MEASURE BUSINESS VALUE NEGOTIATION TWO WAY LEADER & TRIOS CUSTOMER OUTCOMES MEASURE HOW THE PRODUCT DRIVES BUSINESS VALUE OPPORTUNITY SOLUTION TREES CONTINUOUS MINDSET FASTER LEARNING CYCLE BETTER DECISIONS MAKING SIMPLER MANAGEMENT PRODUCT TRIOS INCLUDED IN THE DEVELOPMENT TEAM PRAGMATIC DECISIONS BUSINESS VALUE CUSTOMER OUTCOME MAP OPPORTUNITIES CONTINUOUS INTERVIEWING CUSTOMER NEEDS, PAINT POINTS, DESIRES ACTIONABLE INSIGHTS AUTOMATE THE RECRUITING PROCESS C O N T I N U O U S D I S C O V E R Y H A B I T S T A K E A W AY @brunoboucard