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Idea Generation




95% perspiration and 5% inspiration   1
Creative Thinking
                      Imagination is the fuel for creativity.




• 5% of adults over the age of 20 years consider themselves
  to be ‘Creative’.

• 95% of children between the ages of 5 and 10 years exhibit
  a strong tendency towards creativity.
                                                            2
Entrepreneurs




•   Bill Gates Microsoft     20 years old 1975-84
•   Steve Jobs Apple         21 years old 1976
•   Larry Ellison            71 years old Oracle 1977
•   Larry Page Sergey Brin   25 years Google 1996
•   Mark Zuckerberg          20 years Facebook 2003
•   Dorsey Stone Williams    33 years twitter 2006
•   Tim Berners-Lee          34 years 1989
•   Average age of 32
•   Ireland average age 45                              3
Other Ways of Thinking




                    Try this exercise.
                    What is half of 10?
Thinking
‘Outside the Box’
                        A clue from the Times crossword
                                                          4
‘ Inside the Box’
Observation




              5
Idea’s Notebook
             We’ve got edgy vibrant fun product…..
             It may or may not work but we’re going
             to give it our best shot.

             Screw it lets do it

             Richard Branson Quote




•   Record unusual or interesting ideas.
                                                      6
Everyone can search & find idea’s




The ability to generate ideas comes from intuition, but
is amplified by experience!      Double yang day wine etc
                                                          7
Strategies




             8
Brainstorming




                9
10
Intellectual Property




                        11
Trade Marks
Lets Recap




             13
Research
Influences & Innovation
Digital Social Usage Map




                           16
Current Trends
Market Test
                                  Market
Concept Research Prototype Test
                                  Release
Validate
      • Who
      • Why
      • When & Where
      • Buyer Insight
      • What is your new
        Product
      • Reason To Believe
      • Packaging Format
Unique Value Proposition
Correct Value Proposition is
        Examples of Value Proposition


•   Technologically
•   Communication and morale
•   Areas
•   My product was rated the best-in-class by
    leading authorities
Value Proposition Statement Should

• Describe         "What" we provide

• Answer           "So what?“

• Quantify         "How much“

• Provide          “Proof”
Business Planning Process




                            24
Lsat Touhght
Olny srmat poelpe can raed tihs.
  I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd
  waht I was rdanieg. The phaonmneal pweor of the
  hmuan mnid, aoccdrnig to a rscheearch at
  Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr
  the ltteers in a wrod are, the olny iprmoatnt tihng is
  taht the frist and lsat ltteer be in the rghit pclae. The
  rset can be a taotl mses and you can sitll raed it
  wouthit a porbelm. Tihs is bcuseae the huamn mnid
  deos not raed ervey lteter by istlef, but the wrod as a
  wlohe. Amzanig huh? yaeh and I awlyas tghuhot
  slpeling was not ipmorantt!

                                                          25

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Idea's1 only

  • 1. Idea Generation 95% perspiration and 5% inspiration 1
  • 2. Creative Thinking Imagination is the fuel for creativity. • 5% of adults over the age of 20 years consider themselves to be ‘Creative’. • 95% of children between the ages of 5 and 10 years exhibit a strong tendency towards creativity. 2
  • 3. Entrepreneurs • Bill Gates Microsoft 20 years old 1975-84 • Steve Jobs Apple 21 years old 1976 • Larry Ellison 71 years old Oracle 1977 • Larry Page Sergey Brin 25 years Google 1996 • Mark Zuckerberg 20 years Facebook 2003 • Dorsey Stone Williams 33 years twitter 2006 • Tim Berners-Lee 34 years 1989 • Average age of 32 • Ireland average age 45 3
  • 4. Other Ways of Thinking Try this exercise. What is half of 10? Thinking ‘Outside the Box’ A clue from the Times crossword 4 ‘ Inside the Box’
  • 6. Idea’s Notebook We’ve got edgy vibrant fun product….. It may or may not work but we’re going to give it our best shot. Screw it lets do it Richard Branson Quote • Record unusual or interesting ideas. 6
  • 7. Everyone can search & find idea’s The ability to generate ideas comes from intuition, but is amplified by experience! Double yang day wine etc 7
  • 10. 10
  • 18. Market Test Market Concept Research Prototype Test Release
  • 19. Validate • Who • Why • When & Where • Buyer Insight • What is your new Product • Reason To Believe • Packaging Format
  • 21. Correct Value Proposition is Examples of Value Proposition • Technologically • Communication and morale • Areas • My product was rated the best-in-class by leading authorities
  • 22. Value Proposition Statement Should • Describe "What" we provide • Answer "So what?“ • Quantify "How much“ • Provide “Proof”
  • 23.
  • 25. Lsat Touhght Olny srmat poelpe can raed tihs. I cdnuolt blveiee taht I cluod aulaclty uesdnatnrd waht I was rdanieg. The phaonmneal pweor of the hmuan mnid, aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer in waht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? yaeh and I awlyas tghuhot slpeling was not ipmorantt! 25

Editor's Notes

  1. Speaking Note Tips: Consider including a brief exercise or pop quiz/questions at the end of each section of content presented. Match the exercise / quiz to the session objective and the skill to be developed.